Latina, Lazio Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Latina, Lazio? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,241 per year — at a $110 nightly rate, 38.0% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 88 active listings, Latina is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 27.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 85% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Latina?
In Latina, the headline Airbnb metrics are $11,241 in average annual revenue,38.0% occupancy, $110 ADR, and $43 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Latina?
Understanding the monthly revenue variations for Airbnb listings in Latina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latina is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,734 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,055 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $605, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Latina
What Is the Monthly Airbnb Occupancy Rate in Latina?
Maximize your bookings by understanding the Latina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latina:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Latina
What Is the Average Airbnb Nightly Rate in Latina?
Effective short term rental pricing strategy in Latina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latina typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Latina
What Is the RevPAR for Airbnb in Latina?
RevPAR in Latina is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $90 RevPAR.
Average Monthly RevPAR Trend in Latina
RevPAR Insights for Latina
- The average RevPAR in Latina is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($90) and bottom 25% ($24) is $66, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Latina benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Latina?
Latina's peak Airbnb season falls in August, July, June, while the softest stretch is January, May, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,122 per month
- Occupancy rates average 54.0%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,219 per month
- Occupancy maintains around 34.1%
- Daily rates hold near $110
Low Season (January, May, October)
- Revenue drops to average $1,084 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $109
Seasonality Insights for Latina
- Airbnb seasonality in Latina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Latina's highest earning potential, with monthly revenues climbing to $2,616, occupancy reaching 62.9%, and ADRs peaking at $119.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,067, occupancy could drop to 25.4%, and ADRs may adjust to $98.
- Lower occupancy paired with meaningful seasonality means hosts in Latina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Latina, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Latina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Latina?
Yes, Latina, Lazio, Italy enforces high STR regulations and 85% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Latina to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 85% licensed listings)
What Are the Best Neighborhoods for Airbnb in Latina?
Latina is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Latina is rich in culture and history, attracting tourists who want to explore Italy's beautiful architecture and heritage. | Piazza del Popolo, Basilica di San Marco, Palazzo Comunale, Museo della Sovrana Contrada di Latina, Teatro D'Annunzio |
| Parco della Rimembranza | A beautiful park perfect for outdoor activities and relaxation, popular among families and visitors looking for green spaces in the city. | Walking trails, Playgrounds, Picnic areas, Climbing walls, Cafes |
| Via Fiume | A lively street known for its shops, cafes, and restaurants, ideal for tourists wanting to experience local life and cuisine. | Local boutiques, Cafes and restaurants, Art galleries, Street performances |
| Piazza della Libertà | A central square that often hosts events and markets, offering a vibrant atmosphere for both locals and tourists. | Local markets, Festival events, Cafes, Nearby shopping areas |
| Palazzo M | An iconic building that houses various cultural events and exhibitions, attracting art enthusiasts and tourists. | Art exhibitions, Cultural events, Workshops, Nearby food options |
| Museo Civico | A civic museum showcasing the history and culture of Latina, perfect for tourists interested in the local heritage. | Historical exhibits, Workshops, Cultural activities, Tours |
| Stadio Domenico Libero | A local sports stadium that attracts sports fans and visitors during football matches and events. | Live sports events, Concerts, Food vendors, Family-friendly activities |
| Zona Commerciale Latina | The commercial area with a variety of shops and services, making it convenient for tourists and locals alike. | Shopping centers, Restaurants, Cafes, Entertainment venues |
Because Latina has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Latina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Latina
- The Latina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Latina, Apartment/Condo properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 6.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Latina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Latina
- The dominant room capacity in Latina is 1 bedroom listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.1% of the active Airbnb listings in Latina, indicating a high concentration in these sizes.
Latina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Latina
- The most common guest capacity trend in Latina vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Latina STR market, accounting for 48.9% of listings.
- 18.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latina.
- On average, properties in Latina are equipped to host 3.5 guests.
How Do Listings in Latina Compare on Quality?
Listing quality in Latina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Latina
- At 30.5 photos per listing on average, Latina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Latina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Latina?
Amenity Prevalence
Amenity Insights for Latina
- Essential amenities in Latina that guests expect include: Air conditioning, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Latina: Air conditioning, Heating, Wifi.
- Prioritize adding missing essentials: Air conditioning, Heating, Wifi.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Latina to stay competitive.
Which Airbnb Amenities Boost Revenue in Latina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Latina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 94.3% | $11,800 | $1,954 | 503.9% |
Hair dryer | 93.2% | $11,770 | $4,014 | 193.2% |
Refrigerator | 86.4% | $12,152 | $5,473 | 122.0% |
SafeHigh opportunity | 8.0% | $22,571 | $10,262 | 119.9% |
Free parking on premises | 81.8% | $12,327 | $6,352 | 94.1% |
Barbecue utensils | 9.1% | $19,782 | $10,387 | 90.5% |
Dedicated workspace | 56.8% | $14,063 | $7,528 | 86.8% |
Hot water kettle | 50.0% | $14,517 | $7,965 | 82.2% |
Fire pit | 10.2% | $18,515 | $10,412 | 77.8% |
Exterior security cameras on property | 6.8% | $18,975 | $10,675 | 77.8% |
Revenue Impact Insights for Latina
- TV tops the revenue impact list with a 503.9% uplift — listings with this amenity earn $11,800 vs. $1,954 without it.
- High-opportunity amenities — Safe — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hair dryer, Refrigerator, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Safe — it has the best combination of high revenue impact and low market saturation in Latina.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Latina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLatina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Latina
- The typical guest profile for Airbnb in Latina consists of a mix of domestic (59%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 59.1% of guests.
- Key international markets include Italy (59.1%) and Germany (6.5%).
- Top languages spoken are English (35.6%) followed by Italian (26%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Latina?
Listings in Latina average 4.84 out of 5 overall, with about 29.8 reviews per active listing and 30.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Latina
- With an overall rating of 4.84, Latina listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Location (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Latina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Latina
- The most common availability pattern in Latina falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Latina (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Latina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Latina
- The overall average booking lead time for vacation rentals in Latina is 39 days.
- Guests book furthest in advance for stays during August (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Latina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Latina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Latina?
Guests in Latina stay about 5.1 nights on average, generating roughly 1,587 reservations and 18.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Latina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Latina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7 nights) and shorten in Feb (2.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Latina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
45.5% of total
2 Nights
12 listings
13.6% of total
3 Nights
10 listings
11.4% of total
4-6 Nights
4 listings
4.5% of total
7-29 Nights
5 listings
5.7% of total
30+ Nights
17 listings
19.3% of total
Key Insights
- The most prevalent minimum stay requirement in Latina is 1 Night, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.3%) caters to monthly stays (30+ nights) in Latina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.5% of Latina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latina.
Latina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
4.5% of total
Flexible
39 listings
44.3% of total
Moderate
32 listings
36.4% of total
Firm
11 listings
12.5% of total
Strict
2 listings
2.3% of total
Cancellation Policy Insights for Latina
- The prevailing Airbnb cancellation policy trend in Latina is Flexible, used by 44.3% of listings.
- The market strongly favors guest-friendly terms, with 80.7% of listings offering Flexible or Moderate policies. This suggests guests in Latina may expect booking flexibility.
- Strict cancellation policies are quite rare (2.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.3% market standard in Latina.
- Using a Strict policy might deter some guests, as only 2.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Latina.
How Much Are Airbnb Cleaning Fees in Latina?
Cleaning fees in Latina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Latina
- About 68.2% of Latina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($72) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Latina median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Latina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Latinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relais with spa and private pool
Entire Place • 1 bedroom
Villa Brando - Exclusive villa, 9P, Garden & Bikes
Entire Place • 4 bedrooms
Villa CountryBeach Whit Private Pool
Entire Place • 4 bedrooms
![[Beach-house]-Those who LOVE the Sea- A stone's throw from the Sea](https://a0.muscache.com/im/pictures/a192579a-d753-4eb8-b06b-dd4666741834.jpg?im_w=480&im_format=avif)
[Beach-house]-Those who LOVE the Sea- A stone's throw from the Sea
Entire Place • 2 bedrooms
![[Latina] NumberZ The 4 Seasons - Quadruple&Kitchen](https://a0.muscache.com/im/pictures/miso/Hosting-1394436924720475445/original/ccca6481-1998-4022-8811-1a7377f59ef0.jpeg?im_w=480&im_format=avif)
[Latina] NumberZ The 4 Seasons - Quadruple&Kitchen
Entire Place • 1 bedroom
![[Latin] NumberZ 6 a casa - Quadruple](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM5NDQ0OTQ3OTIwNjM2NDU4NQ==/original/19da222d-30cf-4b59-9208-9ca600acf956.jpeg?im_w=480&im_format=avif)
[Latin] NumberZ 6 a casa - Quadruple
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Latina?
Learn from the best! This table showcases top-performing Airbnb hosts in Latina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 7 | $141,381 | 115 | 4.90/5.0 |
| Alessandro | 4 | $62,128 | 181 | 4.97/5.0 |
| Aurora | 1 | $41,426 | 22 | 5.00/5.0 |
| Giorgio | 1 | $40,137 | 8 | 5.00/5.0 |
| Gianluca | 3 | $38,527 | 70 | 4.74/5.0 |
| Mirko | 1 | $35,069 | 13 | 4.92/5.0 |
| Mirco | 1 | $34,875 | 42 | 4.98/5.0 |
| Antonella | 1 | $26,003 | 54 | 5.00/5.0 |
| Luca | 4 | $24,274 | 64 | 5.00/5.0 |
| Giulio & Laura | 1 | $24,130 | 26 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latina.
Who Are the Airbnb Hosts in Latina?
Latina has a relatively balanced host base.
Host Profile Insights for Latina
- A 38.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Latina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Latina
These are the highest-grossing professional property management operations in Latina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alessandro | 4 | $62,128 | $92 | 46.9% | 4.97/5 |
Management Company Insights for Latina
- The leading management company, Alessandro, operates 4 listings with $62,128 in gross revenue — a useful benchmark for what scale looks like in Latina.
- Top managers average 4 properties each, suggesting professional management in Latina still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.97/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Latina's Airbnb Market Compare to Nearby Cities?
How does the Latina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Latina has 11 percentage points lower occupancy and about $112 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
| Allerona | 12 | $2,589 | $458.52 | 36% |
| Parrano | 18 | $2,493 | $329.31 | 36% |
| San Casciano dei Bagni | 53 | $2,440 | $405.74 | 34% |
| Monteleone d'Orvieto | 36 | $2,397 | $351.48 | 31% |
| Cetona | 73 | $2,364 | $328.48 | 34% |
Frequently Asked Questions About Airbnb in Latina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Latina.
How much do Airbnb hosts make in Latina?
Latina hosts earn about $11,241 per year on average, with an average nightly rate of $110 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Latina, Lazio, not the ceiling for the best operators. Source: AirROI 2026 data, Latina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Latina?
The average Airbnb occupancy rate in Latina is 38.0%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Latina?
Listings in Latina average $110 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Latina?
Latina currently has about 88 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Latina?
AirROI currently classifies the short-term rental regulation level in Latina as High. The dataset also shows about 85.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Latina?
RevPAR in Latina is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Latina?
Occupancy of 38.0% means Latina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $11,241, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Latina?
The average booking lead time in Latina is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Latina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Latina include Centro Storico, Parco della Rimembranza, Via Fiume. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Latina?
entire_home listings make up 86.4% of the active supply in Latina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Latina compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Latina's $11,241 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Latina?
The average Airbnb stay length in Latina is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Latina?
Airbnb listings in Latina average 4.84 out of 5 overall. About 30.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Latina?
TV and Hair dryer are among the strongest revenue-linked amenities in Latina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Latina?
Yes. About 68.2% of active Airbnb listings in Latina charge a cleaning fee, and the average fee is $72. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Latina?
At 38.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.