Alassio, Liguria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Alassio, Liguria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,886 per year — at a $209 nightly rate, 38.0% occupancy, and a $85 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Alassio's 357 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 83.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 91% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Alassio?
In Alassio, the headline Airbnb metrics are $17,886 in average annual revenue,38.0% occupancy, $209 ADR, and $85 in RevPAR, and guests book about 52 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Alassio?
Understanding the monthly revenue variations for Airbnb listings in Alassio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alassio is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alassio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,442+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,838 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,713 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $996, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alassio
What Is the Monthly Airbnb Occupancy Rate in Alassio?
Maximize your bookings by understanding the Alassio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alassio:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alassio
What Is the Average Airbnb Nightly Rate in Alassio?
Effective short term rental pricing strategy in Alassio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alassio typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Alassio
What Is the RevPAR for Airbnb in Alassio?
RevPAR in Alassio is currently $85. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $49 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Alassio
RevPAR Insights for Alassio
- The average RevPAR in Alassio is $85. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($49) is $103, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Alassio benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Alassio?
Alassio's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,247 per month
- Occupancy rates average 57.9%
- Daily rates average $235
Shoulder Season
- Revenue averages $1,765 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $199
Low Season (January, February, March)
- Revenue drops to average $982 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $195
Seasonality Insights for Alassio
- Airbnb seasonality in Alassio is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Alassio's highest earning potential, with monthly revenues climbing to $4,965, occupancy reaching 64.7%, and ADRs peaking at $250.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $894, occupancy could drop to 15.9%, and ADRs may adjust to $186.
- Lower occupancy paired with meaningful seasonality means hosts in Alassio need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Alassio, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Alassio, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Alassio?
Yes, Alassio, Liguria, Italy enforces high STR regulations and 91% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Alassio to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 91% licensed listings)
What Are the Best Neighborhoods for Airbnb in Alassio?
Location within Alassio matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Alassio | Charming historical district with narrow streets, traditional Ligurian architecture, and a vibrant atmosphere. Popular with tourists looking for authentic Italian culture, dining, and shopping. | Chiesa di Sant'Ambrogio, Budello di Alassio, Museo Lazzaro Acquarone, Palazzo Richeri, Lungomare di Alassio |
| Alassio Beach | Stunning sandy beach known for its crystal clear waters and palm-lined promenade. Perfect for families and beach lovers seeking relaxation and sunbathing opportunities. | Bagni Lido, Bagni La Vela, Bagni Sant'Anna, Pista Ciclabile, Lungomare Alassio |
| Muretto di Alassio | Famous for its wall adorned with tiles signed by numerous celebrities. A cultural and artistic landmark drawing visitors interested in art and history. | Muretto di Alassio, Chiesa di Sant'Ambrogio, Alassio's beach clubs, The historic market area |
| Alassio Harbor | Vibrant area with beautiful views of the marina and access to boat tours. Attractive for visitors interested in watersports, fishing, and sea activities. | Marina di Alassio, Boat rentals, Restaurant with sea views, Events and festivals at the harbor |
| Capo Mele | Scenic viewpoint offering breathtaking views of the coastline. Popular for hiking and outdoor activities, attracting nature enthusiasts and those seeking relaxation. | Capo Mele lighthouse, Nature trails, Scenic picnic areas, Photography opportunities |
| Alassio Golf Club | Renowned golf club known for its beautiful course and serene environment. Attracts golf enthusiasts and visitors looking for leisure and sport. | Golf course views, Clubhouse, Events hosted in the area |
| Villa della Pergola | Historic villa and botanical garden, an elegant destination for visitors interested in history, nature walks, and relaxation in a beautiful setting. | Botanical garden tours, Cultural events, Gardens by the sea, Historic architecture tours |
| Dining District | Area with a concentration of top restaurants and local eateries, perfect for food lovers looking to indulge in local Ligurian cuisine and seafood. | Restaurant with local seafood, Pizzerias, Gelato shops, Cooking classes |
Because Alassio has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Alassio?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alassio
- The Alassio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 357 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alassio, Apartment/Condo properties are the most common (84.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Alassio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alassio
- The dominant room capacity in Alassio is 2 bedrooms listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 79.9% of the active Airbnb listings in Alassio, indicating a high concentration in these sizes.
Alassio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alassio
- The most common guest capacity trend in Alassio vacation rentals is listings accommodating 4 guests (42%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Alassio STR market, accounting for 66.1% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alassio.
- On average, properties in Alassio are equipped to host 4.5 guests.
How Do Listings in Alassio Compare on Quality?
Listing quality in Alassio can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Alassio
- At 25.2 photos per listing on average, Alassio hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Alassio averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Alassio?
Amenity Prevalence
Amenity Insights for Alassio
- Essential amenities in Alassio that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alassio: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alassio to stay competitive.
Which Airbnb Amenities Boost Revenue in Alassio?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Alassio, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 88.0% | $19,442 | $6,523 | 198.1% |
EV chargerHigh opportunity | 3.1% | $44,601 | $17,036 | 161.8% |
Resort accessHigh opportunity | 2.2% | $39,684 | $17,386 | 128.2% |
PoolHigh opportunity | 7.3% | $35,568 | $16,497 | 115.6% |
Trash compactor | 1.4% | $32,573 | $17,677 | 84.3% |
Sound system | 3.1% | $31,416 | $17,456 | 80.0% |
Outdoor shower | 5.3% | $30,491 | $17,177 | 77.5% |
Gym | 18.5% | $27,344 | $15,741 | 73.7% |
Hot tub | 4.8% | $29,216 | $17,319 | 68.7% |
Hangers | 80.1% | $19,425 | $11,685 | 66.2% |
Revenue Impact Insights for Alassio
- Wifi tops the revenue impact list with a 198.1% uplift — listings with this amenity earn $19,442 vs. $6,523 without it.
- High-opportunity amenities — EV charger, Resort access, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Hangers — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Alassio.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Alassio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alassio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlassio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Alassio
- The typical guest profile for Airbnb in Alassio consists of predominantly international visitors (66%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.6% of guests.
- Key international markets include Italy (33.6%) and Switzerland (17.7%).
- Top languages spoken are English (34.8%) followed by Italian (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Alassio?
Listings in Alassio average 4.76 out of 5 overall, with about 27.6 reviews per active listing and 26.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Alassio
- An average rating of 4.76 places Alassio in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.83), while Value (4.59) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Alassio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alassio
- The most common availability pattern in Alassio falls within the 271-366 days range, representing 61.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Alassio (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Alassio?
Average Booking Lead Time by Month
Booking Lead Time Insights for Alassio
- The overall average booking lead time for vacation rentals in Alassio is 52 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Alassio.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Alassio averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Alassio?
Guests in Alassio stay about 5.9 nights on average, generating roughly 4,854 reservations and 13.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Alassio
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Alassio
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.1 nights) and shorten in Jan (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Alassio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
5.9% of total
2 Nights
40 listings
11.2% of total
3 Nights
17 listings
4.8% of total
4-6 Nights
68 listings
19% of total
7-29 Nights
23 listings
6.4% of total
30+ Nights
188 listings
52.7% of total
Key Insights
- The most prevalent minimum stay requirement in Alassio is 30+ Nights, adopted by 52.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (52.7%) caters to monthly stays (30+ nights) in Alassio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.7% of Alassio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alassio.
Alassio Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
0.8% of total
Super Strict 30 Days
27 listings
7.6% of total
Limited
14 listings
3.9% of total
Flexible
51 listings
14.4% of total
Moderate
133 listings
37.5% of total
Firm
121 listings
34.1% of total
Strict
6 listings
1.7% of total
Cancellation Policy Insights for Alassio
- The prevailing Airbnb cancellation policy trend in Alassio is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (51.9%) and stricter (35.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Alassio.
- Using a Strict policy might deter some guests, as only 1.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Alassio.
How Much Are Airbnb Cleaning Fees in Alassio?
Cleaning fees in Alassio are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Alassio
- 72.8% of listings charge a cleaning fee, making it standard practice in Alassio. Guests expect it and factor it into their booking decisions.
- The gap between the average ($160) and median ($90) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Alassio median of $90. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Alassio Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alassiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Luce del Sol with Pool - L - Happy Rentals
Entire Place • 3 bedrooms
Terrace on the Pier by Interhome
Entire Place • 2 bedrooms
Our Dream by Interhome
Entire Place • 5 bedrooms
the waterfront house
Entire Place • 2 bedrooms
Villa Hilde, seaside apartment with pool
Entire Place • 3 bedrooms
Tower Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Alassio?
Learn from the best! This table showcases top-performing Airbnb hosts in Alassio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 24 | $487,314 | 135 | 4.21/5.0 |
| Sandra - Interhome | 10 | $404,786 | 130 | 4.65/5.0 |
| La Sterlizia Di Santa Croce | 5 | $208,123 | 323 | 4.80/5.0 |
| Giovanni | 3 | $163,959 | 368 | 4.99/5.0 |
| Tommaso | 4 | $149,984 | 45 | 4.88/5.0 |
| Hostdomus | 10 | $143,342 | 40 | 4.36/5.0 |
| Simona | 4 | $136,445 | 221 | 4.92/5.0 |
| Italianway | 10 | $132,497 | 38 | 4.05/5.0 |
| Francesco | 8 | $121,086 | 72 | 4.71/5.0 |
| Alessandra - Interhome | 5 | $111,082 | 35 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alassio.
Who Are the Airbnb Hosts in Alassio?
Alassio has a relatively balanced host base.
Host Profile Insights for Alassio
- A 30.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 18.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Alassio averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Alassio
These are the highest-grossing professional property management operations in Alassio, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Anthony | 24 | $487,314 | $220 | 37.4% | 4.21/5 |
| Sandra - Interhome | 10 | $404,786 | $318 | 36.8% | 4.65/5 |
| La Sterlizia Di Santa Croce | 5 | $208,123 | $210 | 45.5% | 4.80/5 |
| Tommaso | 4 | $149,984 | $345 | 57.3% | 4.88/5 |
| Italianway | 10 | $132,497 | $228 | 34.5% | 4.05/5 |
| Alessandra - Interhome | 5 | $111,082 | $207 | 36.7% | 4.68/5 |
| Hotiday | 2 | $66,959 | $455 | 44.6% | 4.83/5 |
| Maylin | 4 | $46,103 | $234 | 27.5% | 4.46/5 |
| Holidu | 1 | $34,076 | $517 | 28.1% | 4.94/5 |
| Fabrizio | 1 | $20,818 | $112 | 50.9% | 4.89/5 |
Management Company Insights for Alassio
- The leading management company, Anthony, operates 24 listings with $487,314 in gross revenue — a useful benchmark for what scale looks like in Alassio.
- Top managers average 7 properties each, suggesting professional management in Alassio still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.64/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 18.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Alassio's Airbnb Market Compare to Nearby Cities?
How does the Alassio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bellagio, Alassio has 11 percentage points lower occupancy and about $128 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ranco | 12 | $5,410 | $544.46 | 39% |
| Laglio | 62 | $4,307 | $531.03 | 42% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Cossano Belbo | 15 | $3,693 | $346.00 | 38% |
| Portofino | 75 | $3,574 | $504.85 | 38% |
| Bellagio | 449 | $3,403 | $336.56 | 49% |
| Carate Urio | 74 | $3,248 | $371.25 | 42% |
| Torno | 59 | $3,223 | $465.79 | 38% |
| Cassinasco | 19 | $3,211 | $734.43 | 40% |
Frequently Asked Questions About Airbnb in Alassio
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Alassio.
How much do Airbnb hosts make in Alassio?
Alassio hosts earn about $17,886 per year on average, with an average nightly rate of $209 and RevPAR of $85. Those figures describe the typical revenue environment for active listings in Alassio, Liguria, not the ceiling for the best operators. Source: AirROI 2026 data, Alassio market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Alassio?
The average Airbnb occupancy rate in Alassio is 38.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Alassio?
Listings in Alassio average $209 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Alassio?
Alassio currently has about 357 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Alassio?
AirROI currently classifies the short-term rental regulation level in Alassio as High. The dataset also shows about 91.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Alassio?
RevPAR in Alassio is about $85. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Alassio?
Occupancy of 38.0% means Alassio is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $17,886, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Alassio?
The average booking lead time in Alassio is about 52 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Alassio?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Alassio include Old Town Alassio, Alassio Beach, Muretto di Alassio. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Alassio?
entire_home listings make up 94.7% of the active supply in Alassio. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Alassio compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Alassio's $17,886 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Alassio?
The average Airbnb stay length in Alassio is about 5.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Alassio?
Airbnb listings in Alassio average 4.76 out of 5 overall. About 26.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Alassio?
Wifi and EV charger are among the strongest revenue-linked amenities in Alassio. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Alassio?
Yes. About 72.8% of active Airbnb listings in Alassio charge a cleaning fee, and the average fee is $160. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Alassio?
At 30.8%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.