Amazing design farmhouse with pool Entire home · 6 bedrooms Rated 5.00 - Revenue
- €146,557
- Occupancy
- 56.6%
- Daily rate
- €790
Airbnb market data · 202612 months to September 2026
The average Airbnb in Noci brought in €13,485 over the 12 months through September 2026, about 13% more than the Apulia average of €11,912.
The short answer
Listings averaged €163 a night, about 5% higher than the Apulia average of €155, and were booked on 36% of available nights, close to its 36%.
Timing matters: in August, usually the best month, the average listing earns about 6.4 times as much as in February, usually the slowest.
With 91 active listings, Noci is the 54th-largest of 158 Apulia markets AirROI tracks. From a year earlier, average revenue rose 17% while the number of active listings grew 3%.
Browse the live Noci Airbnb market See Every Noci ListingRevenue
Gross bookings per Noci listing averaged €13,485 over the 12 months to September 2026 (Apulia average: €11,912), before cleaning, platform and management costs and taxes.
In a typical year, the average Noci listing brings in €3,760 in August, its best month, and €589 in February, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,860. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,490 | 42.5% | €145 | €83 | 72 days | 4.3 nights |
| Oct 2025 | €1,452 | 31.1% | €137 | €47 | 53 days | 4.3 nights |
| Nov 2025 | €1,163 | 21.5% | €139 | €39 | 74 days | 3.4 nights |
| Dec 2025 | €1,079 | 22.7% | €141 | €35 | 44 days | 3.6 nights |
| Jan 2026 | €1,065 | 20.7% | €143 | €34 | 21 days | 6.4 nights |
| Feb 2026 | €559 | 19.0% | €140 | €20 | 22 days | 4.3 nights |
| Mar 2026 | €1,110 | 26.1% | €139 | €36 | 68 days | 4.6 nights |
| Apr 2026 | €1,427 | 27.9% | €140 | €48 | 43 days | 6 nights |
| May 2026 | €2,656 | 41.4% | €153 | €86 | 63 days | 4.7 nights |
| Jun 2026 | €2,876 | 43.1% | €172 | €96 | 64 days | 4.7 nights |
| Jul 2026 | €3,976 | 48.1% | €190 | €128 | 74 days | 5.4 nights |
| Aug 2026 | €4,112 | 55.3% | €200 | €133 | 87 days | 5.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Noci address, run it through the Airbnb revenue calculator.
Profit
Yes, when it's run well. The average Noci Airbnb took in €13,485 in the 12 months to September 2026, and run by its owner at everyday costs, about €830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,770 a month.
Cleaning it yourself keeps the €760 a year guests pay in cleaning fees, for about €900 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €730 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €12,725 | €26,790 |
| Cleaning fees guests pay6% of Noci bookings | €760 | €1,600 |
| Gross bookings | €13,485 | €28,390 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 46% of Noci listings on Simplified Pricing, 3% for the rest | −€1,180 | −€2,490 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€760 | −€1,600 |
| Utilities and internetAbout 5% of bookings | −€670 | −€1,420 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€270 | −€570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€400 | −€850 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€130 | −€130 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 20% of bookings, plus cleaning paid for by the cleaning fee | −€3,480 | −€7,130 |
| Left for housing costs, then profit | €10,005about €830 a month | €21,260about €1,770 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Noci's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Noci home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,370 a month, against €1,120 for the average one.
Occupancy
Noci listings were booked on 36% of the nights they were open over the past year, in line with the Apulia average and 3 percentage points below the Italy average (39%). In a typical year, occupancy swings from 18% in January to 53% in August.
The busiest tenth of listings are booked about 4.9 times as often as the bottom quarter.
August is usually the busiest month in Noci, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Noci, known as ADR (average daily rate), was €163 over the past year, about 5% above the Apulia average of €155 and about 7% below the Italy average of €175. In a typical year, rates peak in August at about €185 and bottom out in October and November at about €130.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
August rates run 40% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €147. The 12-month ADR of €163 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Noci it averaged €73 over the past year, from about €21 in a typical February to about €121 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 5.8 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €61. The 12-month RevPAR of €73 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Noci has one high season, May through September, which makes it a highly seasonal market. Business is slowest from October to April. A listing earns about 4.3 times as much a month in June through August as in December through February.
Average revenue by month in Noci
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,860.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €754 |
| February | Low season | €589 |
| March | Low season | €1,550 |
| April | Low season | €1,510 |
| May | High season | €2,150 |
| June | High season | €2,590 |
| July | High season | €3,270 |
| August | High season | €3,760 |
| September | High season | €2,390 |
| October | Low season | €1,580 |
| November | Low season | €1,270 |
| December | Low season | €906 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €2,830 | 44% | €160 |
| Low seasonOctober–April | €1,160 | 26% | €138 |
Guests book Noci stays 64 days ahead on average (about two months), so guests here plan well ahead. August stays are booked furthest out, about 84 days ahead, and January stays closest to arrival, about 18 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 64 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
92% of the 91 active listings in Noci display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Noci.
Neighborhoods
AirROI's area guide picks eight Noci neighborhoods that draw short-term rental guests, led by Centro Storico, Pizzichella and Parco della Rimembranza. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Noci is charming and picturesque, attracting visitors who want to experience traditional Apulian culture, architecture, and cuisine. | Noci Cathedral, Piazza Garibaldi, Trullo Sovrano, Church of Our Lady of the Sorrows, Historic Trulli of Noci |
| Pizzichella | A quaint neighborhood in Noci known for its beautiful countryside and proximity to vineyards and olive groves, perfect for guests looking to relax in nature. | Olive Oil Mills, Vineyard Tours, Cycling Routes, Agriturismo Experiences, Scenic Views |
| Parco della Rimembranza | A serene park area that attracts families and those looking for outdoor activities, providing a break from city living and a chance to enjoy nature. | Walking Trails, Picnic Areas, Playgrounds, Gardens, Cultural Events |
| Noci Wine Region | Famous for its wines, this area draws wine enthusiasts and tourists interested in vineyard tours and tastings in the local wineries. | Local Wineries, Wine Tasting Events, Gastronomic Festivals, Traditional Apulian Cuisine, Beautiful Landscapes |
| Via Roma | The main street in Noci with shops, cafes, and restaurants, appealing to people looking for a vibrant atmosphere and local culture. | Shopping, Cafe Culture, Local Restaurants, Artisan Shops, Street Performers |
| Noci Fairs and Festivals | Known for its various local fairs and festivals throughout the year, this area attracts visitors seeking cultural experiences and local traditions. | Local Food Festivals, Craft Markets, Traditional Music Events, Cultural Exhibitions, Artisan Markets |
| Contrada Montedoro | A quiet countryside area known for its agritourism, offering guests a unique experience of rural Apulia and local hospitality. | Agritourism Accommodations, Local Farms, Cooking Classes, Nature Trails, Scenic Drives |
| Trulli Area | Famous for its unique trulli dwellings, this area attracts tourists wanting to stay in these iconic structures and explore the surrounding region. | Trulli of Alberobello, Local Artisan Shops, Cultural Heritage Sites, Guided Tours, Photography Opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 87% of listings in Noci, alongside 11 private-room listings (12%). Houses are the most common property type at 48%, about 2.4 times the share of unique stays such as treehouses and domes (20%).
Mostly entire homes, with a private-room segment
Noci Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.8% | 79 |
| Private room | 12.1% | 11 |
| Hotel room | 1.1% | 1 |
Listings by property type
Noci Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.4% | 44 |
| Unique stay | 19.8% | 18 |
| Apartment/Condo | 15.4% | 14 |
| Hotel/Boutique | 9.9% | 9 |
| Cabin/Outdoor | 4.4% | 4 |
| Others | 2.2% | 2 |
One-bedroom homes are the most common size in Noci (47% of entire homes), followed by two-bedroom homes (31%). Shares are of the 77 entire homes that give a bedroom count; rented rooms are left out.
Noci entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 46.8% | 36 |
| 2 bedrooms | 31.2% | 24 |
| 3 bedrooms | 10.4% | 8 |
| 4 bedrooms | 5.2% | 4 |
| 5+ bedrooms | 6.5% | 5 |
A typical one-bedroom home in Noci earned €4,720 over the past year, against €6,080 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 36 | €4,720 | €8,810 | €107 | 36% |
| 2 bedrooms | 24 | €6,080 | €9,930 | €145 | 38% |
Most Noci listings are sized for couples and small families: 70% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 79 listings with a guest capacity on file (87% of the market).
Noci listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 27.8% | 22 |
| 3 guests | 8.9% | 7 |
| 4 guests | 32.9% | 26 |
| 5 guests | 6.3% | 5 |
| 6 guests | 11.4% | 9 |
| 7 guests | 1.3% | 1 |
| 8+ guests | 11.4% | 9 |
Noci hosts set up an average of 2.7 beds per listing. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Noci: 42% of listings have one, and 66% offer free parking on site.
Share of Noci listings with each common amenity
Guests
Noci runs on foreign visitors: 87% of guests who left reviews live outside Italy. France leads with 26% of reviewers, ahead of Germany at 12%. Guests speak a mix of languages: English leads at 40%, followed by French and German.
87% of Noci guests come from abroad
Where guests who left reviews live
Where Noci guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 2.6% |
| London | 1.8% |
| Milan | 1.5% |
| Bordeaux | 1.1% |
Where Noci guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 26.2% |
| Italy | 13.1% |
| Germany | 12.4% |
| United Kingdom | 7.9% |
| Netherlands | 6.6% |
Languages spoken by Noci guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.5% |
| French | 17.4% |
| German | 14.6% |
| Spanish | 8.2% |
| Italian | 7.1% |
Noci Airbnbs average 4.86 stars, and 37% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Communication scores highest in Noci; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.91 |
| Communication | 4.92 |
| Location | 4.79 |
| Check-in | 4.86 |
| Value | 4.78 |
Booking patterns
Nearly all Noci listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Noci listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.7% | 68 |
| 181-270 days | 22.0% | 20 |
| 91-180 days | 2.2% | 2 |
| 31-90 days | 1.1% | 1 |
Days a year Noci listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.1% | 1 |
| 181-270 days | 2.2% | 2 |
| 91-180 days | 23.1% | 21 |
| 31-90 days | 34.1% | 31 |
| 1-30 days | 39.6% | 36 |
The average Noci booking lasts 5 nights, longest in February and shortest in September. Listings took about 13 bookings each over the year, some 1,100 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Noci
Average nights per booking, by month of stay
Two-year average by calendar month.
More than six in ten listings in Noci accept stays of one or two nights.
Minimum stay set by Noci listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Noci, used by 35% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 36% on Firm or stricter ones.
Cancellation policies of Noci listings, from most to least flexible
Share of listings by the policy they use
More than six in ten Noci listings charge a cleaning fee. The typical fee is €36; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5 nights, that adds roughly €7 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Noci, a six-bedroom home, took in €147,000 over the past year, about 11 times the city's average of €13,500. Three of the six listings below have five or more bedrooms; the other three have one to four bedrooms.
Amazing design farmhouse with pool Entire home · 6 bedrooms Rated 5.00
Trulli Mestandrea with 82-foot private pool Entire home · 3 bedrooms Rated 4.98
Breathe your relax Entire home · 4 bedrooms Rated 5.00
HelloApulia Trulli Flora with Saltwater Pool Entire home · 5 bedrooms Rated 5.00
Villa Enò by Pearls of Puglia Entire home · 5 bedrooms Rated 4.17
Siamese Trulli - Private Pool Entire home · 1 bedroom Rated 4.95 Only 9% of Noci listings are classed as professionally managed. Superhosts run 31% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 46% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 22 km, Castellana Grotte (12 km away) earned the most per listing, about 67% more than Noci.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Putignano 7 km | 121 | €14,983 | €159 | 37% |
| Alberobello 10 km | 340 | €16,433 | €160 | 37% |
| Castellana Grotte 12 km | 215 | €22,535 | €225 | 42% |
| Gioia del Colle 16 km | 37 | €7,107 | €119 | 27% |
| Locorotondo 18 km | 389 | €15,390 | €204 | 37% |
| Martina Franca 19 km | 640 | €17,501 | €205 | 38% |
| Conversano 20 km | 188 | €13,250 | €163 | 36% |
| Crispiano 22 km | 31 | €8,197 | €119 | 30% |
See all 158 Apulia Airbnb markets
Markets elsewhere in Italy with a similar nightly rate and occupancy to Noci:
FAQ
An active Noci Airbnb grossed €13,485 on average in the 12 months to September 2026, according to AirROI's tracking of 91 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,270 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Noci listings earn between €504 and €2,270 in a typical month, and the top tenth €4,670 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Noci were booked on 36% of available nights over the past year. That compares with 36% for the Apulia average. August is usually the busiest month.
The average booked night in Noci cost €163 before fees. Half of listings charge between €83 and €170, so bedroom count and location move the price more than the average suggests.
In Noci, 92% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Noci Airbnb grossed €13,485 in the 12 months to September 2026, 13% above the Apulia average of €11,912. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,005 a year (about €830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,770 a month. Check a specific home in the Airbnb calculator.
August usually pays best, averaging €3,760 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Noci listing was open to book earned €73 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €179 or more.
Noci stays were booked 64 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Noci Airbnb stay lasted 5 nights over the past year. A listing took 13 reservations over the year on average.
Guests rate Noci Airbnbs 4.86 out of 5 on average. Guests score communication highest and value lowest.
Centro Storico, Pizzichella and Parco della Rimembranza draw the most short-term rental interest in Noci. The neighborhood guide explains what brings guests to each.
AirROI counted 91 active Airbnb listings in Noci as of September 2026. The closest tracked market is Putignano, 7 km away.
In Noci, more than six in ten listings add a cleaning fee. The median fee is €36; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 91 active Airbnb listings in Noci from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.