Zell am See, Salzburg Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zell am See, Salzburg? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $27,443 per year — at a $342 nightly rate, 32.1% occupancy, and a $109 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Zell am See's 491 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 33.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 62% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Zell am See?
In Zell am See, the headline Airbnb metrics are $27,443 in average annual revenue,32.1% occupancy, $342 ADR, and $109 in RevPAR, and guests book about 75 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zell am See?
Understanding the monthly revenue variations for Airbnb listings in Zell am See is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zell am See is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zell am See across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,302+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,439 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,517 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,252, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zell am See
What Is the Monthly Airbnb Occupancy Rate in Zell am See?
Maximize your bookings by understanding the Zell am See STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zell am See:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zell am See
What Is the Average Airbnb Nightly Rate in Zell am See?
Effective short term rental pricing strategy in Zell am See involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zell am See typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $591+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $435 or more.
- Typical properties (Median) charge around $292 per night.
- Entry-level properties (Bottom 25%) earn around $198 per night.
Average Daily Rate (ADR) Trend by Month in Zell am See
What Is the RevPAR for Airbnb in Zell am See?
RevPAR in Zell am See is currently $109. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $59 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $134 RevPAR.
- Best-in-class (Top 10%) achieve $210 RevPAR.
Average Monthly RevPAR Trend in Zell am See
RevPAR Insights for Zell am See
- The average RevPAR in Zell am See is $109. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($210) and bottom 25% ($59) is $151, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zell am See benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $134+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Zell am See Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Zell am See?
Zell am See's peak Airbnb season falls in August, February, July, while the softest stretch is May, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, February, July)
- Revenue averages $5,099 per month
- Occupancy rates average 46.1%
- Daily rates average $383
Shoulder Season
- Revenue averages $3,200 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $340
Low Season (May, October, November)
- Revenue drops to average $2,242 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $302
Seasonality Insights for Zell am See
- Airbnb seasonality in Zell am See is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zell am See's highest earning potential, with monthly revenues climbing to $5,177, occupancy reaching 47.0%, and ADRs peaking at $406.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,121, occupancy could drop to 25.7%, and ADRs may adjust to $296.
- Lower occupancy paired with meaningful seasonality means hosts in Zell am See need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Zell am See, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zell am See, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zell am See?
Yes, Zell am See, Salzburg, Austria enforces high STR regulations and 62% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zell am See to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 62% licensed listings)
What Are the Best Neighborhoods for Airbnb in Zell am See?
Location within Zell am See matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Schüttdorf | A charming neighborhood by the lake with beautiful views of the mountains. Popular with families and tourists looking for direct access to water activities and hiking. | Zell am See Lake, Zell am See Cable Car, Water Sports activities, Hiking trails, Bike rentals |
| Zell am See City Center | The heart of Zell am See with a lively atmosphere, shops, restaurants, and proximity to the ski lifts. Perfect for tourists wanting convenience and vibrant city life. | Zell am See Old Town, St. Hippolyte's Church, Zeller See Promenade, Restaurants and cafes, Ski lifts |
| Kaprun | Close to the famous Kitzsteinhorn glacier, Kaprun is a year-round destination for skiing, glacier hiking, and more. Attracts adventure seekers and winter sports enthusiasts. | Kitzsteinhorn Glacier, Kaprun Castle, Ski resorts, Thermal spa, Hiking trails |
| Thumersbach | A quiet and picturesque village on the opposite side of the lake, known for its serene atmosphere and scenic views. Attractive to those looking for a peaceful retreat while being close to Zell am See. | Beach park, Fishing spots, Local restaurants, Hiking trails, Zell am See Lake |
| Schmittenhöhe | A prominent skiing area and hiking destination with stunning panoramic views of the Alps. Popular for winter sports and summer hiking, attracting nature lovers. | Schmittenhöhe Ski Resort, Scenic hiking trails, Alpine huts, Cable cars, Breathtaking views |
| Bruck an der Großglocknerstraße | A quaint town at the entrance to the Hohe Tauern National Park, ideal for guests seeking nature experiences and outdoor activities. | Hohe Tauern National Park, Provisions for outdoor sports, Austrian cuisine, Beautiful nature spots, Local events |
| Piesendorf | A small village in the Pinzgau area, providing a quiet, rural atmosphere while being close to Zell am See and Kaprun. Great for family visits and outdoor enthusiasts. | Local farms, Hiking routes, Cycling paths, Cultural events, Natural beauty |
| Zeller See Shoreline | The picturesque shore of Lake Zell, ideal for guests who enjoy watersports, relaxation by the lake, and scenic views. Very attractive for summer vacationers and couples. | Swimming and beaches, Picnic areas, Biking paths, Boat rentals, Views of the surrounding mountains |
Because Zell am See has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Zell am See?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zell am See
- The Zell am See Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 491 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zell am See, Apartment/Condo properties are the most common (85.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.1%) offer potential for unique stay experiences.
Zell am See Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zell am See
- The dominant room capacity in Zell am See is 2 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.6% of the active Airbnb listings in Zell am See, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zell am See.
Zell am See Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zell am See
- The most common guest capacity trend in Zell am See vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Zell am See STR market, accounting for 53.2% of listings.
- 53.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zell am See.
- On average, properties in Zell am See are equipped to host 5.4 guests.
How Do Listings in Zell am See Compare on Quality?
Listing quality in Zell am See can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zell am See
- At 27.6 photos per listing on average, Zell am See hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zell am See averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zell am See?
Amenity Prevalence
Amenity Insights for Zell am See
- Essential amenities in Zell am See that guests expect include: Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zell am See: Wifi, TV, Heating.
- Prioritize adding missing essentials: Wifi, TV, Heating.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zell am See to stay competitive.
Which Airbnb Amenities Boost Revenue in Zell am See?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zell am See, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
BidetHigh opportunity | 1.6% | $114,331 | $26,004 | 339.7% |
Hot tubHigh opportunity | 1.0% | $112,571 | $26,567 | 323.7% |
Changing tableHigh opportunity | 1.0% | $105,278 | $26,642 | 295.2% |
Mosquito netHigh opportunity | 1.0% | $94,623 | $26,752 | 253.7% |
ConditionerHigh opportunity | 2.6% | $84,227 | $25,898 | 225.2% |
Air conditioningHigh opportunity | 4.9% | $78,134 | $24,838 | 214.6% |
Exterior security cameras on propertyHigh opportunity | 2.6% | $80,598 | $25,997 | 210.0% |
Mini fridgeHigh opportunity | 1.4% | $68,277 | $26,852 | 154.3% |
GymHigh opportunity | 3.7% | $63,245 | $26,080 | 142.5% |
BlenderHigh opportunity | 3.9% | $54,806 | $26,341 | 108.1% |
Revenue Impact Insights for Zell am See
- Bidet tops the revenue impact list with a 339.7% uplift — listings with this amenity earn $114,331 vs. $26,004 without it.
- High-opportunity amenities — Bidet, Hot tub, Changing table — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Bidet — it has the best combination of high revenue impact and low market saturation in Zell am See.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zell am See STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zell am See. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZell am See Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zell am See
- The typical guest profile for Airbnb in Zell am See consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.6% of guests.
- Key international markets include Germany (19.6%) and United Kingdom (14.9%).
- Top languages spoken are English (42.4%) followed by German (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zell am See?
Listings in Zell am See average 4.64 out of 5 overall, with about 22.2 reviews per active listing and 12.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zell am See
- An average rating of 4.64 places Zell am See in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.75), while Value (4.48) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Zell am See Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zell am See
- The most common availability pattern in Zell am See falls within the 271-366 days range, representing 63.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zell am See (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zell am See?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zell am See
- The overall average booking lead time for vacation rentals in Zell am See is 75 days.
- Guests book furthest in advance for stays during December (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (116 days avg.) sees the longest lead times, while Fall (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Zell am See.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Zell am See averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zell am See?
Guests in Zell am See stay about 4.7 nights on average, generating roughly 8,074 reservations and 16.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Zell am See
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zell am See
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (5.8 nights) and shorten in May (3.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zell am See Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
4.5% of total
2 Nights
29 listings
5.9% of total
3 Nights
25 listings
5.1% of total
4-6 Nights
57 listings
11.6% of total
7-29 Nights
9 listings
1.8% of total
30+ Nights
349 listings
71.1% of total
Key Insights
- The most prevalent minimum stay requirement in Zell am See is 30+ Nights, adopted by 71.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (71.1%) caters to monthly stays (30+ nights) in Zell am See, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 71.1% of Zell am See hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 71.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zell am See.
Zell am See Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
53 listings
10.8% of total
Limited
68 listings
13.8% of total
Super Strict 30 Days
44 listings
9% of total
Flexible
16 listings
3.3% of total
Moderate
83 listings
16.9% of total
Firm
165 listings
33.6% of total
Strict
62 listings
12.6% of total
Cancellation Policy Insights for Zell am See
- The prevailing Airbnb cancellation policy trend in Zell am See is Firm, used by 33.6% of listings.
- There's a relatively balanced mix between guest-friendly (20.2%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.6% market standard in Zell am See.
- Using a Strict policy might deter some guests, as only 12.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zell am See.
How Much Are Airbnb Cleaning Fees in Zell am See?
Cleaning fees in Zell am See are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zell am See
- 91.9% of listings charge a cleaning fee, making it standard practice in Zell am See. Guests expect it and factor it into their booking decisions.
- The gap between the average ($266) and median ($229) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 16.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zell am See median of $229. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zell am See Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zell am Seebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bear & Bison Lake View
Entire Place • 4 bedrooms
Luxury Penthouse -6P- Ski-In/Out -Summer Card-Top4
Entire Place • 2 bedrooms
Luxury apartment with alpine views
Entire Place • 3 bedrooms
Luxury Apartment - 6P- Ski-In/Out-Summer Card-Top3
Entire Place • 2 bedrooms
Eichenhof premium - by Pinzgau Holidays
Entire Place • 4 bedrooms
4 Bedroom Apartment BV6.3 incl. summercard
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zell am See?
Learn from the best! This table showcases top-performing Airbnb hosts in Zell am See based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All In One | 62 | $1,258,537 | 829 | 4.64/5.0 |
| Alpin Rentals | 24 | $939,803 | 73 | 4.66/5.0 |
| Bella | 32 | $923,355 | 398 | 4.37/5.0 |
| Alex | 27 | $878,037 | 454 | 4.53/5.0 |
| Steinbock | 18 | $877,509 | 1064 | 4.74/5.0 |
| Alpen Apartments | 35 | $646,501 | 574 | 4.56/5.0 |
| Katrin- | 27 | $621,009 | 199 | 4.70/5.0 |
| David | 2 | $488,364 | 54 | 5.00/5.0 |
| Patrick | 4 | $427,897 | 130 | 4.99/5.0 |
| Keyone | 8 | $362,300 | 95 | 4.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zell am See.
Who Are the Airbnb Hosts in Zell am See?
Zell am See leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Zell am See
- Only 22.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 41.5% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Zell am See averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Zell am See
These are the highest-grossing professional property management operations in Zell am See, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| All In One | 62 | $1,258,537 | $309 | 27.7% | 4.64/5 |
| Bella | 32 | $923,355 | $309 | 33.5% | 4.37/5 |
| Alex | 27 | $878,037 | $348 | 32.8% | 4.53/5 |
| Steinbock | 18 | $877,509 | $300 | 45.3% | 4.74/5 |
| Alpen Apartments | 35 | $646,501 | $419 | 14.9% | 4.56/5 |
| Keyone | 8 | $362,300 | $306 | 45.8% | 4.20/5 |
| Christoph - Interhome | 19 | $357,059 | $281 | 35.1% | 4.60/5 |
| Manfred | 17 | $317,874 | $524 | 19.4% | 4.85/5 |
| Tom | 11 | $304,996 | $458 | 22.0% | 4.95/5 |
| Sarah | 9 | $244,200 | $227 | 38.8% | 4.46/5 |
Management Company Insights for Zell am See
- The leading management company, All In One, operates 62 listings with $1,258,537 in gross revenue — a useful benchmark for what scale looks like in Zell am See.
- Top managers average 24 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Zell am See's Airbnb Market Compare to Nearby Cities?
How does the Zell am See Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hallstatt, Zell am See has 30 percentage points lower occupancy and about $41 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 13 | $6,821 | $837.36 | 32% |
| Sankt Pankraz - San Pancrazio | 13 | $5,811 | $653.60 | 29% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 168 | $5,221 | $764.73 | 41% |
| Hallstatt | 31 | $4,966 | $300.88 | 62% |
| Cortina d'Ampezzo | 304 | $4,181 | $549.43 | 39% |
| Merano | 27 | $4,029 | $332.44 | 44% |
| Kiens - Chienes | 17 | $3,994 | $407.12 | 51% |
| Riegsee | 10 | $3,870 | $290.25 | 43% |
| Kramsach | 12 | $3,704 | $279.49 | 47% |
| Bayrischzell | 40 | $3,550 | $404.80 | 34% |
Frequently Asked Questions About Airbnb in Zell am See
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zell am See.
How much do Airbnb hosts make in Zell am See?
Zell am See hosts earn about $27,443 per year on average, with an average nightly rate of $342 and RevPAR of $109. Those figures describe the typical revenue environment for active listings in Zell am See, Salzburg, not the ceiling for the best operators. Source: AirROI 2026 data, Zell am See market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zell am See?
The average Airbnb occupancy rate in Zell am See is 32.1%. August is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zell am See?
Listings in Zell am See average $342 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zell am See?
Zell am See currently has about 491 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zell am See?
AirROI currently classifies the short-term rental regulation level in Zell am See as High. The dataset also shows about 62.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zell am See?
RevPAR in Zell am See is about $109. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zell am See?
Occupancy of 32.1% means Zell am See is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $27,443, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zell am See?
The average booking lead time in Zell am See is about 75 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zell am See?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zell am See include Schüttdorf, Zell am See City Center, Kaprun. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zell am See?
entire_home listings make up 94.9% of the active supply in Zell am See. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zell am See compare to nearby Airbnb markets?
Among neighboring markets, Scheffau am Wilden Kaiser posts $81,849 in average annual revenue with 31.6% occupancy, compared to Zell am See's $27,443 and 32.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zell am See?
The average Airbnb stay length in Zell am See is about 4.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zell am See?
Airbnb listings in Zell am See average 4.64 out of 5 overall. About 12.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zell am See?
Bidet and Hot tub are among the strongest revenue-linked amenities in Zell am See. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zell am See?
Yes. About 91.9% of active Airbnb listings in Zell am See charge a cleaning fee, and the average fee is $266. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zell am See?
At 22.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.