What Are the Best Places to Invest in Airbnb in Austria?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Austria spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Austria across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Vienna, Vienna leads by market size with 8,452 active listings and $1,777/month revenue. Across all ranked markets, average occupancy is 34.4% with $1,783/month in average revenue and $257/night ADR. 73 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Austria by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Austria attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Vienna, Vienna leads with 8,452 active short-term rental listings and $1,777/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Vienna, Vienna8,452$1,777$16247.2%Low
2Graz, Styria959$895$10637.5%Low
3Zell am See, Salzburg491$2,287$34232.1%High
4Salzburg, Salzburg489$2,852$20950.8%High
5Innsbruck, Tyrol402$2,488$18452.7%Low
6Klagenfurt, Carinthia262$1,087$13438.6%Low
7Saalbach-Hinterglemm, Salzburg238$1,714$35428.6%Moderate
8Linz, Upper Austria220$1,152$12342.5%Low
9Kaprun, Salzburg208$2,282$32931.7%High
10Piesendorf, Salzburg204$1,986$29134.0%Moderate
11Schladming, Styria203$1,853$32930.1%Low
12Seefeld in Tirol, Tyrol197$1,724$23737.3%Low
13Sölden, Bezirk Imst185$1,820$26932.7%Low
14Kappl, Bezirk Landeck171$2,197$28737.5%Low
15Neukirchen am Großvenediger, Salzburg170$1,791$35730.2%Moderate
16Villach, Carinthia166$1,208$15934.5%Low
17Kitzbühel, Tyrol165$2,720$41832.0%Low
18Sankt Gallenkirch, Vorarlberg164$1,592$26329.5%Low
19Kirchberg in Tirol, Bezirk Kitzbühel156$2,723$41733.9%Low
20Bad Mitterndorf, Styria150$1,338$21929.3%Low
21Bad Kleinkirchheim, Carinthia144$1,223$22727.2%Low
22Dornbirn, Vorarlberg144$1,071$13734.4%Low
23Längenfeld, Bezirk Imst137$2,167$26338.9%Low
24Mayrhofen, Bezirk Schwaz137$1,988$30334.2%Low
25Leutasch, Tyrol137$1,508$21633.7%Low
26Hopfgarten im Brixental, Tyrol135$2,165$38730.7%Low
27Fügen, Bezirk Schwaz131$2,034$28132.5%Low
28Wildschönau, Tyrol130$2,035$27537.4%Low
29Sankt Anton am Arlberg, Bezirk Landeck129$2,607$51832.8%Low
30Bregenz, Vorarlberg128$1,855$20040.9%Low
31Bad Gastein, Salzburg126$1,072$20227.9%High
32Saalfelden am Steinernen Meer, Salzburg122$1,372$20432.3%Moderate
33Krems an der Donau, Lower Austria120$1,143$15935.5%Low
34Bad Ischl, Bezirk Gmunden118$1,732$18940.1%Low
35Velden am Wörther See, Carinthia117$1,177$22131.2%Low
36Wald im Pinzgau, Salzburg117$1,901$33131.1%Moderate
37Maria Alm am Steinernen Meer, Salzburg116$1,945$33332.5%High
38Sankt Georgen am Kreischberg, Styria114$1,934$31028.4%Low
39Treffen am Ossiacher See, Carinthia111$1,205$19033.0%Low
40Bad Goisern am Hallstättersee, Bezirk Gmunden108$2,349$21544.5%Low
41Neustift im Stubaital, Tyrol105$1,886$22138.5%Low
42Gmunden, Upper Austria105$1,508$18438.1%Low
43Maishofen, Salzburg102$1,521$21633.3%Moderate
44Hermagor-Pressegger See, Carinthia100$895$19826.9%Low
45Stadl-Predlitz, Styria99$2,392$34930.4%Low
46Aschau im Zillertal, Bezirk Schwaz97$1,712$23540.8%Low
47Ehrwald, Tyrol97$2,468$27539.9%Low
48Brixen im Thale, Bezirk Kitzbühel96$2,159$40031.7%Low
49Ramsau am Dachstein, Styria96$1,288$23032.3%Low
50Mauterndorf, Salzburg95$1,799$25732.1%High
51Bad Aussee, Styria94$1,434$19235.5%Low
52Finkenberg, Bezirk Schwaz92$1,478$20237.2%Low
53Haus im Ennstal, Styria91$2,506$34931.2%Low
54See, Bezirk Landeck90$1,723$29334.7%Low
55Bramberg am Wildkogel, Salzburg89$2,077$32635.4%Moderate
56Mühlbach am Hochkönig, Salzburg86$3,291$33139.5%High
57Mittersill, Salzburg85$1,539$24734.8%High
58Murau, Styria84$1,899$29630.1%Low
59Bruck an der Großglocknerstraße, Salzburg83$2,087$26235.2%High
60Dalaas, Vorarlberg82$1,671$26033.1%Low
61Lermoos, Tyrol81$1,092$21131.7%Low
62Pettneu am Arlberg, Bezirk Landeck79$2,351$36533.0%Low
63Schwendau, Bezirk Schwaz79$1,740$20740.6%Low
64Rauris, Salzburg79$1,346$24426.8%High
65Fieberbrunn, Bezirk Kitzbühel78$1,639$24733.1%Low
66Hippach, Bezirk Schwaz78$1,989$33340.2%Low
67Schruns, Vorarlberg78$1,275$25229.2%Low
68Alpbach, Bezirk Kufstein76$2,468$35634.5%Low
69Umhausen, Bezirk Imst75$1,849$22436.2%Low
70Uttendorf, Salzburg75$2,407$23637.6%High
71Irdning-Donnersbachtal, Styria75$2,133$27233.4%Low
72Mittelberg, Vorarlberg75$1,527$22536.4%Low
73Ramsau im Zillertal, Bezirk Schwaz73$1,883$23241.2%Low
74Bad Hofgastein, Salzburg73$1,408$16936.1%High
75Sankt Kanzian am Klopeiner See, Carinthia72$608$14330.3%Low
76Leogang, Salzburg72$2,028$26734.1%Moderate
77Finkenstein am Faaker See, Carinthia71$807$13637.0%Low
78Viehhofen, Salzburg71$1,774$35330.5%Moderate
79Westendorf, Bezirk Kitzbühel70$1,771$32529.5%Low
80Damüls, Vorarlberg70$1,347$23027.0%Low
81Oetz, Bezirk Imst68$1,639$23833.5%Low
82Leoben, Styria68$692$11828.6%Low
83Annaberg-Lungötz, Salzburg67$2,491$34134.6%High
84Sankt Johann im Pongau, Salzburg66$2,100$31733.2%Moderate
85Gaschurn, Vorarlberg66$1,633$32027.2%Low
86Brand, Vorarlberg65$3,478$51531.0%Low
87Hohentauern, Styria64$2,024$27932.2%Low
88Niedernsill, Salzburg61$2,546$27434.9%High
89Sankt Johann in Tirol, Bezirk Kitzbühel60$1,988$34836.2%Low
90Baden, Lower Austria59$823$13731.1%Low
91Wiener Neustadt, Lower Austria59$618$7831.2%Low
92Gosau, Bezirk Gmunden58$2,517$24641.3%Low
93Abtenau, Salzburg58$1,592$19135.3%Moderate
94Mariapfarr, Salzburg58$1,739$27529.6%Low
95Reichenau, Carinthia56$1,196$23029.0%Low
96Wolfsberg, Carinthia56$1,315$24124.5%Low
97Hollersbach im Pinzgau, Salzburg56$2,602$37331.2%Moderate
98Feldkirch, Vorarlberg56$1,350$13143.0%Low
99Altmünster, Bezirk Gmunden55$1,734$20041.7%Low
100Hallein, Salzburg54$1,477$18335.1%High

Most Profitable Airbnb Markets in Austria by Revenue

The most profitable Airbnb cities in Austria are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Brand, Vorarlberg leads with $3,478/month at $515 ADR and 31.0% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Brand, Vorarlberg$3,47865$51531.0%Low
2Mühlbach am Hochkönig, Salzburg$3,29186$33139.5%High
3Salzburg, Salzburg$2,852489$20950.8%High
4Kirchberg in Tirol, Bezirk Kitzbühel$2,723156$41733.9%Low
5Kitzbühel, Tyrol$2,720165$41832.0%Low
6Sankt Anton am Arlberg, Bezirk Landeck$2,607129$51832.8%Low
7Hollersbach im Pinzgau, Salzburg$2,60256$37331.2%Moderate
8Niedernsill, Salzburg$2,54661$27434.9%High
9Gosau, Bezirk Gmunden$2,51758$24641.3%Low
10Haus im Ennstal, Styria$2,50691$34931.2%Low
11Annaberg-Lungötz, Salzburg$2,49167$34134.6%High
12Innsbruck, Tyrol$2,488402$18452.7%Low
13Ehrwald, Tyrol$2,46897$27539.9%Low
14Alpbach, Bezirk Kufstein$2,46876$35634.5%Low
15Uttendorf, Salzburg$2,40775$23637.6%High
16Stadl-Predlitz, Styria$2,39299$34930.4%Low
17Pettneu am Arlberg, Bezirk Landeck$2,35179$36533.0%Low
18Bad Goisern am Hallstättersee, Bezirk Gmunden$2,349108$21544.5%Low
19Zell am See, Salzburg$2,287491$34232.1%High
20Kaprun, Salzburg$2,282208$32931.7%High
21Kappl, Bezirk Landeck$2,197171$28737.5%Low
22Längenfeld, Bezirk Imst$2,167137$26338.9%Low
23Hopfgarten im Brixental, Tyrol$2,165135$38730.7%Low
24Brixen im Thale, Bezirk Kitzbühel$2,15996$40031.7%Low
25Irdning-Donnersbachtal, Styria$2,13375$27233.4%Low
26Sankt Johann im Pongau, Salzburg$2,10066$31733.2%Moderate
27Bruck an der Großglocknerstraße, Salzburg$2,08783$26235.2%High
28Bramberg am Wildkogel, Salzburg$2,07789$32635.4%Moderate
29Wildschönau, Tyrol$2,035130$27537.4%Low
30Fügen, Bezirk Schwaz$2,034131$28132.5%Low
31Leogang, Salzburg$2,02872$26734.1%Moderate
32Hohentauern, Styria$2,02464$27932.2%Low
33Hippach, Bezirk Schwaz$1,98978$33340.2%Low
34Mayrhofen, Bezirk Schwaz$1,988137$30334.2%Low
35Sankt Johann in Tirol, Bezirk Kitzbühel$1,98860$34836.2%Low
36Piesendorf, Salzburg$1,986204$29134.0%Moderate
37Maria Alm am Steinernen Meer, Salzburg$1,945116$33332.5%High
38Sankt Georgen am Kreischberg, Styria$1,934114$31028.4%Low
39Wald im Pinzgau, Salzburg$1,901117$33131.1%Moderate
40Murau, Styria$1,89984$29630.1%Low
41Neustift im Stubaital, Tyrol$1,886105$22138.5%Low
42Ramsau im Zillertal, Bezirk Schwaz$1,88373$23241.2%Low
43Bregenz, Vorarlberg$1,855128$20040.9%Low
44Schladming, Styria$1,853203$32930.1%Low
45Umhausen, Bezirk Imst$1,84975$22436.2%Low
46Sölden, Bezirk Imst$1,820185$26932.7%Low
47Mauterndorf, Salzburg$1,79995$25732.1%High
48Neukirchen am Großvenediger, Salzburg$1,791170$35730.2%Moderate
49Vienna, Vienna$1,7778,452$16247.2%Low
50Viehhofen, Salzburg$1,77471$35330.5%Moderate
51Westendorf, Bezirk Kitzbühel$1,77170$32529.5%Low
52Schwendau, Bezirk Schwaz$1,74079$20740.6%Low
53Mariapfarr, Salzburg$1,73958$27529.6%Low
54Altmünster, Bezirk Gmunden$1,73455$20041.7%Low
55Bad Ischl, Bezirk Gmunden$1,732118$18940.1%Low
56Seefeld in Tirol, Tyrol$1,724197$23737.3%Low
57See, Bezirk Landeck$1,72390$29334.7%Low
58Saalbach-Hinterglemm, Salzburg$1,714238$35428.6%Moderate
59Aschau im Zillertal, Bezirk Schwaz$1,71297$23540.8%Low
60Dalaas, Vorarlberg$1,67182$26033.1%Low
61Oetz, Bezirk Imst$1,63968$23833.5%Low
62Fieberbrunn, Bezirk Kitzbühel$1,63978$24733.1%Low
63Gaschurn, Vorarlberg$1,63366$32027.2%Low
64Sankt Gallenkirch, Vorarlberg$1,592164$26329.5%Low
65Abtenau, Salzburg$1,59258$19135.3%Moderate
66Mittersill, Salzburg$1,53985$24734.8%High
67Mittelberg, Vorarlberg$1,52775$22536.4%Low
68Maishofen, Salzburg$1,521102$21633.3%Moderate
69Gmunden, Upper Austria$1,508105$18438.1%Low
70Leutasch, Tyrol$1,508137$21633.7%Low
71Finkenberg, Bezirk Schwaz$1,47892$20237.2%Low
72Hallein, Salzburg$1,47754$18335.1%High
73Bad Aussee, Styria$1,43494$19235.5%Low
74Bad Hofgastein, Salzburg$1,40873$16936.1%High
75Saalfelden am Steinernen Meer, Salzburg$1,372122$20432.3%Moderate
76Feldkirch, Vorarlberg$1,35056$13143.0%Low
77Damüls, Vorarlberg$1,34770$23027.0%Low
78Rauris, Salzburg$1,34679$24426.8%High
79Bad Mitterndorf, Styria$1,338150$21929.3%Low
80Wolfsberg, Carinthia$1,31556$24124.5%Low
81Ramsau am Dachstein, Styria$1,28896$23032.3%Low
82Schruns, Vorarlberg$1,27578$25229.2%Low
83Bad Kleinkirchheim, Carinthia$1,223144$22727.2%Low
84Villach, Carinthia$1,208166$15934.5%Low
85Treffen am Ossiacher See, Carinthia$1,205111$19033.0%Low
86Reichenau, Carinthia$1,19656$23029.0%Low
87Velden am Wörther See, Carinthia$1,177117$22131.2%Low
88Linz, Upper Austria$1,152220$12342.5%Low
89Krems an der Donau, Lower Austria$1,143120$15935.5%Low
90Lermoos, Tyrol$1,09281$21131.7%Low
91Klagenfurt, Carinthia$1,087262$13438.6%Low
92Bad Gastein, Salzburg$1,072126$20227.9%High
93Dornbirn, Vorarlberg$1,071144$13734.4%Low
94Hermagor-Pressegger See, Carinthia$895100$19826.9%Low
95Graz, Styria$895959$10637.5%Low
96Baden, Lower Austria$82359$13731.1%Low
97Finkenstein am Faaker See, Carinthia$80771$13637.0%Low
98Leoben, Styria$69268$11828.6%Low
99Wiener Neustadt, Lower Austria$61859$7831.2%Low
100Sankt Kanzian am Klopeiner See, Carinthia$60872$14330.3%Low

Most Expensive Airbnb Markets in Austria by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Sankt Anton am Arlberg, Bezirk Landeck commands the highest Airbnb nightly rate in Austria at $518/night, generating $2,607/month at 32.8% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Sankt Anton am Arlberg, Bezirk Landeck$518129$2,60732.8%Low
2Brand, Vorarlberg$51565$3,47831.0%Low
3Kitzbühel, Tyrol$418165$2,72032.0%Low
4Kirchberg in Tirol, Bezirk Kitzbühel$417156$2,72333.9%Low
5Brixen im Thale, Bezirk Kitzbühel$40096$2,15931.7%Low
6Hopfgarten im Brixental, Tyrol$387135$2,16530.7%Low
7Hollersbach im Pinzgau, Salzburg$37356$2,60231.2%Moderate
8Pettneu am Arlberg, Bezirk Landeck$36579$2,35133.0%Low
9Neukirchen am Großvenediger, Salzburg$357170$1,79130.2%Moderate
10Alpbach, Bezirk Kufstein$35676$2,46834.5%Low
11Saalbach-Hinterglemm, Salzburg$354238$1,71428.6%Moderate
12Viehhofen, Salzburg$35371$1,77430.5%Moderate
13Stadl-Predlitz, Styria$34999$2,39230.4%Low
14Haus im Ennstal, Styria$34991$2,50631.2%Low
15Sankt Johann in Tirol, Bezirk Kitzbühel$34860$1,98836.2%Low
16Zell am See, Salzburg$342491$2,28732.1%High
17Annaberg-Lungötz, Salzburg$34167$2,49134.6%High
18Hippach, Bezirk Schwaz$33378$1,98940.2%Low
19Maria Alm am Steinernen Meer, Salzburg$333116$1,94532.5%High
20Wald im Pinzgau, Salzburg$331117$1,90131.1%Moderate
21Mühlbach am Hochkönig, Salzburg$33186$3,29139.5%High
22Schladming, Styria$329203$1,85330.1%Low
23Kaprun, Salzburg$329208$2,28231.7%High
24Bramberg am Wildkogel, Salzburg$32689$2,07735.4%Moderate
25Westendorf, Bezirk Kitzbühel$32570$1,77129.5%Low
26Gaschurn, Vorarlberg$32066$1,63327.2%Low
27Sankt Johann im Pongau, Salzburg$31766$2,10033.2%Moderate
28Sankt Georgen am Kreischberg, Styria$310114$1,93428.4%Low
29Mayrhofen, Bezirk Schwaz$303137$1,98834.2%Low
30Murau, Styria$29684$1,89930.1%Low
31See, Bezirk Landeck$29390$1,72334.7%Low
32Piesendorf, Salzburg$291204$1,98634.0%Moderate
33Kappl, Bezirk Landeck$287171$2,19737.5%Low
34Fügen, Bezirk Schwaz$281131$2,03432.5%Low
35Hohentauern, Styria$27964$2,02432.2%Low
36Mariapfarr, Salzburg$27558$1,73929.6%Low
37Wildschönau, Tyrol$275130$2,03537.4%Low
38Ehrwald, Tyrol$27597$2,46839.9%Low
39Niedernsill, Salzburg$27461$2,54634.9%High
40Irdning-Donnersbachtal, Styria$27275$2,13333.4%Low
41Sölden, Bezirk Imst$269185$1,82032.7%Low
42Leogang, Salzburg$26772$2,02834.1%Moderate
43Längenfeld, Bezirk Imst$263137$2,16738.9%Low
44Sankt Gallenkirch, Vorarlberg$263164$1,59229.5%Low
45Bruck an der Großglocknerstraße, Salzburg$26283$2,08735.2%High
46Dalaas, Vorarlberg$26082$1,67133.1%Low
47Mauterndorf, Salzburg$25795$1,79932.1%High
48Schruns, Vorarlberg$25278$1,27529.2%Low
49Mittersill, Salzburg$24785$1,53934.8%High
50Fieberbrunn, Bezirk Kitzbühel$24778$1,63933.1%Low
51Gosau, Bezirk Gmunden$24658$2,51741.3%Low
52Rauris, Salzburg$24479$1,34626.8%High
53Wolfsberg, Carinthia$24156$1,31524.5%Low
54Oetz, Bezirk Imst$23868$1,63933.5%Low
55Seefeld in Tirol, Tyrol$237197$1,72437.3%Low
56Uttendorf, Salzburg$23675$2,40737.6%High
57Aschau im Zillertal, Bezirk Schwaz$23597$1,71240.8%Low
58Ramsau im Zillertal, Bezirk Schwaz$23273$1,88341.2%Low
59Damüls, Vorarlberg$23070$1,34727.0%Low
60Reichenau, Carinthia$23056$1,19629.0%Low
61Ramsau am Dachstein, Styria$23096$1,28832.3%Low
62Bad Kleinkirchheim, Carinthia$227144$1,22327.2%Low
63Mittelberg, Vorarlberg$22575$1,52736.4%Low
64Umhausen, Bezirk Imst$22475$1,84936.2%Low
65Neustift im Stubaital, Tyrol$221105$1,88638.5%Low
66Velden am Wörther See, Carinthia$221117$1,17731.2%Low
67Bad Mitterndorf, Styria$219150$1,33829.3%Low
68Maishofen, Salzburg$216102$1,52133.3%Moderate
69Leutasch, Tyrol$216137$1,50833.7%Low
70Bad Goisern am Hallstättersee, Bezirk Gmunden$215108$2,34944.5%Low
71Lermoos, Tyrol$21181$1,09231.7%Low
72Salzburg, Salzburg$209489$2,85250.8%High
73Schwendau, Bezirk Schwaz$20779$1,74040.6%Low
74Saalfelden am Steinernen Meer, Salzburg$204122$1,37232.3%Moderate
75Finkenberg, Bezirk Schwaz$20292$1,47837.2%Low
76Bad Gastein, Salzburg$202126$1,07227.9%High
77Bregenz, Vorarlberg$200128$1,85540.9%Low
78Altmünster, Bezirk Gmunden$20055$1,73441.7%Low
79Hermagor-Pressegger See, Carinthia$198100$89526.9%Low
80Bad Aussee, Styria$19294$1,43435.5%Low
81Abtenau, Salzburg$19158$1,59235.3%Moderate
82Treffen am Ossiacher See, Carinthia$190111$1,20533.0%Low
83Bad Ischl, Bezirk Gmunden$189118$1,73240.1%Low
84Innsbruck, Tyrol$184402$2,48852.7%Low
85Gmunden, Upper Austria$184105$1,50838.1%Low
86Hallein, Salzburg$18354$1,47735.1%High
87Bad Hofgastein, Salzburg$16973$1,40836.1%High
88Vienna, Vienna$1628,452$1,77747.2%Low
89Krems an der Donau, Lower Austria$159120$1,14335.5%Low
90Villach, Carinthia$159166$1,20834.5%Low
91Sankt Kanzian am Klopeiner See, Carinthia$14372$60830.3%Low
92Dornbirn, Vorarlberg$137144$1,07134.4%Low
93Baden, Lower Austria$13759$82331.1%Low
94Finkenstein am Faaker See, Carinthia$13671$80737.0%Low
95Klagenfurt, Carinthia$134262$1,08738.6%Low
96Feldkirch, Vorarlberg$13156$1,35043.0%Low
97Linz, Upper Austria$123220$1,15242.5%Low
98Leoben, Styria$11868$69228.6%Low
99Graz, Styria$106959$89537.5%Low
100Wiener Neustadt, Lower Austria$7859$61831.2%Low

Highest Occupancy Airbnb Markets in Austria

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Innsbruck, Tyrol leads Austria with 52.7% occupancy, $2,488/month revenue, and 402 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Innsbruck, Tyrol52.7%402$2,488$184Low
2Salzburg, Salzburg50.8%489$2,852$209High
3Vienna, Vienna47.2%8,452$1,777$162Low
4Graz, Styria37.5%959$895$106Low
5Zell am See, Salzburg32.1%491$2,287$342High

How to Choose an Airbnb Investment Market in Austria

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Austria tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Austria

Understanding the regulatory environment is critical for any Airbnb investment in Austria. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 73 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 15 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Austria

This page ranks Airbnb markets in Austria across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Austria.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Austria.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Austria and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Austria, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Austria

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Austria.

What are the best places to invest in Airbnb in Austria?

Vienna, Vienna leads this ranking for Austria with 8,452 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Austria?

Brand, Vorarlberg posts the highest average monthly revenue in this ranking at $3,478. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Austria?

Innsbruck, Tyrol has the highest occupancy rate in this comparison at 52.7%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Austria?

Sankt Anton am Arlberg, Bezirk Landeck commands the highest average daily rate at $518 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Austria have the lowest regulation?

Vienna (Vienna), Graz (Styria), Innsbruck (Tyrol) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Austria in 2026?

The markets ranked here average 34.4% occupancy, and the top performer posts $3,478 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Austria for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Austria?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Austria?

First-time investors in Austria should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Austria?

Across the markets ranked here, the average occupancy rate in Austria is 34.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Austria?

Regulation is one of the most overlooked risks in short-term rental investing. In Austria, 73 of 100 ranked markets have low regulation, 0 have medium, and 15 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Austria?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Austria ranking has about 95 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Austria?

Seasonal markets in Austria experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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