What Are the Best Places to Invest in Airbnb in Austria?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Austria spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Austria across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Vienna, Vienna leads by market size with 9,216 active listings and $1,627/month revenue. Across all ranked markets, average occupancy is 33.1% with $1,754/month in average revenue and $270/night ADR. 74 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Austria by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Austria attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Vienna, Vienna leads with 9,216 active short-term rental listings and $1,627/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Vienna, Vienna9,216$1,627$16743.9%Low
2Graz, Styria1,141$783$10934.7%Low
3Salzburg, Salzburg540$2,539$20846.9%High
4Zell am See, Salzburg513$2,130$34131.1%High
5Innsbruck, Tyrol423$2,319$19848.6%Low
6Linz, Upper Austria259$933$12838.8%Low
7Saalbach-Hinterglemm, Salzburg250$1,802$37230.1%Moderate
8Klagenfurt, Carinthia248$1,026$13934.7%Low
9Kaprun, Salzburg232$2,107$33430.4%High
10Schladming, Styria230$2,034$33630.9%Low
11Villach, Carinthia211$1,036$17630.9%Low
12Seefeld in Tirol, Tyrol201$1,647$24836.6%Low
13Sölden, Bezirk Imst197$1,989$29332.8%Low
14Kappl, Bezirk Landeck190$2,269$29836.5%Low
15Piesendorf, Salzburg187$1,918$31232.7%Moderate
16Neukirchen am Großvenediger, Salzburg178$1,756$36428.7%Moderate
17Sankt Gallenkirch, Vorarlberg173$1,718$27530.0%Low
18Dornbirn, Vorarlberg172$917$14431.9%Low
19Kitzbühel, Tyrol162$2,824$43533.5%Low
20Kirchberg in Tirol, Tyrol157$2,806$43532.9%Low
21Bregenz, Vorarlberg157$1,465$20235.3%Low
22Leutasch, Tyrol155$1,421$23331.5%Low
23Mayrhofen, Bezirk Schwaz154$2,210$31137.5%Low
24Bad Ischl, Bezirk Gmunden153$1,359$18434.6%Low
25Bad Mitterndorf, Styria153$1,266$21927.8%Low
26Bad Kleinkirchheim, Carinthia151$1,114$22426.0%Low
27Bad Gastein, Salzburg142$1,032$21129.0%High
28Fügen, Bezirk Schwaz139$1,841$28332.0%Low
29Saalfelden am Steinernen Meer, Salzburg138$1,159$19730.8%Moderate
30Hopfgarten im Brixental, Tyrol136$2,219$41629.0%Low
31Velden am Wörther See, Carinthia135$930$21627.5%Low
32Längenfeld, Bezirk Imst133$2,199$26837.9%Low
33Krems an der Donau, Lower Austria132$998$16432.9%Low
34Gmunden, Upper Austria128$1,167$18332.1%Low
35Sankt Anton am Arlberg, Bezirk Landeck124$3,355$55539.2%Low
36Bad Goisern am Hallstättersee, Bezirk Gmunden123$1,973$22239.2%Low
37Wildschönau, Tyrol121$1,946$25636.7%Low
38Wald im Pinzgau, Salzburg119$1,940$34430.5%Moderate
39Sankt Georgen am Kreischberg, Styria119$1,855$32227.1%Low
40Murau, Styria118$1,634$29228.8%Low
41Ehrwald, Tyrol115$2,175$26937.2%Low
42Treffen am Ossiacher See, Carinthia114$940$19330.7%Low
43Maria Alm am Steinernen Meer, Salzburg114$1,967$34032.0%High
44Ramsau am Dachstein, Styria112$1,319$27331.3%Low
45Brixen im Thale, Bezirk Kitzbühel111$2,462$43333.4%Low
46Bad Aussee, Styria109$1,262$20431.7%Low
47Neustift im Stubaital, Tyrol108$1,813$23635.2%Low
48Maishofen, Salzburg105$1,373$22530.3%Moderate
49Mauterndorf, Salzburg104$1,768$27630.8%High
50Aschau im Zillertal, Bezirk Schwaz103$1,659$23539.1%Low
51Hermagor-Pressegger See, Carinthia103$882$20128.4%Low
52Finkenberg, Bezirk Schwaz100$1,438$21634.2%Low
53Mühlbach am Hochkönig, Salzburg99$3,001$33038.1%High
54Stadl-Predlitz, Styria99$2,498$36230.3%Low
55Mittersill, Salzburg98$1,499$27232.3%High
56Fieberbrunn, Bezirk Kitzbühel95$1,728$30632.2%Low
57Bramberg am Wildkogel, Salzburg90$2,001$34233.8%Moderate
58Bruck an der Großglocknerstraße, Salzburg90$1,808$26532.3%High
59Oetz, Bezirk Imst89$1,533$29831.4%Low
60See, Bezirk Landeck89$1,747$29936.0%Low
61Haus im Ennstal, Styria89$2,375$35529.9%Low
62Dalaas, Vorarlberg88$1,692$26432.9%Low
63Schruns, Vorarlberg88$1,323$27429.4%Low
64Rauris, Salzburg86$1,378$25327.4%High
65Sankt Johann in Tirol, Bezirk Kitzbühel84$1,626$27834.7%Low
66Bad Hofgastein, Salzburg84$1,345$20934.6%High
67Pettneu am Arlberg, Bezirk Landeck81$2,619$37735.7%Low
68Mittelberg, Vorarlberg80$1,539$23636.7%Low
69Annaberg-Lungötz, Salzburg79$2,146$32032.4%High
70Lermoos, Tyrol79$1,490$24434.0%Low
71Umhausen, Bezirk Imst78$1,848$23934.9%Low
72Hippach, Bezirk Schwaz78$2,014$33839.6%Low
73Schwendau, Bezirk Schwaz78$1,721$20337.9%Low
74Westendorf, Bezirk Kitzbühel77$1,824$37329.0%Low
75Alpbach, Bezirk Kufstein77$2,546$37633.4%Low
76Irdning-Donnersbachtal, Styria75$2,259$28931.5%Low
77Damüls, Vorarlberg75$1,238$23027.4%Low
78Ramsau im Zillertal, Bezirk Schwaz74$1,953$23738.6%Low
79Finkenstein am Faaker See, Carinthia74$655$14531.8%Low
80Sankt Kanzian am Klopeiner See, Carinthia74$560$14728.0%Low
81Sankt Johann im Pongau, Salzburg74$2,027$30732.5%Moderate
82Leogang, Salzburg73$1,908$29732.8%Moderate
83Uttendorf, Salzburg73$2,408$24036.9%High
84Altmünster, Bezirk Gmunden72$1,289$19935.2%Low
85Hohentauern, Styria72$2,062$28532.5%Low
86Brand, Vorarlberg72$2,933$49529.6%Low
87Scharnitz, Tyrol71$2,896$32437.5%Low
88Viehhofen, Salzburg69$2,143$41232.3%Moderate
89Leoben, Styria69$573$14127.7%Low
90Obertraun, Bezirk Gmunden67$1,918$21734.7%Low
91Gaschurn, Vorarlberg67$1,860$33128.6%Low
92Hollersbach im Pinzgau, Salzburg66$2,308$37229.0%Moderate
93Mariapfarr, Salzburg66$1,564$28128.8%Low
94Sautens, Bezirk Imst65$1,743$23037.0%Low
95Baden, Lower Austria65$812$14431.1%Low
96Niedernsill, Salzburg65$2,257$29931.7%High
97Gosau, Bezirk Gmunden63$2,209$24936.7%Low
98Reichenau, Carinthia60$1,071$23527.8%Low
99Abtenau, Salzburg60$1,436$18533.5%Moderate
100Ellmau, Bezirk Kufstein59$1,691$21835.0%Low

Most Profitable Airbnb Markets in Austria by Revenue

The most profitable Airbnb cities in Austria are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Sankt Anton am Arlberg, Bezirk Landeck leads with $3,355/month at $555 ADR and 39.2% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Sankt Anton am Arlberg, Bezirk Landeck$3,355124$55539.2%Low
2Mühlbach am Hochkönig, Salzburg$3,00199$33038.1%High
3Brand, Vorarlberg$2,93372$49529.6%Low
4Scharnitz, Tyrol$2,89671$32437.5%Low
5Kitzbühel, Tyrol$2,824162$43533.5%Low
6Kirchberg in Tirol, Tyrol$2,806157$43532.9%Low
7Pettneu am Arlberg, Bezirk Landeck$2,61981$37735.7%Low
8Alpbach, Bezirk Kufstein$2,54677$37633.4%Low
9Salzburg, Salzburg$2,539540$20846.9%High
10Stadl-Predlitz, Styria$2,49899$36230.3%Low
11Brixen im Thale, Bezirk Kitzbühel$2,462111$43333.4%Low
12Uttendorf, Salzburg$2,40873$24036.9%High
13Haus im Ennstal, Styria$2,37589$35529.9%Low
14Innsbruck, Tyrol$2,319423$19848.6%Low
15Hollersbach im Pinzgau, Salzburg$2,30866$37229.0%Moderate
16Kappl, Bezirk Landeck$2,269190$29836.5%Low
17Irdning-Donnersbachtal, Styria$2,25975$28931.5%Low
18Niedernsill, Salzburg$2,25765$29931.7%High
19Hopfgarten im Brixental, Tyrol$2,219136$41629.0%Low
20Mayrhofen, Bezirk Schwaz$2,210154$31137.5%Low
21Gosau, Bezirk Gmunden$2,20963$24936.7%Low
22Längenfeld, Bezirk Imst$2,199133$26837.9%Low
23Ehrwald, Tyrol$2,175115$26937.2%Low
24Annaberg-Lungötz, Salzburg$2,14679$32032.4%High
25Viehhofen, Salzburg$2,14369$41232.3%Moderate
26Zell am See, Salzburg$2,130513$34131.1%High
27Kaprun, Salzburg$2,107232$33430.4%High
28Hohentauern, Styria$2,06272$28532.5%Low
29Schladming, Styria$2,034230$33630.9%Low
30Sankt Johann im Pongau, Salzburg$2,02774$30732.5%Moderate
31Hippach, Bezirk Schwaz$2,01478$33839.6%Low
32Bramberg am Wildkogel, Salzburg$2,00190$34233.8%Moderate
33Sölden, Bezirk Imst$1,989197$29332.8%Low
34Bad Goisern am Hallstättersee, Bezirk Gmunden$1,973123$22239.2%Low
35Maria Alm am Steinernen Meer, Salzburg$1,967114$34032.0%High
36Ramsau im Zillertal, Bezirk Schwaz$1,95374$23738.6%Low
37Wildschönau, Tyrol$1,946121$25636.7%Low
38Wald im Pinzgau, Salzburg$1,940119$34430.5%Moderate
39Piesendorf, Salzburg$1,918187$31232.7%Moderate
40Obertraun, Bezirk Gmunden$1,91867$21734.7%Low
41Leogang, Salzburg$1,90873$29732.8%Moderate
42Gaschurn, Vorarlberg$1,86067$33128.6%Low
43Sankt Georgen am Kreischberg, Styria$1,855119$32227.1%Low
44Umhausen, Bezirk Imst$1,84878$23934.9%Low
45Fügen, Bezirk Schwaz$1,841139$28332.0%Low
46Westendorf, Bezirk Kitzbühel$1,82477$37329.0%Low
47Neustift im Stubaital, Tyrol$1,813108$23635.2%Low
48Bruck an der Großglocknerstraße, Salzburg$1,80890$26532.3%High
49Saalbach-Hinterglemm, Salzburg$1,802250$37230.1%Moderate
50Mauterndorf, Salzburg$1,768104$27630.8%High
51Neukirchen am Großvenediger, Salzburg$1,756178$36428.7%Moderate
52See, Bezirk Landeck$1,74789$29936.0%Low
53Sautens, Bezirk Imst$1,74365$23037.0%Low
54Fieberbrunn, Bezirk Kitzbühel$1,72895$30632.2%Low
55Schwendau, Bezirk Schwaz$1,72178$20337.9%Low
56Sankt Gallenkirch, Vorarlberg$1,718173$27530.0%Low
57Dalaas, Vorarlberg$1,69288$26432.9%Low
58Ellmau, Bezirk Kufstein$1,69159$21835.0%Low
59Aschau im Zillertal, Bezirk Schwaz$1,659103$23539.1%Low
60Seefeld in Tirol, Tyrol$1,647201$24836.6%Low
61Murau, Styria$1,634118$29228.8%Low
62Vienna, Vienna$1,6279,216$16743.9%Low
63Sankt Johann in Tirol, Bezirk Kitzbühel$1,62684$27834.7%Low
64Mariapfarr, Salzburg$1,56466$28128.8%Low
65Mittelberg, Vorarlberg$1,53980$23636.7%Low
66Oetz, Bezirk Imst$1,53389$29831.4%Low
67Mittersill, Salzburg$1,49998$27232.3%High
68Lermoos, Tyrol$1,49079$24434.0%Low
69Bregenz, Vorarlberg$1,465157$20235.3%Low
70Finkenberg, Bezirk Schwaz$1,438100$21634.2%Low
71Abtenau, Salzburg$1,43660$18533.5%Moderate
72Leutasch, Tyrol$1,421155$23331.5%Low
73Rauris, Salzburg$1,37886$25327.4%High
74Maishofen, Salzburg$1,373105$22530.3%Moderate
75Bad Ischl, Bezirk Gmunden$1,359153$18434.6%Low
76Bad Hofgastein, Salzburg$1,34584$20934.6%High
77Schruns, Vorarlberg$1,32388$27429.4%Low
78Ramsau am Dachstein, Styria$1,319112$27331.3%Low
79Altmünster, Bezirk Gmunden$1,28972$19935.2%Low
80Bad Mitterndorf, Styria$1,266153$21927.8%Low
81Bad Aussee, Styria$1,262109$20431.7%Low
82Damüls, Vorarlberg$1,23875$23027.4%Low
83Gmunden, Upper Austria$1,167128$18332.1%Low
84Saalfelden am Steinernen Meer, Salzburg$1,159138$19730.8%Moderate
85Bad Kleinkirchheim, Carinthia$1,114151$22426.0%Low
86Reichenau, Carinthia$1,07160$23527.8%Low
87Villach, Carinthia$1,036211$17630.9%Low
88Bad Gastein, Salzburg$1,032142$21129.0%High
89Klagenfurt, Carinthia$1,026248$13934.7%Low
90Krems an der Donau, Lower Austria$998132$16432.9%Low
91Treffen am Ossiacher See, Carinthia$940114$19330.7%Low
92Linz, Upper Austria$933259$12838.8%Low
93Velden am Wörther See, Carinthia$930135$21627.5%Low
94Dornbirn, Vorarlberg$917172$14431.9%Low
95Hermagor-Pressegger See, Carinthia$882103$20128.4%Low
96Baden, Lower Austria$81265$14431.1%Low
97Graz, Styria$7831,141$10934.7%Low
98Finkenstein am Faaker See, Carinthia$65574$14531.8%Low
99Leoben, Styria$57369$14127.7%Low
100Sankt Kanzian am Klopeiner See, Carinthia$56074$14728.0%Low

Most Expensive Airbnb Markets in Austria by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Sankt Anton am Arlberg, Bezirk Landeck commands the highest Airbnb nightly rate in Austria at $555/night, generating $3,355/month at 39.2% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Sankt Anton am Arlberg, Bezirk Landeck$555124$3,35539.2%Low
2Brand, Vorarlberg$49572$2,93329.6%Low
3Kirchberg in Tirol, Tyrol$435157$2,80632.9%Low
4Kitzbühel, Tyrol$435162$2,82433.5%Low
5Brixen im Thale, Bezirk Kitzbühel$433111$2,46233.4%Low
6Hopfgarten im Brixental, Tyrol$416136$2,21929.0%Low
7Viehhofen, Salzburg$41269$2,14332.3%Moderate
8Pettneu am Arlberg, Bezirk Landeck$37781$2,61935.7%Low
9Alpbach, Bezirk Kufstein$37677$2,54633.4%Low
10Westendorf, Bezirk Kitzbühel$37377$1,82429.0%Low
11Saalbach-Hinterglemm, Salzburg$372250$1,80230.1%Moderate
12Hollersbach im Pinzgau, Salzburg$37266$2,30829.0%Moderate
13Neukirchen am Großvenediger, Salzburg$364178$1,75628.7%Moderate
14Stadl-Predlitz, Styria$36299$2,49830.3%Low
15Haus im Ennstal, Styria$35589$2,37529.9%Low
16Wald im Pinzgau, Salzburg$344119$1,94030.5%Moderate
17Bramberg am Wildkogel, Salzburg$34290$2,00133.8%Moderate
18Zell am See, Salzburg$341513$2,13031.1%High
19Maria Alm am Steinernen Meer, Salzburg$340114$1,96732.0%High
20Hippach, Bezirk Schwaz$33878$2,01439.6%Low
21Schladming, Styria$336230$2,03430.9%Low
22Kaprun, Salzburg$334232$2,10730.4%High
23Gaschurn, Vorarlberg$33167$1,86028.6%Low
24Mühlbach am Hochkönig, Salzburg$33099$3,00138.1%High
25Scharnitz, Tyrol$32471$2,89637.5%Low
26Sankt Georgen am Kreischberg, Styria$322119$1,85527.1%Low
27Annaberg-Lungötz, Salzburg$32079$2,14632.4%High
28Piesendorf, Salzburg$312187$1,91832.7%Moderate
29Mayrhofen, Bezirk Schwaz$311154$2,21037.5%Low
30Sankt Johann im Pongau, Salzburg$30774$2,02732.5%Moderate
31Fieberbrunn, Bezirk Kitzbühel$30695$1,72832.2%Low
32Niedernsill, Salzburg$29965$2,25731.7%High
33See, Bezirk Landeck$29989$1,74736.0%Low
34Oetz, Bezirk Imst$29889$1,53331.4%Low
35Kappl, Bezirk Landeck$298190$2,26936.5%Low
36Leogang, Salzburg$29773$1,90832.8%Moderate
37Sölden, Bezirk Imst$293197$1,98932.8%Low
38Murau, Styria$292118$1,63428.8%Low
39Irdning-Donnersbachtal, Styria$28975$2,25931.5%Low
40Hohentauern, Styria$28572$2,06232.5%Low
41Fügen, Bezirk Schwaz$283139$1,84132.0%Low
42Mariapfarr, Salzburg$28166$1,56428.8%Low
43Sankt Johann in Tirol, Bezirk Kitzbühel$27884$1,62634.7%Low
44Mauterndorf, Salzburg$276104$1,76830.8%High
45Sankt Gallenkirch, Vorarlberg$275173$1,71830.0%Low
46Schruns, Vorarlberg$27488$1,32329.4%Low
47Ramsau am Dachstein, Styria$273112$1,31931.3%Low
48Mittersill, Salzburg$27298$1,49932.3%High
49Ehrwald, Tyrol$269115$2,17537.2%Low
50Längenfeld, Bezirk Imst$268133$2,19937.9%Low
51Bruck an der Großglocknerstraße, Salzburg$26590$1,80832.3%High
52Dalaas, Vorarlberg$26488$1,69232.9%Low
53Wildschönau, Tyrol$256121$1,94636.7%Low
54Rauris, Salzburg$25386$1,37827.4%High
55Gosau, Bezirk Gmunden$24963$2,20936.7%Low
56Seefeld in Tirol, Tyrol$248201$1,64736.6%Low
57Lermoos, Tyrol$24479$1,49034.0%Low
58Uttendorf, Salzburg$24073$2,40836.9%High
59Umhausen, Bezirk Imst$23978$1,84834.9%Low
60Ramsau im Zillertal, Bezirk Schwaz$23774$1,95338.6%Low
61Mittelberg, Vorarlberg$23680$1,53936.7%Low
62Neustift im Stubaital, Tyrol$236108$1,81335.2%Low
63Aschau im Zillertal, Bezirk Schwaz$235103$1,65939.1%Low
64Reichenau, Carinthia$23560$1,07127.8%Low
65Leutasch, Tyrol$233155$1,42131.5%Low
66Damüls, Vorarlberg$23075$1,23827.4%Low
67Sautens, Bezirk Imst$23065$1,74337.0%Low
68Maishofen, Salzburg$225105$1,37330.3%Moderate
69Bad Kleinkirchheim, Carinthia$224151$1,11426.0%Low
70Bad Goisern am Hallstättersee, Bezirk Gmunden$222123$1,97339.2%Low
71Bad Mitterndorf, Styria$219153$1,26627.8%Low
72Ellmau, Bezirk Kufstein$21859$1,69135.0%Low
73Obertraun, Bezirk Gmunden$21767$1,91834.7%Low
74Velden am Wörther See, Carinthia$216135$93027.5%Low
75Finkenberg, Bezirk Schwaz$216100$1,43834.2%Low
76Bad Gastein, Salzburg$211142$1,03229.0%High
77Bad Hofgastein, Salzburg$20984$1,34534.6%High
78Salzburg, Salzburg$208540$2,53946.9%High
79Bad Aussee, Styria$204109$1,26231.7%Low
80Schwendau, Bezirk Schwaz$20378$1,72137.9%Low
81Bregenz, Vorarlberg$202157$1,46535.3%Low
82Hermagor-Pressegger See, Carinthia$201103$88228.4%Low
83Altmünster, Bezirk Gmunden$19972$1,28935.2%Low
84Innsbruck, Tyrol$198423$2,31948.6%Low
85Saalfelden am Steinernen Meer, Salzburg$197138$1,15930.8%Moderate
86Treffen am Ossiacher See, Carinthia$193114$94030.7%Low
87Abtenau, Salzburg$18560$1,43633.5%Moderate
88Bad Ischl, Bezirk Gmunden$184153$1,35934.6%Low
89Gmunden, Upper Austria$183128$1,16732.1%Low
90Villach, Carinthia$176211$1,03630.9%Low
91Vienna, Vienna$1679,216$1,62743.9%Low
92Krems an der Donau, Lower Austria$164132$99832.9%Low
93Sankt Kanzian am Klopeiner See, Carinthia$14774$56028.0%Low
94Finkenstein am Faaker See, Carinthia$14574$65531.8%Low
95Baden, Lower Austria$14465$81231.1%Low
96Dornbirn, Vorarlberg$144172$91731.9%Low
97Leoben, Styria$14169$57327.7%Low
98Klagenfurt, Carinthia$139248$1,02634.7%Low
99Linz, Upper Austria$128259$93338.8%Low
100Graz, Styria$1091,141$78334.7%Low

Highest Occupancy Airbnb Markets in Austria

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Innsbruck, Tyrol leads Austria with 48.6% occupancy, $2,319/month revenue, and 423 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Innsbruck, Tyrol48.6%423$2,319$198Low
2Salzburg, Salzburg46.9%540$2,539$208High
3Vienna, Vienna43.9%9,216$1,627$167Low
4Graz, Styria34.7%1,141$783$109Low
5Zell am See, Salzburg31.1%513$2,130$341High

How to Choose an Airbnb Investment Market in Austria

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Austria tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Austria

Understanding the regulatory environment is critical for any Airbnb investment in Austria. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 74 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 14 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Austria

This page ranks Airbnb markets in Austria across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Austria.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Austria.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Austria and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Austria, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Austria

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Austria.

What are the best places to invest in Airbnb in Austria?

Vienna, Vienna leads this ranking for Austria with 9,216 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Austria?

Sankt Anton am Arlberg, Bezirk Landeck posts the highest average monthly revenue in this ranking at $3,355. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Austria?

Innsbruck, Tyrol has the highest occupancy rate in this comparison at 48.6%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Austria have the lowest regulation?

Vienna (Vienna), Graz (Styria), Innsbruck (Tyrol) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Austria in 2026?

The markets ranked here average 33.1% occupancy, and the top performer posts $3,355 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Austria for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Austria?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Austria?

First-time investors in Austria should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Austria?

Across the markets ranked here, the average occupancy rate in Austria is 33.1%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Austria?

Regulation is one of the most overlooked risks in short-term rental investing. In Austria, 74 of 100 ranked markets have low regulation, 0 have medium, and 14 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Austria?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Austria ranking has about 103 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Austria?

Seasonal markets in Austria experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-08-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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