Mayrhofen, Bezirk Schwaz Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mayrhofen, Bezirk Schwaz? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,855 per year — at a $303 nightly rate, 34.2% occupancy, and a $99 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 137 active listings, Mayrhofen is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 11.4% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mayrhofen?
In Mayrhofen, the headline Airbnb metrics are $23,855 in average annual revenue,34.2% occupancy, $303 ADR, and $99 in RevPAR, and guests book about 101 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mayrhofen?
Understanding the monthly revenue variations for Airbnb listings in Mayrhofen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mayrhofen is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mayrhofen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,830+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,294 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mayrhofen
What Is the Monthly Airbnb Occupancy Rate in Mayrhofen?
Maximize your bookings by understanding the Mayrhofen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mayrhofen:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mayrhofen
What Is the Average Airbnb Nightly Rate in Mayrhofen?
Effective short term rental pricing strategy in Mayrhofen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mayrhofen typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $584+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
- Typical properties (Median) charge around $211 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Mayrhofen
What Is the RevPAR for Airbnb in Mayrhofen?
RevPAR in Mayrhofen is currently $99. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $43 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $130 RevPAR.
- Best-in-class (Top 10%) achieve $199 RevPAR.
Average Monthly RevPAR Trend in Mayrhofen
RevPAR Insights for Mayrhofen
- The average RevPAR in Mayrhofen is $99. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($199) and bottom 25% ($43) is $156, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mayrhofen benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $130+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mayrhofen?
Mayrhofen's peak Airbnb season falls in February, January, December, while the softest stretch is May, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $6,057 per month
- Occupancy rates average 50.4%
- Daily rates average $362
Shoulder Season
- Revenue averages $2,981 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $275
Low Season (May, September, November)
- Revenue drops to average $2,106 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $249
Seasonality Insights for Mayrhofen
- Airbnb seasonality in Mayrhofen is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mayrhofen's highest earning potential, with monthly revenues climbing to $7,556, occupancy reaching 64.1%, and ADRs peaking at $394.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,864, occupancy could drop to 25.8%, and ADRs may adjust to $232.
- Lower occupancy paired with meaningful seasonality means hosts in Mayrhofen need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mayrhofen, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mayrhofen?
Low regulation and minimal registration activity in Mayrhofen, Bezirk Schwaz, Austria point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mayrhofen to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Mayrhofen?
Mayrhofen is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zillertal Arena | The Zillertal Arena is one of the largest ski areas in Austria, making it a prime location for winter sports enthusiasts. It attracts both tourists and locals looking for skiing and snowboarding during winter and hiking in summer. | Zillertal Arena ski area, Gerlossteinwand, Hochzillertal, Schneekar ski area, Zillertalbahn |
| Mayrhofen village center | The heart of Mayrhofen offers a blend of traditional Tyrolean architecture and modern amenities. It's a vibrant area with shops, restaurants, and easy access to the ski lifts. | Penkenbahn lift, Ahornbahn lift, Mayrhofen nightlife, local shops and boutiques, traditional Tyrolean cuisine |
| Schlegeis Alpine Road | This scenic road leads to breathtaking views and hiking trails, attracting tourists who appreciate nature and outdoor activities. It's particularly popular in summer. | Schlegeis reservoir, Hiking trails, Panoramic views, Alpine lakes |
| Hiking trails around Mayrhofen | The extensive network of hiking trails surrounding Mayrhofen appeals to nature lovers and adventure seekers. It offers various routes for all skill levels, enhancing the year-round tourism appeal. | Penken circular trail, Ahorn scenic trail, Zillertal higher trail, Mountain huts and restaurants |
| Finkenberg | Close to Mayrhofen, Finkenberg is known for its quieter atmosphere and easy access to ski slopes and hiking trails, appealing to families and those looking for a more relaxed stay. | Finkenberger Almbahn, Mountain biking trails, Scenic views, Cultural events |
| Zillergrund | A picturesque valley with stunning views and outdoor activities, Zillergrund attracts people looking for peace and nature, ideal for summer getaways. | Zillergrund dam, Hiking and walking paths, Wildlife spotting, Photography spots |
| Tuxertal | Tuxertal is a beautiful valley nestled close to Mayrhofen, popular for its ski resorts and hiking opportunities, appealing to both summer and winter tourists. | Tux Glacier, Skiing and snowboarding, Hiking in the Tuxertal, Alpine accommodations |
| Adventure Park Mayrhofen | This adventure park offers outdoor activities like ropes courses and climbing, making it a hot spot for families and thrill-seekers. | Ropes courses, Climbing activities, Team-building events, Outdoor adventures |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Mayrhofen offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Mayrhofen?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mayrhofen
- The Mayrhofen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 137 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mayrhofen, Apartment/Condo properties are the most common (72.3%), reflecting the local real estate landscape.
- Houses represent a significant 17.5% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.7%) offer potential for unique stay experiences.
Mayrhofen Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mayrhofen
- The dominant room capacity in Mayrhofen is 2 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.6% of the active Airbnb listings in Mayrhofen, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mayrhofen.
Mayrhofen Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mayrhofen
- The most common guest capacity trend in Mayrhofen vacation rentals is listings accommodating 4 guests (29.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mayrhofen STR market, accounting for 48.1% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mayrhofen.
- On average, properties in Mayrhofen are equipped to host 4.5 guests.
How Do Listings in Mayrhofen Compare on Quality?
Listing quality in Mayrhofen can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mayrhofen
- At 28.3 photos per listing on average, Mayrhofen hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 38.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mayrhofen averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mayrhofen?
Amenity Prevalence
Amenity Insights for Mayrhofen
- Essential amenities in Mayrhofen that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mayrhofen: Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mayrhofen to stay competitive.
Which Airbnb Amenities Boost Revenue in Mayrhofen?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mayrhofen, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 59.1% | $35,972 | $6,329 | 468.4% |
HammockHigh opportunity | 4.4% | $96,009 | $20,551 | 367.2% |
Outlet coversHigh opportunity | 5.1% | $82,540 | $20,696 | 298.8% |
Table corner guardsHigh opportunity | 5.1% | $82,540 | $20,696 | 298.8% |
Game consoleHigh opportunity | 5.8% | $78,674 | $20,456 | 284.6% |
GymHigh opportunity | 5.8% | $72,451 | $20,842 | 247.6% |
Ping pong tableHigh opportunity | 5.1% | $72,917 | $21,214 | 243.7% |
Baby bathHigh opportunity | 4.4% | $73,918 | $21,563 | 242.8% |
Sound system | 11.7% | $61,366 | $18,895 | 224.8% |
Babysitter recommendations | 12.4% | $60,231 | $18,702 | 222.1% |
Revenue Impact Insights for Mayrhofen
- Pets allowed tops the revenue impact list with a 468.4% uplift — listings with this amenity earn $35,972 vs. $6,329 without it.
- High-opportunity amenities — Hammock, Outlet covers, Table corner guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Hammock — it has the best combination of high revenue impact and low market saturation in Mayrhofen.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mayrhofen STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mayrhofen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMayrhofen Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mayrhofen
- The typical guest profile for Airbnb in Mayrhofen consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.7% of guests.
- Key international markets include Germany (36.3%) and United Kingdom (16%).
- Top languages spoken are English (45%) followed by German (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mayrhofen?
Listings in Mayrhofen average 4.8 out of 5 overall, with about 23.3 reviews per active listing and 23.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mayrhofen
- An average rating of 4.8 places Mayrhofen in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Cleanliness (4.86), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 23.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 23.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Mayrhofen Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mayrhofen
- The most common availability pattern in Mayrhofen falls within the 271-366 days range, representing 62% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mayrhofen (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mayrhofen?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mayrhofen
- The overall average booking lead time for vacation rentals in Mayrhofen is 101 days.
- Guests book furthest in advance for stays during February (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (112 days avg.) sees the longest lead times, while Summer (78 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (101 days) as a baseline for your pricing and availability strategy in Mayrhofen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Mayrhofen averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mayrhofen?
Guests in Mayrhofen stay about 5.6 nights on average, generating roughly 1,887 reservations and 13.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Mayrhofen
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mayrhofen
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.8 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.1 nights) and shorten in May (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mayrhofen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
10.2% of total
2 Nights
6 listings
4.4% of total
3 Nights
15 listings
10.9% of total
4-6 Nights
30 listings
21.9% of total
7-29 Nights
4 listings
2.9% of total
30+ Nights
68 listings
49.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mayrhofen is 30+ Nights, adopted by 49.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (14.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (49.6%) caters to monthly stays (30+ nights) in Mayrhofen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.6% of Mayrhofen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mayrhofen.
Mayrhofen Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
21 listings
15.3% of total
Limited
1 listings
0.7% of total
Super Strict 60 Days
12 listings
8.8% of total
Flexible
7 listings
5.1% of total
Moderate
16 listings
11.7% of total
Firm
64 listings
46.7% of total
Strict
16 listings
11.7% of total
Cancellation Policy Insights for Mayrhofen
- The prevailing Airbnb cancellation policy trend in Mayrhofen is Firm, used by 46.7% of listings.
- A majority (58.4%) of hosts in Mayrhofen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.7% market standard in Mayrhofen.
- Using a Strict policy might deter some guests, as only 11.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mayrhofen.
How Much Are Airbnb Cleaning Fees in Mayrhofen?
Cleaning fees in Mayrhofen are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mayrhofen
- 78.8% of listings charge a cleaning fee, making it standard practice in Mayrhofen. Guests expect it and factor it into their booking decisions.
- The gap between the average ($201) and median ($116) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mayrhofen median of $116. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mayrhofen Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mayrhofenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8br chalet with spa & garden, next to ski lift
Entire Place • 8 bedrooms
EMMA's Chalet
Entire Place • 3 bedrooms
ALMA Appartement Winter
Entire Place • 1 bedroom
3br penthouse with sauna & garden next to ski lift
Entire Place • 3 bedrooms
Black Eagle Flat: Best location in Mayrhofen
Entire Place • 2 bedrooms
Black Eagle: Cozy Home Overlooking Zillertal Alps
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mayrhofen?
Learn from the best! This table showcases top-performing Airbnb hosts in Mayrhofen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 7 | $577,778 | 160 | 4.93/5.0 |
| William | 7 | $414,984 | 156 | 4.96/5.0 |
| Seraphie - Interhome | 15 | $245,825 | 170 | 4.66/5.0 |
| Martin | 4 | $201,434 | 62 | 4.99/5.0 |
| HMS Hütten Miet Service GmbH | 7 | $140,591 | 42 | 4.69/5.0 |
| Helene | 2 | $139,569 | 120 | 4.96/5.0 |
| Denise | 1 | $132,736 | 2 | Not Rated |
| Markus | 4 | $123,971 | 20 | 4.74/5.0 |
| Alexandra - Interhome | 7 | $116,822 | 103 | 4.67/5.0 |
| Chantal Villa For You | 4 | $89,571 | 49 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mayrhofen.
Who Are the Airbnb Hosts in Mayrhofen?
Mayrhofen leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Mayrhofen
- A 36.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 31.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 4.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mayrhofen averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Mayrhofen
These are the highest-grossing professional property management operations in Mayrhofen, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Seraphie - Interhome | 15 | $245,825 | $215 | 38.3% | 4.66/5 |
| Alexandra - Interhome | 7 | $116,822 | $185 | 34.6% | 4.67/5 |
| Chantal Villa For You | 4 | $89,571 | $287 | 37.3% | 4.58/5 |
| Maria Theresia | 7 | $56,147 | $183 | 24.0% | 4.93/5 |
| Sofie | 2 | $47,291 | $494 | 30.8% | 4.50/5 |
| Secra Bookings | 1 | $30,281 | $172 | 63.1% | 4.57/5 |
| Secra Bookings | 1 | $17,830 | $187 | 43.3% | 4.60/5 |
| Susan - Belvilla | 1 | $15,799 | $487 | 18.9% | 4.83/5 |
| Keyone | 2 | $13,919 | $168 | 19.5% | 4.60/5 |
| Buchungsservice SECRA Bookings | 2 | $5,680 | $184 | 15.2% | 4.60/5 |
Management Company Insights for Mayrhofen
- The leading management company, Seraphie - Interhome, operates 15 listings with $245,825 in gross revenue — a useful benchmark for what scale looks like in Mayrhofen.
- Top managers average 4 properties each, suggesting professional management in Mayrhofen still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.65/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Mayrhofen's Airbnb Market Compare to Nearby Cities?
How does the Mayrhofen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balderschwang, Mayrhofen has 21 percentage points lower occupancy and about $1 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 13 | $6,821 | $837.36 | 32% |
| Sankt Pankraz - San Pancrazio | 13 | $5,811 | $653.60 | 29% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 168 | $5,221 | $764.73 | 41% |
| Balderschwang | 10 | $4,895 | $304.44 | 55% |
| Cortina d'Ampezzo | 304 | $4,181 | $549.43 | 39% |
| Merano | 27 | $4,029 | $332.44 | 44% |
| Kiens - Chienes | 17 | $3,994 | $407.12 | 51% |
| Riegsee | 10 | $3,870 | $290.25 | 43% |
| Kramsach | 12 | $3,704 | $279.49 | 47% |
| Bayrischzell | 40 | $3,550 | $404.80 | 34% |
Frequently Asked Questions About Airbnb in Mayrhofen
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mayrhofen.
How much do Airbnb hosts make in Mayrhofen?
Mayrhofen hosts earn about $23,855 per year on average, with an average nightly rate of $303 and RevPAR of $99. Those figures describe the typical revenue environment for active listings in Mayrhofen, Bezirk Schwaz, not the ceiling for the best operators. Source: AirROI 2026 data, Mayrhofen market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mayrhofen?
The average Airbnb occupancy rate in Mayrhofen is 34.2%. February is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mayrhofen?
Listings in Mayrhofen average $303 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mayrhofen?
Mayrhofen currently has about 137 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mayrhofen?
AirROI currently classifies the short-term rental regulation level in Mayrhofen as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mayrhofen?
RevPAR in Mayrhofen is about $99. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mayrhofen?
Occupancy of 34.2% means Mayrhofen is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $23,855, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mayrhofen?
The average booking lead time in Mayrhofen is about 101 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mayrhofen?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mayrhofen include Zillertal Arena, Mayrhofen village center, Schlegeis Alpine Road. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mayrhofen?
entire_home listings make up 83.9% of the active supply in Mayrhofen. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mayrhofen compare to nearby Airbnb markets?
Among neighboring markets, Scheffau am Wilden Kaiser posts $81,849 in average annual revenue with 31.6% occupancy, compared to Mayrhofen's $23,855 and 34.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mayrhofen?
The average Airbnb stay length in Mayrhofen is about 5.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mayrhofen?
Airbnb listings in Mayrhofen average 4.8 out of 5 overall. About 23.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mayrhofen?
Pets allowed and Hammock are among the strongest revenue-linked amenities in Mayrhofen. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mayrhofen?
Yes. About 78.8% of active Airbnb listings in Mayrhofen charge a cleaning fee, and the average fee is $201. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mayrhofen?
At 36.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.