Graz, Styria Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Graz, Styria? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,739 per year — at a $106 nightly rate, 37.5% occupancy, and a $39 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 959 active listings and moderate demand with room for well-positioned listings to outperform, Graz is an established vacation rental market. Supply grew 94.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Graz?
In Graz, the headline Airbnb metrics are $10,739 in average annual revenue,37.5% occupancy, $106 ADR, and $39 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Graz?
Understanding the monthly revenue variations for Airbnb listings in Graz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Graz is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Graz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,470+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,669 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,023 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Graz
What Is the Monthly Airbnb Occupancy Rate in Graz?
Maximize your bookings by understanding the Graz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Graz:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Graz
What Is the Average Airbnb Nightly Rate in Graz?
Effective short term rental pricing strategy in Graz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Graz typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Graz
What Is the RevPAR for Airbnb in Graz?
RevPAR in Graz is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $48 RevPAR.
- Best-in-class (Top 10%) achieve $68 RevPAR.
Average Monthly RevPAR Trend in Graz
RevPAR Insights for Graz
- The average RevPAR in Graz is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($68) and bottom 25% ($22) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Graz benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $48+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Graz?
Graz's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $1,578 per month
- Occupancy rates average 45.9%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,281 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $103
Low Season (January, February, March)
- Revenue drops to average $861 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $99
Seasonality Insights for Graz
- The Airbnb seasonality pattern in Graz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Graz's highest earning potential, with monthly revenues climbing to $1,674, occupancy reaching 47.9%, and ADRs peaking at $114.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $810, occupancy could drop to 27.8%, and ADRs may adjust to $97.
- Lower occupancy paired with meaningful seasonality means hosts in Graz need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Graz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Graz?
Graz, Styria, Austria currently shows a low regulation profile despite having 959 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Graz to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Graz?
Location within Graz matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center (Innere Stadt) | The historical heart of Graz, where visitors can explore ancient architecture, museums, and vibrant street life. Ideal for tourists looking to immerse themselves in culture and local cuisine. | Schlossberg, Graz Opera House, Kunsthaus Graz, Mercat0 Graz, Landhaus |
| Lendplatz | A lively district known for its market and creative atmosphere, popular among younger travelers and locals alike. Offers a unique blend of culture, dining, and relaxation space. | Lendplatz Market, Lend Quarry, Kunsthaus Graz, Murinsel, Biergarten |
| Geidorf | A charming residential area that offers both tranquility and proximity to educational institutions. Attracts families and students with its local vibe and parks. | University of Graz, Austrian Sculpture Park, St. Anna Church, Puls 4 Park, Geidorf street shops |
| Andritz | A picturesque district along the Mur River, known for its green spaces and family-friendly environment. A great spot for those looking for a quieter stay in Graz. | Andritzer Wiese, Graz Zoo, Murradweg bike path, local cafés, nature walks |
| Mariagrün | A peaceful residential area on the outskirts of Graz that is known for its beautiful nature and hiking trails. Suitable for travelers seeking outdoor adventures. | Hiking trails, St. Erhard Church, Nature reserves, Regional parks, Local vineyards |
| Jakomini | An expanding district known for its nightlife and university presence, popular with younger travelers and those seeking vibrant city life. | Jakominiplatz, Graz University of Technology, Bars and clubs, Shopping malls, Local dining spots |
| St. Leonhard | A historic area home to several cultural institutions, making it a prime location for culture lovers. Perfect for staying close to museums and festivals. | Graz University, Steiermark Museum, Botanical Garden, Cultural events, Historic architecture |
| Thal | A suburb of Graz that offers a more rural experience with a close-knit community. Perfect for those wanting to explore the countryside while being near the city. | Thal village, Local farms, Graz city access, Nature hikes, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Graz offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Graz?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Graz
- The Graz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 959 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Graz, Apartment/Condo properties are the most common (95.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Graz Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Graz
- The dominant room capacity in Graz is 1 bedroom listings, making up 63.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.1% of the active Airbnb listings in Graz, indicating a high concentration in these sizes.
- With over half the market (63.3%) consisting of studios or 1-bedroom units, Graz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Graz.
Graz Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Graz
- The most common guest capacity trend in Graz vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Graz STR market, accounting for 61.6% of listings.
- 15.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Graz.
- On average, properties in Graz are equipped to host 3.5 guests.
How Do Listings in Graz Compare on Quality?
Listing quality in Graz can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Graz
- At 20.3 photos per listing on average, Graz hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Graz averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Graz?
Amenity Prevalence
Amenity Insights for Graz
- Essential amenities in Graz that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Graz: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Graz to stay competitive.
Which Airbnb Amenities Boost Revenue in Graz?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Graz, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Theme roomHigh opportunity | 1.3% | $32,453 | $10,464 | 210.1% |
Heating | 94.9% | $11,053 | $4,913 | 125.0% |
Hot tubHigh opportunity | 0.9% | $22,399 | $10,629 | 110.7% |
Hangers | 85.6% | $11,557 | $5,878 | 96.6% |
Bed linens | 85.9% | $11,515 | $6,005 | 91.8% |
Hair dryer | 88.2% | $11,381 | $5,939 | 91.6% |
Table corner guards | 0.6% | $20,226 | $10,680 | 89.4% |
Sound system | 7.6% | $18,514 | $10,099 | 83.3% |
EV charger | 4.0% | $18,951 | $10,401 | 82.2% |
Dishes and silverware | 86.0% | $11,452 | $6,355 | 80.2% |
Revenue Impact Insights for Graz
- Theme room tops the revenue impact list with a 210.1% uplift — listings with this amenity earn $32,453 vs. $10,464 without it.
- High-opportunity amenities — Theme room, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Hangers, Bed linens, Hair dryer, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Theme room — it has the best combination of high revenue impact and low market saturation in Graz.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Graz STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Graz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGraz Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Graz
- The typical guest profile for Airbnb in Graz consists of predominantly international visitors (78%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 21.6% of guests.
- Key international markets include Germany (23%) and Austria (21.6%).
- Top languages spoken are English (39.8%) followed by German (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Graz?
Listings in Graz average 4.74 out of 5 overall, with about 51.6 reviews per active listing and 27.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Graz
- An average rating of 4.74 places Graz in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Graz Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Graz
- The most common availability pattern in Graz falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Graz (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Graz?
Average Booking Lead Time by Month
Booking Lead Time Insights for Graz
- The overall average booking lead time for vacation rentals in Graz is 54 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Graz.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Graz averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Graz?
Guests in Graz stay about 5.2 nights on average, generating roughly 19,720 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Graz
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Graz
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (5.2 nights) and shorten in Mar (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Graz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
281 listings
29.3% of total
2 Nights
224 listings
23.4% of total
3 Nights
59 listings
6.2% of total
4-6 Nights
53 listings
5.5% of total
7-29 Nights
38 listings
4% of total
30+ Nights
304 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Graz is 30+ Nights, adopted by 31.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Graz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.7% of Graz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Graz.
Graz Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
0.2% of total
Limited
3 listings
0.3% of total
Flexible
309 listings
32.2% of total
Moderate
424 listings
44.2% of total
Firm
166 listings
17.3% of total
Strict
55 listings
5.7% of total
Cancellation Policy Insights for Graz
- The prevailing Airbnb cancellation policy trend in Graz is Moderate, used by 44.2% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Graz may expect booking flexibility.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.2% market standard in Graz.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Graz.
How Much Are Airbnb Cleaning Fees in Graz?
Cleaning fees in Graz are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Graz
- 80.8% of listings charge a cleaning fee, making it standard practice in Graz. Guests expect it and factor it into their booking decisions.
- The gap between the average ($65) and median ($40) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Graz median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Graz Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Terrace dream in the center (Lend)
Entire Place • 2 bedrooms
Central Luxury Stay - free parking near Kunsthaus
Entire Place • 2 bedrooms
Cozy & Calm | CityCenter | Elevator | Free Parking
Entire Place • 2 bedrooms
Urban Jungle | Center | MountainView | FreeParking
Entire Place • 3 bedrooms
Emerald Design | Center | City View | Free Parking
Entire Place • 2 bedrooms
Spacious city apartment "Hauptplatz"
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Graz?
Learn from the best! This table showcases top-performing Airbnb hosts in Graz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bernd | 36 | $371,810 | 2801 | 4.74/5.0 |
| Maria | 20 | $335,537 | 839 | 4.72/5.0 |
| Fritz | 24 | $294,422 | 502 | 4.36/5.0 |
| Moritz | 6 | $251,710 | 507 | 4.92/5.0 |
| Agnieszka | 6 | $251,693 | 113 | 4.94/5.0 |
| Bettina Und Claus | 19 | $235,705 | 1868 | 4.87/5.0 |
| Grossauer Homes | 13 | $175,953 | 217 | 4.70/5.0 |
| Jochen | 10 | $172,011 | 185 | 4.75/5.0 |
| Gudrun, Katja & Andreas From G | 7 | $159,697 | 518 | 4.96/5.0 |
| Anastasia | 42 | $498,758 | 967 | 4.49/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Graz.
Who Are the Airbnb Hosts in Graz?
Graz has a relatively balanced host base.
Host Profile Insights for Graz
- A 36.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 29.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Graz averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Graz
These are the highest-grossing professional property management operations in Graz, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Grossauer Homes | 13 | $175,953 | $194 | 20.9% | 4.70/5 |
| Arbio | 14 | $142,668 | $139 | 30.1% | 4.37/5 |
| Dennis | 4 | $138,177 | $192 | 48.5% | 4.80/5 |
| Norbert | 9 | $116,127 | $88 | 43.3% | 4.84/5 |
| Diana | 3 | $78,899 | $142 | 49.4% | 4.92/5 |
| Florian | 5 | $57,495 | $85 | 38.1% | 4.67/5 |
| Keyone | 3 | $20,216 | $107 | 22.2% | 3.50/5 |
| SHH GmbH | 2 | $3,151 | $219 | 10.7% | 4.00/5 |
| Susan - Belvilla | 1 | $1,801 | $122 | 17.3% | 5.00/5 |
Management Company Insights for Graz
- The leading management company, Grossauer Homes, operates 13 listings with $175,953 in gross revenue — a useful benchmark for what scale looks like in Graz.
- Top managers average 6 properties each, suggesting professional management in Graz still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.53/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 2.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Graz's Airbnb Market Compare to Nearby Cities?
How does the Graz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Molln, Graz has 14 percentage points lower occupancy and about $73 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $2,988 | $178.93 | 51% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Spital am Semmering | 24 | $2,635 | $318.25 | 35% |
| Oberwölz | 35 | $2,497 | $364.76 | 30% |
| Sankt Lambrecht | 30 | $2,295 | $286.11 | 34% |
| Sankt Lorenzen ob Murau | 11 | $2,274 | $346.47 | 34% |
| Irdning-Donnersbachtal | 75 | $2,133 | $271.54 | 33% |
| Ehrenhausen an der Weinstraße | 11 | $2,110 | $320.97 | 36% |
| Neuberg an der Mürz | 12 | $2,089 | $345.71 | 31% |
| Podhom | 14 | $2,083 | $171.40 | 46% |
Frequently Asked Questions About Airbnb in Graz
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Graz.
How much do Airbnb hosts make in Graz?
Graz hosts earn about $10,739 per year on average, with an average nightly rate of $106 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Graz, Styria, not the ceiling for the best operators. Source: AirROI 2026 data, Graz market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Graz?
The average Airbnb occupancy rate in Graz is 37.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Graz?
Listings in Graz average $106 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Graz?
Graz currently has about 959 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Graz?
AirROI currently classifies the short-term rental regulation level in Graz as Low. The dataset also shows about 0.2% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Graz?
RevPAR in Graz is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Graz?
Occupancy of 37.5% means Graz is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,739, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Graz?
The average booking lead time in Graz is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Graz?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Graz include City Center (Innere Stadt), Lendplatz, Geidorf. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Graz?
entire_home listings make up 93.2% of the active supply in Graz. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Graz compare to nearby Airbnb markets?
Among neighboring markets, Molln posts $35,855 in average annual revenue with 50.6% occupancy, compared to Graz's $10,739 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Graz?
The average Airbnb stay length in Graz is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Graz?
Airbnb listings in Graz average 4.74 out of 5 overall. About 27.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Graz?
Theme room and Heating are among the strongest revenue-linked amenities in Graz. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Graz?
Yes. About 80.8% of active Airbnb listings in Graz charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Graz?
At 36.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.