Staffordshire, England Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Staffordshire, England? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $14,859 per year — at a $193 nightly rate, 36.0% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 82 active listings, Staffordshire is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Staffordshire?
In Staffordshire, the headline Airbnb metrics are $14,859 in average annual revenue,36.0% occupancy, $193 ADR, and $75 in RevPAR, and guests book about 28 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Staffordshire?
Understanding the monthly revenue variations for Airbnb listings in Staffordshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Staffordshire is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Staffordshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,412 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,079, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Staffordshire
What Is the Monthly Airbnb Occupancy Rate in Staffordshire?
Maximize your bookings by understanding the Staffordshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Staffordshire:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Staffordshire
What Is the Average Airbnb Nightly Rate in Staffordshire?
Effective short term rental pricing strategy in Staffordshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Staffordshire typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Staffordshire
What Is the RevPAR for Airbnb in Staffordshire?
RevPAR in Staffordshire is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $57 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $130 RevPAR.
Average Monthly RevPAR Trend in Staffordshire
RevPAR Insights for Staffordshire
- The average RevPAR in Staffordshire is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($130) and bottom 25% ($29) is $101, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Staffordshire benchmarks. If your RevPAR falls below the median of $57, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Staffordshire?
Staffordshire's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,133 per month
- Occupancy rates average 50.8%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,505 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $2,122 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $199
Seasonality Insights for Staffordshire
- The Airbnb seasonality pattern in Staffordshire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Staffordshire's highest earning potential, with monthly revenues climbing to $3,278, occupancy reaching 55.7%, and ADRs peaking at $216.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,917, occupancy could drop to 28.0%, and ADRs may adjust to $180.
- Lower occupancy paired with meaningful seasonality means hosts in Staffordshire need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Staffordshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Staffordshire?
Low regulation and minimal registration activity in Staffordshire, England, United Kingdom point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Staffordshire to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Staffordshire?
Staffordshire is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stoke-on-Trent | Known for its rich pottery heritage and vibrant arts scene, Stoke-on-Trent attracts both culture enthusiasts and tourists looking for unique experiences. | The Potteries Museum & Art Gallery, Longton Exchange, Burslem School of Art, World of Wedgwood, Gladstone Pottery Museum |
| Stafford | A charming market town with historical significance, Stafford is ideal for visitors interested in English history and local events. | Stafford Castle, Ancient High House, Victoria Park, Museum of Cannock Chase, The Gatehouse Theatre |
| Tamworth | Famous for its historic castle and medieval architecture, Tamworth is a popular destination for families and history buffs. | Tamworth Castle, Snowdome, Drayton Manor Theme Park, Tamworth SnowDome, The Munitions Museum |
| Lichfield | Known for its stunning cathedral and Georgian architecture, Lichfield draws many visitors interested in history and culture. | Lichfield Cathedral, Stowe Pool, Samuel Johnson Birthplace Museum, Erasmus Darwin House, Lichfield Garrick Theatre |
| Newcastle-under-Lyme | With a mix of modern facilities and traditional charm, this area appeals to a diverse range of visitors including families and business travelers. | Newcastle Market, Brunswick Water, Lyme Valley Park, Museum and Art Gallery, New Vic Theatre |
| Biddulph | A quaint town with beautiful gardens and nature reserves, popular among nature lovers and those looking for a peaceful retreat. | Biddulph Grange Garden, Biddulph Valley Way, St Lawrence Church, Biddulph Moor, The Five Towns Museum |
| Burntwood | A growing town with great accessibility and proximity to larger cities, making it ideal for various types of travelers. | Chasewater Country Park, Burntwood Leisure Centre, St John's Community Church, The Old Mining Museum, St. Joseph's Catholic Church |
| Leek | This picturesque market town is noted for its scenic beauty and arts and crafts culture, attracting those who appreciate creative endeavors and outdoor activities. | Harrison Park, Leek Market, Brindley Mill, Tittesworth Water, The Foxlowe Arts Centre |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Staffordshire offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Staffordshire?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Staffordshire
- The Staffordshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.6% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Staffordshire, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.4%) offer potential for unique stay experiences.
Staffordshire Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Staffordshire
- The dominant room capacity in Staffordshire is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.1% of the active Airbnb listings in Staffordshire, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Staffordshire.
Staffordshire Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Staffordshire
- The most common guest capacity trend in Staffordshire vacation rentals is listings accommodating 4 guests (29.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Staffordshire STR market, accounting for 52.5% of listings.
- 32.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Staffordshire.
- On average, properties in Staffordshire are equipped to host 4.2 guests.
How Do Listings in Staffordshire Compare on Quality?
Listing quality in Staffordshire can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Staffordshire
- At 30.6 photos per listing on average, Staffordshire hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Staffordshire averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Staffordshire?
Amenity Prevalence
Amenity Insights for Staffordshire
- Essential amenities in Staffordshire that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Staffordshire: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Staffordshire to stay competitive.
Which Airbnb Amenities Boost Revenue in Staffordshire?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Staffordshire, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 87.8% | $16,223 | $5,040 | 221.9% |
Private entrance | 56.1% | $21,070 | $6,923 | 204.3% |
Heating | 92.7% | $15,590 | $5,606 | 178.1% |
Oven | 70.7% | $17,998 | $7,274 | 147.4% |
Dishwasher | 43.9% | $21,950 | $9,310 | 135.8% |
Bed linens | 82.9% | $16,346 | $7,635 | 114.1% |
Cooking basics | 69.5% | $17,601 | $8,607 | 104.5% |
EV chargerHigh opportunity | 8.5% | $27,385 | $13,690 | 100.0% |
Freezer | 68.3% | $17,568 | $9,024 | 94.7% |
Pack ’n play/Travel crib | 18.3% | $24,361 | $12,732 | 91.3% |
Revenue Impact Insights for Staffordshire
- Kitchen tops the revenue impact list with a 221.9% uplift — listings with this amenity earn $16,223 vs. $5,040 without it.
- High-opportunity amenities — EV charger — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Heating, Bed linens — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Staffordshire.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Staffordshire STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Staffordshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStaffordshire Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Staffordshire
- The typical guest profile for Airbnb in Staffordshire consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United Kingdom (92.9%) and United States (1%).
- Top languages spoken are English (75.6%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Staffordshire?
Listings in Staffordshire average 4.9 out of 5 overall, with about 22.4 reviews per active listing and 54.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Staffordshire
- With an overall rating of 4.9, Staffordshire listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.85) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 54.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Staffordshire Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Staffordshire
- The most common availability pattern in Staffordshire falls within the 271-366 days range, representing 73.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Staffordshire (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Staffordshire?
Average Booking Lead Time by Month
Booking Lead Time Insights for Staffordshire
- The overall average booking lead time for vacation rentals in Staffordshire is 28 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (38 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Staffordshire.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Staffordshire averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Staffordshire?
Guests in Staffordshire stay about 3.8 nights on average, generating roughly 1,311 reservations and 16 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Staffordshire
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Staffordshire
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (5.9 nights) and shorten in May (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Staffordshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
37.8% of total
2 Nights
24 listings
29.3% of total
3 Nights
2 listings
2.4% of total
4-6 Nights
4 listings
4.9% of total
7-29 Nights
2 listings
2.4% of total
30+ Nights
19 listings
23.2% of total
Key Insights
- The most prevalent minimum stay requirement in Staffordshire is 1 Night, adopted by 37.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.1%) of the Staffordshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.2%) caters to monthly stays (30+ nights) in Staffordshire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.8% of Staffordshire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Staffordshire.
Staffordshire Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.4% of total
Super Strict 60 Days
4 listings
4.9% of total
Flexible
29 listings
35.4% of total
Moderate
25 listings
30.5% of total
Firm
21 listings
25.6% of total
Strict
1 listings
1.2% of total
Cancellation Policy Insights for Staffordshire
- The prevailing Airbnb cancellation policy trend in Staffordshire is Flexible, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.9%) and stricter (26.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (1.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.4% market standard in Staffordshire.
- Using a Strict policy might deter some guests, as only 1.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Staffordshire.
How Much Are Airbnb Cleaning Fees in Staffordshire?
Cleaning fees in Staffordshire are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Staffordshire
- 73.2% of listings charge a cleaning fee, making it standard practice in Staffordshire. Guests expect it and factor it into their booking decisions.
- The gap between the average ($89) and median ($54) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Staffordshire median of $54. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Staffordshire Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Staffordshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 9-Bed Home in Lichfield
Entire Place • 9 bedrooms
Luxury Retreat In a Stunning Oasis With Hot Tub
Entire Place • 6 bedrooms
Bridge Farm -Hot tub/Pets/Sleeps 13/2 Acre Garden
Entire Place • 4 bedrooms
The Swan Floatel | Barton Marina, Deck
Entire Place • 3 bedrooms
The Larch House, Superior Stay
Entire Place • 3 bedrooms
Rose Tree Barn, Lichfield
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Staffordshire?
Learn from the best! This table showcases top-performing Airbnb hosts in Staffordshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charlie | 1 | $90,046 | 38 | 4.79/5.0 |
| Samuel Pass The Keys | 1 | $71,249 | 56 | 4.86/5.0 |
| Sophie | 3 | $65,786 | 89 | 4.83/5.0 |
| Molly | 1 | $62,701 | 10 | 4.90/5.0 |
| CMR Property Rentals Ltd | 3 | $54,644 | 40 | 4.93/5.0 |
| Alex | 1 | $46,393 | 43 | 4.74/5.0 |
| The Travel Fox | 2 | $46,142 | 51 | 4.87/5.0 |
| Hannah | 1 | $43,700 | 26 | 5.00/5.0 |
| Cathy | 1 | $41,976 | 44 | 4.93/5.0 |
| Holidaycottages Co Uk | 1 | $41,463 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Staffordshire.
Who Are the Airbnb Hosts in Staffordshire?
Staffordshire is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Staffordshire
- With 63.4% Superhosts, Staffordshire has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 11.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 11.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 90.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Staffordshire averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Staffordshire
These are the highest-grossing professional property management operations in Staffordshire, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Charlie | 1 | $90,046 | $489 | 54.5% | 4.79/5 |
| Holidaycottages Co Uk | 1 | $41,463 | $409 | 35.5% | N/A |
| Cottages | 1 | $32,406 | $213 | 46.9% | 4.67/5 |
| Joanne | 1 | $18,326 | $251 | 37.9% | 4.80/5 |
| 53 Degrees Property | 1 | $15,449 | $171 | 30.0% | 4.75/5 |
| Frank | 1 | $6,052 | $200 | 20.7% | 4.82/5 |
| Kush | 1 | $5,464 | $193 | 22.8% | N/A |
| Sykes | 1 | $4,734 | $520 | 14.5% | 5.00/5 |
| Jane | 1 | $3,570 | $124 | 27.3% | N/A |
Management Company Insights for Staffordshire
- The leading management company, Charlie, operates 1 listings with $90,046 in gross revenue — a useful benchmark for what scale looks like in Staffordshire.
- Top managers average 1 properties each, suggesting professional management in Staffordshire still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 11.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Staffordshire's Airbnb Market Compare to Nearby Cities?
How does the Staffordshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Freshford, Staffordshire has 18 percentage points lower occupancy and about $149 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 16 | $7,786 | $498.58 | 45% |
| Lambourn | 12 | $6,543 | $795.85 | 35% |
| Ashley | 13 | $6,344 | $389.19 | 50% |
| East Knoyle | 11 | $6,288 | $405.00 | 40% |
| Long Sutton | 19 | $6,262 | $392.61 | 48% |
| Dorney | 11 | $6,125 | $747.12 | 39% |
| Wraysbury | 17 | $5,886 | $631.42 | 42% |
| City of Westminster | 1,315 | $5,660 | $530.89 | 48% |
| Chew Magna | 15 | $5,648 | $411.28 | 40% |
| Freshford | 12 | $5,540 | $341.67 | 54% |
Frequently Asked Questions About Airbnb in Staffordshire
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Staffordshire.
How much do Airbnb hosts make in Staffordshire?
Staffordshire hosts earn about $14,859 per year on average, with an average nightly rate of $193 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Staffordshire, England, not the ceiling for the best operators. Source: AirROI 2026 data, Staffordshire market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Staffordshire?
The average Airbnb occupancy rate in Staffordshire is 36.0%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Staffordshire?
Listings in Staffordshire average $193 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Staffordshire?
Staffordshire currently has about 82 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Staffordshire?
AirROI currently classifies the short-term rental regulation level in Staffordshire as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Staffordshire?
RevPAR in Staffordshire is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Staffordshire?
Occupancy of 36.0% means Staffordshire is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,859, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Staffordshire?
The average booking lead time in Staffordshire is about 28 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Staffordshire?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Staffordshire include Stoke-on-Trent, Stafford, Tamworth. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Staffordshire?
entire_home listings make up 86.6% of the active supply in Staffordshire. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Staffordshire compare to nearby Airbnb markets?
Among neighboring markets, Englishcombe posts $93,432 in average annual revenue with 45.4% occupancy, compared to Staffordshire's $14,859 and 36.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Staffordshire?
The average Airbnb stay length in Staffordshire is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Staffordshire?
Airbnb listings in Staffordshire average 4.9 out of 5 overall. About 54.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Staffordshire?
Kitchen and Private entrance are among the strongest revenue-linked amenities in Staffordshire. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Staffordshire?
Yes. About 73.2% of active Airbnb listings in Staffordshire charge a cleaning fee, and the average fee is $89. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Staffordshire?
A 63.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.