Modern 5-bedroom villa with Ben Nevis views Entire home · 5 bedrooms Rated 5.00 - Revenue
- £235,684
- Occupancy
- 96.8%
- Daily rate
- £652
Prices in
Airbnb market data · 202612 months to October 2026
Fort William, UK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Fort William brought in £35,728 over the 12 months through October 2026, about 24% more than the Scotland average of £28,892.
The short answer
Fort William Airbnb Market at a Glance
Bookings in Fort William run ahead of the Scotland average at similar prices. Listings averaged £199 a night and were booked on 56% of available nights, against £205 and 49% for the Scotland average.
Timing matters: in August, usually the best month, the average listing earns about 3.4 times as much as in January, usually the slowest.
With 227 active listings, Fort William is the 13th-largest of 326 Scotland markets AirROI tracks. From a year earlier, average revenue rose 8%.
Browse the live Fort William Airbnb market See Every Fort William ListingRevenue
How Much Do Airbnb Hosts Make in Fort William?
Gross bookings per Fort William listing averaged £35,728 over the 12 months to October 2026 (Scotland average: £28,892), before cleaning, platform and management costs and taxes.
In a typical year, the average Fort William listing brings in £5,840 in August, its best month, and £1,700 in January, its slowest. Both ends are close calls: August leads July by 4%, and January sits just 4% below November, so either pair can swap places in a given year. The three strongest months bring in 40% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn £6,160+ a month, about twice the typical property.
- Strong performers (top 25%) earn £4,390 or more, roughly £1,300 a month above the median.
- Typical properties (median) earn about £3,060 a month.
- Entry-level properties (bottom 25%) earn £1,980 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average £6,010 £1,630
The dashed line is the average of the months shown, £3,380. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Fort William Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | £3,127 | 53.0% | £188 | £101 | 86 days | 3 nights |
| Nov 2025 | £1,896 | 37.0% | £170 | £63 | 51 days | 4.8 nights |
| Dec 2025 | £1,999 | 37.3% | £175 | £64 | 71 days | 4.2 nights |
| Jan 2026 | £1,748 | 32.2% | £169 | £56 | 53 days | 5.3 nights |
| Feb 2026 | £1,899 | 37.6% | £170 | £68 | 53 days | 5.4 nights |
| Mar 2026 | £2,203 | 40.4% | £173 | £71 | 50 days | 5.1 nights |
| Apr 2026 | £3,402 | 56.0% | £200 | £113 | 68 days | 3.3 nights |
| May 2026 | £5,139 | 73.1% | £222 | £166 | 97 days | 2.7 nights |
| Jun 2026 | £4,852 | 68.9% | £227 | £162 | 84 days | 3.1 nights |
| Jul 2026 | £5,730 | 75.3% | £236 | £185 | 100 days | 3 nights |
| Aug 2026 | £6,008 | 80.9% | £236 | £194 | 108 days | 3.2 nights |
| Sep 2026 | £4,720 | 71.2% | £220 | £157 | 94 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Fort William market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Fort William Profitable?
Yes, when it's run well. The average Fort William Airbnb took in £35,728 in the 12 months to October 2026, and run by its owner at everyday costs, about £2,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about £2,970 a month.
Cleaning it yourself keeps the £1,480 a year guests pay in cleaning fees, for about £2,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about £1,770 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Fort William Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | £34,248 | £49,140 |
| Cleaning fees guests pay4% of Fort William bookings | £1,480 | £2,120 |
| Gross bookings | £35,728 | £51,260 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Fort William listings on Simplified Pricing, 3% for the rest | −£5,460 | −£7,830 |
| Cleaning and laundryPaid for by the cleaning fee; £0 if you clean yourself | −£1,480 | −£2,120 |
| Utilities and internetAbout 5% of bookings | −£1,790 | −£2,560 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −£710 | −£1,030 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −£1,070 | −£1,540 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −£360 | −£360 |
| Permit and registrationWhere one is required | −£180 | −£180 |
| Management£0 when you run it; co-hosts charge from about 10% of nightly bookings | £0 | £0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | £0 | £0 |
| Lodging taxesAdded to the guest's bill and passed on | £0 | £0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −£11,050 | −£15,620 |
| Left for housing costs, then profit | £24,678about £2,060 a month | £35,640about £2,970 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Fort William Airbnb Profit
The estimate starts from Fort William's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Fort William home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Fort William's Top Earners Get There
- More nights booked. The busiest quarter of Fort William listings are booked on 72% or more of their nights, against 57% for the median listing. Ten more booked nights a year at the median rate of £175 adds about £1,760 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge £230 a night or more, against a median of £175. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about £3,420 a year.
- Open for the busy months. In a typical year, August brings the average listing about £5,840, against £1,700 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Fort William listings average 4.82 stars, and 54% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about £4,270 a month, against £2,980 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Fort William?
Fort William listings were booked on 56% of the nights they were open over the past year, 7 percentage points above the Scotland average (49%) and 15 points above the U.K. average (41%). In a typical year, occupancy swings from 32% in January to 82% in August.
The busiest tenth of listings are booked about 2.1 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 72% or more, roughly five nights a week.
- Typical properties (median) fill about 57% of open nights.
- Entry-level properties (bottom 25%) fill 40% or less, under three nights a week.
August is usually the busiest month in Fort William, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 56% 82% 31%
Nightly rates
How Much Does an Airbnb Cost per Night in Fort William?
The average nightly rate in Fort William, known as ADR (average daily rate), was £199 over the past year, about the same as the Scotland average (£205) and about the same as the U.K. average (£195). In a typical year, rates peak in July and August at about £225 and bottom out in January and November at about £155.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge £315+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge £230 or more, about £55 above the median.
- Typical properties (median) charge about £175 a night.
- Entry-level properties (bottom 25%) charge £125 or less, about three-quarters of the median.
August rates run 44% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average £236 £143
The dashed line is the average of the months shown, £187. The 12-month ADR of £199 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Fort William?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Fort William it averaged £119 over the past year, from about £55 in a typical January to about £188 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn £192+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn £142 or more, about £35 a night above the median.
- Typical properties (median) earn about £107 per open night.
- Entry-level properties (bottom 25%) earn £75 or less, about two-thirds of the median.
August RevPAR is about 3.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average £194 £53
The dashed line is the average of the months shown, £111. The 12-month RevPAR of £119 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Fort William
Fort William has one high season, May through September, which makes it a highly seasonal market. Business is slowest from October to March. A listing earns about three times as much a month in June through August as in December through February.
Average revenue by month in Fort William
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average £5,840 £1,700
The dashed line is the average of the 12 calendar months, £3,380.
Revenue by month in Fort William in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | £1,700 |
| February | Low season | £1,760 |
| March | Low season | £2,040 |
| April | Shoulder season | £3,330 |
| May | High season | £4,780 |
| June | High season | £4,680 |
| July | High season | £5,590 |
| August | High season | £5,840 |
| September | High season | £4,480 |
| October | Low season | £2,750 |
| November | Low season | £1,760 |
| December | Low season | £1,900 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | £5,070 | 74% | £218 |
| Shoulder seasonApril | £3,330 | 58% | £190 |
| Low seasonOctober–March | £1,990 | 39% | £162 |
How Far in Advance Do Guests Book Airbnb in Fort William?
Guests book Fort William stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 109 days ahead, and November stays closest to arrival, about 48 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 75 days 110 days 45 days
The 12-month figure of 80 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Fort William
48% of the 227 active listings in Fort William display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Fort William.
Neighborhoods
Best Neighborhoods for Airbnb in Fort William
AirROI's area guide picks six Fort William neighborhoods that draw short-term rental guests, led by Nevis Range, Fort William Town Centre and Lochaber Geopark. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nevis Range | Stunning mountain resort that attracts outdoor enthusiasts year-round, offering skiing in winter and hiking in summer. Ideal for guests seeking adventure in the Highlands. | Nevis Range Mountain Resort, Ben Nevis, Mountain biking trails, Skiing and snowboarding, Scenic gondola rides |
| Fort William Town Centre | The bustling heart of Fort William, close to shops, restaurants, and transport links. Great for visitors who want easy access to amenities and local culture. | West Highland Museum, Local shops and boutiques, Restaurants and pubs, Fort William railway station, Historic buildings |
| Lochaber Geopark | Rich in geological history and natural beauty, this area is perfect for guests interested in nature and outdoor activities. Features breathtaking landscapes and hiking routes. | Ben Nevis, Mallaig and the Small Isles, Glen Nevis, Jacobite Steam Train, Highland games events |
| Glen Nevis | A picturesque valley and a starting point for hiking Ben Nevis. Attracts hikers and nature lovers looking to explore the Scottish countryside. | Ben Nevis hiking trail, Glen Nevis waterfall, Outdoor activities, Scenic picnic spots, Stunning views |
| Achintore | A peaceful residential area just outside Fort William, perfect for visitors looking for a quieter base while still being close to the town's attractions. | Lakeside walks, Friendly local atmosphere, Proximity to Fort William, Easy access to nature, Quiet setting |
| Kilmonivaig | A rural location with beautiful views of the surrounding countryside. Ideal for those seeking tranquility and natural beauty away from the town's hustle. | Stunning landscapes, Peaceful surroundings, Outdoor adventures, Fishing spots, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Fort William Airbnb Listings by Type and Size
Entire homes make up 80% of listings in Fort William, but private rooms are a real segment: about one listing in five (20%) rents out a single room. Apartments or condos (40%) and houses (39%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Fort William Airbnb listings by room type
- Entire home 80%
- Private room 20%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 79.7% | 181 |
| Private room | 20.3% | 46 |
Apartments and houses split the stock
Fort William Airbnb listings by property type
- Apartment/Condo 40%
- House 39%
- Hotel/Boutique 9%
- Cabin/Outdoor 6%
- Others 5%
- Unique stay 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 40.1% | 91 |
| House | 38.8% | 88 |
| Hotel/Boutique | 9.3% | 21 |
| Cabin/Outdoor | 5.7% | 13 |
| Others | 4.8% | 11 |
| Unique stay | 1.3% | 3 |
How Many Bedrooms Do Airbnb Listings in Fort William Have?
Two-bedroom homes are the most common size in Fort William (37% of entire homes), followed by one-bedroom homes (34%). Shares are of the 173 entire homes that give a bedroom count; rented rooms are left out.
Fort William entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
5%
34%
37%
21%
1%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.6% | 8 |
| 1 bedroom | 34.1% | 59 |
| 2 bedrooms | 37.0% | 64 |
| 3 bedrooms | 21.4% | 37 |
| 4 bedrooms | 1.2% | 2 |
| 5+ bedrooms | 1.7% | 3 |
What Each Home Size Earns in Fort William
A typical one-bedroom home in Fort William earned £29,400 over the past year, against £46,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 59 | £29,400 | £29,500 | £163 | 57% |
| 2 bedrooms | 64 | £39,500 | £42,100 | £215 | 58% |
| 3 bedrooms | 37 | £46,900 | £44,400 | £299 | 49% |
How Many Guests Do Airbnbs in Fort William Sleep?
Most Fort William listings are sized for couples and small families: 72% sleep four guests or fewer, and just 2% take eight or more. Shares are of the 191 listings with a guest capacity on file (84% of the market).
Fort William listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
1%
31%
7%
34%
9%
14%
2%
2%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.5% | 1 |
| 2 guests | 30.9% | 59 |
| 3 guests | 6.8% | 13 |
| 4 guests | 34.0% | 65 |
| 5 guests | 9.4% | 18 |
| 6 guests | 14.1% | 27 |
| 7 guests | 2.1% | 4 |
| 8+ guests | 2.1% | 4 |
How Fort William Airbnb Listings Are Set Up
Fort William hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. About three in ten listings (30%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 22
- Beds per listing
- 2.4
- Show exact location
- 30%
What Amenities Do Airbnb Listings in Fort William Offer?
Self check-in is close to standard in Fort William: 75% of listings offer it, and 59% have a pet-friendly policy.
Share of Fort William listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Fort William
Listings in Fort William with a sound system earned about twice as much a year, on average, as those without: £66,500 against £33,200. The gap is smaller for an indoor fireplace (about 90% more) and a pet-friendly policy (about 65% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Fort William listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 7% | £66,500 | £33,200 | +100% |
| Indoor fireplace | 17% | £58,900 | £31,100 | +90% |
| Pets allowed | 59% | £42,700 | £25,800 | +65% |
| Self check-in | 75% | £39,400 | £24,500 | +61% |
| Keypad | 7% | £47,500 | £34,900 | +36% |
| Outdoor furniture | 37% | £42,800 | £31,700 | +35% |
| Gym | 11% | £46,000 | £34,500 | +34% |
| Dedicated workspace | 26% | £43,800 | £32,900 | +33% |
| Backyard | 49% | £40,200 | £31,500 | +28% |
| Garden view | 9% | £44,200 | £34,900 | +27% |
Guests
Who Books Airbnbs in Fort William?
Fort William runs on foreign visitors: 74% of guests who left reviews live outside the United Kingdom. The United States sends the most guests from abroad, with 15% of reviewers, ahead of France at 13%. Guests speak a mix of languages: English leads at 48%, followed by French and German.
74% of Fort William guests come from abroad
Where guests who left reviews live
- International 74%
- Domestic 26%
Where Fort William guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 3.5% |
| Paris | 1.7% |
| Edinburgh | 1.4% |
Where Fort William guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United Kingdom | 26.4% |
| United States | 15.3% |
| France | 13.1% |
| Germany | 8.9% |
| Canada | 5.4% |
Languages spoken by Fort William guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 48.5% |
| French | 14.2% |
| German | 10.7% |
| Spanish | 7.6% |
| Italian | 4.5% |
What Are Airbnb Guest Ratings in Fort William?
Fort William Airbnbs average 4.82 stars, and 54% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.69, against 4.90 for host communication and check-in. Listings here carry long review histories, about 227 reviews each on average.
Communication and check-in score highest in Fort William; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.89 |
| Communication | 4.90 |
| Location | 4.81 |
| Check-in | 4.90 |
| Value | 4.69 |
Booking patterns
How Guests Book in Fort William: Stays, Rules and Fees
About half of Fort William listings are open to guests more than 180 days a year, and 51% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Fort William listings are open to guests
Share of listings by days a year
- 271-366 days 15%
- 181-270 days 35%
- 91-180 days 42%
- 31-90 days 7%
- 1-30 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 15.0% | 34 |
| 181-270 days | 35.2% | 80 |
| 91-180 days | 41.9% | 95 |
| 31-90 days | 6.6% | 15 |
| 1-30 days | 1.3% | 3 |
Days a year Fort William listings are booked or blocked
Share of listings by days a year
- 271-366 days 10%
- 181-270 days 41%
- 91-180 days 35%
- 31-90 days 7%
- 1-30 days 7%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 9.7% | 22 |
| 181-270 days | 41.0% | 93 |
| 91-180 days | 35.2% | 80 |
| 31-90 days | 7.5% | 17 |
| 1-30 days | 6.6% | 15 |
What Is the Average Length of Stay for Airbnb in Fort William?
The average Fort William booking lasts 3.8 nights, longest in March and shortest in September. Listings took about 41 bookings each over the year, some 9,270 in all. 54% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Fort William
Average nights per booking, by month of stay
Average 3.7 nights 5.2 nights 2.6 nights
Two-year average by calendar month.
Fort William Airbnb Minimum Stay Requirements
Nearly three-quarters of listings in Fort William accept stays of one or two nights.
Minimum stay set by Fort William listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Fort William?
Moderate is the most common cancellation policy in Fort William, used by 47% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Fort William listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Fort William?
About a third of Fort William listings charge a cleaning fee. The typical fee is £30, and some higher fees lift the average to £40. Spread over the average stay of 3.8 nights, that adds roughly £8 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- £30
- Average cleaning fee
- £40
- Listings charging a fee
- 32.2%
- Share of gross revenue
- 4.1%
Top earners
Top-Earning Airbnbs and Hosts in Fort William
The top-grossing Airbnb in Fort William, a five-bedroom home, took in £236,000 over the past year, about 6.6 times the city's average of £35,700.
Modern 5-bedroom villa with Ben Nevis views Entire home · 5 bedrooms Rated 5.00 
Wild Nurture Eco Luxury Log Cabin Entire home · 2 bedrooms Rated 4.88 - Revenue
- £157,063
- Occupancy
- 63.8%
- Daily rate
- £649
Inverskilavulin - Frances' Sketch Pad with Hot Tub Entire home Rated 4.93 - Revenue
- £150,944
- Occupancy
- 82.2%
- Daily rate
- £505
Morvich House Entire home · 5 bedrooms Rated 4.88 - Revenue
- £114,978
- Occupancy
- 52.4%
- Daily rate
- £549
Fort William Centre, Glorious Views & Parking Entire home · 4 bedrooms Rated 4.98 - Revenue
- £104,352
- Occupancy
- 54.5%
- Daily rate
- £474
Stylish, central home with open-plan living Entire home · 3 bedrooms Rated 4.98 - Revenue
- £97,526
- Occupancy
- 73.4%
- Daily rate
- £395
Who Are the Top Airbnb Hosts in Fort William?
West is the top-grossing host in Fort William, with £838,000 in bookings across 21 listings over the past year. Together, the ten top-grossing hosts run 21% of the market's 227 listings. Per listing, a smaller operator earns more: Edith grossed £93,800 per listing, about 2.4 times West's £39,900.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| West | 21 | £838,039 | £39,907 | 4.81/5 | |
| Edith | 3 | £281,353 | £93,784 | 4.93/5 | |
| Jonathan | 1 | £235,684 | £235,684 | 5.00/5 | |
| 4 | Kenny | 10 | £162,093 | £16,209 | 4.47/5 |
| 5 | Sophie | 1 | £157,063 | £157,063 | 4.88/5 |
| 6 | Claire | 2 | £140,422 | £70,211 | 4.96/5 |
| 7 | Dale | 2 | £136,099 | £68,050 | 4.91/5 |
| 8 | Sharyn | 2 | £120,197 | £60,099 | 4.87/5 |
| 9 | Neil Andrew | 3 | £119,379 | £39,793 | 4.75/5 |
| 10 | Ross And Michelle | 3 | £115,938 | £38,646 | 4.77/5 |
Who Are the Airbnb Hosts in Fort William?
Only 9% of Fort William listings are classed as professionally managed. Three-quarters of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 74.9%
- Professional management
- 8.8%
- Cohosted listings
- 24.7%
- Instant Book enabled
- 59.9%
- Simplified Pricing
- 98.2%
Nearby markets
Fort William vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 15 km, Onich (14 km away, 53 listings) earned the most per listing, about 9% more than Fort William.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lochyside 2 km | 32 | £27,757 | £166 | 55% |
| Caol 3 km | 52 | £28,445 | £158 | 58% |
| Corpach 3 km | 40 | £30,542 | £171 | 57% |
| Banavie 4 km | 65 | £28,845 | £186 | 53% |
| North Ballachulish 14 km | 40 | £32,798 | £221 | 48% |
| Onich 14 km | 53 | £39,070 | £274 | 43% |
| Spean Bridge 15 km | 58 | £32,530 | £280 | 51% |
| Glencoe 15 km | 33 | £38,614 | £288 | 50% |
Other Airbnb Markets in Scotland
- City of Edinburgh Airbnb data 3,675 listings
- Glasgow Airbnb data 1,512 listings
- Inverness Airbnb data 800 listings
- Highland Airbnb data 507 listings
- Aberdeen City Airbnb data 466 listings
- St Andrews Airbnb data 366 listings
- Fife Airbnb data 332 listings
- Oban Airbnb data 288 listings
See all 326 Scotland Airbnb markets
Markets Similar to Fort William
Markets elsewhere in the United Kingdom with a similar nightly rate and occupancy to Fort William:
- Llanberis Airbnb data UK · £197/night · 50.4%
- Bath and North East Somerset Airbnb data UK · £204/night · 50.3%
FAQ
Fort William Airbnb FAQ
How much do Airbnb hosts make in Fort William?
An active Fort William Airbnb grossed £35,728 on average in the 12 months to October 2026, according to AirROI's tracking of 227 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in £4,390 or more in a typical month.
How much can I make on Airbnb in Fort William?
It depends most on the home's size, location and how it's run. The middle half of Fort William listings earn between £1,980 and £4,390 in a typical month, and the top tenth £6,160 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Fort William?
Listings in Fort William were booked on 56% of available nights over the past year. That compares with 49% for the Scotland average. August is usually the busiest month.
How much does an Airbnb cost per night in Fort William?
The average booked night in Fort William cost £199 before fees. Half of listings charge between £125 and £230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Fort William?
In Fort William, 48% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Fort William?
Yes, when it's run well. The average Fort William Airbnb grossed £35,728 in the 12 months to October 2026, 24% above the Scotland average of £28,892. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, £24,678 a year (about £2,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about £2,970 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Fort William?
August usually pays best, averaging £5,840 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Fort William?
Each night a Fort William listing was open to book earned £119 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made £192 or more.
How far in advance do guests book Airbnbs in Fort William?
Fort William stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Fort William?
The average Fort William Airbnb stay lasted 3.8 nights over the past year. A listing took 41 reservations over the year on average.
How are Airbnbs in Fort William rated?
Guests rate Fort William Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Fort William?
Nevis Range, Fort William Town Centre and Lochaber Geopark draw the most short-term rental interest in Fort William. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Fort William?
AirROI counted 227 active Airbnb listings in Fort William as of October 2026. The closest tracked market is Lochyside, 2 km away.
How much are Airbnb cleaning fees in Fort William?
In Fort William, about a third of listings add a cleaning fee. The median fee is £30, and some higher fees lift the average to £40.
How many tourists visit Fort William, UK?
All of Scotland had 15,191,000 overnight visitors in 2024, VisitScotland reports. AirROI estimates 9,273 Airbnb stays in Fort William, UK in the 12 months to October 2026, which counts bookings and not tourists. See Scotland tourism statistics.
Method
About This Data
Figures on this page cover 227 active Airbnb listings in Fort William from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in British pounds at £0.74 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.