Tourism statisticsCountry2026

Netherlands Tourism Statistics: 22.3M Visitors in 2025

Source: AirROI Reviewed by , Founder @ AirROI Updated

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights
4,685,082
Typical Airbnb stay
5.8 nights
Busiest Airbnb month
August
From abroad, among guests who left a review
79%

Key facts

Netherlands Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

  • The Centraal Bureau voor de Statistiek (CBS) puts the Netherlands at 22.3 million international overnight visitors in 2025.

Airbnb stays

  • AirROI puts Airbnb stays in the Netherlands at 813,377 in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in the Netherlands added up to 4,685,082 nights in the 12 months to October 2026.
  • AirROI estimates a typical Airbnb stay in the Netherlands lasted 5.8 nights in the 12 months to October 2026, booked about 69 days ahead.

Busiest months

  • AirROI ranks August the busiest Airbnb month in the Netherlands in the 12 months to October 2026, followed by July and April, with January the quietest.
  • AirROI estimates the six busiest Airbnb months in the Netherlands ran unbroken from April to September in the 12 months to October 2026.
  • AirROI estimates Airbnb stays in the Netherlands in August were booked furthest ahead, about 87 days, against 57 days for March, in the 12 months to October 2026.

Guests

  • AirROI estimates 79% of Netherlands Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 23% and the United States at 16%.

By place

  • AirROI ranks the Netherlands 10th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
  • AirROI estimates Amsterdam had the most Airbnb stays of the 69 towns it lists in the Netherlands in the 12 months to October 2026, at 126,924, ahead of Bubali and Zandvoort.

Official numbers

How Many Tourists Visit the Netherlands?

The Centraal Bureau voor de Statistiek (CBS) counted 22.3 million international overnight visitors in 2025.

Official tourism figures for Netherlands: what each counts, its year and its publisher
FigureWhat it countsYearPublisher
22.3 millionInternational overnight visitorsInternational overnight visitors to Netherlands2025Centraal Bureau voor de Statistiek (CBS)

Airbnb stays

Airbnb Stays in the Netherlands

The Netherlands had 34,300 Airbnb homes in the 12 months to October 2026. They took an estimated 813,377 stays and 4,685,082 nights. A typical stay lasted 5.8 nights and was booked about 69 days ahead. AirROI's figures cover the 351 towns it tracks in the Netherlands; places it does not track are not counted, so every total is a floor.

Airbnb homes
34,300
Airbnb stays, estimate
813,377
Airbnb nights, estimate
4,685,082
Typical stay
5.8 nights
Booked ahead
69 days

Busiest months

When Is the Busiest Time in the Netherlands?

On Airbnb, August was the busiest month in the Netherlands in the 12 months to October 2026, then July and April. January was the quietest. The six busiest months run unbroken from April to September.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

  • Three busiest months
  • Other months

From busiest to quietest: August, July, April, May, June, September, October, March, November, December, February, January.

Month by month: rank, typical stay and days booked ahead
Airbnb months in the Netherlands by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
MonthShare of nightsBooked ahead
August10.2%87 days
July9.6%86 days
April9.4%70 days
May9.3%74 days
June9.1%74 days
September8.9%64 days
October8.7%68 days
March7.8%57 days
November7.2%60 days
December7.1%64 days
February6.6%62 days
January6.1%62 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Netherlands Airbnb Guests Come From?

Among Netherlands Airbnb guests who left a review as of October 2026, 79% came from abroad, led by Germany at 23% and the United States at 16%, AirROI estimates. Among the same guests, Amsterdam was the top origin city at 2.1%, ahead of Cologne at 1.6%. The figures rest on 2,228,426 reviews, written over many years.

79% from abroad

Among guests who left a review, as of October 2026

  • From abroad 79%
  • From within the Netherlands 21%

Top countries abroad

Among guests who left a review

  • Germany 23%
  • United States 16%
  • France 6.8%
  • United Kingdom 6.8%
  • Canada 2.3%
  • Belgium 2.2%

Top origin cities

Among guests who left a review

  • Amsterdam 2.1%
  • Cologne 1.6%
  • London 1.3%
  • New York 1.2%
  • Utrecht 1%
  • Paris 1%

By town

Most Booked Towns in the Netherlands

Amsterdam, Bubali and Zandvoort took 20% of Airbnb stays in the Netherlands in the 12 months to October 2026. August is the busiest Airbnb month in 44 of the 69 towns, led by Zandvoort, and March in 8, led by Bubali. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 33% in Otterlo to over 99% in Punta Brabo.

Most Booked Towns in the Netherlands: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
Amsterdam126,924
Bubali19,890
Zandvoort19,627
Rotterdam19,266
Noordwijk19,128
The Hague18,018
West Punt13,490
Utrecht12,897
Maastricht10,718
Haarlem10,237
Oranjestad10,028
Eindhoven9,547
Lowlands9,393
Putten8,642
Groningen8,308

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 69 of the Netherlands' 351 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the Netherlands

How many tourists visit the Netherlands?

The Netherlands had 22.3 million international overnight visitors in 2025, according to the Centraal Bureau voor de Statistiek (CBS). Domestic trips are not in that count. AirROI estimates 813,377 Airbnb stays in the Netherlands in the 12 months to October 2026, which is a separate count of bookings.

When is high season in the Netherlands?

The busiest Airbnb month in the Netherlands in the 12 months to October 2026 was August, then July and April. The six busiest months run from April to September.

What is the quietest month in the Netherlands?

January was the quietest Airbnb month in the Netherlands in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 62 days ahead, against 87 days for August.

How long is a typical Airbnb stay in the Netherlands?

A typical Airbnb stay in the Netherlands lasted 5.8 nights in the 12 months to October 2026, booked about 69 days ahead. By month, stays ran from 4.7 nights in September to 6.4 nights in January.

Where do Airbnb guests in the Netherlands come from?

Of Netherlands Airbnb guests who left a review as of October 2026, 79% came from abroad, AirROI estimates. The largest groups were Germany at 23% and the United States at 16%. Among the same guests, the top origin city was Amsterdam at 2.1%, ahead of Cologne at 1.6%.

What is the most booked town in the Netherlands on Airbnb?

Amsterdam was the most booked town in the Netherlands on Airbnb, with an estimated 126,924 stays in the 12 months to October 2026, ahead of Bubali and Zandvoort.

Are Airbnb stays the same as tourists?

No. CBS counts international overnight visitors (22.3 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 813,377 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 351 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,228,426 reviews and describes guests who left a review, not everyone who stayed. Read the method page.