Haarlem, North Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Haarlem, North Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,502 per year — at a $269 nightly rate, 47.1% occupancy, and a $127 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Haarlem's 554 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 27.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Haarlem?
In Haarlem, the headline Airbnb metrics are $23,502 in average annual revenue,47.1% occupancy, $269 ADR, and $127 in RevPAR, and guests book about 75 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Haarlem?
Understanding the monthly revenue variations for Airbnb listings in Haarlem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Haarlem is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Haarlem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,937+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,627 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,862 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,441, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Haarlem
What Is the Monthly Airbnb Occupancy Rate in Haarlem?
Maximize your bookings by understanding the Haarlem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Haarlem:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Haarlem
What Is the Average Airbnb Nightly Rate in Haarlem?
Effective short term rental pricing strategy in Haarlem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Haarlem typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $322 or more.
- Typical properties (Median) charge around $249 per night.
- Entry-level properties (Bottom 25%) earn around $179 per night.
Average Daily Rate (ADR) Trend by Month in Haarlem
What Is the RevPAR for Airbnb in Haarlem?
RevPAR in Haarlem is currently $127. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $71 RevPAR.
- Typical properties (Median) generate $113 RevPAR.
- Strong performers (Top 25%) earn $170 RevPAR.
- Best-in-class (Top 10%) achieve $228 RevPAR.
Average Monthly RevPAR Trend in Haarlem
RevPAR Insights for Haarlem
- The average RevPAR in Haarlem is $127. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($228) and bottom 25% ($71) is $157, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Haarlem benchmarks. If your RevPAR falls below the median of $113, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $170+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Haarlem?
Haarlem's peak Airbnb season falls in August, April, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, April, July)
- Revenue averages $4,484 per month
- Occupancy rates average 55.7%
- Daily rates average $263
Shoulder Season
- Revenue averages $3,572 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $268
Low Season (January, February, March)
- Revenue drops to average $2,064 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $277
Seasonality Insights for Haarlem
- Airbnb seasonality in Haarlem is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Haarlem's highest earning potential, with monthly revenues climbing to $4,541, occupancy reaching 61.1%, and ADRs peaking at $280.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,770, occupancy could drop to 31.9%, and ADRs may adjust to $256.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Haarlem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Haarlem, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Haarlem, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Haarlem?
Yes, Haarlem, North Holland, Netherlands enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Haarlem to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Haarlem?
Location within Haarlem matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | Haarlem's historic center with charming streets, museums, and cafes. Ideal for tourists wanting to explore the city's rich history and vibrant local culture. | Frans Hals Museum, Grote Kerk, Teylers Museum, De Hallen Haarlem, Haarlem Market |
| Zandvoort | Nearby coastal town with beautiful beaches and lively summer atmosphere. Attracts beachgoers and those looking for a seaside getaway, especially in the warmer months. | Zandvoort Beach, Circuit Park Zandvoort, Zandvoort aan Zee, National Park Zuid-Kennemerland |
| Spaarnwoude | A scenic area great for nature lovers offering parks and recreational activities. Perfect for families and those seeking outdoor experiences close to the city. | Spaarnwoude Park, De Olmenhorst, Cycling and walking paths, Picnic spots along the river |
| Haarlem North | A residential area with a local vibe, offering good connections to the city center. It’s suitable for longer stays and appeals to both tourists and working professionals. | Haarlemmerhout Park, Local shops and eateries, Quiet residential streets, Public transport access to amenities |
| Haarlem South | A quiet neighborhood featuring parks and family-friendly activities. It's a great choice for guests looking for a more relaxed stay while being close to local attractions. | Parkwijk, Haarlemmermeerse Bos, Family parks, Local playgrounds |
| Central Station Area | Convenient location for travelers with quick access to public transport. Ideal for short-term rentals catering to tourists and business travelers. | Haarlem Central Station, Nearby restaurants, Quick access to Amsterdam, Public transport options |
| Korsou | A picturesque area known for its art and culture scene. It attracts visitors interested in local artists and events, making it a unique rental opportunity. | Art Galleries, Cultural festivals, Local artisanal shops, Community gardens |
| Haarlem East | A developing area with a mix of historic and modern housing, appealing to visitors seeking a unique stay in an evolving neighborhood. | Historical architecture, Cultural eateries, Local markets, Nearby parks |
Because Haarlem has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Haarlem?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Haarlem
- The Haarlem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 554 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Haarlem, House properties are the most common (62.8%), reflecting the local real estate landscape.
- Houses represent a significant 62.8% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.0%) offer potential for unique stay experiences.
Haarlem Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Haarlem
- The dominant room capacity in Haarlem is 1 bedroom listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.9% of the active Airbnb listings in Haarlem, indicating a high concentration in these sizes.
- A significant 40.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Haarlem.
Haarlem Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Haarlem
- The most common guest capacity trend in Haarlem vacation rentals is listings accommodating 2 guests (26.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Haarlem STR market, accounting for 52.0% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Haarlem.
- On average, properties in Haarlem are equipped to host 3.7 guests.
How Do Listings in Haarlem Compare on Quality?
Listing quality in Haarlem can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Haarlem
- At 24 photos per listing on average, Haarlem hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Haarlem averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Haarlem?
Amenity Prevalence
Amenity Insights for Haarlem
- Essential amenities in Haarlem that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Haarlem: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Haarlem to stay competitive.
Which Airbnb Amenities Boost Revenue in Haarlem?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Haarlem, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 96.0% | $23,960 | $12,416 | 93.0% |
Hot water | 88.4% | $24,622 | $14,922 | 65.0% |
Outdoor shower | 1.8% | $34,612 | $23,297 | 48.6% |
Outdoor kitchen | 1.1% | $34,620 | $23,380 | 48.1% |
Sauna | 1.4% | $33,531 | $23,355 | 43.6% |
Smoke alarm | 94.8% | $23,875 | $16,737 | 42.7% |
Single level home | 10.1% | $32,094 | $22,536 | 42.4% |
Coffee maker | 82.3% | $24,771 | $17,597 | 40.8% |
Bed linens | 82.5% | $24,744 | $17,647 | 40.2% |
Safe | 2.7% | $31,985 | $23,266 | 37.5% |
Revenue Impact Insights for Haarlem
- Heating tops the revenue impact list with a 93.0% uplift — listings with this amenity earn $23,960 vs. $12,416 without it.
- Heating, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Haarlem STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Haarlem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHaarlem Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Haarlem
- The typical guest profile for Airbnb in Haarlem consists of predominantly international visitors (89%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.6% of guests.
- Key international markets include United States (24.4%) and Germany (16.1%).
- Top languages spoken are English (46.9%) followed by German (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Haarlem?
Listings in Haarlem average 4.85 out of 5 overall, with about 38.7 reviews per active listing and 35.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Haarlem
- With an overall rating of 4.85, Haarlem listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Haarlem Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Haarlem
- The most common availability pattern in Haarlem falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Haarlem (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Haarlem?
Average Booking Lead Time by Month
Booking Lead Time Insights for Haarlem
- The overall average booking lead time for vacation rentals in Haarlem is 75 days.
- Guests book furthest in advance for stays during August (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Haarlem.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Haarlem averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Haarlem?
Guests in Haarlem stay about 8.6 nights on average, generating roughly 9,505 reservations and 17.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Haarlem
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Haarlem
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 17.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (11.2 nights) and shorten in Feb (4.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Haarlem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
6.1% of total
2 Nights
83 listings
15% of total
3 Nights
56 listings
10.1% of total
4-6 Nights
113 listings
20.4% of total
7-29 Nights
44 listings
7.9% of total
30+ Nights
224 listings
40.4% of total
Key Insights
- The most prevalent minimum stay requirement in Haarlem is 30+ Nights, adopted by 40.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.4%) caters to monthly stays (30+ nights) in Haarlem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.4% of Haarlem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Haarlem.
Haarlem Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
0.5% of total
Limited
37 listings
6.7% of total
Flexible
86 listings
15.6% of total
Moderate
177 listings
32% of total
Firm
195 listings
35.3% of total
Strict
55 listings
9.9% of total
Cancellation Policy Insights for Haarlem
- The prevailing Airbnb cancellation policy trend in Haarlem is Firm, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.6%) and stricter (45.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.3% market standard in Haarlem.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Haarlem.
How Much Are Airbnb Cleaning Fees in Haarlem?
Cleaning fees in Haarlem are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Haarlem
- 77.1% of listings charge a cleaning fee, making it standard practice in Haarlem. Guests expect it and factor it into their booking decisions.
- The gap between the average ($108) and median ($70) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Haarlem median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Haarlem Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Haarlembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sin Suite
Entire Place • 1 bedroom
Big ideally house located city center
Entire Place • 4 bedrooms
Haarlem, city center
Entire Place • 3 bedrooms
Secluded Smithy, Peaceful Retreat near City Center
Entire Place • 4 bedrooms
Monumental Central 3-BR Haarlem for Short Stay
Entire Place • 3 bedrooms
Lovely fam house near Haarlem, Amsterdam ánd beach
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Haarlem?
Learn from the best! This table showcases top-performing Airbnb hosts in Haarlem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alys | 17 | $524,600 | 168 | 4.71/5.0 |
| Aran | 5 | $226,045 | 160 | 4.54/5.0 |
| Boutique Hotels | 6 | $185,620 | 231 | 4.46/5.0 |
| Rental Valley | 3 | $185,526 | 120 | 4.51/5.0 |
| Hello I'M Local | 6 | $143,636 | 195 | 4.70/5.0 |
| Vincent & Marieke | 3 | $137,978 | 687 | 4.91/5.0 |
| Maria Teresa | 2 | $125,456 | 113 | 4.83/5.0 |
| Haarlem Apart Hotel | 4 | $125,169 | 255 | 4.48/5.0 |
| Charlotte En Julian | 4 | $112,508 | 239 | 4.54/5.0 |
| Willemijn | 1 | $104,707 | 36 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Haarlem.
Who Are the Airbnb Hosts in Haarlem?
Haarlem has a relatively balanced host base.
Host Profile Insights for Haarlem
- Only 22.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 7.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 69.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Haarlem averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Haarlem
These are the highest-grossing professional property management operations in Haarlem, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Alys | 17 | $524,600 | $204 | 48.3% | 4.71/5 |
| Aran | 5 | $226,045 | $177 | 67.7% | 4.54/5 |
| Boutique Hotels | 6 | $185,620 | $154 | 56.9% | 4.46/5 |
| Rental Valley | 3 | $185,526 | $324 | 51.3% | 4.51/5 |
| Charlotte En Julian | 4 | $112,508 | $162 | 47.3% | 4.54/5 |
| Rianne | 3 | $84,645 | $122 | 62.0% | 4.31/5 |
| Suzanne | 2 | $73,897 | $329 | 50.9% | 5.00/5 |
| Sabine | 1 | $40,277 | $215 | 53.5% | 4.80/5 |
| Sille | 1 | $20,931 | $379 | 27.3% | 4.84/5 |
| Dionne | 1 | $7,318 | $161 | 23.1% | 5.00/5 |
Management Company Insights for Haarlem
- The leading management company, Alys, operates 17 listings with $524,600 in gross revenue — a useful benchmark for what scale looks like in Haarlem.
- Top managers average 4 properties each, suggesting professional management in Haarlem still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.67/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 7.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Haarlem's Airbnb Market Compare to Nearby Cities?
How does the Haarlem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Haarlem has 15 percentage points lower occupancy and about $65 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Haarlem
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Haarlem.
How much do Airbnb hosts make in Haarlem?
Haarlem hosts earn about $23,502 per year on average, with an average nightly rate of $269 and RevPAR of $127. Those figures describe the typical revenue environment for active listings in Haarlem, North Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Haarlem market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Haarlem?
The average Airbnb occupancy rate in Haarlem is 47.1%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Haarlem?
Listings in Haarlem average $269 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Haarlem?
Haarlem currently has about 554 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Haarlem?
AirROI currently classifies the short-term rental regulation level in Haarlem as High. The dataset also shows about 95.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Haarlem?
RevPAR in Haarlem is about $127. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Haarlem?
At 47.1% occupancy, Haarlem can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,502, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Haarlem?
The average booking lead time in Haarlem is about 75 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Haarlem?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Haarlem include City Center, Zandvoort, Spaarnwoude. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Haarlem?
entire_home listings make up 84.5% of the active supply in Haarlem. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Haarlem compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Haarlem's $23,502 and 47.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Haarlem?
The average Airbnb stay length in Haarlem is about 8.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Haarlem?
Airbnb listings in Haarlem average 4.85 out of 5 overall. About 35.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Haarlem?
Heating and Hot water are among the strongest revenue-linked amenities in Haarlem. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Haarlem?
Yes. About 77.1% of active Airbnb listings in Haarlem charge a cleaning fee, and the average fee is $108. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Haarlem?
At 22.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.