Heemstede, North Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Heemstede, North Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,356 per year — at a $318 nightly rate, 45.5% occupancy, and a $151 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 80 active listings, Heemstede is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 8.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Heemstede?
In Heemstede, the headline Airbnb metrics are $26,356 in average annual revenue,45.5% occupancy, $318 ADR, and $151 in RevPAR, and guests book about 83 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Heemstede?
Understanding the monthly revenue variations for Airbnb listings in Heemstede is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heemstede is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heemstede across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,063+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,296 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,398, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Heemstede
What Is the Monthly Airbnb Occupancy Rate in Heemstede?
Maximize your bookings by understanding the Heemstede STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heemstede:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Heemstede
What Is the Average Airbnb Nightly Rate in Heemstede?
Effective short term rental pricing strategy in Heemstede involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heemstede typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $487+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
- Typical properties (Median) charge around $309 per night.
- Entry-level properties (Bottom 25%) earn around $213 per night.
Average Daily Rate (ADR) Trend by Month in Heemstede
What Is the RevPAR for Airbnb in Heemstede?
RevPAR in Heemstede is currently $151. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $67 RevPAR.
- Typical properties (Median) generate $140 RevPAR.
- Strong performers (Top 25%) earn $214 RevPAR.
- Best-in-class (Top 10%) achieve $281 RevPAR.
Average Monthly RevPAR Trend in Heemstede
RevPAR Insights for Heemstede
- The average RevPAR in Heemstede is $151. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($281) and bottom 25% ($67) is $214, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Heemstede benchmarks. If your RevPAR falls below the median of $140, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $214+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Heemstede?
Heemstede's peak Airbnb season falls in April, August, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, August, July)
- Revenue averages $5,860 per month
- Occupancy rates average 60.7%
- Daily rates average $303
Shoulder Season
- Revenue averages $4,523 per month
- Occupancy maintains around 45.1%
- Daily rates hold near $314
Low Season (January, February, March)
- Revenue drops to average $2,567 per month
- Occupancy decreases to average 25.6%
- Daily rates adjust to average $335
Seasonality Insights for Heemstede
- Airbnb seasonality in Heemstede is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Heemstede's highest earning potential, with monthly revenues climbing to $6,454, occupancy reaching 74.1%, and ADRs peaking at $338.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,730, occupancy could drop to 23.2%, and ADRs may adjust to $296.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heemstede.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Heemstede, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Heemstede?
Low regulation and minimal registration activity in Heemstede, North Holland, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Heemstede to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Heemstede?
Heemstede is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center Heemstede | A vibrant area with a mix of shops, restaurants, and local cafes. It’s the heart of Heemstede, making it attractive for visitors who want to be close to amenities and public transport. | Heemstede Town Center, Haarlemmermeer Forest, Historic Buildings, Local Markets, Shopping District |
| Heemstede Aerdenhout | An upscale neighborhood known for its spacious homes and green surroundings. Ideal for families and those seeking a quiet retreat while remaining close to the city. | Aerdenhout Park, Duinrell Amusement Park, Local Nature Trails, Café's, Stately Homes |
| Cultural Quarter | Home to several art galleries and cultural events, this area attracts art lovers and tourists looking for creative experiences. | Museum Haarlem, St. Bavo Cathedral, Weekly Art Fairs, Local Art Studios, Cultural Festivals |
| Near Bloemendaal | Close to the Bloemendaal beach, this area is perfect for sun seekers and beach lovers. It provides a great mix of beach and nature. | Bloemendaal Beach, Kennemer Dunes National Park, Beach Clubs, Water Sports, Scenic Bike Trails |
| Heemsteedse Dunes | A beautiful natural area with dunes and walking trails, appealing to nature lovers and outdoor enthusiasts. | Heemsteedse Dunes Nature Reserve, Beautiful Trails, Wildlife Watching, Picnic Areas, Scenic Views |
| Historic Heemstede | Rich in history, this area features many historical sites and buildings, attracting history buffs and travelers interested in heritage. | Historic Town Hall, Old Churches, Historic Homes, Local Heritage Sites, Guided Tours |
| Shopping District | A bustling area filled with shops, boutiques, and restaurants. Ideal for visitors who love shopping and dining out. | Local Boutiques, Major Retail Chains, Restaurants, Cafes, Market Days |
| Family Friendly Areas | Offering parks and playgrounds, this area is perfect for families traveling with children. It has recreational facilities and safe neighborhoods. | Children's Parks, Family-Friendly Cafes, Local Events, Community Centers, Sports Fields |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Heemstede offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Heemstede?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Heemstede
- The Heemstede Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 80 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Heemstede, House properties are the most common (85%), reflecting the local real estate landscape.
- Houses represent a significant 85% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Heemstede Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Heemstede
- The dominant room capacity in Heemstede is 4 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 61.3% of the active Airbnb listings in Heemstede, indicating a high concentration in these sizes.
- A significant 71.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Heemstede.
Heemstede Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Heemstede
- The most common guest capacity trend in Heemstede vacation rentals is listings accommodating 6 guests (32.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Heemstede STR market, accounting for 50.0% of listings.
- 48.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Heemstede.
- On average, properties in Heemstede are equipped to host 5.0 guests.
How Do Listings in Heemstede Compare on Quality?
Listing quality in Heemstede can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Heemstede
- At 30.8 photos per listing on average, Heemstede hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 15.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Heemstede averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Heemstede?
Amenity Prevalence
Amenity Insights for Heemstede
- Essential amenities in Heemstede that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Heemstede: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Heemstede to stay competitive.
Which Airbnb Amenities Boost Revenue in Heemstede?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Heemstede, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 90.0% | $27,815 | $13,228 | 110.3% |
Hot water | 88.8% | $27,928 | $13,962 | 100.0% |
Refrigerator | 78.8% | $29,475 | $14,800 | 99.2% |
Coffee maker | 86.3% | $28,238 | $14,555 | 94.0% |
Dedicated workspace | 65.0% | $31,731 | $16,375 | 93.8% |
Cleaning before checkout | 16.3% | $43,887 | $22,955 | 91.2% |
Long term stays allowed | 20.0% | $42,276 | $22,376 | 88.9% |
Private entrance | 63.7% | $31,405 | $17,477 | 79.7% |
Iron | 80.0% | $28,898 | $16,188 | 78.5% |
Luggage dropoff allowed | 35.0% | $36,812 | $20,726 | 77.6% |
Revenue Impact Insights for Heemstede
- Kitchen tops the revenue impact list with a 110.3% uplift — listings with this amenity earn $27,815 vs. $13,228 without it.
- Kitchen, Hot water, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Heemstede STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heemstede. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHeemstede Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Heemstede
- The typical guest profile for Airbnb in Heemstede consists of predominantly international visitors (94%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.1% of guests.
- Key international markets include Germany (27.8%) and United States (16%).
- Top languages spoken are English (41.7%) followed by German (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Heemstede?
Listings in Heemstede average 4.88 out of 5 overall, with about 36.7 reviews per active listing and 27.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Heemstede
- With an overall rating of 4.88, Heemstede listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Heemstede Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Heemstede
- The most common availability pattern in Heemstede falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Heemstede (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Heemstede?
Average Booking Lead Time by Month
Booking Lead Time Insights for Heemstede
- The overall average booking lead time for vacation rentals in Heemstede is 83 days.
- Guests book furthest in advance for stays during August (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Heemstede.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Heemstede averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Heemstede?
Guests in Heemstede stay about 8.7 nights on average, generating roughly 957 reservations and 12.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Heemstede
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Heemstede
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 12.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (9.8 nights) and shorten in Feb (3.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Heemstede Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
6.3% of total
2 Nights
7 listings
8.8% of total
3 Nights
8 listings
10% of total
4-6 Nights
24 listings
30% of total
7-29 Nights
13 listings
16.3% of total
30+ Nights
23 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Heemstede is 4-6 Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Heemstede, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30% of Heemstede hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heemstede.
Heemstede Airbnb Cancellation Policy Trends Analysis (2026)
Limited
5 listings
6.3% of total
Flexible
15 listings
18.8% of total
Moderate
20 listings
25% of total
Firm
35 listings
43.8% of total
Strict
5 listings
6.3% of total
Cancellation Policy Insights for Heemstede
- The prevailing Airbnb cancellation policy trend in Heemstede is Firm, used by 43.8% of listings.
- A majority (50.1%) of hosts in Heemstede utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.8% market standard in Heemstede.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Heemstede.
How Much Are Airbnb Cleaning Fees in Heemstede?
Cleaning fees in Heemstede are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Heemstede
- 85.0% of listings charge a cleaning fee, making it standard practice in Heemstede. Guests expect it and factor it into their booking decisions.
- The gap between the average ($123) and median ($88) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Heemstede median of $88. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Heemstede Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Heemstedebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
CLASSIC HOME: Oasis near Amsterdam, beach + bikes
Entire Place • 5 bedrooms
Luxury Family house near Amsterdam & beach
Entire Place • 5 bedrooms
Idyllic family house close to beach/Haarlem/A'dam.
Entire Place • 3 bedrooms
Stylish, cosy family home near city & beach
Entire Place • 4 bedrooms
Family home between Amsterdam and beach
Entire Place • 4 bedrooms
Spacious family house close to Amsterdam & Beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Heemstede?
Learn from the best! This table showcases top-performing Airbnb hosts in Heemstede based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nanda | 2 | $165,227 | 288 | 4.93/5.0 |
| Lucy | 1 | $111,506 | 15 | 4.93/5.0 |
| Pamela | 1 | $106,290 | 9 | 4.78/5.0 |
| Danny | 3 | $106,130 | 198 | 4.95/5.0 |
| Jan Frans | 1 | $94,093 | 38 | 4.66/5.0 |
| Pieter-Bas | 1 | $85,622 | 49 | 4.59/5.0 |
| Peter | 1 | $75,476 | 3 | 5.00/5.0 |
| Arthur | 1 | $69,927 | 32 | 4.91/5.0 |
| Paul | 1 | $68,054 | 101 | 4.88/5.0 |
| Bernice | 1 | $56,117 | 31 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heemstede.
Who Are the Airbnb Hosts in Heemstede?
Heemstede has a relatively balanced host base.
Host Profile Insights for Heemstede
- Only 22.5% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Heemstede averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Heemstede's Airbnb Market Compare to Nearby Cities?
How does the Heemstede Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Heemstede has 17 percentage points lower occupancy and about $114 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Heemstede
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Heemstede.
How much do Airbnb hosts make in Heemstede?
Heemstede hosts earn about $26,356 per year on average, with an average nightly rate of $318 and RevPAR of $151. Those figures describe the typical revenue environment for active listings in Heemstede, North Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Heemstede market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Heemstede?
The average Airbnb occupancy rate in Heemstede is 45.5%. April is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Heemstede?
Listings in Heemstede average $318 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Heemstede?
Heemstede currently has about 80 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Heemstede?
AirROI currently classifies the short-term rental regulation level in Heemstede as Low. The dataset also shows about 1.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Heemstede?
RevPAR in Heemstede is about $151. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Heemstede?
At 45.5% occupancy, Heemstede can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,356, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Heemstede?
The average booking lead time in Heemstede is about 83 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Heemstede?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Heemstede include Center Heemstede, Heemstede Aerdenhout, Cultural Quarter. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Heemstede?
entire_home listings make up 90.0% of the active supply in Heemstede. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Heemstede compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Heemstede's $26,356 and 45.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Heemstede?
The average Airbnb stay length in Heemstede is about 8.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Heemstede?
Airbnb listings in Heemstede average 4.88 out of 5 overall. About 27.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Heemstede?
Kitchen and Hot water are among the strongest revenue-linked amenities in Heemstede. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Heemstede?
Yes. About 85.0% of active Airbnb listings in Heemstede charge a cleaning fee, and the average fee is $123. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Heemstede?
At 22.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.