Hillegom, South Holland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hillegom, South Holland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,024 per year — at a $192 nightly rate, 48.3% occupancy, and a $89 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Hillegom is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 37.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hillegom?
In Hillegom, the headline Airbnb metrics are $24,024 in average annual revenue,48.3% occupancy, $192 ADR, and $89 in RevPAR, and guests book about 63 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hillegom?
Understanding the monthly revenue variations for Airbnb listings in Hillegom is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillegom is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillegom across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,641+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,156 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillegom
What Is the Monthly Airbnb Occupancy Rate in Hillegom?
Maximize your bookings by understanding the Hillegom STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillegom:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillegom
What Is the Average Airbnb Nightly Rate in Hillegom?
Effective short term rental pricing strategy in Hillegom involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillegom typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Hillegom
What Is the RevPAR for Airbnb in Hillegom?
RevPAR in Hillegom is currently $89. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $50 RevPAR.
- Typical properties (Median) generate $76 RevPAR.
- Strong performers (Top 25%) earn $105 RevPAR.
- Best-in-class (Top 10%) achieve $154 RevPAR.
Average Monthly RevPAR Trend in Hillegom
RevPAR Insights for Hillegom
- The average RevPAR in Hillegom is $89. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($154) and bottom 25% ($50) is $104, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hillegom benchmarks. If your RevPAR falls below the median of $76, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $105+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hillegom?
Hillegom's peak Airbnb season falls in April, July, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, July, August)
- Revenue averages $3,443 per month
- Occupancy rates average 62.1%
- Daily rates average $177
Shoulder Season
- Revenue averages $2,447 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $181
Low Season (January, February, March)
- Revenue drops to average $1,680 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $196
Seasonality Insights for Hillegom
- Airbnb seasonality in Hillegom is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hillegom's highest earning potential, with monthly revenues climbing to $3,622, occupancy reaching 70.0%, and ADRs peaking at $201.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,592, occupancy could drop to 25.8%, and ADRs may adjust to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillegom.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hillegom, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hillegom?
Low regulation and minimal registration activity in Hillegom, South Holland, Netherlands point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hillegom to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hillegom?
With a compact short-term rental market, Hillegom gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Hillegom | The central area of Hillegom is vibrant and well-connected, making it attractive for visitors looking to explore local cafes, shops, and culture. | Historical town center, Local shops and boutiques, Cafes and restaurants, Public parks, Nearby flower fields |
| Tulip Fields Area | Famous for its beautiful tulip fields, this area attracts tourists especially during the blooming season, making it a prime location for unique stays. | Tulip gardens, Flower festivals, Cycling routes through the fields, Photography spots |
| Hillegom Station Area | Proximity to the train station provides easy access to larger cities like Haarlem and Amsterdam, appealing to travelers seeking convenience. | Train connections to Amsterdam, Local transportation amenities, Nearby dining options |
| Sportpark Hillegom | This area is popular for sports and recreational activities, attracting families and sports enthusiasts. | Sports clubs and facilities, Parks for picnics, Playgrounds |
| Keukenhof (nearby) | Although a bit outside Hillegom, it draws many visitors during spring for its spectacular gardens, making nearby accommodations very popular. | Keukenhof Gardens, Walking trails, Spring flower exhibitions |
| Flower Auction Area | Home to a major flower auction, this area attracts florists and flower lovers, providing a unique overnight experience for business-oriented guests. | Aalsmeer Flower Auction, Floriculture exhibitions |
| Parks and Green Spaces | Hillegom features many parks and green spaces, ideal for relaxation and outdoor activities, appealing to nature lovers. | Hillegomse Bos, Parks for biking and walking, Natural scenic areas |
| Historical Sites | Rich in history, Hillegom has several historical sites that attract visitors interested in culture and architecture. | Old churches, Historical buildings, Cultural exhibitions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hillegom offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hillegom?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillegom
- The Hillegom Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hillegom, House properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 47.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 9.0%) offer potential for unique stay experiences.
Hillegom Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillegom
- The dominant room capacity in Hillegom is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.3% of the active Airbnb listings in Hillegom, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hillegom.
Hillegom Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillegom
- The most common guest capacity trend in Hillegom vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hillegom STR market, accounting for 50.0% of listings.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillegom.
- On average, properties in Hillegom are equipped to host 2.6 guests.
How Do Listings in Hillegom Compare on Quality?
Listing quality in Hillegom can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hillegom
- At 37.9 photos per listing on average, Hillegom hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hillegom averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hillegom?
Amenity Prevalence
Amenity Insights for Hillegom
- Essential amenities in Hillegom that guests expect include: Wifi, Heating, Smoke alarm, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Bed linens, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillegom: Wifi, Heating, Smoke alarm, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Heating, Smoke alarm, Free parking on premises, Hot water.
- Consider adding popular differentiators like Refrigerator or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillegom to stay competitive.
Which Airbnb Amenities Boost Revenue in Hillegom?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hillegom, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 81.8% | $26,842 | $11,341 | 136.7% |
Kitchen | 77.3% | $27,438 | $12,415 | 121.0% |
Backyard | 75.0% | $27,628 | $13,212 | 109.1% |
Sound system | 20.5% | $40,068 | $19,898 | 101.4% |
Boat slip | 11.4% | $42,085 | $21,708 | 93.9% |
Cooking basics | 72.7% | $27,563 | $14,587 | 89.0% |
Stove | 72.7% | $27,506 | $14,738 | 86.6% |
Carbon monoxide alarm | 63.6% | $28,785 | $15,693 | 83.4% |
Patio or balcony | 59.1% | $29,470 | $16,158 | 82.4% |
Lake access | 18.2% | $36,500 | $21,251 | 71.8% |
Revenue Impact Insights for Hillegom
- Dishes and silverware tops the revenue impact list with a 136.7% uplift — listings with this amenity earn $26,842 vs. $11,341 without it.
- Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hillegom STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillegom. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillegom Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hillegom
- The typical guest profile for Airbnb in Hillegom consists of predominantly international visitors (88%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.3% of guests.
- Key international markets include Germany (20.2%) and United States (18.1%).
- Top languages spoken are English (44.2%) followed by German (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hillegom?
Listings in Hillegom average 4.85 out of 5 overall, with about 134.5 reviews per active listing and 36.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hillegom
- With an overall rating of 4.85, Hillegom listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hillegom Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillegom
- The most common availability pattern in Hillegom falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hillegom (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hillegom?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillegom
- The overall average booking lead time for vacation rentals in Hillegom is 63 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Hillegom.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Hillegom averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hillegom?
Guests in Hillegom stay about 3.8 nights on average, generating roughly 1,295 reservations and 29.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hillegom
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hillegom
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 29.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Nov (4.7 nights) and shorten in Feb (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hillegom Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
31.8% of total
2 Nights
9 listings
20.5% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
19 listings
43.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hillegom is 30+ Nights, adopted by 43.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.2%) caters to monthly stays (30+ nights) in Hillegom, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.2% of Hillegom hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 43.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillegom.
Hillegom Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
4.5% of total
Flexible
12 listings
27.3% of total
Moderate
24 listings
54.5% of total
Firm
4 listings
9.1% of total
Strict
2 listings
4.5% of total
Cancellation Policy Insights for Hillegom
- The prevailing Airbnb cancellation policy trend in Hillegom is Moderate, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 81.8% of listings offering Flexible or Moderate policies. This suggests guests in Hillegom may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.5% market standard in Hillegom.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillegom.
How Much Are Airbnb Cleaning Fees in Hillegom?
Cleaning fees in Hillegom are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hillegom
- 81.8% of listings charge a cleaning fee, making it standard practice in Hillegom. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $57 is close to the median ($58), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hillegom median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hillegom Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillegombased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Poort Suite with private Jacuzzi
Entire Place • 1 bedroom
Villa Bollenstreek
Entire Place • 2 bedrooms
Family Villa, an oasis of peace and freedom.
Entire Place • 2 bedrooms
Characteristic house near beach/Keukenhof/Adam
Entire Place • 3 bedrooms
Last Minute Deals! -Mini Zoo -Flowers -Beach -City
Entire Place • 2 bedrooms
Charming studio for 2, 4 or 6
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hillegom?
Learn from the best! This table showcases top-performing Airbnb hosts in Hillegom based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yaquelin | 6 | $229,532 | 1138 | 4.90/5.0 |
| Kelly | 3 | $79,489 | 513 | 4.68/5.0 |
| Tim | 5 | $70,303 | 442 | 4.70/5.0 |
| Frederik | 1 | $61,937 | 1 | Not Rated |
| Saskia T J | 1 | $53,011 | 41 | 4.76/5.0 |
| Rik | 1 | $39,395 | 113 | 4.79/5.0 |
| Bou | 1 | $36,535 | 37 | 4.95/5.0 |
| Roxsana | 1 | $35,228 | 95 | 4.88/5.0 |
| Ben | 1 | $34,755 | 241 | 4.87/5.0 |
| Koen | 1 | $33,588 | 257 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillegom.
Who Are the Airbnb Hosts in Hillegom?
Hillegom is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hillegom
- With 56.8% Superhosts, Hillegom has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hillegom averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Hillegom's Airbnb Market Compare to Nearby Cities?
How does the Hillegom Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Roelofarendsveen, Hillegom has 14 percentage points lower occupancy and about $12 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Zerkegem | 10 | $4,902 | $442.79 | 57% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
| Roelofarendsveen | 17 | $3,826 | $203.79 | 62% |
Frequently Asked Questions About Airbnb in Hillegom
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hillegom.
How much do Airbnb hosts make in Hillegom?
Hillegom hosts earn about $24,024 per year on average, with an average nightly rate of $192 and RevPAR of $89. Those figures describe the typical revenue environment for active listings in Hillegom, South Holland, not the ceiling for the best operators. Source: AirROI 2026 data, Hillegom market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hillegom?
The average Airbnb occupancy rate in Hillegom is 48.3%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hillegom?
Listings in Hillegom average $192 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hillegom?
Hillegom currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hillegom?
AirROI currently classifies the short-term rental regulation level in Hillegom as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hillegom?
RevPAR in Hillegom is about $89. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hillegom?
At 48.3% occupancy, Hillegom can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,024, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hillegom?
The average booking lead time in Hillegom is about 63 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hillegom?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hillegom include Center of Hillegom, Tulip Fields Area, Hillegom Station Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hillegom?
entire_home listings make up 65.9% of the active supply in Hillegom. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hillegom compare to nearby Airbnb markets?
Among neighboring markets, Raamsdonksveer posts $74,296 in average annual revenue with 36.9% occupancy, compared to Hillegom's $24,024 and 48.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hillegom?
The average Airbnb stay length in Hillegom is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hillegom?
Airbnb listings in Hillegom average 4.85 out of 5 overall. About 36.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hillegom?
Dishes and silverware and Kitchen are among the strongest revenue-linked amenities in Hillegom. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hillegom?
Yes. About 81.8% of active Airbnb listings in Hillegom charge a cleaning fee, and the average fee is $57. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hillegom?
A 56.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.