What Are the Best Places to Invest in Airbnb in Netherlands?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Netherlands spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Netherlands across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Amsterdam, North Holland leads by market size with 4,899 active listings and $3,052/month revenue. Across all ranked markets, average occupancy is 44.4% with $2,192/month in average revenue and $220/night ADR. 73 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Explore Live Market Data

Top Airbnb Markets in Netherlands by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Netherlands attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Amsterdam, North Holland leads with 4,899 active short-term rental listings and $3,052/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Amsterdam, North Holland4,899$3,052$32348.4%High
2The Hague, South Holland835$1,847$22644.9%High
3Rotterdam, South Holland719$1,874$18845.8%High
4Bubali, Aruba717$4,422$31354.8%Low
5Zandvoort, North Holland581$2,353$22648.1%High
6Noordwijk, South Holland558$2,461$22050.9%Low
7West Punt, Aruba554$4,531$33350.2%Low
8Haarlem, North Holland554$1,958$26947.1%High
9Utrecht, Utrecht490$2,243$20752.4%High
10Lowlands, Sint Maarten386$3,149$33042.7%Low
11Kralendijk, Netherlands368$1,436$23236.8%Low
12Eindhoven, North Brabant328$1,548$14147.4%Low
13Maastricht, Limburg310$2,197$21446.2%High
14Callantsoog, North Holland303$1,564$20737.0%Low
15Punta Brabo, Aruba282$6,278$44457.1%Low
16Cul-de-Sac, Sint Maarten281$4,041$38240.0%Low
17Groningen, Groningen280$1,781$17149.3%High
18Putten, Gelderland264$1,435$13044.7%Low
19Den Helder, North Holland239$1,399$19035.6%Low
20Alto Vista, Aruba228$3,536$25152.9%Low
21Alkmaar, North Holland225$1,682$16049.7%Low
22Nijmegen, Gelderland223$1,380$15543.2%Low
23Bergen, North Holland212$2,046$22346.5%High
24Castricum, North Holland206$1,322$16744.4%Low
25Simpson Bay, Sint Maarten204$3,393$34244.3%Low
26Ouddorp, South Holland195$2,506$31241.1%Low
27Tilburg, North Brabant187$1,526$14645.9%Low
28Oranjestad, Aruba186$2,449$17053.2%Low
29Dakota, Aruba185$2,391$17850.9%Low
30Egmond aan Zee, North Holland178$2,036$18048.3%High
31Delft, South Holland176$1,501$15548.7%High
32Kamperland, Zeeland172$2,504$29439.8%Low
33Tierra Del Sol, Aruba168$4,616$35952.1%Low
34Voorthuizen, Gelderland166$1,950$27338.6%Low
35Westkapelle, Zeeland162$1,674$16642.9%Low
36Zeewolde, Flevoland157$3,517$36036.7%Low
37Oostkapelle, Zeeland157$1,945$20441.7%Low
38Arnhem, Gelderland154$1,664$15046.2%Low
39Otterlo, Gelderland152$1,700$19540.3%Low
40Sint Maartensvlotbrug, North Holland152$1,116$18034.6%Low
41Leiden, South Holland143$1,917$19054.5%High
42Breskens, Zeeland143$1,907$25634.6%High
43Bonaire, Netherlands141$2,303$31340.7%Low
44Middelburg, Zeeland140$1,630$16244.0%High
45Almere, Flevoland139$1,548$15946.1%Low
46Willemstad, Curacao131$1,474$14241.0%Low
47De Koog, North Holland130$2,161$20345.8%High
48Vlissingen, Zeeland129$1,546$16448.1%Low
49Zaandam, North Holland126$1,804$17249.8%High
50Enschede, Overijssel126$1,551$13945.0%Low
51Leeuwarden, Frisia125$1,734$17044.5%Low
52Cadzand, Zeeland124$2,436$30136.4%High
53Nunspeet, Gelderland120$1,543$17537.9%Low
54Nieuwvliet, Zeeland119$2,137$28334.7%High
55Domburg, Zeeland117$1,951$20440.5%Low
56Beuningen, Gelderland112$2,042$18741.3%Low
57Epe, Gelderland112$1,362$13841.2%Low
58Hilversum, North Holland112$1,615$18346.9%Low
59Zoutelande, Zeeland112$1,844$16746.5%Low
60Heinkenszand, Zeeland110$1,523$21537.7%Low
61Schoorl, North Holland107$2,108$21845.7%High
62Vinkeveen, Utrecht104$2,970$25449.1%Low
63IJmuiden, North Holland99$2,481$22148.1%Low
64Breda, North Brabant97$1,952$16846.8%Low
65Warmenhuizen, North Holland96$1,727$15845.8%Low
66's-Hertogenbosch, North Brabant95$1,994$18547.0%Low
67Ponton, Aruba94$2,165$18954.4%Low
68Amersfoort, Utrecht93$1,383$13349.8%Low
69Amsterdam, Noord-Holland89$2,540$31041.5%High
70Wemeldinge, Zeeland89$1,207$19832.4%Low
71Ermelo, Gelderland88$1,756$16146.5%Low
72Pos Chikito, Aruba87$2,857$23052.0%Low
73Katwijk, South Holland87$1,968$17057.0%High
74Coevorden, Drenthe86$1,207$15635.7%Low
75Hoenderloo, Gelderland86$1,391$16238.7%Low
76Amstelveen, North Holland86$2,177$25646.6%High
77Sint Maarten, North Holland86$1,708$20338.0%Low
78Santa Cruz, Aruba85$2,329$18246.2%Low
79Oisterwijk, North Brabant85$1,846$16345.1%Low
80Dordrecht, South Holland85$1,827$16350.8%Low
81Malmok Beach, Aruba82$11,055$70953.6%Low
82Heemstede, North Holland80$2,196$31845.5%Low
83Garderen, Gelderland79$1,625$19731.3%Low
84De Cocksdorp, North Holland79$2,168$30237.5%High
85Den Burg, North Holland79$2,001$20046.7%High
86Giethoorn, Overijssel79$1,772$23038.9%Low
87Lunteren, Gelderland78$2,688$22445.8%Low
88Beekbergen, Gelderland77$1,386$15141.5%Low
89Philipsburg, Sint Maarten76$2,781$31435.2%Low
90Uitgeest, North Holland75$2,502$30239.1%Low
91Soest, Utrecht75$2,402$25342.1%Low
92Zwolle, Overijssel72$1,943$17347.5%High
93Gouda, South Holland72$1,988$17549.0%High
94Valkenburg, Limburg71$1,484$17434.1%Low
95Bussum, North Holland71$1,594$22149.3%Low
96Koudekerke, Zeeland71$1,688$17244.9%Low
97Hulshorst, Gelderland70$1,905$23436.4%Low
98Deventer, Overijssel70$1,431$13644.6%Low
99Wayaca, Aruba69$1,222$12643.3%Low
100Burgh-Haamstede, Zeeland69$1,768$20038.5%High

Most Profitable Airbnb Markets in Netherlands by Revenue

The most profitable Airbnb cities in Netherlands are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Malmok Beach, Aruba leads with $11,055/month at $709 ADR and 53.6% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Malmok Beach, Aruba$11,05582$70953.6%Low
2Punta Brabo, Aruba$6,278282$44457.1%Low
3Tierra Del Sol, Aruba$4,616168$35952.1%Low
4West Punt, Aruba$4,531554$33350.2%Low
5Bubali, Aruba$4,422717$31354.8%Low
6Cul-de-Sac, Sint Maarten$4,041281$38240.0%Low
7Alto Vista, Aruba$3,536228$25152.9%Low
8Zeewolde, Flevoland$3,517157$36036.7%Low
9Simpson Bay, Sint Maarten$3,393204$34244.3%Low
10Lowlands, Sint Maarten$3,149386$33042.7%Low
11Amsterdam, North Holland$3,0524,899$32348.4%High
12Vinkeveen, Utrecht$2,970104$25449.1%Low
13Pos Chikito, Aruba$2,85787$23052.0%Low
14Philipsburg, Sint Maarten$2,78176$31435.2%Low
15Lunteren, Gelderland$2,68878$22445.8%Low
16Amsterdam, Noord-Holland$2,54089$31041.5%High
17Ouddorp, South Holland$2,506195$31241.1%Low
18Kamperland, Zeeland$2,504172$29439.8%Low
19Uitgeest, North Holland$2,50275$30239.1%Low
20IJmuiden, North Holland$2,48199$22148.1%Low
21Noordwijk, South Holland$2,461558$22050.9%Low
22Oranjestad, Aruba$2,449186$17053.2%Low
23Cadzand, Zeeland$2,436124$30136.4%High
24Soest, Utrecht$2,40275$25342.1%Low
25Dakota, Aruba$2,391185$17850.9%Low
26Zandvoort, North Holland$2,353581$22648.1%High
27Santa Cruz, Aruba$2,32985$18246.2%Low
28Bonaire, Netherlands$2,303141$31340.7%Low
29Utrecht, Utrecht$2,243490$20752.4%High
30Maastricht, Limburg$2,197310$21446.2%High
31Heemstede, North Holland$2,19680$31845.5%Low
32Amstelveen, North Holland$2,17786$25646.6%High
33De Cocksdorp, North Holland$2,16879$30237.5%High
34Ponton, Aruba$2,16594$18954.4%Low
35De Koog, North Holland$2,161130$20345.8%High
36Nieuwvliet, Zeeland$2,137119$28334.7%High
37Schoorl, North Holland$2,108107$21845.7%High
38Bergen, North Holland$2,046212$22346.5%High
39Beuningen, Gelderland$2,042112$18741.3%Low
40Egmond aan Zee, North Holland$2,036178$18048.3%High
41Den Burg, North Holland$2,00179$20046.7%High
42's-Hertogenbosch, North Brabant$1,99495$18547.0%Low
43Gouda, South Holland$1,98872$17549.0%High
44Katwijk, South Holland$1,96887$17057.0%High
45Haarlem, North Holland$1,958554$26947.1%High
46Breda, North Brabant$1,95297$16846.8%Low
47Domburg, Zeeland$1,951117$20440.5%Low
48Voorthuizen, Gelderland$1,950166$27338.6%Low
49Oostkapelle, Zeeland$1,945157$20441.7%Low
50Zwolle, Overijssel$1,94372$17347.5%High
51Leiden, South Holland$1,917143$19054.5%High
52Breskens, Zeeland$1,907143$25634.6%High
53Hulshorst, Gelderland$1,90570$23436.4%Low
54Rotterdam, South Holland$1,874719$18845.8%High
55The Hague, South Holland$1,847835$22644.9%High
56Oisterwijk, North Brabant$1,84685$16345.1%Low
57Zoutelande, Zeeland$1,844112$16746.5%Low
58Dordrecht, South Holland$1,82785$16350.8%Low
59Zaandam, North Holland$1,804126$17249.8%High
60Groningen, Groningen$1,781280$17149.3%High
61Giethoorn, Overijssel$1,77279$23038.9%Low
62Burgh-Haamstede, Zeeland$1,76869$20038.5%High
63Ermelo, Gelderland$1,75688$16146.5%Low
64Leeuwarden, Frisia$1,734125$17044.5%Low
65Warmenhuizen, North Holland$1,72796$15845.8%Low
66Sint Maarten, North Holland$1,70886$20338.0%Low
67Otterlo, Gelderland$1,700152$19540.3%Low
68Koudekerke, Zeeland$1,68871$17244.9%Low
69Alkmaar, North Holland$1,682225$16049.7%Low
70Westkapelle, Zeeland$1,674162$16642.9%Low
71Arnhem, Gelderland$1,664154$15046.2%Low
72Middelburg, Zeeland$1,630140$16244.0%High
73Garderen, Gelderland$1,62579$19731.3%Low
74Hilversum, North Holland$1,615112$18346.9%Low
75Bussum, North Holland$1,59471$22149.3%Low
76Callantsoog, North Holland$1,564303$20737.0%Low
77Enschede, Overijssel$1,551126$13945.0%Low
78Eindhoven, North Brabant$1,548328$14147.4%Low
79Almere, Flevoland$1,548139$15946.1%Low
80Vlissingen, Zeeland$1,546129$16448.1%Low
81Nunspeet, Gelderland$1,543120$17537.9%Low
82Tilburg, North Brabant$1,526187$14645.9%Low
83Heinkenszand, Zeeland$1,523110$21537.7%Low
84Delft, South Holland$1,501176$15548.7%High
85Valkenburg, Limburg$1,48471$17434.1%Low
86Willemstad, Curacao$1,474131$14241.0%Low
87Kralendijk, Netherlands$1,436368$23236.8%Low
88Putten, Gelderland$1,435264$13044.7%Low
89Deventer, Overijssel$1,43170$13644.6%Low
90Den Helder, North Holland$1,399239$19035.6%Low
91Hoenderloo, Gelderland$1,39186$16238.7%Low
92Beekbergen, Gelderland$1,38677$15141.5%Low
93Amersfoort, Utrecht$1,38393$13349.8%Low
94Nijmegen, Gelderland$1,380223$15543.2%Low
95Epe, Gelderland$1,362112$13841.2%Low
96Castricum, North Holland$1,322206$16744.4%Low
97Wayaca, Aruba$1,22269$12643.3%Low
98Coevorden, Drenthe$1,20786$15635.7%Low
99Wemeldinge, Zeeland$1,20789$19832.4%Low
100Sint Maartensvlotbrug, North Holland$1,116152$18034.6%Low

Most Expensive Airbnb Markets in Netherlands by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Malmok Beach, Aruba commands the highest Airbnb nightly rate in Netherlands at $709/night, generating $11,055/month at 53.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Malmok Beach, Aruba$70982$11,05553.6%Low
2Punta Brabo, Aruba$444282$6,27857.1%Low
3Cul-de-Sac, Sint Maarten$382281$4,04140.0%Low
4Zeewolde, Flevoland$360157$3,51736.7%Low
5Tierra Del Sol, Aruba$359168$4,61652.1%Low
6Simpson Bay, Sint Maarten$342204$3,39344.3%Low
7West Punt, Aruba$333554$4,53150.2%Low
8Lowlands, Sint Maarten$330386$3,14942.7%Low
9Amsterdam, North Holland$3234,899$3,05248.4%High
10Heemstede, North Holland$31880$2,19645.5%Low
11Philipsburg, Sint Maarten$31476$2,78135.2%Low
12Bonaire, Netherlands$313141$2,30340.7%Low
13Bubali, Aruba$313717$4,42254.8%Low
14Ouddorp, South Holland$312195$2,50641.1%Low
15Amsterdam, Noord-Holland$31089$2,54041.5%High
16De Cocksdorp, North Holland$30279$2,16837.5%High
17Uitgeest, North Holland$30275$2,50239.1%Low
18Cadzand, Zeeland$301124$2,43636.4%High
19Kamperland, Zeeland$294172$2,50439.8%Low
20Nieuwvliet, Zeeland$283119$2,13734.7%High
21Voorthuizen, Gelderland$273166$1,95038.6%Low
22Haarlem, North Holland$269554$1,95847.1%High
23Amstelveen, North Holland$25686$2,17746.6%High
24Breskens, Zeeland$256143$1,90734.6%High
25Vinkeveen, Utrecht$254104$2,97049.1%Low
26Soest, Utrecht$25375$2,40242.1%Low
27Alto Vista, Aruba$251228$3,53652.9%Low
28Hulshorst, Gelderland$23470$1,90536.4%Low
29Kralendijk, Netherlands$232368$1,43636.8%Low
30Pos Chikito, Aruba$23087$2,85752.0%Low
31Giethoorn, Overijssel$23079$1,77238.9%Low
32The Hague, South Holland$226835$1,84744.9%High
33Zandvoort, North Holland$226581$2,35348.1%High
34Lunteren, Gelderland$22478$2,68845.8%Low
35Bergen, North Holland$223212$2,04646.5%High
36IJmuiden, North Holland$22199$2,48148.1%Low
37Bussum, North Holland$22171$1,59449.3%Low
38Noordwijk, South Holland$220558$2,46150.9%Low
39Schoorl, North Holland$218107$2,10845.7%High
40Heinkenszand, Zeeland$215110$1,52337.7%Low
41Maastricht, Limburg$214310$2,19746.2%High
42Callantsoog, North Holland$207303$1,56437.0%Low
43Utrecht, Utrecht$207490$2,24352.4%High
44Domburg, Zeeland$204117$1,95140.5%Low
45Oostkapelle, Zeeland$204157$1,94541.7%Low
46Sint Maarten, North Holland$20386$1,70838.0%Low
47De Koog, North Holland$203130$2,16145.8%High
48Burgh-Haamstede, Zeeland$20069$1,76838.5%High
49Den Burg, North Holland$20079$2,00146.7%High
50Wemeldinge, Zeeland$19889$1,20732.4%Low
51Garderen, Gelderland$19779$1,62531.3%Low
52Otterlo, Gelderland$195152$1,70040.3%Low
53Leiden, South Holland$190143$1,91754.5%High
54Den Helder, North Holland$190239$1,39935.6%Low
55Ponton, Aruba$18994$2,16554.4%Low
56Rotterdam, South Holland$188719$1,87445.8%High
57Beuningen, Gelderland$187112$2,04241.3%Low
58's-Hertogenbosch, North Brabant$18595$1,99447.0%Low
59Hilversum, North Holland$183112$1,61546.9%Low
60Santa Cruz, Aruba$18285$2,32946.2%Low
61Sint Maartensvlotbrug, North Holland$180152$1,11634.6%Low
62Egmond aan Zee, North Holland$180178$2,03648.3%High
63Dakota, Aruba$178185$2,39150.9%Low
64Nunspeet, Gelderland$175120$1,54337.9%Low
65Gouda, South Holland$17572$1,98849.0%High
66Valkenburg, Limburg$17471$1,48434.1%Low
67Zwolle, Overijssel$17372$1,94347.5%High
68Zaandam, North Holland$172126$1,80449.8%High
69Koudekerke, Zeeland$17271$1,68844.9%Low
70Groningen, Groningen$171280$1,78149.3%High
71Leeuwarden, Frisia$170125$1,73444.5%Low
72Katwijk, South Holland$17087$1,96857.0%High
73Oranjestad, Aruba$170186$2,44953.2%Low
74Breda, North Brabant$16897$1,95246.8%Low
75Zoutelande, Zeeland$167112$1,84446.5%Low
76Castricum, North Holland$167206$1,32244.4%Low
77Westkapelle, Zeeland$166162$1,67442.9%Low
78Vlissingen, Zeeland$164129$1,54648.1%Low
79Dordrecht, South Holland$16385$1,82750.8%Low
80Oisterwijk, North Brabant$16385$1,84645.1%Low
81Middelburg, Zeeland$162140$1,63044.0%High
82Hoenderloo, Gelderland$16286$1,39138.7%Low
83Ermelo, Gelderland$16188$1,75646.5%Low
84Alkmaar, North Holland$160225$1,68249.7%Low
85Almere, Flevoland$159139$1,54846.1%Low
86Warmenhuizen, North Holland$15896$1,72745.8%Low
87Coevorden, Drenthe$15686$1,20735.7%Low
88Nijmegen, Gelderland$155223$1,38043.2%Low
89Delft, South Holland$155176$1,50148.7%High
90Beekbergen, Gelderland$15177$1,38641.5%Low
91Arnhem, Gelderland$150154$1,66446.2%Low
92Tilburg, North Brabant$146187$1,52645.9%Low
93Willemstad, Curacao$142131$1,47441.0%Low
94Eindhoven, North Brabant$141328$1,54847.4%Low
95Enschede, Overijssel$139126$1,55145.0%Low
96Epe, Gelderland$138112$1,36241.2%Low
97Deventer, Overijssel$13670$1,43144.6%Low
98Amersfoort, Utrecht$13393$1,38349.8%Low
99Putten, Gelderland$130264$1,43544.7%Low
100Wayaca, Aruba$12669$1,22243.3%Low

Highest Occupancy Airbnb Markets in Netherlands

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Bubali, Aruba leads Netherlands with 54.8% occupancy, $4,422/month revenue, and 717 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Bubali, Aruba54.8%717$4,422$313Low
2Utrecht, Utrecht52.4%490$2,243$207High
3Noordwijk, South Holland50.9%558$2,461$220Low
4West Punt, Aruba50.2%554$4,531$333Low
5Amsterdam, North Holland48.4%4,899$3,052$323High
6Zandvoort, North Holland48.1%581$2,353$226High
7Eindhoven, North Brabant47.4%328$1,548$141Low
8Haarlem, North Holland47.1%554$1,958$269High
9Maastricht, Limburg46.2%310$2,197$214High
10Rotterdam, South Holland45.8%719$1,874$188High
11The Hague, South Holland44.9%835$1,847$226High
12Lowlands, Sint Maarten42.7%386$3,149$330Low
13Callantsoog, North Holland37.0%303$1,564$207Low
14Kralendijk, Netherlands36.8%368$1,436$232Low

How to Choose an Airbnb Investment Market in Netherlands

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Netherlands tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Netherlands

Understanding the regulatory environment is critical for any Airbnb investment in Netherlands. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 73 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 27 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Netherlands

This page ranks Airbnb markets in Netherlands across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Netherlands.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Netherlands.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Netherlands and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Netherlands, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Netherlands

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Netherlands.

What are the best places to invest in Airbnb in Netherlands?

Amsterdam, North Holland leads this ranking for Netherlands with 4,899 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Netherlands?

Malmok Beach, Aruba posts the highest average monthly revenue in this ranking at $11,055. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Netherlands?

Punta Brabo, Aruba has the highest occupancy rate in this comparison at 57.1%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which Airbnb markets in Netherlands have the lowest regulation?

Bubali (Aruba), Noordwijk (South Holland), West Punt (Aruba) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Netherlands in 2026?

The markets ranked here average 44.4% occupancy, and the top performer posts $11,055 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Netherlands for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Netherlands?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Netherlands?

First-time investors in Netherlands should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Netherlands?

Across the markets ranked here, the average occupancy rate in Netherlands is 44.4%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Netherlands?

Regulation is one of the most overlooked risks in short-term rental investing. In Netherlands, 73 of 100 ranked markets have low regulation, 0 have medium, and 27 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Netherlands?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Netherlands ranking has about 126 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Netherlands?

Seasonal markets in Netherlands experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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What Other Airbnb Markets Are in Netherlands?

ArubaCuracaoDrentheFlevolandFrisiaGelderlandGroningenLimburgNetherlandsNoord-HollandNorth BrabantNorth HollandOverijsselSint MaartenSouth HollandUtrechtZeelandZuid-Holland