Utrecht, Utrecht Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Utrecht, Utrecht? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,912 per year — at a $207 nightly rate, 52.4% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Utrecht's 490 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 54.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Utrecht?
In Utrecht, the headline Airbnb metrics are $26,912 in average annual revenue,52.4% occupancy, $207 ADR, and $111 in RevPAR, and guests book about 67 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Utrecht?
Understanding the monthly revenue variations for Airbnb listings in Utrecht is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Utrecht is typically September, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Utrecht across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,617 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,768, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Utrecht
What Is the Monthly Airbnb Occupancy Rate in Utrecht?
Maximize your bookings by understanding the Utrecht STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Utrecht:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Utrecht
What Is the Average Airbnb Nightly Rate in Utrecht?
Effective short term rental pricing strategy in Utrecht involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Utrecht typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Utrecht
What Is the RevPAR for Airbnb in Utrecht?
RevPAR in Utrecht is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $102 RevPAR.
- Strong performers (Top 25%) earn $144 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Utrecht
RevPAR Insights for Utrecht
- The average RevPAR in Utrecht is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($68) is $128, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Sep and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Utrecht benchmarks. If your RevPAR falls below the median of $102, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $144+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Utrecht?
Utrecht's peak Airbnb season falls in September, April, October, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (September, April, October)
- Revenue averages $4,044 per month
- Occupancy rates average 64.1%
- Daily rates average $191
Shoulder Season
- Revenue averages $3,695 per month
- Occupancy maintains around 56.6%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $2,509 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $209
Seasonality Insights for Utrecht
- The Airbnb seasonality pattern in Utrecht shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Utrecht's highest earning potential, with monthly revenues climbing to $4,200, occupancy reaching 67.4%, and ADRs peaking at $212.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,376, occupancy could drop to 39.1%, and ADRs may adjust to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Utrecht.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Utrecht, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Utrecht seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Utrecht?
Yes, Utrecht, Utrecht, Netherlands enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Utrecht to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Utrecht?
Location within Utrecht matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oude Gracht | The historic canal running through the city center, lined with quaint shops, cafes, and restaurants. It's a picturesque setting that attracts tourists interested in Utrecht's history and charm. | Rundvaarten Utrecht, Utrecht University, Dom Tower, Museum Speelklok, Griftpark |
| Neude | A vibrant square in the heart of Utrecht filled with bars, cafes, and cultural events. It's a popular meeting point for locals and visitors alike, with easy access to nightlife and entertainment. | De Nijntje Museum, Cafe Oliver, Utrecht City Theatre, Grand Cafe Doria |
| Zuidwest | A residential area close to the city center, offering a mix of local culture and accessibility. It's becoming increasingly popular among young professionals and families. | Allerheiligentonde kerk, Vondelpark, Local markets and shops |
| Lombok | An ethnically diverse neighborhood known for its exotic shops and restaurants. Lombok offers a unique cultural experience and is becoming a popular spot for visitors looking for something different. | Lombokseplein, Restaurants of various cuisines, The old train station |
| Oog in Al | A family-friendly neighborhood with parks and green spaces. It's ideal for those looking for a quiet retreat while still being connected to the city's attractions. | Oog in Al Park, Nearby sports facilities, Local beer breweries |
| Vleuten-De Meern | Situated a bit outside the city center, this area offers a peaceful environment with a rural feel. It's perfect for guests looking to enjoy nature yet be within reach of Utrecht's attractions. | De Kuilen, Vleuterweide shopping center, Bike trails leading to nature parks |
| Tuindorp | A serene and green neighborhood known for its artistic vibe and community spirit. Tuindorp attracts visitors who appreciate quiet areas and local art. | Tuindorp Church, Local art studios, Community gardens |
| Bovenbarriere | An up-and-coming area with new developments and a mix of residential and commercial spaces. It's attracting a younger crowd and offers modern amenities split between urban and local. | Shopping centers, Nearby parks and recreational areas, Couple of chic cafes and restaurants |
Because Utrecht has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Utrecht?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Utrecht
- The Utrecht Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 490 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Utrecht, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Utrecht Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Utrecht
- The dominant room capacity in Utrecht is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Utrecht, indicating a high concentration in these sizes.
Utrecht Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Utrecht
- The most common guest capacity trend in Utrecht vacation rentals is listings accommodating 2 guests (40.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Utrecht STR market, accounting for 63.5% of listings.
- A significant 42.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Utrecht.
- On average, properties in Utrecht are equipped to host 2.9 guests.
How Do Listings in Utrecht Compare on Quality?
Listing quality in Utrecht can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Utrecht
- At 21.6 photos per listing on average, Utrecht hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Utrecht averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Utrecht?
Amenity Prevalence
Amenity Insights for Utrecht
- Essential amenities in Utrecht that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Utrecht: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Utrecht to stay competitive.
Which Airbnb Amenities Boost Revenue in Utrecht?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Utrecht, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
PoolHigh opportunity | 1.0% | $59,589 | $26,575 | 124.2% |
Window guardsHigh opportunity | 2.9% | $56,950 | $26,029 | 118.8% |
Heating | 96.1% | $27,464 | $13,238 | 107.5% |
Boat slipHigh opportunity | 2.9% | $53,895 | $26,119 | 106.3% |
Gym | 2.9% | $50,969 | $26,205 | 94.5% |
Smoke alarm | 95.1% | $27,481 | $15,871 | 73.2% |
Waterfront | 18.8% | $39,458 | $24,012 | 64.3% |
Coffee maker | 80.8% | $28,983 | $18,187 | 59.4% |
Coffee | 49.0% | $32,679 | $21,376 | 52.9% |
Single level home | 18.0% | $37,497 | $24,595 | 52.5% |
Revenue Impact Insights for Utrecht
- Pool tops the revenue impact list with a 124.2% uplift — listings with this amenity earn $59,589 vs. $26,575 without it.
- High-opportunity amenities — Pool, Window guards, Boat slip — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Smoke alarm, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool — it has the best combination of high revenue impact and low market saturation in Utrecht.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Utrecht STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Utrecht. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUtrecht Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Utrecht
- The typical guest profile for Airbnb in Utrecht consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.8% of guests.
- Key international markets include United States (19.2%) and Germany (17.8%).
- Top languages spoken are English (43.6%) followed by German (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Utrecht?
Listings in Utrecht average 4.83 out of 5 overall, with about 69.7 reviews per active listing and 42.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Utrecht
- With an overall rating of 4.83, Utrecht listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 42.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Utrecht Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Utrecht
- The most common availability pattern in Utrecht falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Utrecht (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Utrecht?
Average Booking Lead Time by Month
Booking Lead Time Insights for Utrecht
- The overall average booking lead time for vacation rentals in Utrecht is 67 days.
- Guests book furthest in advance for stays during November (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Utrecht.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Utrecht averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Utrecht?
Guests in Utrecht stay about 8.1 nights on average, generating roughly 11,206 reservations and 23.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Utrecht
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Utrecht
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- At 23.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (7.3 nights) and shorten in Feb (4.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Utrecht Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
14.1% of total
2 Nights
68 listings
13.9% of total
3 Nights
44 listings
9% of total
4-6 Nights
84 listings
17.1% of total
7-29 Nights
42 listings
8.6% of total
30+ Nights
183 listings
37.3% of total
Key Insights
- The most prevalent minimum stay requirement in Utrecht is 30+ Nights, adopted by 37.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.3%) caters to monthly stays (30+ nights) in Utrecht, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.3% of Utrecht hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Utrecht.
Utrecht Airbnb Cancellation Policy Trends Analysis (2026)
Limited
22 listings
4.5% of total
Super Strict 30 Days
1 listings
0.2% of total
Flexible
97 listings
19.8% of total
Moderate
190 listings
38.9% of total
Firm
155 listings
31.7% of total
Strict
24 listings
4.9% of total
Cancellation Policy Insights for Utrecht
- The prevailing Airbnb cancellation policy trend in Utrecht is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (36.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Utrecht.
- Using a Strict policy might deter some guests, as only 4.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Utrecht.
How Much Are Airbnb Cleaning Fees in Utrecht?
Cleaning fees in Utrecht are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Utrecht
- About 63.3% of Utrecht listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($143) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Utrecht median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Utrecht Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Utrechtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 apartments / 6P. / 3 bedrooms / 2 kitchens
Entire Place • 3 bedrooms
Modern & Stylish Apartment in the Heart of Utrecht
Entire Place • 2 bedrooms
Staying at the Werf - Utrecht Oudegracht
Entire Place • 1 bedroom
Spacious, Free Parking, Terrace, Light-filled
Entire Place • 2 bedrooms
Historic City Center Apartment in Vogelenbuurt
Entire Place • 2 bedrooms
4P. Apartment / View on canal / Fast wifi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Utrecht?
Learn from the best! This table showcases top-performing Airbnb hosts in Utrecht based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boris | 5 | $478,435 | 659 | 4.89/5.0 |
| The Anthony | 11 | $264,990 | 189 | 4.56/5.0 |
| Janine | 6 | $258,251 | 1329 | 4.87/5.0 |
| Bunk | 9 | $239,118 | 1590 | 4.70/5.0 |
| Claire | 3 | $180,764 | 351 | 4.90/5.0 |
| Joost | 2 | $170,025 | 190 | 4.96/5.0 |
| Hein | 2 | $165,396 | 142 | 4.83/5.0 |
| Lars And Lester | 3 | $134,842 | 403 | 4.97/5.0 |
| Dick | 1 | $113,549 | 67 | 4.94/5.0 |
| Dennis | 2 | $109,361 | 371 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Utrecht.
Who Are the Airbnb Hosts in Utrecht?
Utrecht has a relatively balanced host base.
Host Profile Insights for Utrecht
- A 36.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.8% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Utrecht averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Utrecht
These are the highest-grossing professional property management operations in Utrecht, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Hein | 2 | $165,396 | $294 | 75.9% | 4.83/5 |
| Yunus | 3 | $97,878 | $162 | 62.7% | 4.69/5 |
| 2L De Blend | 3 | $30,202 | $203 | 21.3% | 4.64/5 |
| Hotel-CHAO | 8 | $22,080 | $179 | 8.3% | 3.98/5 |
Management Company Insights for Utrecht
- The leading management company, Hein, operates 2 listings with $165,396 in gross revenue — a useful benchmark for what scale looks like in Utrecht.
- Top managers average 4 properties each, suggesting professional management in Utrecht still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.54/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.8% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Utrecht's Airbnb Market Compare to Nearby Cities?
How does the Utrecht Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Zwanenburg, Utrecht has 9 percentage points lower occupancy and about $51 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $6,914 | $987.51 | 25% |
| Raamsdonksveer | 16 | $6,191 | $661.18 | 37% |
| Kockengen | 11 | $5,711 | $504.89 | 50% |
| Haghorst | 11 | $5,636 | $491.48 | 38% |
| Baarlo | 20 | $5,362 | $351.90 | 48% |
| Merksplas | 12 | $4,891 | $361.08 | 41% |
| Bentveld | 14 | $4,398 | $514.77 | 49% |
| Zwanenburg | 21 | $4,130 | $257.86 | 61% |
| Halfweg | 16 | $4,079 | $262.51 | 57% |
| Wormer | 11 | $3,832 | $234.00 | 59% |
Frequently Asked Questions About Airbnb in Utrecht
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Utrecht.
How much do Airbnb hosts make in Utrecht?
Utrecht hosts earn about $26,912 per year on average, with an average nightly rate of $207 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Utrecht, Utrecht, not the ceiling for the best operators. Source: AirROI 2026 data, Utrecht market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Utrecht?
The average Airbnb occupancy rate in Utrecht is 52.4%. September is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Utrecht?
Listings in Utrecht average $207 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Utrecht?
Utrecht currently has about 490 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Utrecht?
AirROI currently classifies the short-term rental regulation level in Utrecht as High. The dataset also shows about 96.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Utrecht?
RevPAR in Utrecht is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Utrecht?
At 52.4% occupancy, Utrecht can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,912, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Utrecht?
The average booking lead time in Utrecht is about 67 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Utrecht?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Utrecht include Oude Gracht, Neude, Zuidwest. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Utrecht?
entire_home listings make up 82.4% of the active supply in Utrecht. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Utrecht compare to nearby Airbnb markets?
Among neighboring markets, Losser posts $82,964 in average annual revenue with 25.2% occupancy, compared to Utrecht's $26,912 and 52.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Utrecht?
The average Airbnb stay length in Utrecht is about 8.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Utrecht?
Airbnb listings in Utrecht average 4.83 out of 5 overall. About 42.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Utrecht?
Pool and Window guards are among the strongest revenue-linked amenities in Utrecht. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Utrecht?
Yes. About 63.3% of active Airbnb listings in Utrecht charge a cleaning fee, and the average fee is $143. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Utrecht?
At 36.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.