Tourism statisticsCity2026
Glasgow Tourism Statistics: 4.7M Visitors in 2024
Glasgow, in Scotland, United Kingdom, recorded 4.7 million overnight visitors in 2024, Glasgow Life reports. AirROI estimates 50,152 Airbnb stays in Glasgow in the 12 months to October 2026. The busiest month was September, and the quietest was January.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 239,419
- Typical Airbnb stay
- 4.8 nights
- Busiest Airbnb month
- September
- From abroad, among guests who left a review
- 50%
Key facts
Glasgow Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Glasgow Life puts Glasgow at 4.7 million overnight visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Glasgow at 50,152 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Glasgow added up to 239,419 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Glasgow lasted 4.8 nights in the 12 months to October 2026, booked about 61 days ahead.
Busiest months
- AirROI ranks September the busiest Airbnb month in Glasgow in the 12 months to October 2026, followed by August and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Glasgow ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Glasgow in July were booked furthest ahead, about 103 days, against 36 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 50% of Glasgow Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 16% and France at 5%.
- Among Glasgow Airbnb guests who left a review as of October 2026, London was the top origin city at 5.9%, and Glasgow itself came second at 2.2%, AirROI estimates.
By place
- AirROI ranks Glasgow 2nd for Airbnb stays among the 25 towns it lists in Scotland in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Glasgow?
Glasgow Life counted 4.7 million overnight visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 4.7 millionOvernight visitors | Overnight visitors staying in Glasgow | 2024 | Glasgow Life |
Airbnb stays
Airbnb Stays in Glasgow
Glasgow had 1,512 Airbnb homes in the 12 months to October 2026. They took an estimated 50,152 stays and 239,419 nights. A typical stay lasted 4.8 nights and was booked about 61 days ahead.
- Airbnb homes
- 1,512
- Airbnb stays, estimate
- 50,152
- Airbnb nights, estimate
- 239,419
- Typical stay
- 4.8 nights
- Booked ahead
- 61 days
Busiest months
When Is the Busiest Time in Glasgow?
On Airbnb, September was the busiest month in Glasgow in the 12 months to October 2026, then August and June. January was the quietest. The six busiest months run unbroken from May to October.
September ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: September, August, June, October, July, May, November, December, April, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| September | 10.3% | 60 days |
| August | 9.9% | 81 days |
| June | 9.2% | 84 days |
| October | 9.1% | 54 days |
| July | 8.9% | 103 days |
| May | 8.9% | 59 days |
| November | 8.6% | 47 days |
| December | 8.0% | 46 days |
| April | 7.2% | 50 days |
| March | 7.0% | 49 days |
| February | 6.9% | 41 days |
| January | 6.2% | 36 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Glasgow Airbnb Guests Come From?
Among Glasgow Airbnb guests who left a review as of October 2026, 50% came from abroad, led by the United States at 16% and France at 5%, AirROI estimates. Among the same guests, London was the top origin city at 5.9%, and Glasgow itself came second at 2.2%. The figures rest on 158,849 reviews, written over many years.
50% from abroad
Among guests who left a review, as of October 2026
- From abroad 50%
- From within the United Kingdom 50%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Glasgow
How many tourists visit Glasgow?
Glasgow had 4.7 million overnight visitors in 2024, according to Glasgow Life. AirROI estimates 50,152 Airbnb stays in Glasgow in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Glasgow?
The busiest Airbnb month in Glasgow in the 12 months to October 2026 was September, then August and June. The six busiest months run from May to October.
What is the quietest month in Glasgow?
January was the quietest Airbnb month in Glasgow in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 36 days ahead, against 103 days for July.
How long is a typical Airbnb stay in Glasgow?
A typical Airbnb stay in Glasgow lasted 4.8 nights in the 12 months to October 2026, booked about 61 days ahead. By month, stays ran from 3.8 nights in June to 5.3 nights in January.
Where do Airbnb guests in Glasgow come from?
Of Glasgow Airbnb guests who left a review as of October 2026, 50% came from abroad, AirROI estimates. The largest groups were the United States at 16% and France at 5%. Among the same guests, the top origin city was London at 5.9%, and Glasgow itself came second at 2.2%.
Are Airbnb stays the same as tourists?
No. Glasgow Life counts overnight visitors (4.7 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 50,152 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 50,152 stays at 4.77 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 158,849 reviews and describes guests who left a review, not everyone who stayed. Read the method page.