Tourism statisticsRegion2026
Northumberland Tourism Statistics: 48,983 Airbnb Stays
AirROI estimates 48,983 Airbnb stays in Northumberland, in England, United Kingdom, in the 12 months to October 2026, with Amble the most booked town. The busiest month was August. All of England had 33.5 million international arrivals in 2023, the Office for National Statistics reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 222,607
- Typical Airbnb stay
- 4.5 nights
- Busiest Airbnb month
- August
- From within the United Kingdom, among guests who left a review
- 91.1%
Key facts
Northumberland Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Office for National Statistics puts all of England at 33.5 million international arrivals in 2023.
Airbnb stays
- AirROI puts Airbnb stays in Northumberland at 48,983 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Northumberland added up to 222,607 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Northumberland lasted 4.5 nights in the 12 months to October 2026, booked about 74 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Northumberland in the 12 months to October 2026, followed by July and September, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Northumberland ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Northumberland in August were booked furthest ahead, about 104 days, against 51 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 91.1% of Northumberland Airbnb guests who left a review as of October 2026 were from within the United Kingdom, and the United States at 2.6% and Australia at 1.2% were the top countries abroad.
By place
- AirROI estimates Northumberland took 1.1% of all Airbnb stays in England in the 12 months to October 2026.
- AirROI estimates Amble had the most Airbnb stays of Northumberland's 14 towns in the 12 months to October 2026, at 5,881, ahead of Alnwick and Seahouses.
Official numbers
How Many Tourists Visit England?
The Office for National Statistics counted 33.5 million international arrivals for all of England in 2023. On AirROI's estimates, Northumberland accounted for 1.1% of Airbnb stays in England in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 33.5 millionInternational arrivals, all of England | Visits by overseas residents to England | 2023 | Office for National Statistics |
Airbnb stays
Airbnb Stays in Northumberland
Northumberland had 1,686 Airbnb homes in the 12 months to October 2026. They took an estimated 48,983 stays and 222,607 nights. A typical stay lasted 4.5 nights and was booked about 74 days ahead. AirROI's figures cover the 14 towns it tracks in Northumberland and Elsewhere in Northumberland; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,686
- Airbnb stays, estimate
- 48,983
- Airbnb nights, estimate
- 222,607
- Typical stay
- 4.5 nights
- Booked ahead
- 74 days
Busiest months
When Is the Busiest Time in Northumberland?
On Airbnb, August was the busiest month in Northumberland in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, March, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.2% | 104 days |
| July | 11.1% | 100 days |
| September | 10.7% | 86 days |
| June | 9.9% | 86 days |
| May | 9.5% | 86 days |
| October | 8.9% | 70 days |
| April | 7.8% | 68 days |
| March | 6.5% | 54 days |
| December | 6.4% | 81 days |
| November | 6.4% | 58 days |
| February | 5.9% | 55 days |
| January | 4.6% | 51 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Northumberland Airbnb Guests Come From?
About nine in ten Northumberland Airbnb guests who left a review as of October 2026 were from within the United Kingdom (91.1%), and the top countries abroad were the United States at 2.6% and Australia at 1.2%, AirROI estimates. Among the same guests, London was the top origin city at 4.1%, ahead of Edinburgh at 3%. The figures rest on 107,035 reviews, written over many years.
91.1% from within the United Kingdom
Among guests who left a review, as of October 2026
- From within the United Kingdom 91.1%
- From abroad 8.9%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Northumberland
Amble, Alnwick and Seahouses took 30% of Airbnb stays in Northumberland in the 12 months to October 2026. August is the busiest Airbnb month in 13 of the 14 towns, led by Amble, and June in 1, led by Hexham. Among guests who left a review, the share from abroad across these towns runs from 1.5% in Swarland to 17% in Hexham.
| Amble | 5,881 |
| Alnwick | 5,229 |
| Seahouses | 3,667 |
| Berwick-upon-Tweed | 3,229 |
| Beadnell | 2,682 |
| Newbiggin by the Sea | 1,916 |
| Alnmouth | 1,869 |
| Morpeth | 1,808 |
| Belford | 1,774 |
| Rothbury | 1,693 |
| Hexham | 1,651 |
| Felton | 1,476 |
| Swarland | 1,281 |
| Bamburgh | 1,235 |
| Elsewhere in Northumberland | 13,592 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. UK is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page. Figures add up these 14 towns and Elsewhere in Northumberland, homes filed under a wider area, which take no rank.
FAQ
Questions About Tourism in Northumberland
How many tourists visit Northumberland?
England as a whole had 33.5 million international arrivals in 2023, according to the Office for National Statistics. AirROI puts Northumberland at 1.1% of Airbnb stays in England in the 12 months to October 2026. AirROI estimates 48,983 Airbnb stays in Northumberland in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Northumberland?
The busiest Airbnb month in Northumberland in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Northumberland?
January was the quietest Airbnb month in Northumberland in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 51 days ahead, against 104 days for August.
How long is a typical Airbnb stay in Northumberland?
A typical Airbnb stay in Northumberland lasted 4.5 nights in the 12 months to October 2026, booked about 74 days ahead. By month, stays ran from 3.8 nights in November to 5.3 nights in July.
Where do Airbnb guests in Northumberland come from?
Of Northumberland Airbnb guests who left a review as of October 2026, 91.1% were from within the United Kingdom, AirROI estimates. The top countries abroad were the United States at 2.6% and Australia at 1.2%. Among the same guests, the top origin city was London at 4.1%, ahead of Edinburgh at 3%.
What is the most booked town in Northumberland on Airbnb?
Amble was the most booked town in Northumberland on Airbnb, with an estimated 5,881 stays in the 12 months to October 2026, ahead of Alnwick and Seahouses.
Are Airbnb stays the same as tourists?
No. The Office for National Statistics counts international arrivals (33.5 million in 2023 across England). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 48,983 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 14 towns and Elsewhere in Northumberland. Month ranks compare each month's part of Airbnb nights. Origin rests on 107,035 reviews and describes guests who left a review, not everyone who stayed. Read the method page.