Tourism statisticsCountry2026
Iceland Tourism Statistics: 2.3M Arrivals in 2025
Iceland recorded 2,297,121 international arrivals in 2025, the Icelandic Tourist Board (Ferðamálastofa) reports. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 122,285 Airbnb stays in Iceland in the 12 months to October 2026, with Reykjavík the most booked city. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 568,659
- Typical Airbnb stay
- 4.7 nights
- Busiest Airbnb month
- July
- From abroad, among guests who left a review
- over 99%
Key facts
Iceland Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Icelandic Tourist Board (Ferðamálastofa) puts Iceland at 2,297,121 international arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Iceland at 122,285 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Iceland added up to 568,659 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Iceland lasted 4.7 nights in the 12 months to October 2026, booked about 89 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Iceland in the 12 months to October 2026, followed by August and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Iceland ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Iceland in August were booked furthest ahead, about 132 days, against 57 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates over 99% of Iceland Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 39% and Germany at 8.4%.
By place
- AirROI ranks Iceland 29th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
- AirROI estimates Reykjavík had the most Airbnb stays of the 10 towns it lists in Iceland in the 12 months to October 2026, at 46,964, ahead of Selfoss and Akureyri.
Official numbers
How Many Tourists Visit Iceland?
The Icelandic Tourist Board (Ferðamálastofa) counted 2,297,121 international arrivals in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2,297,121International arrivals | Foreign visitor arrivals to Iceland by air and sea | 2025 | Icelandic Tourist Board (Ferðamálastofa) |
Airbnb stays
Airbnb Stays in Iceland
Iceland had 5,260 Airbnb homes in the 12 months to October 2026. They took an estimated 122,285 stays and 568,659 nights. A typical stay lasted 4.7 nights and was booked about 89 days ahead. AirROI's figures cover the 44 towns it tracks in Iceland; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 5,260
- Airbnb stays, estimate
- 122,285
- Airbnb nights, estimate
- 568,659
- Typical stay
- 4.7 nights
- Booked ahead
- 89 days
Busiest months
When Is the Busiest Time in Iceland?
On Airbnb, July was the busiest month in Iceland in the 12 months to October 2026, then August and June. January was the quietest. The six busiest months run unbroken from May to October.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, June, September, October, May, March, February, November, December, April, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 11.1% | 105 days |
| August | 11.0% | 132 days |
| June | 9.9% | 90 days |
| September | 9.8% | 84 days |
| October | 8.8% | 77 days |
| May | 8.0% | 78 days |
| March | 7.7% | 59 days |
| February | 7.0% | 62 days |
| November | 7.0% | 70 days |
| December | 6.9% | 71 days |
| April | 6.8% | 67 days |
| January | 5.9% | 57 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Iceland Airbnb Guests Come From?
Among Iceland Airbnb guests who left a review as of October 2026, nearly all came from abroad (over 99%), led by the United States at 39% and Germany at 8.4%, AirROI estimates. Among the same guests, New York was the top origin city at 2.4%, ahead of London at 1.5%. The figures rest on 522,843 reviews, written over many years.
Over 99% from abroad
Among guests who left a review, as of October 2026
- From abroad over 99%
- From within Iceland under 1%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Iceland
Reykjavík, Selfoss and Akureyri took 51% of Airbnb stays in Iceland in the 12 months to October 2026. July is the busiest Airbnb month in 6 of the 10 towns, led by Reykjavík, and August in 4, led by Selfoss. Among guests who left a review, the share from abroad across these towns runs from 96% in Akureyri to over 99% in Hvolsvöllur.
| Reykjavík | 46,964 |
| Selfoss | 9,096 |
| Akureyri | 6,435 |
| Hvolsvöllur | 6,207 |
| Hella | 4,346 |
| Borgarnes | 3,919 |
| Kópavogur | 3,180 |
| Mosfellsbær | 2,088 |
| Reykjanesbær | 1,975 |
| Garðabær | 1,335 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review. Lists the 10 of Iceland's 44 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Iceland
How many tourists visit Iceland?
Iceland had 2,297,121 international arrivals in 2025, according to the Icelandic Tourist Board (Ferðamálastofa). Domestic trips are not in that count. AirROI estimates 122,285 Airbnb stays in Iceland in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Iceland?
The busiest Airbnb month in Iceland in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.
What is the quietest month in Iceland?
January was the quietest Airbnb month in Iceland in the 12 months to October 2026, ranking 12th of 12, and April ranked 11th. Stays in January were booked about 57 days ahead, against 132 days for August.
How long is a typical Airbnb stay in Iceland?
A typical Airbnb stay in Iceland lasted 4.7 nights in the 12 months to October 2026, booked about 89 days ahead. By month, stays ran from 3.3 nights in October to 5.2 nights in January.
Where do Airbnb guests in Iceland come from?
Of Iceland Airbnb guests who left a review as of October 2026, over 99% came from abroad, AirROI estimates. The largest groups were the United States at 39% and Germany at 8.4%. Among the same guests, the top origin city was New York at 2.4%, ahead of London at 1.5%.
What is the most booked town in Iceland on Airbnb?
Reykjavík was the most booked town in Iceland on Airbnb, with an estimated 46,964 stays in the 12 months to October 2026, ahead of Selfoss and Akureyri.
Are Airbnb stays the same as tourists?
No. The Icelandic Tourist Board (Ferðamálastofa) counts international arrivals (2,297,121 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 122,285 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 44 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 522,843 reviews and describes guests who left a review, not everyone who stayed. Read the method page.