Tourism statisticsCountry2026

Sweden Tourism Statistics: 6.6M Arrivals in 2022

Q: How many tourists visit Sweden?

Sweden had 6.6 million international tourist arrivals in 2022, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 429,604 Airbnb stays in Sweden in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Sweden?

January was the quietest Airbnb month in Sweden in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 43 days ahead, against 94 days for July.

Q: How long is a typical Airbnb stay in Sweden?

A typical Airbnb stay in Sweden lasted 6.1 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.5 nights in September to 7.4 nights in July.

Sweden recorded 6.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 429,604 Airbnb stays in Sweden in the 12 months to October 2026, with Stockholm the most booked city. The busiest month was July.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,637,216
Typical Airbnb stay: 6.1 nights
Busiest Airbnb month: July
From abroad, among guests who left a review: 67%

Key facts

Sweden Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts Sweden at 6.6 million international tourist arrivals in 2022, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in Sweden at 429,604 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Sweden added up to 2,637,216 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Sweden lasted 6.1 nights in the 12 months to October 2026, booked about 64 days ahead.

Busiest months

AirROI ranks July the busiest Airbnb month in Sweden in the 12 months to October 2026, followed by August and June, with January the quietest.
AirROI estimates the six busiest Airbnb months in Sweden ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Sweden in July were booked furthest ahead, about 94 days, against 37 days for November, in the 12 months to October 2026.

Guests

AirROI estimates 67% of Sweden Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 17% and Denmark at 5.9%.

By place

AirROI ranks Sweden 19th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
AirROI estimates Stockholm had the most Airbnb stays of the 75 towns it lists in Sweden in the 12 months to October 2026, at 54,254, ahead of Gothenburg and Malmo.

Official numbers

How Many Tourists Visit Sweden?

UN Tourism counted 6.6 million international tourist arrivals in 2022, via Our World in Data.

Official tourism figures for Sweden: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
6.6 millionInternational tourist arrivals	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2022	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in Sweden

Sweden had 30,005 Airbnb homes in the 12 months to October 2026. They took an estimated 429,604 stays and 2,637,216 nights. A typical stay lasted 6.1 nights and was booked about 64 days ahead. AirROI's figures cover the 351 towns it tracks in Sweden; places it does not track are not counted, so every total is a floor.

Airbnb homes: 30,005
Airbnb stays, estimate: 429,604
Airbnb nights, estimate: 2,637,216
Typical stay: 6.1 nights
Booked ahead: 64 days

Busiest months

When Is the Busiest Time in Sweden?

On Airbnb, July was the busiest month in Sweden in the 12 months to October 2026, then August and June. January was the quietest. The six busiest months run unbroken from May to October.

July ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: July, August, June, September, May, October, December, April, February, March, November, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Sweden by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	July	13.6%	7.4 nights	94 days
2	August	11.4%	5.2 nights	82 days
3	June	9.9%	6.2 nights	71 days
4	September	8.9%	4.5 nights	45 days
5	May	8.1%	5.9 nights	56 days
6	October	7.6%	4.7 nights	43 days
7	December	7.5%	5.4 nights	55 days
8	April	6.8%	5.7 nights	50 days
9	February	6.7%	5.6 nights	51 days
10	March	6.6%	5.3 nights	42 days
11	November	6.6%	5.4 nights	37 days
12	January	6.1%	5.7 nights	43 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Sweden Airbnb Guests Come From?

Among Sweden Airbnb guests who left a review as of October 2026, 67% came from abroad, led by Germany at 17% and Denmark at 5.9%, AirROI estimates. Among the same guests, Stockholm was the top origin city at 8.3%, ahead of Gothenburg at 3%. The figures rest on 1,293,403 reviews, written over many years.

67% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Germany 17%
Denmark 5.9%
United States 4.4%
France 4.1%
Norway 3.8%
Netherlands 3.4%

Top origin cities

Among guests who left a review

Stockholm 8.3%
Gothenburg 3%
Copenhagen 2.7%
Berlin 1.1%

By town

Most Booked Towns in Sweden

Stockholm, Gothenburg and Malmo took 20% of Airbnb stays in Sweden in the 12 months to October 2026. July is the busiest Airbnb month in 51 of the 75 towns, led by Gothenburg, and August in 11, led by Stockholm. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 31% in Härjedalens kommun to 94% in Stockholm.

Most Booked Towns in Sweden: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Stockholm	54,254	354,617	6.5 nights	94%	US	August
2	Gothenburg	20,883	134,658	6.5 nights	82%	Sweden	July
3	Malmo	9,641	59,032	6.1 nights	84%	Germany	August
4	Åre	9,445	57,078	6.0 nights	48%	Sweden	February
5	Malung-Sälens kommun	7,204	40,022	5.6 nights	39%	Sweden	February
6	Visby	5,445	34,835	6.4 nights	43%	Sweden	July
7	Älvdalens kommun	5,218	28,820	5.5 nights	41%	Sweden	February
8	Gotland Municipality	5,079	34,403	6.8 nights	37%	Sweden	July
9	Båstad	4,640	23,757	5.1 nights	54%	Sweden	July
10	Borgholm	4,264	26,965	6.3 nights	42%	Sweden	July
11	Härjedalens kommun	3,921	22,722	5.8 nights	31%	Sweden	February
12	Norrtälje	3,833	22,308	5.8 nights	50%	Sweden	July
13	Kiruna	3,817	18,417	4.8 nights	87%	France	March
14	Uppsala	3,565	25,759	7.2 nights	74%	Sweden	August
15	Sälen	3,507	23,560	6.7 nights	36%	Sweden	February
16	Vimmerby	3,048	15,009	4.9 nights	55%	Sweden	July
17	Ystad	3,033	18,421	6.1 nights	62%	Sweden	July
18	Jönköping	3,013	16,412	5.4 nights	63%	Sweden	August
19	Umeå	2,838	20,988	7.4 nights	68%	Sweden	September
20	Nacka	2,784	19,174	6.9 nights	92%	Germany	August
21	Uddevalla	2,657	16,916	6.4 nights	78%	Germany	July
22	Idre	2,641	16,765	6.3 nights	38%	Sweden	July
23	Lund	2,609	21,111	8.1 nights	81%	Germany	August
24	Solna	2,599	19,654	7.6 nights	93%	Germany	September
25	Östersund	2,536	14,081	5.6 nights	64%	Sweden	August
26	Växjö	2,512	14,474	5.8 nights	73%	Germany	July
27	Kalmar	2,470	15,050	6.1 nights	60%	Sweden	July
28	Halmstad	2,455	15,270	6.2 nights	52%	Sweden	July
29	Helsingborg	2,453	15,454	6.3 nights	64%	Sweden	July
30	Västervik	2,437	17,000	7.0 nights	58%	Sweden	July
31	Tanums kommun	2,422	15,852	6.5 nights	72%	Sweden	July
32	Åhus	2,356	12,061	5.1 nights	45%	Sweden	July
33	Mora	2,306	11,681	5.1 nights	46%	Sweden	July
34	Luleå	2,304	15,783	6.9 nights	82%	Sweden	July
35	Simrishamns kommun	2,265	14,289	6.3 nights	50%	Sweden	July
36	Värmdö	2,248	14,538	6.5 nights	69%	Sweden	July
37	Torsby kommun	2,183	12,918	5.9 nights	61%	Sweden	February
38	Sollentuna	2,181	13,088	6.0 nights	85%	Sweden	June
39	Falun	2,130	12,439	5.8 nights	46%	Sweden	July
40	Mörbylånga	2,128	11,791	5.5 nights	46%	Sweden	July
41	Järvsö	2,120	9,396	4.4 nights	16%	Sweden	July
42	Höganäs	2,049	11,924	5.8 nights	58%	Sweden	July
43	Borås	1,994	12,157	6.1 nights	65%	Sweden	July
44	Karlskrona	1,960	11,867	6.0 nights	67%	Sweden	July
45	Höllviken	1,938	13,296	6.9 nights	69%	Germany	July
46	Kristianstads kommun	1,938	11,600	6.0 nights	67%	Sweden	July
47	Åre Björnen	1,929	12,420	6.4 nights	55%	Sweden	February
48	Varberg	1,928	11,671	6.1 nights	48%	Sweden	July
49	Skanör med Falsterbo	1,917	13,140	6.9 nights	63%	Sweden	July
50	Ängelholms kommun	1,903	11,777	6.2 nights	65%	Sweden	July
51	Motala	1,884	9,153	4.9 nights	54%	Sweden	July
52	Bergs kommun	1,883	11,227	6.0 nights	29%	Sweden	February
53	Boo	1,850	13,930	7.5 nights	83%	Germany	August
54	Kungshamn	1,838	10,632	5.8 nights	57%	Sweden	July
55	Tjörns kommun	1,765	12,006	6.8 nights	74%	Germany	July
56	Lofsdalen	1,728	14,849	8.6 nights	29%	Sweden	July
57	Ljusdals kommun	1,720	9,782	5.7 nights	24%	Sweden	July
58	Falkenberg	1,708	8,963	5.2 nights	41%	Sweden	July
59	Ljungby kommun	1,701	11,458	6.7 nights	84%	Germany	July
60	Linköping	1,653	9,253	5.6 nights	53%	Sweden	June
61	Strömstads kommun	1,642	9,021	5.5 nights	74%	Norway	July
62	Borlänge	1,627	8,855	5.4 nights	26%	Sweden	July
63	Färjestaden	1,599	10,195	6.4 nights	50%	Sweden	July
64	Alingsås	1,596	9,966	6.2 nights	71%	Sweden	July
65	Kungsbacka	1,556	9,612	6.2 nights	75%	Germany	July
66	Mölndal	1,493	9,638	6.5 nights	77%	Sweden	July
67	Lidingö	1,484	11,298	7.6 nights	85%	Germany	August
68	Laholms kommun	1,468	7,966	5.4 nights	71%	Sweden	July
69	Arvika	1,428	9,476	6.6 nights	80%	Germany	July
70	Västerås	1,356	7,959	5.9 nights	53%	Sweden	August
71	Orust kommun	1,252	7,739	6.2 nights	57%	Sweden	July
72	Täby	1,209	8,753	7.2 nights	87%	Germany	August
73	Piteå	1,064	7,444	7.0 nights	77%	Sweden	July
74	Ekerö kommun	1,018	5,715	5.6 nights	75%	Sweden	July
75	Österåkers kommun	1,003	6,979	7.0 nights	65%	Sweden	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 75 of Sweden's 351 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Sweden

How many tourists visit Sweden?

Sweden had 6.6 million international tourist arrivals in 2022, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 429,604 Airbnb stays in Sweden in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Sweden?

The busiest Airbnb month in Sweden in the 12 months to October 2026 was July, then August and June. The six busiest months run from May to October.

What is the quietest month in Sweden?

January was the quietest Airbnb month in Sweden in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 43 days ahead, against 94 days for July.

How long is a typical Airbnb stay in Sweden?

A typical Airbnb stay in Sweden lasted 6.1 nights in the 12 months to October 2026, booked about 64 days ahead. By month, stays ran from 4.5 nights in September to 7.4 nights in July.

Where do Airbnb guests in Sweden come from?

Of Sweden Airbnb guests who left a review as of October 2026, 67% came from abroad, AirROI estimates. The largest groups were Germany at 17% and Denmark at 5.9%. Among the same guests, the top origin city was Stockholm at 8.3%, ahead of Gothenburg at 3%.

What is the most booked town in Sweden on Airbnb?

Stockholm was the most booked town in Sweden on Airbnb, with an estimated 54,254 stays in the 12 months to October 2026, ahead of Gothenburg and Malmo.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (6.6 million in 2022). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 429,604 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 351 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,293,403 reviews and describes guests who left a review, not everyone who stayed. Read the method page.