Tourism statisticsCountry2026
Latvia Tourism Statistics: 79,940 Airbnb Stays
AirROI estimates 79,940 Airbnb stays in Latvia in the 12 months to October 2026, with Riga the most booked city. The busiest month was August. All of Europe had 793 million international tourist arrivals in 2025, UN Tourism reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 389,538
- Typical Airbnb stay
- 4.9 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 86%
Key facts
Latvia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Europe at 793 million international tourist arrivals in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Latvia at 79,940 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Latvia added up to 389,538 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Latvia lasted 4.9 nights in the 12 months to October 2026, booked about 43 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Latvia in the 12 months to October 2026, followed by July and June, with January the quietest.
- AirROI estimates the six busiest Airbnb months in Latvia ran unbroken from May to October in the 12 months to October 2026.
Guests
- AirROI estimates 86% of Latvia Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 13% and Germany at 11%.
By place
- AirROI estimates Latvia took 0.2% of all Airbnb stays in Europe in the 12 months to October 2026.
- AirROI ranks Latvia 33rd for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
- AirROI estimates Riga had the most Airbnb stays of the 3 towns it lists in Latvia in the 12 months to October 2026, at 63,936, ahead of Liepāja and Jūrmala.
Official numbers
How Many Tourists Visit Europe?
UN Tourism counted 793 million international tourist arrivals for all of Europe in 2025. On AirROI's estimates, Latvia accounted for 0.2% of Airbnb stays in Europe in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 793 millionInternational tourist arrivals, all of Europe | Overnight visitors crossing a border, counted by the arriving country | 2025 | UN Tourism |
Airbnb stays
Airbnb Stays in Latvia
Latvia had 3,710 Airbnb homes in the 12 months to October 2026. They took an estimated 79,940 stays and 389,538 nights. A typical stay lasted 4.9 nights and was booked about 43 days ahead. AirROI's figures cover the 17 towns it tracks in Latvia; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 3,710
- Airbnb stays, estimate
- 79,940
- Airbnb nights, estimate
- 389,538
- Typical stay
- 4.9 nights
- Booked ahead
- 43 days
Busiest months
When Is the Busiest Time in Latvia?
On Airbnb, August was the busiest month in Latvia in the 12 months to October 2026, then July and June. January was the quietest. The six busiest months run unbroken from May to October.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, September, May, October, December, April, November, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 11.5% | 51 days |
| July | 10.4% | 70 days |
| June | 9.3% | 44 days |
| September | 9.2% | 36 days |
| May | 8.7% | 48 days |
| October | 8.3% | 33 days |
| December | 8.2% | 39 days |
| April | 7.4% | 38 days |
| November | 7.3% | 31 days |
| March | 7.3% | 28 days |
| February | 6.4% | 25 days |
| January | 6.0% | 27 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Latvia Airbnb Guests Come From?
Among Latvia Airbnb guests who left a review as of October 2026, 86% came from abroad, led by the United Kingdom at 13% and Germany at 11%, AirROI estimates. Among the same guests, Riga was the top origin city at 9.6%, ahead of London at 2.9%. The figures rest on 225,476 reviews, written over many years.
86% from abroad
Among guests who left a review, as of October 2026
- From abroad 86%
- From within Latvia 14%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Latvia
Riga, Liepāja and Jūrmala took 89% of Airbnb stays in Latvia in the 12 months to October 2026. July is the busiest Airbnb month in 2 of the 3 towns, led by Liepāja, and August in 1, led by Riga. Among guests who left a review, the share from abroad across these towns runs from 53% in Liepāja to 91% in Riga.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 3 of Latvia's 17 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Latvia
How many tourists visit Latvia?
Europe as a whole had 793 million international tourist arrivals in 2025, according to UN Tourism. AirROI puts Latvia at 0.2% of Airbnb stays in Europe in the 12 months to October 2026. AirROI estimates 79,940 Airbnb stays in Latvia in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Latvia?
The busiest Airbnb month in Latvia in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.
What is the quietest month in Latvia?
January was the quietest Airbnb month in Latvia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 27 days ahead, against 70 days for July.
How long is a typical Airbnb stay in Latvia?
A typical Airbnb stay in Latvia lasted 4.9 nights in the 12 months to October 2026, booked about 43 days ahead. By month, stays ran from 3.9 nights in September to 5.0 nights in January.
Where do Airbnb guests in Latvia come from?
Of Latvia Airbnb guests who left a review as of October 2026, 86% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 13% and Germany at 11%. Among the same guests, the top origin city was Riga at 9.6%, ahead of London at 2.9%.
What is the most booked town in Latvia on Airbnb?
Riga was the most booked town in Latvia on Airbnb, with an estimated 63,936 stays in the 12 months to October 2026, ahead of Liepāja and Jūrmala.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (793 million in 2025 across Europe). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 79,940 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 17 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 225,476 reviews and describes guests who left a review, not everyone who stayed. Read the method page.