Tourism statisticsCountry2026
Finland Tourism Statistics: 4.5M Arrivals in 2024
Finland recorded 4.5 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. This counts people crossing a border, so domestic trips are not in it. AirROI estimates 361,515 Airbnb stays in Finland in the 12 months to October 2026, with Helsinki the most booked city. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,768,279
- Typical Airbnb stay
- 4.9 nights
- Busiest Airbnb month
- July
- From abroad, among guests who left a review
- 41%
Key facts
Finland Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts Finland at 4.5 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Finland at 361,515 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Finland added up to 1,768,279 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Finland lasted 4.9 nights in the 12 months to October 2026, booked about 50 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Finland in the 12 months to October 2026, followed by August and December, with April the quietest.
- AirROI estimates Airbnb in Finland had no single high season in the 12 months to October 2026: the three busiest months were July, August and December.
- AirROI estimates Airbnb stays in Finland in July were booked furthest ahead, about 63 days, against 38 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 41% of Finland Airbnb guests who left a review as of October 2026 came from abroad, led by Germany at 6.6% and the United Kingdom at 4.5%.
By place
- AirROI ranks Finland 20th for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
- AirROI estimates Helsinki had the most Airbnb stays of the 36 towns it lists in Finland in the 12 months to October 2026, at 66,008, ahead of Rovaniemi and Tampere.
Official numbers
How Many Tourists Visit Finland?
UN Tourism counted 4.5 million international tourist arrivals in 2024, via Our World in Data.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 4.5 millionInternational tourist arrivals | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Finland
Finland had 17,902 Airbnb homes in the 12 months to October 2026. They took an estimated 361,515 stays and 1,768,279 nights. A typical stay lasted 4.9 nights and was booked about 50 days ahead. AirROI's figures cover the 130 towns it tracks in Finland; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 17,902
- Airbnb stays, estimate
- 361,515
- Airbnb nights, estimate
- 1,768,279
- Typical stay
- 4.9 nights
- Booked ahead
- 50 days
Busiest months
When Is the Busiest Time in Finland?
On Airbnb, July was the busiest month in Finland in the 12 months to October 2026, then August and December. April was the quietest. The busiest months do not sit together, so there is no single high season.
July ranks first, April last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, December, September, June, March, February, October, January, November, May, April.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 9.6% | 63 days |
| August | 9.5% | 59 days |
| December | 9.0% | 56 days |
| September | 8.9% | 38 days |
| June | 8.8% | 55 days |
| March | 8.5% | 46 days |
| February | 8.3% | 53 days |
| October | 7.8% | 38 days |
| January | 7.6% | 45 days |
| November | 7.6% | 47 days |
| May | 7.5% | 42 days |
| April | 6.8% | 43 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Finland Airbnb Guests Come From?
Among Finland Airbnb guests who left a review as of October 2026, 41% came from abroad, led by Germany at 6.6% and the United Kingdom at 4.5%, AirROI estimates. Among the same guests, Helsinki was the top origin city at 11%, ahead of Tampere at 3.9%. The figures rest on 1,067,927 reviews, written over many years.
41% from abroad
Among guests who left a review, as of October 2026
- From abroad 41%
- From within Finland 59%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Finland
Helsinki, Rovaniemi and Tampere took 35% of Airbnb stays in Finland in the 12 months to October 2026. July is the busiest Airbnb month in 16 of the 36 towns, led by Oulu, and August in 8, led by Helsinki. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 8.2% in Seinäjoki to 88% in Rovaniemi.
| Helsinki | 66,008 |
| Rovaniemi | 37,787 |
| Tampere | 22,474 |
| Oulu | 14,705 |
| Turku | 12,929 |
| Kittilä | 12,359 |
| Kuopio | 11,867 |
| Jyväskylä | 11,570 |
| Kuusamo | 9,742 |
| Espoo | 7,535 |
| Vantaa | 7,289 |
| Lahti | 7,210 |
| Inari | 6,562 |
| Kolari | 5,428 |
| Joensuu | 4,927 |
| Vaasa | 4,636 |
| Pori | 4,270 |
| Seinäjoki | 3,621 |
| Porvoo | 3,400 |
| Lappeenranta | 3,334 |
| Hämeenlinna | 3,093 |
| Savonlinna | 3,074 |
| Kokkola | 2,969 |
| Mikkeli | 2,711 |
| Pudasjärvi | 2,700 |
| Kalajoki | 2,518 |
| Hanko | 2,418 |
| Jämsä | 2,414 |
| Salo | 2,379 |
| Sotkamo | 2,324 |
| Raseborg | 2,187 |
| Kouvola | 2,084 |
| Jämsä sub-region | 2,035 |
| Kotka | 2,031 |
| Rauma | 1,910 |
| Pargas | 1,460 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Finland is the top origin in 35 of 36 towns, among guests who left a review, so this column names the top country abroad. Lists the 36 of Finland's 130 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Finland
How many tourists visit Finland?
Finland had 4.5 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. Domestic trips are not in that count. AirROI estimates 361,515 Airbnb stays in Finland in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Finland?
The busiest Airbnb month in Finland in the 12 months to October 2026 was July, then August and December.
What is the quietest month in Finland?
April was the quietest Airbnb month in Finland in the 12 months to October 2026, ranking 12th of 12, and May ranked 11th. Stays in April were booked about 43 days ahead, against 63 days for July.
How long is a typical Airbnb stay in Finland?
A typical Airbnb stay in Finland lasted 4.9 nights in the 12 months to October 2026, booked about 50 days ahead. By month, stays ran from 4.0 nights in September to 5.2 nights in July.
Where do Airbnb guests in Finland come from?
Of Finland Airbnb guests who left a review as of October 2026, 41% came from abroad, AirROI estimates. The largest groups were Germany at 6.6% and the United Kingdom at 4.5%. Among the same guests, the top origin city was Helsinki at 11%, ahead of Tampere at 3.9%.
What is the most booked town in Finland on Airbnb?
Helsinki was the most booked town in Finland on Airbnb, with an estimated 66,008 stays in the 12 months to October 2026, ahead of Rovaniemi and Tampere.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (4.5 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 361,515 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 130 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,067,927 reviews and describes guests who left a review, not everyone who stayed. Read the method page.