Vaasa, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Vaasa, Mainland Finland? Based on AirROI's 2026 dataset (August 2025 – July 2026), the short answer is $8,746 per year — at a $100 nightly rate, 35.2% occupancy, and a $35 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Vaasa's 212 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 7.1% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Vaasa?
In Vaasa, the headline Airbnb metrics are $8,746 in average annual revenue,35.2% occupancy, $100 ADR, and $35 in RevPAR, and guests book about 36 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Vaasa?
Understanding the monthly revenue variations for Airbnb listings in Vaasa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vaasa is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vaasa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,254+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,520 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $914 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vaasa
What Is the Monthly Airbnb Occupancy Rate in Vaasa?
Maximize your bookings by understanding the Vaasa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vaasa:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vaasa
What Is the Average Airbnb Nightly Rate in Vaasa?
Effective short term rental pricing strategy in Vaasa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vaasa typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Vaasa
What Is the RevPAR for Airbnb in Vaasa?
RevPAR in Vaasa is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $27 RevPAR.
- Strong performers (Top 25%) earn $43 RevPAR.
- Best-in-class (Top 10%) achieve $66 RevPAR.
Average Monthly RevPAR Trend in Vaasa
RevPAR Insights for Vaasa
- The average RevPAR in Vaasa is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($66) and bottom 25% ($18) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Vaasa benchmarks. If your RevPAR falls below the median of $27, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $43+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Vaasa?
Vaasa's peak Airbnb season falls in October, August, September, while the softest stretch is January, February, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, August, September)
- Revenue averages $1,396 per month
- Occupancy rates average 47.6%
- Daily rates average $92
Shoulder Season
- Revenue averages $1,130 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $101
Low Season (January, February, April)
- Revenue drops to average $900 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $93
Seasonality Insights for Vaasa
- The Airbnb seasonality pattern in Vaasa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vaasa's highest earning potential, with monthly revenues climbing to $1,427, occupancy reaching 48.3%, and ADRs peaking at $114.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $795, occupancy could drop to 31.3%, and ADRs may adjust to $88.
- Lower occupancy paired with meaningful seasonality means hosts in Vaasa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Vaasa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Vaasa?
Low regulation and minimal registration activity in Vaasa, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Vaasa to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Vaasa?
Location within Vaasa matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Market Square | The heart of Vaasa, offering a vibrant atmosphere with local shops, restaurants, and cultural events. Ideal for both domestic and international tourists looking to experience local life. | Vaasa Market Hall, Old Vaasa, Wasaline Ferry Terminal, Main Square Festivals, Vaasa City Museum |
| Vaasa Island | A peaceful retreat providing stunning views of the sea and nature, perfect for guests looking to relax away from city life. Great for families and nature lovers. | Sundö Island, Lapuanjoki River, Kunstkamera, Outdoor trails, Summer cottages nearby |
| Finnish National Theatre | A cultural hub attracting visitors interested in performing arts, music, and shows. Offers an urban atmosphere with proximity to entertainment and dining. | Vaasa Theatre, Main Street Art Galleries, Cafés, Concerts and Festivals |
| Tervahalli | A popular sports and event center, drawing sports enthusiasts and visitors for events, making it suitable for short-term rentals during competitions or concerts. | Tervahalli Arena, Sports events, Local restaurants nearby |
| Vaasa University Area | Home to the university, attracting students and academic visitors. Ideal for those seeking budget-friendly accommodations close to educational institutions. | Vaasa University, Libraries, Cafés, Student events |
| Vaskiluoto | A picturesque area with beautiful coastal views and outdoor activities, great for tourists interested in nature and marine life. | Vaskiluodon Tori, Coastal promenades, Nearby parks, Fishing and boating activities |
| Palosaari | An up-and-coming district known for its local eateries and craft beer scene, appealing to a younger crowd and food enthusiasts. | Craft breweries, Local dining options, Vaasa Aquarium, Art installations |
| Joupukka Park | This area offers beautiful greenery and recreational activities, attracting families and nature lovers looking for a peaceful escape. | Joupukka Hill, Walking trails, Picnic areas, Events and nature workshops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Vaasa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Vaasa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vaasa
- The Vaasa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 212 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vaasa, Apartment/Condo properties are the most common (82.5%), reflecting the local real estate landscape.
- Houses represent a significant 15.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.4%) offer potential for unique stay experiences.
Vaasa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vaasa
- The dominant room capacity in Vaasa is 1 bedroom listings, making up 59% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Vaasa, indicating a high concentration in these sizes.
- With over half the market (59%) consisting of studios or 1-bedroom units, Vaasa is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vaasa.
Vaasa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vaasa
- The most common guest capacity trend in Vaasa vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vaasa STR market, accounting for 50.9% of listings.
- 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vaasa.
- On average, properties in Vaasa are equipped to host 3.8 guests.
How Do Listings in Vaasa Compare on Quality?
Listing quality in Vaasa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Vaasa
- The average of 13.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 32.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Vaasa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Vaasa?
Amenity Prevalence
Amenity Insights for Vaasa
- Essential amenities in Vaasa that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vaasa: Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vaasa to stay competitive.
Which Airbnb Amenities Boost Revenue in Vaasa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Vaasa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 94.3% | $9,260 | $174 | 5219.5% |
Smoke alarm | 97.2% | $8,918 | $2,838 | 214.3% |
TV | 92.0% | $9,192 | $3,632 | 153.1% |
EV chargerHigh opportunity | 3.3% | $19,230 | $8,388 | 129.3% |
Hot tubHigh opportunity | 2.8% | $19,058 | $8,446 | 125.7% |
Kitchen | 97.6% | $8,844 | $4,678 | 89.1% |
Board games | 7.5% | $15,125 | $8,225 | 83.9% |
Garden view | 3.8% | $15,500 | $8,481 | 82.8% |
Children’s dinnerware | 5.7% | $14,653 | $8,392 | 74.6% |
Fire pit | 2.8% | $14,335 | $8,583 | 67.0% |
Revenue Impact Insights for Vaasa
- Wifi tops the revenue impact list with a 5219.5% uplift — listings with this amenity earn $9,260 vs. $174 without it.
- High-opportunity amenities — EV charger, Hot tub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Wifi, Smoke alarm, TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding EV charger — it has the best combination of high revenue impact and low market saturation in Vaasa.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Vaasa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vaasa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVaasa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Vaasa
- The typical guest profile for Airbnb in Vaasa consists of primarily domestic travelers (76%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 76.2% of guests.
- Key international markets include Finland (76.2%) and Sweden (3.5%).
- Top languages spoken are English (35.5%) followed by Finnish (28.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Espoo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Vaasa?
Listings in Vaasa average 4.7 out of 5 overall, with about 75.3 reviews per active listing and 34.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Vaasa
- An average rating of 4.7 places Vaasa in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Cleanliness (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Vaasa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vaasa
- The most common availability pattern in Vaasa falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vaasa (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Vaasa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Vaasa
- The overall average booking lead time for vacation rentals in Vaasa is 36 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Vaasa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Vaasa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Vaasa?
Guests in Vaasa stay about 4.5 nights on average, generating roughly 4,071 reservations and 19.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Vaasa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Vaasa
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (5.2 nights) and shorten in Jun (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Vaasa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
139 listings
65.6% of total
2 Nights
24 listings
11.3% of total
3 Nights
5 listings
2.4% of total
4-6 Nights
3 listings
1.4% of total
7-29 Nights
9 listings
4.2% of total
30+ Nights
32 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Vaasa is 1 Night, adopted by 65.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.9%) of the Vaasa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Vaasa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.6% of Vaasa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vaasa.
Vaasa Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.5% of total
Flexible
84 listings
39.6% of total
Moderate
100 listings
47.2% of total
Firm
21 listings
9.9% of total
Strict
6 listings
2.8% of total
Cancellation Policy Insights for Vaasa
- The prevailing Airbnb cancellation policy trend in Vaasa is Moderate, used by 47.2% of listings.
- The market strongly favors guest-friendly terms, with 86.8% of listings offering Flexible or Moderate policies. This suggests guests in Vaasa may expect booking flexibility.
- Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.2% market standard in Vaasa.
- Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vaasa.
How Much Are Airbnb Cleaning Fees in Vaasa?
Cleaning fees in Vaasa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Vaasa
- About 52.4% of Vaasa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $23 is close to the median ($23), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Vaasa median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Vaasa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vaasabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
active bnb
Entire Place • 5 bedrooms
Bakery - dream cottage in center
Entire Place • 4 bedrooms
Cottage with outdoor hot tub by the sea in Vaasa
Entire Place • 3 bedrooms
Modern apartment with jacuzzi and sauna
Entire Place • 3 bedrooms
Large apartment in city center
Entire Place • 2 bedrooms
Bright two-bedroom apartment with sea view in the city center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Vaasa?
Learn from the best! This table showcases top-performing Airbnb hosts in Vaasa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| DP Apartments Vaasa | 36 | $229,649 | 1820 | 4.63/5.0 |
| Matias | 10 | $97,843 | 2091 | 4.64/5.0 |
| Peter | 6 | $84,900 | 594 | 4.88/5.0 |
| Jonas | 2 | $78,923 | 51 | 4.79/5.0 |
| Hannele | 2 | $56,044 | 67 | 4.82/5.0 |
| Niklas | 2 | $53,024 | 128 | 4.93/5.0 |
| Susanna | 4 | $52,404 | 213 | 4.58/5.0 |
| Noora | 2 | $47,527 | 75 | 4.99/5.0 |
| Markus | 2 | $45,906 | 222 | 4.55/5.0 |
| Wenyan | 3 | $38,704 | 52 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vaasa.
Who Are the Airbnb Hosts in Vaasa?
Vaasa has a relatively balanced host base.
Host Profile Insights for Vaasa
- A 30.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 12.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Vaasa averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Vaasa's Airbnb Market Compare to Nearby Cities?
How does the Vaasa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Umeå, Vaasa has 3 percentage points lower occupancy and about $47 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ilmajoki | 11 | $990 | $119.13 | 32% |
| Umeå | 138 | $901 | $146.68 | 38% |
| Seinäjoki | 172 | $805 | $133.80 | 32% |
| Korsholm | 28 | $803 | $110.98 | 33% |
| Jakobstad | 46 | $802 | $116.36 | 37% |
| Kauhava | 39 | $736 | $160.89 | 25% |
| Umeå kommun | 34 | $731 | $179.78 | 34% |
| Skellefteå | 45 | $639 | $163.71 | 30% |
| Nykarleby | 15 | $541 | $102.35 | 28% |
| Teuva | 11 | $534 | $112.96 | 23% |
Frequently Asked Questions About Airbnb in Vaasa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Vaasa.
How much do Airbnb hosts make in Vaasa?
Vaasa hosts earn about $8,746 per year on average, with an average nightly rate of $100 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Vaasa, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Vaasa market, August 2025 to July 2026.
What is the average Airbnb occupancy rate in Vaasa?
The average Airbnb occupancy rate in Vaasa is 35.2%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Vaasa?
Listings in Vaasa average $100 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Vaasa?
Vaasa currently has about 212 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Vaasa?
AirROI currently classifies the short-term rental regulation level in Vaasa as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Vaasa?
RevPAR in Vaasa is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Vaasa?
Occupancy of 35.2% means Vaasa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,746, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Vaasa?
The average booking lead time in Vaasa is about 36 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Vaasa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Vaasa include Market Square, Vaasa Island, Finnish National Theatre. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Vaasa?
entire_home listings make up 91.5% of the active supply in Vaasa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Vaasa compare to nearby Airbnb markets?
Among neighboring markets, Ilmajoki posts $11,881 in average annual revenue with 32.3% occupancy, compared to Vaasa's $8,746 and 35.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Vaasa?
The average Airbnb stay length in Vaasa is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Vaasa?
Airbnb listings in Vaasa average 4.7 out of 5 overall. About 34.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Vaasa?
Wifi and Smoke alarm are among the strongest revenue-linked amenities in Vaasa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Vaasa?
Yes. About 52.4% of active Airbnb listings in Vaasa charge a cleaning fee, and the average fee is $23. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Vaasa?
At 30.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.