Helsinki, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Helsinki, Mainland Finland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,036 per year — at a $134 nightly rate, 47.7% occupancy, and a $63 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Helsinki's 2,309 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 85.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Helsinki?
In Helsinki, the headline Airbnb metrics are $17,036 in average annual revenue,47.7% occupancy, $134 ADR, and $63 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Helsinki?
Understanding the monthly revenue variations for Airbnb listings in Helsinki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helsinki is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helsinki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,780+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,477 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,578 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $847, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helsinki
What Is the Monthly Airbnb Occupancy Rate in Helsinki?
Maximize your bookings by understanding the Helsinki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helsinki:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helsinki
What Is the Average Airbnb Nightly Rate in Helsinki?
Effective short term rental pricing strategy in Helsinki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helsinki typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Helsinki
What Is the RevPAR for Airbnb in Helsinki?
RevPAR in Helsinki is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $34 RevPAR.
- Typical properties (Median) generate $53 RevPAR.
- Strong performers (Top 25%) earn $77 RevPAR.
- Best-in-class (Top 10%) achieve $117 RevPAR.
Average Monthly RevPAR Trend in Helsinki
RevPAR Insights for Helsinki
- The average RevPAR in Helsinki is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($117) and bottom 25% ($34) is $84, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Helsinki benchmarks. If your RevPAR falls below the median of $53, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $77+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Helsinki?
Helsinki's peak Airbnb season falls in August, June, July, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $2,638 per month
- Occupancy rates average 59.7%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,843 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $1,374 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $129
Seasonality Insights for Helsinki
- Airbnb seasonality in Helsinki is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Helsinki's highest earning potential, with monthly revenues climbing to $2,881, occupancy reaching 63.8%, and ADRs peaking at $143.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,313, occupancy could drop to 37.5%, and ADRs may adjust to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helsinki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Helsinki, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Helsinki?
Helsinki, Mainland Finland, Finland currently shows a low regulation profile despite having 2,309 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Helsinki to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Helsinki?
Helsinki is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Helsinki, Mainland Finland.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kampii | Central area known for shopping, restaurants, and easy access to public transport. It's a popular destination for tourists and locals alike, making it ideal for Airbnb hosting. | Kamppi Shopping Center, Helsinki Central Station, Museum of Contemporary Art Kiasma, Helsinki Cathedral, Helsinki City Theatre |
| Katajanokka | Scenic waterfront district featuring beautiful architecture and proximity to the sea. It attracts visitors with historic charm and is close to the city's central attractions. | Uspenski Cathedral, Katajanokka Harbour, Allas Sea Pool, Redi Shopping Center, Suomenlinna Fortress |
| Punavuori | Trendy neighborhood known for its artistic scene, boutique shops, and vibrant nightlife. A favorite among young travelers and locals who enjoy culture and socializing. | Design Museum, Sinebrychoff Art Museum, Hietalahti Market, Kumpula Botanic Garden, Bars and restaurants |
| Eira | Upscale residential area characterized by charming streets and beautiful architecture, located near the waterfront. Attracts affluent guests looking for a quiet yet central location. | Eira's waterfront, Restaurants and cafes, Töölö Bay, Zoological Museum, Parks and gardens |
| Helsinki City Center | The heart of the city, bustling with tourists, shopping, and attractions. Perfect for Airbnb programs targeting visitors looking for convenience and entertainment. | Esplanadi Park, Ateneum Art Museum, Helsinki Market Square, Helsinki City Museum, Stockmann Department Store |
| Vallila | Historical working-class neighborhood known for its wooden houses and artistic vibe. It has become increasingly popular with tourists seeking a unique and authentic experience. | Vallila Wooden Houses, Kumpula Botanic Garden, Bars and Cafes, Local art scenes, Parks |
| Oulu | Known for its rich culture and historical sites, Oulu offers a laid-back atmosphere with opportunities for outdoor activities. A good option for guests seeking both culture and nature. | Oulu Castle, Nallikari Beach, Science Center Tietomaa, Market Hall, Café Bar Hella |
| Lauttasaari | An islands district that provides a mix of urban living and nature. It has excellent transport links to the city and is popular among those seeking a more tranquil stay. | Lauttasaari Beach, Meri-Rastila, Lauttasaari Church, Restaurants by the sea, Outdoor recreation areas |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Helsinki offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Helsinki?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helsinki
- The Helsinki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 2,309 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helsinki, Apartment/Condo properties are the most common (91.1%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others (combined 8.9%) offer potential for unique stay experiences.
Helsinki Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helsinki
- The dominant room capacity in Helsinki is 1 bedroom listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Helsinki, indicating a high concentration in these sizes.
- With over half the market (56.8%) consisting of studios or 1-bedroom units, Helsinki is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Helsinki.
Helsinki Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helsinki
- The most common guest capacity trend in Helsinki vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Helsinki STR market, accounting for 57.3% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Helsinki.
- On average, properties in Helsinki are equipped to host 3.3 guests.
How Do Listings in Helsinki Compare on Quality?
Listing quality in Helsinki can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Helsinki
- The average of 18.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 34.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Helsinki averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Helsinki?
Amenity Prevalence
Amenity Insights for Helsinki
- Essential amenities in Helsinki that guests expect include: Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helsinki: Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helsinki to stay competitive.
Which Airbnb Amenities Boost Revenue in Helsinki?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Helsinki, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 92.6% | $18,076 | $3,954 | 357.2% |
Life size games | 1.8% | $29,229 | $16,816 | 73.8% |
Hair dryer | 82.9% | $18,344 | $10,697 | 71.5% |
Kitchen | 96.8% | $17,267 | $10,154 | 70.1% |
TV | 82.4% | $18,365 | $10,807 | 69.9% |
Hot water | 88.7% | $17,827 | $10,857 | 64.2% |
Cooking basics | 79.4% | $18,521 | $11,304 | 63.8% |
Dishwasher | 66.5% | $19,557 | $12,037 | 62.5% |
Stove | 79.3% | $18,456 | $11,583 | 59.3% |
Outlet covers | 1.9% | $26,763 | $16,852 | 58.8% |
Revenue Impact Insights for Helsinki
- Heating tops the revenue impact list with a 357.2% uplift — listings with this amenity earn $18,076 vs. $3,954 without it.
- Heating, Hair dryer, Kitchen, TV, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Helsinki STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helsinki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelsinki Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Helsinki
- The typical guest profile for Airbnb in Helsinki consists of predominantly international visitors (73%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 26.6% of guests.
- Key international markets include Finland (26.6%) and United States (13.5%).
- Top languages spoken are English (40.6%) followed by Finnish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Helsinki?
Listings in Helsinki average 4.78 out of 5 overall, with about 74.8 reviews per active listing and 38.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Helsinki
- An average rating of 4.78 places Helsinki in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Cleanliness (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Helsinki Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helsinki
- The most common availability pattern in Helsinki falls within the 271-366 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helsinki (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Helsinki?
Average Booking Lead Time by Month
Booking Lead Time Insights for Helsinki
- The overall average booking lead time for vacation rentals in Helsinki is 48 days.
- Guests book furthest in advance for stays during August (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Helsinki.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Helsinki averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Helsinki?
Guests in Helsinki stay about 5.8 nights on average, generating roughly 61,639 reservations and 26.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Helsinki
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Helsinki
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 26.8 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (5.7 nights) and shorten in Feb (3.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Helsinki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
517 listings
22.4% of total
2 Nights
416 listings
18% of total
3 Nights
142 listings
6.1% of total
4-6 Nights
189 listings
8.2% of total
7-29 Nights
138 listings
6% of total
30+ Nights
907 listings
39.3% of total
Key Insights
- The most prevalent minimum stay requirement in Helsinki is 30+ Nights, adopted by 39.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.3%) caters to monthly stays (30+ nights) in Helsinki, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.3% of Helsinki hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 39.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helsinki.
Helsinki Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
8 listings
0.3% of total
Limited
52 listings
2.3% of total
Flexible
634 listings
27.5% of total
Moderate
887 listings
38.4% of total
Firm
544 listings
23.6% of total
Strict
182 listings
7.9% of total
Cancellation Policy Insights for Helsinki
- The prevailing Airbnb cancellation policy trend in Helsinki is Moderate, used by 38.4% of listings.
- There's a relatively balanced mix between guest-friendly (65.9%) and stricter (31.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.4% market standard in Helsinki.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Helsinki.
How Much Are Airbnb Cleaning Fees in Helsinki?
Cleaning fees in Helsinki are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Helsinki
- About 64.8% of Helsinki listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($82) and median ($35) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Helsinki median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Helsinki Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helsinkibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Two downtown penthouse complex
Entire Place • 4 bedrooms
Glorious penthouse with private sauna and jacuzzi
Entire Place • 3 bedrooms
Design home in the city center
Entire Place • 3 bedrooms
Lux penthouse w/ stunning sea view & private sauna
Entire Place • 3 bedrooms
Unique & Scandinavian 2BR | Sauna, Center, Metro
Entire Place • 2 bedrooms
House in Kaskisaari near the center of Helsinki
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Helsinki?
Learn from the best! This table showcases top-performing Airbnb hosts in Helsinki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 2ndhomes | 39 | $808,195 | 2501 | 4.30/5.0 |
| Kristian | 12 | $671,145 | 3604 | 4.79/5.0 |
| Roost | 33 | $532,233 | 1692 | 4.71/5.0 |
| Rest | 24 | $521,516 | 2355 | 4.73/5.0 |
| Olli | 5 | $439,166 | 398 | 4.92/5.0 |
| Joona | 15 | $438,631 | 2111 | 4.57/5.0 |
| Ilkka | 15 | $435,270 | 1228 | 4.84/5.0 |
| Susanna | 16 | $400,701 | 724 | 4.75/5.0 |
| Peti | 18 | $391,607 | 843 | 4.79/5.0 |
| Edward | 12 | $376,084 | 547 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helsinki.
Who Are the Airbnb Hosts in Helsinki?
Helsinki has a relatively balanced host base.
Host Profile Insights for Helsinki
- A 48.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 31.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Helsinki averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Helsinki
These are the highest-grossing professional property management operations in Helsinki, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| 2ndhomes | 39 | $808,195 | $208 | 35.5% | 4.30/5 |
| Roost | 33 | $532,233 | $156 | 36.4% | 4.71/5 |
| Joona | 15 | $438,631 | $178 | 41.5% | 4.57/5 |
| Susanna | 16 | $400,701 | $455 | 44.1% | 4.75/5 |
| Peti | 18 | $391,607 | $177 | 59.4% | 4.79/5 |
| Lokato | 9 | $297,736 | $130 | 77.0% | 4.70/5 |
| Miika | 16 | $288,634 | $213 | 33.4% | 4.24/5 |
| Noli | 11 | $189,313 | $183 | 29.2% | 4.76/5 |
| 2ndhomes | 3 | $179,232 | $400 | 47.4% | 4.43/5 |
| Sweet | 12 | $172,013 | $102 | 45.7% | 4.46/5 |
Management Company Insights for Helsinki
- The leading management company, 2ndhomes, operates 39 listings with $808,195 in gross revenue — a useful benchmark for what scale looks like in Helsinki.
- Top managers average 17 properties each, suggesting professional management in Helsinki still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.57/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 5.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Helsinki's Airbnb Market Compare to Nearby Cities?
How does the Helsinki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lempäälä, Helsinki has 2 percentage points higher occupancy and about $73 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sysmä | 16 | $2,719 | $295.07 | 37% |
| Lempäälä | 17 | $2,517 | $206.88 | 46% |
| Kirkkonummi | 65 | $2,185 | $227.47 | 40% |
| Pirkkala | 27 | $1,890 | $215.51 | 43% |
| Ingå | 29 | $1,887 | $223.68 | 41% |
| Salo | 107 | $1,855 | $207.24 | 34% |
| Padasjoki | 10 | $1,843 | $182.49 | 39% |
| Sipoo | 28 | $1,797 | $272.88 | 34% |
| Lääne-Harju vald | 40 | $1,721 | $218.03 | 32% |
| Vihti | 30 | $1,696 | $206.95 | 35% |
Frequently Asked Questions About Airbnb in Helsinki
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Helsinki.
How much do Airbnb hosts make in Helsinki?
Helsinki hosts earn about $17,036 per year on average, with an average nightly rate of $134 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Helsinki, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Helsinki market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Helsinki?
The average Airbnb occupancy rate in Helsinki is 47.7%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Helsinki?
Listings in Helsinki average $134 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Helsinki?
Helsinki currently has about 2,309 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Helsinki?
AirROI currently classifies the short-term rental regulation level in Helsinki as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Helsinki?
RevPAR in Helsinki is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Helsinki?
At 47.7% occupancy, Helsinki can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,036, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Helsinki?
The average booking lead time in Helsinki is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Helsinki?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Helsinki include Kampii, Katajanokka, Punavuori. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Helsinki?
entire_home listings make up 88.3% of the active supply in Helsinki. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Helsinki compare to nearby Airbnb markets?
Among neighboring markets, Sysmä posts $32,625 in average annual revenue with 37.1% occupancy, compared to Helsinki's $17,036 and 47.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Helsinki?
The average Airbnb stay length in Helsinki is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Helsinki?
Airbnb listings in Helsinki average 4.78 out of 5 overall. About 38.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Helsinki?
Heating and Life size games are among the strongest revenue-linked amenities in Helsinki. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Helsinki?
Yes. About 64.8% of active Airbnb listings in Helsinki charge a cleaning fee, and the average fee is $82. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Helsinki?
A 48.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.