Tourism statisticsCountry2026
Estonia Tourism Statistics: Nearly 1.9M Hotel Guests in 2025
Estonia recorded nearly 1.95 million hotel guests in 2025, Statistics Estonia (Statistikaamet) reports. AirROI estimates 80,818 Airbnb stays in Estonia in the 12 months to October 2026, with Tallinn the most booked city. The busiest month was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 351,936
- Typical Airbnb stay
- 4.3 nights
- Busiest Airbnb month
- July
- From abroad, among guests who left a review
- 82%
Key facts
Estonia Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Statistics Estonia (Statistikaamet) puts Estonia at nearly 1.95 million hotel guests in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Estonia at 80,818 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Estonia added up to 351,936 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Estonia lasted 4.3 nights in the 12 months to October 2026, booked about 44 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Estonia in the 12 months to October 2026, followed by August and June, with January the quietest.
- AirROI estimates the four busiest Airbnb months in Estonia ran unbroken from June to September in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Estonia in July were booked furthest ahead, about 64 days, against 29 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 82% of Estonia Airbnb guests who left a review as of October 2026 came from abroad, led by Finland at 20% and Germany at 9.2%.
By place
- AirROI ranks Estonia 31st for Airbnb stays among Europe's 45 countries in the 12 months to October 2026.
- AirROI estimates Tallinn had the most Airbnb stays of the 7 towns it lists in Estonia in the 12 months to October 2026, at 55,221, ahead of Tartu and Pärnu linn.
Official numbers
How Many Tourists Visit Estonia?
Statistics Estonia (Statistikaamet) counted nearly 1.95 million hotel guests in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| Nearly 1.95 millionHotel guests | International hotel guests to Estonia | 2025 | Statistics Estonia (Statistikaamet) |
Airbnb stays
Airbnb Stays in Estonia
Estonia had 3,898 Airbnb homes in the 12 months to October 2026. They took an estimated 80,818 stays and 351,936 nights. A typical stay lasted 4.3 nights and was booked about 44 days ahead. AirROI's figures cover the 20 towns it tracks in Estonia; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 3,898
- Airbnb stays, estimate
- 80,818
- Airbnb nights, estimate
- 351,936
- Typical stay
- 4.3 nights
- Booked ahead
- 44 days
Busiest months
When Is the Busiest Time in Estonia?
On Airbnb, July was the busiest month in Estonia in the 12 months to October 2026, then August and June. January was the quietest. The four busiest months run unbroken from June to September.
July ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, June, September, December, May, October, November, April, March, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 11.3% | 64 days |
| August | 11.2% | 60 days |
| June | 9.7% | 47 days |
| September | 9.0% | 36 days |
| December | 8.8% | 40 days |
| May | 8.7% | 47 days |
| October | 8.0% | 31 days |
| November | 7.3% | 31 days |
| April | 7.2% | 38 days |
| March | 6.5% | 30 days |
| February | 6.3% | 29 days |
| January | 6.0% | 29 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Estonia Airbnb Guests Come From?
Among Estonia Airbnb guests who left a review as of October 2026, 82% came from abroad, led by Finland at 20% and Germany at 9.2%, AirROI estimates. Among the same guests, Tallinn was the top origin city at 11%, ahead of Helsinki at 7.3%. The figures rest on 257,543 reviews, written over many years.
82% from abroad
Among guests who left a review, as of October 2026
- From abroad 82%
- From within Estonia 18%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Estonia
Tallinn, Tartu and Pärnu linn took 83% of Airbnb stays in Estonia in the 12 months to October 2026. July is the busiest Airbnb month in 6 of the 7 towns, led by Tartu, and August in 1, led by Tallinn. Among guests who left a review, the share from abroad across these towns runs from 60% in Tartu to 91% in Tallinn.
| Tallinn | 55,221 |
| Tartu | 7,369 |
| Pärnu linn | 4,801 |
| Kuressaare | 2,131 |
| Pärnu | 1,496 |
| Saaremaa vald | 1,369 |
| Haapsalu | 1,255 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 7 of Estonia's 20 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Estonia
How many tourists visit Estonia?
Estonia had nearly 1.95 million hotel guests in 2025, according to Statistics Estonia (Statistikaamet). AirROI estimates 80,818 Airbnb stays in Estonia in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Estonia?
The busiest Airbnb month in Estonia in the 12 months to October 2026 was July, then August and June. The four busiest months run from June to September.
What is the quietest month in Estonia?
January was the quietest Airbnb month in Estonia in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 29 days ahead, against 64 days for July.
How long is a typical Airbnb stay in Estonia?
A typical Airbnb stay in Estonia lasted 4.3 nights in the 12 months to October 2026, booked about 44 days ahead. By month, stays ran from 3.7 nights in September to 5.1 nights in July.
Where do Airbnb guests in Estonia come from?
Of Estonia Airbnb guests who left a review as of October 2026, 82% came from abroad, AirROI estimates. The largest groups were Finland at 20% and Germany at 9.2%. Among the same guests, the top origin city was Tallinn at 11%, ahead of Helsinki at 7.3%.
What is the most booked town in Estonia on Airbnb?
Tallinn was the most booked town in Estonia on Airbnb, with an estimated 55,221 stays in the 12 months to October 2026, ahead of Tartu and Pärnu linn.
Are Airbnb stays the same as tourists?
No. Statistics Estonia (Statistikaamet) counts hotel guests (nearly 1.95 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 80,818 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 20 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 257,543 reviews and describes guests who left a review, not everyone who stayed. Read the method page.