Gotland Municipality, Gotland County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gotland Municipality, Gotland County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,009 per year — at a $196 nightly rate, 38.9% occupancy, and a $83 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Gotland Municipality's 612 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 41.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Gotland Municipality?
In Gotland Municipality, the headline Airbnb metrics are $13,009 in average annual revenue,38.9% occupancy, $196 ADR, and $83 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gotland Municipality?
Understanding the monthly revenue variations for Airbnb listings in Gotland Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotland Municipality is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotland Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,326 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,281 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $667, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotland Municipality
What Is the Monthly Airbnb Occupancy Rate in Gotland Municipality?
Maximize your bookings by understanding the Gotland Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotland Municipality:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotland Municipality
What Is the Average Airbnb Nightly Rate in Gotland Municipality?
Effective short term rental pricing strategy in Gotland Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotland Municipality typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Gotland Municipality
What Is the RevPAR for Airbnb in Gotland Municipality?
RevPAR in Gotland Municipality is currently $83. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $41 RevPAR.
- Typical properties (Median) generate $67 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $165 RevPAR.
Average Monthly RevPAR Trend in Gotland Municipality
RevPAR Insights for Gotland Municipality
- The average RevPAR in Gotland Municipality is $83. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($165) and bottom 25% ($41) is $123, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gotland Municipality benchmarks. If your RevPAR falls below the median of $67, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gotland Municipality?
Gotland Municipality's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,709 per month
- Occupancy rates average 55.3%
- Daily rates average $200
Shoulder Season
- Revenue averages $1,235 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $823 per month
- Occupancy decreases to average 12.8%
- Daily rates adjust to average $203
Seasonality Insights for Gotland Municipality
- Airbnb seasonality in Gotland Municipality is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gotland Municipality's highest earning potential, with monthly revenues climbing to $5,391, occupancy reaching 75.4%, and ADRs peaking at $205.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $776, occupancy could drop to 11.6%, and ADRs may adjust to $173.
- Lower occupancy paired with meaningful seasonality means hosts in Gotland Municipality need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gotland Municipality, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gotland Municipality?
Gotland Municipality, Gotland County, Sweden currently shows a low regulation profile despite having 612 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gotland Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Gotland Municipality?
Location within Gotland Municipality matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby | The historical capital of Gotland and a UNESCO World Heritage site, Visby is famous for its medieval architecture and cobblestone streets. It attracts tourists year-round, especially during the summer months, due to its vibrant culture and events. | Visby City Wall, Gotland Museum, St. Mary's Cathedral, Botanical Garden, Almedalen Park, Medieval Week |
| Fårö | A picturesque island north of Gotland, known for its stunning nature, beaches, and rock formations. Fårö attracts nature lovers and those looking to escape the hustle and bustle during the summer months. | Fårö Lighthouse, Digerhuvud, Sudersand Beach, Lommarstrand, Fårö Church |
| Hemse | A charming small town in the southern part of Gotland, Hemse serves as a good base for exploring the southern coast of Gotland and its beautiful nature. It's popular among families and those looking for a quiet getaway. | Hemse Church, Gotska Sandön National Park, Local markets, Nature trails |
| Slite | A lovely coastal town known for its harbor and beaches, Slite is popular for water sports and offers nice attractions for families and vacationers. | Slite Beach, Slite Marina, Hammars Haven, Local restaurants |
| Burgsvik | A peaceful village known for its scenic surroundings and proximity to beautiful beaches. Ideal for those seeking tranquility and a connection to nature. | Burgsvik's beach, Hammarhagen Nature Reserve, Local seafood shops |
| Ljugarn | A small seaside resort known for its long sandy beaches and calm environment, Ljugarn attracts families and sunbathers in the summer season. | Ljugarn Beach, Fisherman’s cabins, Ljugarn's church, Coastal nature trails |
| Visby Strand | A modern area located near the beach and Visby city center. Known for its recreational activities and as a spot for events, especially in the summer. | Visby Strand Congress & Event, Beach areas, Local festivals and events |
| Tofta | A popular beach area known for its long, sandy beaches and beach resorts. Great for families and beach lovers during the summer season. | Tofta Beach, Beachside restaurants, Water sports activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gotland Municipality offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gotland Municipality?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotland Municipality
- The Gotland Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 612 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gotland Municipality, House properties are the most common (59.2%), reflecting the local real estate landscape.
- Houses represent a significant 59.2% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 1.6%) offer potential for unique stay experiences.
Gotland Municipality Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotland Municipality
- The dominant room capacity in Gotland Municipality is 2 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 51.6% of the active Airbnb listings in Gotland Municipality, indicating a high concentration in these sizes.
- A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gotland Municipality.
Gotland Municipality Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotland Municipality
- The most common guest capacity trend in Gotland Municipality vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gotland Municipality STR market, accounting for 50.5% of listings.
- 51.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gotland Municipality.
- On average, properties in Gotland Municipality are equipped to host 5.4 guests.
How Do Listings in Gotland Municipality Compare on Quality?
Listing quality in Gotland Municipality can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gotland Municipality
- At 24.1 photos per listing on average, Gotland Municipality hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gotland Municipality averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gotland Municipality?
Amenity Prevalence
Amenity Insights for Gotland Municipality
- Essential amenities in Gotland Municipality that guests expect include: Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gotland Municipality: Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gotland Municipality to stay competitive.
Which Airbnb Amenities Boost Revenue in Gotland Municipality?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gotland Municipality, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 97.5% | $13,251 | $3,355 | 295.0% |
Pool tableHigh opportunity | 0.8% | $40,968 | $12,779 | 220.6% |
PoolHigh opportunity | 7.5% | $27,920 | $11,797 | 136.7% |
Washer | 69.6% | $15,275 | $7,818 | 95.4% |
Record player | 2.1% | $24,871 | $12,751 | 95.0% |
Outdoor kitchen | 6.5% | $23,432 | $12,280 | 90.8% |
Kayak | 0.8% | $24,459 | $12,915 | 89.4% |
Boat slip | 1.0% | $24,292 | $12,897 | 88.3% |
Hot water | 82.2% | $14,184 | $7,585 | 87.0% |
Dishwasher | 55.4% | $16,409 | $8,787 | 86.7% |
Revenue Impact Insights for Gotland Municipality
- Kitchen tops the revenue impact list with a 295.0% uplift — listings with this amenity earn $13,251 vs. $3,355 without it.
- High-opportunity amenities — Pool table, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Gotland Municipality.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gotland Municipality STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotland Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotland Municipality Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gotland Municipality
- The typical guest profile for Airbnb in Gotland Municipality consists of a mix of domestic (63%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 63.2% of guests.
- Key international markets include Sweden (63.2%) and Germany (9.3%).
- Top languages spoken are English (39.3%) followed by Swedish (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gotland Municipality?
Listings in Gotland Municipality average 4.81 out of 5 overall, with about 24.7 reviews per active listing and 27.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gotland Municipality
- With an overall rating of 4.81, Gotland Municipality listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Cleanliness (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Gotland Municipality Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotland Municipality
- The most common availability pattern in Gotland Municipality falls within the 271-366 days range, representing 80.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gotland Municipality (60.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gotland Municipality?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotland Municipality
- The overall average booking lead time for vacation rentals in Gotland Municipality is 84 days.
- Guests book furthest in advance for stays during July (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Gotland Municipality.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Gotland Municipality averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gotland Municipality?
Guests in Gotland Municipality stay about 7.9 nights on average, generating roughly 5,673 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Gotland Municipality
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gotland Municipality
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Jul (9.9 nights) and shorten in Jan (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gotland Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
17.2% of total
2 Nights
53 listings
8.7% of total
3 Nights
68 listings
11.1% of total
4-6 Nights
147 listings
24% of total
7-29 Nights
43 listings
7% of total
30+ Nights
196 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Gotland Municipality is 30+ Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32%) caters to monthly stays (30+ nights) in Gotland Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32% of Gotland Municipality hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotland Municipality.
Gotland Municipality Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
22 listings
3.6% of total
Super Strict 30 Days
5 listings
0.8% of total
Limited
13 listings
2.1% of total
Flexible
107 listings
17.5% of total
Moderate
116 listings
19% of total
Firm
267 listings
43.7% of total
Strict
81 listings
13.3% of total
Cancellation Policy Insights for Gotland Municipality
- The prevailing Airbnb cancellation policy trend in Gotland Municipality is Firm, used by 43.7% of listings.
- A majority (57.0%) of hosts in Gotland Municipality utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.7% market standard in Gotland Municipality.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotland Municipality.
How Much Are Airbnb Cleaning Fees in Gotland Municipality?
Cleaning fees in Gotland Municipality are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gotland Municipality
- About 51.1% of Gotland Municipality listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($131) and median ($107) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gotland Municipality median of $107. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gotland Municipality Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotland Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Salthamn by the Sea North of Visby
Entire Place • 9 bedrooms
Private house near the beach
Entire Place • 3 bedrooms
Newly built architect-designed villa with pool - Västergarn
Entire Place • 4 bedrooms
Summer house in scenic Bungenäs
Entire Place • 3 bedrooms
Private ocean view home w/ pool close to Visby
Entire Place • 4 bedrooms
Cozy architect-designed house on unique Bungenäs.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gotland Municipality?
Learn from the best! This table showcases top-performing Airbnb hosts in Gotland Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salthamn | 9 | $221,971 | 182 | 4.72/5.0 |
| Titti | 3 | $75,173 | 23 | 4.94/5.0 |
| Berit | 3 | $66,454 | 102 | 4.80/5.0 |
| Åsa | 1 | $64,780 | 4 | 4.00/5.0 |
| Carl | 1 | $62,913 | 9 | 5.00/5.0 |
| Malin | 1 | $61,698 | 2 | Not Rated |
| Jacob | 2 | $60,386 | 170 | 4.91/5.0 |
| Andreas | 1 | $57,318 | 23 | 4.96/5.0 |
| Johan & Lone | 1 | $55,700 | 21 | 5.00/5.0 |
| Tobias | 1 | $55,423 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotland Municipality.
Who Are the Airbnb Hosts in Gotland Municipality?
Gotland Municipality has a relatively balanced host base.
Host Profile Insights for Gotland Municipality
- Only 22.2% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 3.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 48.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gotland Municipality averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gotland Municipality
These are the highest-grossing professional property management operations in Gotland Municipality, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| StayNordic | 4 | $40,317 | $228 | 38.7% | 5.00/5 |
| Novasol | 5 | $25,249 | $97 | 33.2% | 4.92/5 |
| Novasol | 4 | $24,954 | $68 | 46.8% | 4.83/5 |
| Novasol | 1 | $20,409 | $234 | 31.8% | 4.71/5 |
| Novasol | 4 | $19,340 | $108 | 35.8% | 4.60/5 |
| Novasol | 1 | $10,015 | $108 | 53.1% | 4.38/5 |
| Novasol | 3 | $8,439 | $97 | 16.7% | 3.67/5 |
| Novasol | 1 | $4,796 | $189 | 21.4% | 4.00/5 |
| Novasol | 1 | $4,761 | $378 | 19.7% | N/A |
| Novasol | 1 | $1,205 | $167 | 30.0% | 3.40/5 |
Management Company Insights for Gotland Municipality
- The leading management company, StayNordic, operates 4 listings with $40,317 in gross revenue — a useful benchmark for what scale looks like in Gotland Municipality.
- Top managers average 3 properties each, suggesting professional management in Gotland Municipality still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.39/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gotland Municipality's Airbnb Market Compare to Nearby Cities?
How does the Gotland Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ljugarn, Gotland Municipality has 5 percentage points lower occupancy and about $26 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 39 | $1,828 | $286.01 | 31% |
| Nynäshamns kommun | 43 | $1,552 | $261.18 | 31% |
| Nyköpings kommun | 81 | $1,477 | $191.62 | 36% |
| Sandhamn | 31 | $1,262 | $249.95 | 40% |
| Norra Visby | 19 | $1,205 | $237.68 | 41% |
| Fårösund | 12 | $1,148 | $229.43 | 34% |
| Visby | 511 | $1,146 | $234.04 | 42% |
| Oxelösunds kommun | 10 | $1,143 | $160.33 | 38% |
| Ljugarn | 20 | $1,103 | $222.82 | 44% |
| Burgsvik | 18 | $974 | $291.50 | 37% |
Frequently Asked Questions About Airbnb in Gotland Municipality
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gotland Municipality.
How much do Airbnb hosts make in Gotland Municipality?
Gotland Municipality hosts earn about $13,009 per year on average, with an average nightly rate of $196 and RevPAR of $83. Those figures describe the typical revenue environment for active listings in Gotland Municipality, Gotland County, not the ceiling for the best operators. Source: AirROI 2026 data, Gotland Municipality market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gotland Municipality?
The average Airbnb occupancy rate in Gotland Municipality is 38.9%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gotland Municipality?
Listings in Gotland Municipality average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gotland Municipality?
Gotland Municipality currently has about 612 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gotland Municipality?
AirROI currently classifies the short-term rental regulation level in Gotland Municipality as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gotland Municipality?
RevPAR in Gotland Municipality is about $83. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gotland Municipality?
Occupancy of 38.9% means Gotland Municipality is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $13,009, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gotland Municipality?
The average booking lead time in Gotland Municipality is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gotland Municipality?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gotland Municipality include Visby, Fårö, Hemse. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gotland Municipality?
entire_home listings make up 96.9% of the active supply in Gotland Municipality. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gotland Municipality compare to nearby Airbnb markets?
Among neighboring markets, Trosa kommun posts $21,942 in average annual revenue with 31.0% occupancy, compared to Gotland Municipality's $13,009 and 38.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gotland Municipality?
The average Airbnb stay length in Gotland Municipality is about 7.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gotland Municipality?
Airbnb listings in Gotland Municipality average 4.81 out of 5 overall. About 27.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gotland Municipality?
Kitchen and Pool table are among the strongest revenue-linked amenities in Gotland Municipality. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gotland Municipality?
Yes. About 51.1% of active Airbnb listings in Gotland Municipality charge a cleaning fee, and the average fee is $131. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gotland Municipality?
At 22.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.