Tourism statisticsCity2026
Madrid Tourism Statistics: 11.2M Visitors in 2024
Madrid, Spain, recorded 11.2 million visitors in 2024, Ayuntamiento de Madrid reports. AirROI estimates 566,343 Airbnb stays in Madrid in the 12 months to October 2026. The busiest month was October, and the quietest was July.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 2,966,084
- Typical Airbnb stay
- 5.2 nights
- Busiest Airbnb month
- October
- From abroad, among guests who left a review
- 85%
Key facts
Madrid Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Ayuntamiento de Madrid puts Madrid at 11.2 million visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Madrid at 566,343 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Madrid added up to 2,966,084 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Madrid lasted 5.2 nights in the 12 months to October 2026, booked about 52 days ahead.
Busiest months
- AirROI ranks October the busiest Airbnb month in Madrid in the 12 months to October 2026, followed by May and April, with July the quietest.
- AirROI estimates Airbnb in Madrid had no single high season in the 12 months to October 2026: the three busiest months were October, May and April.
- AirROI estimates Airbnb stays in Madrid in September were booked furthest ahead, about 73 days, against 37 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 85% of Madrid Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 18% and France at 7.9%.
- Among Madrid Airbnb guests who left a review as of October 2026, Mexico City was the top origin city at 2.6%, and Madrid itself came second at 2.1%, AirROI estimates.
By place
- AirROI ranks Madrid first for Airbnb stays among the 347 towns it lists in Spain in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Madrid?
Ayuntamiento de Madrid counted 11.2 million visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 11.2 millionVisitors | Visitors to the city of Madrid in 2024 | 2024 | Ayuntamiento de Madrid |
Airbnb stays
Airbnb Stays in Madrid
Madrid had 16,438 Airbnb homes in the 12 months to October 2026. They took an estimated 566,343 stays and 2,966,084 nights. A typical stay lasted 5.2 nights and was booked about 52 days ahead.
- Airbnb homes
- 16,438
- Airbnb stays, estimate
- 566,343
- Airbnb nights, estimate
- 2,966,084
- Typical stay
- 5.2 nights
- Booked ahead
- 52 days
Busiest months
When Is the Busiest Time in Madrid?
On Airbnb, October was the busiest month in Madrid in the 12 months to October 2026, then May and April. July was the quietest. The busiest months do not sit together, so there is no single high season.
October ranks first, July last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: October, May, April, June, March, November, September, December, January, February, August, July.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| October | 9.8% | 52 days |
| May | 9.4% | 59 days |
| April | 8.9% | 55 days |
| June | 8.9% | 64 days |
| March | 8.6% | 41 days |
| November | 8.6% | 49 days |
| September | 8.4% | 73 days |
| December | 8.0% | 45 days |
| January | 7.5% | 38 days |
| February | 7.3% | 37 days |
| August | 7.3% | 65 days |
| July | 7.2% | 60 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Madrid Airbnb Guests Come From?
Among Madrid Airbnb guests who left a review as of October 2026, 85% came from abroad, led by the United States at 18% and France at 7.9%, AirROI estimates. Among the same guests, Mexico City was the top origin city at 2.6%, and Madrid itself came second at 2.1%. The figures rest on 2,398,780 reviews, written over many years.
85% from abroad
Among guests who left a review, as of October 2026
- From abroad 85%
- From within Spain 15%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Madrid
How many tourists visit Madrid?
Madrid had 11.2 million visitors in 2024, according to Ayuntamiento de Madrid. AirROI estimates 566,343 Airbnb stays in Madrid in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Madrid?
The busiest Airbnb month in Madrid in the 12 months to October 2026 was October, then May and April.
What is the quietest month in Madrid?
July was the quietest Airbnb month in Madrid in the 12 months to October 2026, ranking 12th of 12, and August ranked 11th. Stays in July were booked about 60 days ahead, against 73 days for September.
How long is a typical Airbnb stay in Madrid?
A typical Airbnb stay in Madrid lasted 5.2 nights in the 12 months to October 2026, booked about 52 days ahead. By month, stays ran from 4.7 nights in September to 5.9 nights in January.
Where do Airbnb guests in Madrid come from?
Of Madrid Airbnb guests who left a review as of October 2026, 85% came from abroad, AirROI estimates. The largest groups were the United States at 18% and France at 7.9%. Among the same guests, the top origin city was Mexico City at 2.6%, and Madrid itself came second at 2.1%.
Are Airbnb stays the same as tourists?
No. Ayuntamiento de Madrid counts visitors (11.2 million in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 566,343 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 566,343 stays at 5.24 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 2,398,780 reviews and describes guests who left a review, not everyone who stayed. Read the method page.