Tourism statisticsRegion2026

Costa Blanca Tourism Statistics: 357,585 Airbnb Stays

Q: How many tourists visit the Costa Blanca?

Spain as a whole had 93.8 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts the Costa Blanca at 6.6% of Airbnb stays in Spain in the 12 months to October 2026. AirROI estimates 357,585 Airbnb stays in the Costa Blanca in the 12 months to October 2026, which counts bookings and not tourists.

Q: What is the quietest month in the Costa Blanca?

January was the quietest Airbnb month in the Costa Blanca in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 53 days ahead, against 109 days for August.

Q: How long is a typical Airbnb stay in the Costa Blanca?

A typical Airbnb stay in the Costa Blanca lasted 7.2 nights in the 12 months to October 2026, booked about 73 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in April to 8.5 nights in July.

AirROI estimates 357,585 Airbnb stays in the Costa Blanca, in the Valencian Community, Spain, in the 12 months to October 2026, with Alicante the most booked town. The busiest month was August. All of Spain had 93.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 2,559,377
Typical Airbnb stay: 7.2 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 77%

Key facts

Costa Blanca Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

UN Tourism puts all of Spain at 93.8 million international tourist arrivals in 2024, via Our World in Data.

Airbnb stays

AirROI puts Airbnb stays in the Costa Blanca at 357,585 in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Costa Blanca added up to 2,559,377 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in the Costa Blanca lasted 7.2 nights in the 12 months to October 2026, booked about 73 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in the Costa Blanca in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in the Costa Blanca ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in the Costa Blanca in August were booked furthest ahead, about 109 days, against 46 days for March, in the 12 months to October 2026.

Guests

AirROI estimates 77% of Costa Blanca Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 22% and France at 9.9%.

By place

AirROI estimates the Costa Blanca took 6.6% of all Airbnb stays in Spain in the 12 months to October 2026.
AirROI estimates Alicante had the most Airbnb stays of the Costa Blanca's 32 towns in the 12 months to October 2026, at 83,451, ahead of Benidorm and Torrevieja.

Official numbers

How Many Tourists Visit Spain?

UN Tourism counted 93.8 million international tourist arrivals for all of Spain in 2024, via Our World in Data. On AirROI's estimates, the Costa Blanca accounted for 6.6% of Airbnb stays in Spain in the 12 months to October 2026.

Official tourism figures for Spain: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
93.8 millionInternational tourist arrivals, all of Spain	Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately	2024	UN Tourism, via Our World in Data

Airbnb stays

Airbnb Stays in the Costa Blanca

The Costa Blanca had 23,433 Airbnb homes in the 12 months to October 2026. They took an estimated 357,585 stays and 2,559,377 nights. A typical stay lasted 7.2 nights and was booked about 73 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 32 towns it tracks in the Costa Blanca; places it does not track are not counted, so every total is a floor.

Airbnb homes: 23,433
Airbnb stays, estimate: 357,585
Airbnb nights, estimate: 2,559,377
Typical stay: 7.2 nights
Booked ahead: 73 days

Busiest months

When Is the Busiest Time in the Costa Blanca?

On Airbnb, August was the busiest month in the Costa Blanca in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, February, November, December, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in the Costa Blanca by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	12.5%	7.3 nights	109 days
2	July	11.3%	8.5 nights	93 days
3	September	9.4%	6.2 nights	72 days
4	June	9.4%	6.9 nights	72 days
5	May	8.5%	6.6 nights	69 days
6	October	8.4%	6.7 nights	79 days
7	April	7.4%	6.2 nights	56 days
8	March	7.1%	6.7 nights	46 days
9	February	6.9%	7.8 nights	53 days
10	November	6.8%	6.3 nights	59 days
11	December	6.3%	6.3 nights	57 days
12	January	6.0%	8.3 nights	53 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Costa Blanca Airbnb Guests Come From?

Among Costa Blanca Airbnb guests who left a review as of October 2026, 77% came from abroad, led by the United Kingdom at 22% and France at 9.9%, AirROI estimates. Among the same guests, Madrid was the top origin city at 7%, ahead of London at 2.6%. The figures rest on 794,931 reviews, written over many years.

77% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United Kingdom 22%
France 9.9%
Germany 6.5%
Netherlands 2.7%
United States 2.5%

Top origin cities

Among guests who left a review

Madrid 7%
London 2.6%
Valencia 1.9%
Paris 1.1%

By town

Most Booked Towns in the Costa Blanca

Alicante, Benidorm and Torrevieja took 45% of Airbnb stays in the Costa Blanca in the 12 months to October 2026. August is the busiest Airbnb month in 30 of the 32 towns, led by Alicante, and July in 2, led by Guardamar del Segura. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 58% in Dénia to 89% in Rojales.

Most Booked Towns in the Costa Blanca: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Alicante	83,451	539,225	6.5 nights	87%	UK	August
2	Benidorm	40,409	281,017	7.0 nights	75%	UK	August
3	Torrevieja	35,680	285,250	8.0 nights	76%	Spain	August
4	Calp	27,209	208,690	7.7 nights	65%	Spain	August
5	Dénia	22,653	164,625	7.3 nights	58%	Spain	August
6	Orihuela	19,696	155,175	7.9 nights	84%	UK	August
7	Xàbia	18,751	136,583	7.3 nights	69%	Spain	August
8	Santa Pola	18,166	129,713	7.1 nights	72%	Spain	August
9	El Campello	15,296	112,278	7.3 nights	78%	Spain	August
10	Altea	13,515	88,872	6.6 nights	75%	Spain	August
11	Villajoyosa	10,132	66,905	6.6 nights	68%	Spain	August
12	Teulada	7,149	54,213	7.6 nights	82%	UK	August
13	Elx / Elche	7,042	43,736	6.2 nights	71%	Spain	August
14	Benissa	5,608	41,774	7.4 nights	74%	Spain	August
15	L'Alfàs del Pi	5,127	42,491	8.3 nights	76%	Spain	August
16	Finestrat	4,430	31,132	7.0 nights	70%	Spain	August
17	Pilar de la Horadada	3,245	25,308	7.8 nights	76%	UK	August
18	Rojales	3,176	25,039	7.9 nights	89%	UK	August
19	El Poble Nou de Benitatxell / Benitachell	3,172	24,168	7.6 nights	73%	Spain	August
20	Guardamar del Segura	2,394	20,096	8.4 nights	64%	Spain	July
21	San Fulgencio	1,668	14,127	8.5 nights	82%	UK	August
22	Sant Joan d'Alacant	1,400	8,843	6.3 nights	62%	Spain	August
23	San Miguel de Salinas	1,247	9,444	7.6 nights	78%	UK	August
24	Mutxamel	1,180	8,445	7.2 nights	72%	Spain	August
25	Pedreguer	1,104	8,109	7.3 nights	66%	Spain	August
26	Benitachell	922	6,037	6.5 nights	67%	Spain	August
27	Pego	706	4,904	6.9 nights	63%	Spain	August
28	Polop	704	5,355	7.6 nights	65%	Spain	August
29	Ciudad Quesada	670	5,856	8.7 nights	85%	UK	August
30	El Verger	588	4,773	8.1 nights	48%	Spain	August
31	Els Poblets	554	4,565	8.2 nights	64%	Spain	July
32	Sant Vicent del Raspeig / San Vicente del Raspeig	541	2,630	4.9 nights	66%	Spain	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in the Costa Blanca

How many tourists visit the Costa Blanca?

Spain as a whole had 93.8 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts the Costa Blanca at 6.6% of Airbnb stays in Spain in the 12 months to October 2026. AirROI estimates 357,585 Airbnb stays in the Costa Blanca in the 12 months to October 2026, which counts bookings and not tourists.

When is high season in the Costa Blanca?

The busiest Airbnb month in the Costa Blanca in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in the Costa Blanca?

January was the quietest Airbnb month in the Costa Blanca in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 53 days ahead, against 109 days for August.

How long is a typical Airbnb stay in the Costa Blanca?

A typical Airbnb stay in the Costa Blanca lasted 7.2 nights in the 12 months to October 2026, booked about 73 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in April to 8.5 nights in July.

Where do Airbnb guests in the Costa Blanca come from?

Of Costa Blanca Airbnb guests who left a review as of October 2026, 77% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 22% and France at 9.9%. Among the same guests, the top origin city was Madrid at 7%, ahead of London at 2.6%.

What is the most booked town in the Costa Blanca on Airbnb?

Alicante was the most booked town in the Costa Blanca on Airbnb, with an estimated 83,451 stays in the 12 months to October 2026, ahead of Benidorm and Torrevieja.

Are Airbnb stays the same as tourists?

No. UN Tourism counts international tourist arrivals (93.8 million in 2024 across Spain). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 357,585 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 32 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 794,931 reviews and describes guests who left a review, not everyone who stayed. Read the method page.