Tourism statisticsCity2026
Marbella Tourism Statistics: 79,505 Airbnb Stays
AirROI estimates 79,505 Airbnb stays in Marbella, in Andalusia, Spain, in the 12 months to October 2026. The busiest month was August, and the quietest was December. All of Spain had 93.8 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 537,009
- Typical Airbnb stay
- 6.8 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 92%
Key facts
Marbella Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Spain at 93.8 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Marbella at 79,505 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Marbella added up to 537,009 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Marbella lasted 6.8 nights in the 12 months to October 2026, booked about 75 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Marbella in the 12 months to October 2026, followed by July and June, with December the quietest.
- AirROI estimates the six busiest Airbnb months in Marbella ran unbroken from May to October in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Marbella in November were booked furthest ahead, about 114 days, against 48 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 92% of Marbella Airbnb guests who left a review as of October 2026 came from abroad, led by the United Kingdom at 23% and the United States at 11%.
By place
- AirROI estimates Marbella took 1.5% of all Airbnb stays in Spain in the 12 months to October 2026.
- AirROI ranks Marbella 8th for Airbnb stays among the 347 towns it lists in Spain in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Spain?
UN Tourism counted 93.8 million international tourist arrivals for all of Spain in 2024, via Our World in Data. On AirROI's estimates, Marbella accounted for 1.5% of Airbnb stays in Spain in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 93.8 millionInternational tourist arrivals, all of Spain | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Marbella
Marbella had 5,177 Airbnb homes in the 12 months to October 2026. They took an estimated 79,505 stays and 537,009 nights. A typical stay lasted 6.8 nights and was booked about 75 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 5,177
- Airbnb stays, estimate
- 79,505
- Airbnb nights, estimate
- 537,009
- Typical stay
- 6.8 nights
- Booked ahead
- 75 days
Busiest months
When Is the Busiest Time in Marbella?
On Airbnb, August was the busiest month in Marbella in the 12 months to October 2026, then July and June. December was the quietest. The six busiest months run unbroken from May to October.
August ranks first, December last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, June, May, September, October, April, March, February, November, January, December.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 12.3% | 98 days |
| July | 11.3% | 84 days |
| June | 9.7% | 69 days |
| May | 9.2% | 76 days |
| September | 9.0% | 80 days |
| October | 8.5% | 71 days |
| April | 7.9% | 57 days |
| March | 6.9% | 48 days |
| February | 6.8% | 53 days |
| November | 6.5% | 114 days |
| January | 6.1% | 51 days |
| December | 6.0% | 56 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Marbella Airbnb Guests Come From?
Among Marbella Airbnb guests who left a review as of October 2026, nearly all came from abroad (92%), led by the United Kingdom at 23% and the United States at 11%, AirROI estimates. Among the same guests, London was the top origin city at 4.7%, ahead of Madrid at 2.7%. The figures rest on 177,834 reviews, written over many years.
92% from abroad
Among guests who left a review, as of October 2026
- From abroad 92%
- From within Spain 8%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Marbella
How many tourists visit Marbella?
Spain as a whole had 93.8 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Marbella at 1.5% of Airbnb stays in Spain in the 12 months to October 2026. AirROI estimates 79,505 Airbnb stays in Marbella in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Marbella?
The busiest Airbnb month in Marbella in the 12 months to October 2026 was August, then July and June. The six busiest months run from May to October.
What is the quietest month in Marbella?
December was the quietest Airbnb month in Marbella in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in December were booked about 56 days ahead, against 114 days for November.
How long is a typical Airbnb stay in Marbella?
A typical Airbnb stay in Marbella lasted 6.8 nights in the 12 months to October 2026, booked about 75 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 5.3 nights in September to 8.6 nights in January.
Where do Airbnb guests in Marbella come from?
Of Marbella Airbnb guests who left a review as of October 2026, 92% came from abroad, AirROI estimates. The largest groups were the United Kingdom at 23% and the United States at 11%. Among the same guests, the top origin city was London at 4.7%, ahead of Madrid at 2.7%.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (93.8 million in 2024 across Spain). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 79,505 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 79,505 stays at 6.75 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 177,834 reviews and describes guests who left a review, not everyone who stayed. Read the method page.