Güímar, Canary Islands Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Güímar, Canary Islands? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,022 per year — at a $119 nightly rate, 44.4% occupancy, and a $49 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Güímar's 235 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 55.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 79% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Güímar?
In Güímar, the headline Airbnb metrics are $13,022 in average annual revenue,44.4% occupancy, $119 ADR, and $49 in RevPAR, and guests book about 68 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Güímar?
Understanding the monthly revenue variations for Airbnb listings in Güímar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Güímar is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Güímar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,299+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,237 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,454 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $764, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Güímar
What Is the Monthly Airbnb Occupancy Rate in Güímar?
Maximize your bookings by understanding the Güímar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Güímar:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Güímar
What Is the Average Airbnb Nightly Rate in Güímar?
Effective short term rental pricing strategy in Güímar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Güímar typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Güímar
What Is the RevPAR for Airbnb in Güímar?
RevPAR in Güímar is currently $49. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $24 RevPAR.
- Typical properties (Median) generate $42 RevPAR.
- Strong performers (Top 25%) earn $58 RevPAR.
- Best-in-class (Top 10%) achieve $93 RevPAR.
Average Monthly RevPAR Trend in Güímar
RevPAR Insights for Güímar
- The average RevPAR in Güímar is $49. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($93) and bottom 25% ($24) is $69, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Güímar benchmarks. If your RevPAR falls below the median of $42, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $58+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Güímar?
Güímar's peak Airbnb season falls in January, February, December, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $2,332 per month
- Occupancy rates average 63.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,695 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $116
Low Season (April, May, June)
- Revenue drops to average $1,180 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $103
Seasonality Insights for Güímar
- Airbnb seasonality in Güímar is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Güímar's highest earning potential, with monthly revenues climbing to $2,445, occupancy reaching 70.1%, and ADRs peaking at $140.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,053, occupancy could drop to 37.4%, and ADRs may adjust to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Güímar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Güímar, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Güímar, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Güímar?
Yes, Güímar, Canary Islands, Spain enforces high STR regulations and 79% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Güímar to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 79% licensed listings)
What Are the Best Neighborhoods for Airbnb in Güímar?
Location within Güímar matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Las Galletas | Quaint fishing village with a charming marina and beautiful beaches. Attracts tourists looking for a relaxed atmosphere and access to water sports. | Las Galletas Beach, Marina de Las Galletas, Local seafood restaurants, Sunset walks along the promenade |
| El Médano | Famous for its natural beaches and windsurfing. A hotspot for water sports enthusiasts and those looking to unwind by the ocean. | El Médano Beach, Montaña Roja, Windsurfing schools, Charming local shops and cafes |
| Candelaria | Historical town known for its Basilica and cultural significance. Attracts visitors interested in history and local traditions. | Basilico de Our Lady of Candelaria, Plaza de la Patrona de Canarias, Candelaria Beach, Local artisan shops |
| Güímar Valley | Lush valley with traditional Canarian architecture and stunning natural landscapes. Appeals to nature lovers and cultural tourists. | Güímar Pyramids, Botanical Garden, Hiking trails in the surrounding hills, Cultural festivals throughout the year |
| Santa Cruz de Tenerife | Capital of the Canary Islands with a vibrant city life. Offers a mixture of cultural, shopping, and entertainment experiences. | Auditorium of Tenerife, Plaza de España, Shopping in Calle del Castillo, Museums and parks |
| Antón Martín | Close to numerous attractions and has a lively atmosphere. Great for urban tourists looking for a central location. | Pueblos de Tenerife, Seafood markets, Art galleries, Theater and music venues |
| Los Cristianos | Popular beach resort known for its family-friendly atmosphere and vibrant nightlife. A major draw for beachgoers and leisure travelers. | Los Cristianos Beach, Shopping centers, Bars and restaurants, Water sports activities |
| La Orotava | Beautiful town known for its colonial architecture and breathtaking views. Attracts visitors interested in history, nature, and scenic beauty. | Casa de los Balcones, Botanical Gardens, Teide National Park nearby, Cobbled streets and historic sites |
Because Güímar has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Güímar?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Güímar
- The Güímar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 235 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Güímar, Apartment/Condo properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others, outdoor/unique (combined 7.7%) offer potential for unique stay experiences.
Güímar Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Güímar
- The dominant room capacity in Güímar is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.9% of the active Airbnb listings in Güímar, indicating a high concentration in these sizes.
Güímar Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Güímar
- The most common guest capacity trend in Güímar vacation rentals is listings accommodating 4 guests (39.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Güímar STR market, accounting for 59.2% of listings.
- 16.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Güímar.
- On average, properties in Güímar are equipped to host 3.8 guests.
How Do Listings in Güímar Compare on Quality?
Listing quality in Güímar can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Güímar
- At 33.1 photos per listing on average, Güímar hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Güímar averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Güímar?
Amenity Prevalence
Amenity Insights for Güímar
- Essential amenities in Güímar that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hair dryer, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Güímar: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Güímar to stay competitive.
Which Airbnb Amenities Boost Revenue in Güímar?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Güímar, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hot water | 90.2% | $13,893 | $4,992 | 178.3% |
Hot tubHigh opportunity | 3.8% | $33,869 | $12,191 | 177.8% |
Indoor fireplaceHigh opportunity | 2.6% | $33,733 | $12,479 | 170.3% |
Dishes and silverware | 93.6% | $13,531 | $5,548 | 143.9% |
Cleaning before checkoutHigh opportunity | 9.4% | $25,783 | $11,704 | 120.3% |
Gym | 10.2% | $24,496 | $11,716 | 109.1% |
TV | 90.2% | $13,667 | $7,076 | 93.1% |
Outdoor shower | 12.8% | $21,715 | $11,749 | 84.8% |
Sun loungers | 23.8% | $19,258 | $11,071 | 74.0% |
Wine glasses | 70.6% | $14,808 | $8,723 | 69.8% |
Revenue Impact Insights for Güímar
- Hot water tops the revenue impact list with a 178.3% uplift — listings with this amenity earn $13,893 vs. $4,992 without it.
- High-opportunity amenities — Hot tub, Indoor fireplace, Cleaning before checkout — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hot water, Dishes and silverware, TV — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Hot tub — it has the best combination of high revenue impact and low market saturation in Güímar.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Güímar STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Güímar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGüímar Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Güímar
- The typical guest profile for Airbnb in Güímar consists of predominantly international visitors (80%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.0% of guests.
- Key international markets include Germany (22.5%) and Spain (20%).
- Top languages spoken are English (38.3%) followed by German (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Güímar?
Listings in Güímar average 4.72 out of 5 overall, with about 45.7 reviews per active listing and 20.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Güímar
- An average rating of 4.72 places Güímar in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Location (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Güímar Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Güímar
- The most common availability pattern in Güímar falls within the 271-366 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Güímar (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Güímar?
Average Booking Lead Time by Month
Booking Lead Time Insights for Güímar
- The overall average booking lead time for vacation rentals in Güímar is 68 days.
- Guests book furthest in advance for stays during December (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (89 days avg.) sees the longest lead times, while Spring (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Güímar.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Güímar averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Güímar?
Guests in Güímar stay about 6.5 nights on average, generating roughly 4,131 reservations and 17.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Güímar
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Güímar
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (9.2 nights) and shorten in May (4.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Güímar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
9.4% of total
2 Nights
20 listings
8.5% of total
3 Nights
43 listings
18.3% of total
4-6 Nights
79 listings
33.6% of total
7-29 Nights
7 listings
3% of total
30+ Nights
64 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Güímar is 4-6 Nights, adopted by 33.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (17.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Güímar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.6% of Güímar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Güímar.
Güímar Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
2 listings
0.9% of total
Limited
13 listings
5.5% of total
Flexible
55 listings
23.4% of total
Moderate
81 listings
34.5% of total
Firm
70 listings
29.8% of total
Strict
14 listings
6% of total
Cancellation Policy Insights for Güímar
- The prevailing Airbnb cancellation policy trend in Güímar is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (35.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Güímar.
- Using a Strict policy might deter some guests, as only 6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Güímar.
How Much Are Airbnb Cleaning Fees in Güímar?
Cleaning fees in Güímar are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Güímar
- 78.7% of listings charge a cleaning fee, making it standard practice in Güímar. Guests expect it and factor it into their booking decisions.
- The gap between the average ($98) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.4% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Güímar median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Güímar Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Güímarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private house with pool & garden
Entire Place • 3 bedrooms
Alto Jardin- spectacular view of the Ocean, pool
Entire Place • 4 bedrooms
Farm Retreat
Entire Place • 6 bedrooms
Coastal Dream with heatable pool
Entire Place • 4 bedrooms
La Mar penthouse with hot tub
Entire Place • 1 bedroom
Ocean View Paradise
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Güímar?
Learn from the best! This table showcases top-performing Airbnb hosts in Güímar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Live My Place Properties | 10 | $170,495 | 172 | 4.17/5.0 |
| Home2Book | 8 | $158,373 | 160 | 4.55/5.0 |
| Andrés & Natasha | 2 | $133,512 | 99 | 4.86/5.0 |
| Boris | 2 | $84,656 | 15 | 4.90/5.0 |
| Alice | 7 | $83,167 | 219 | 4.88/5.0 |
| Alejandro | 3 | $82,165 | 126 | 4.97/5.0 |
| Katarzyna Teresa | 1 | $69,008 | 25 | 4.80/5.0 |
| El Tabobo | 4 | $65,783 | 101 | 4.93/5.0 |
| VIVA Vacacional | 2 | $64,556 | 39 | 4.42/5.0 |
| Top Kanaren | 1 | $64,318 | 47 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Güímar.
Who Are the Airbnb Hosts in Güímar?
Güímar has a relatively balanced host base.
Host Profile Insights for Güímar
- A 43.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 11.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 14.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 21.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Güímar averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Güímar
These are the highest-grossing professional property management operations in Güímar, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Live My Place Properties | 10 | $170,495 | $153 | 44.7% | 4.17/5 |
| VIVA Vacacional | 2 | $64,556 | $122 | 61.3% | 4.42/5 |
| Top Kanaren | 1 | $64,318 | $274 | 62.4% | 4.81/5 |
| MacaronesianRent | 4 | $47,951 | $103 | 46.6% | 4.66/5 |
| Ek | 2 | $39,113 | $130 | 49.3% | 4.20/5 |
| Luis | 2 | $36,515 | $114 | 54.8% | 4.86/5 |
| Jonatan | 2 | $26,929 | $97 | 48.1% | 4.58/5 |
| Diana Gazzaneo | 1 | $16,829 | $94 | 43.2% | 4.78/5 |
| Profithome | 1 | $11,922 | $247 | 16.7% | 3.67/5 |
| Holidu | 3 | $11,639 | $351 | 17.0% | 2.72/5 |
Management Company Insights for Güímar
- The leading management company, Live My Place Properties, operates 10 listings with $170,495 in gross revenue — a useful benchmark for what scale looks like in Güímar.
- Top managers average 3 properties each, suggesting professional management in Güímar still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.29/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 11.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Güímar's Airbnb Market Compare to Nearby Cities?
How does the Güímar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Playa de las Américas, Güímar has 14 percentage points lower occupancy and about $37 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Amarilla Golf | 10 | $3,320 | $240.74 | 49% |
| El Sauzal | 91 | $2,857 | $301.98 | 48% |
| Callao Salvaje | 16 | $2,741 | $231.21 | 50% |
| Chayofa | 11 | $2,706 | $264.75 | 51% |
| Adeje | 2,951 | $2,342 | $217.96 | 47% |
| La Victoria de Acentejo | 25 | $2,215 | $222.94 | 46% |
| Santa Úrsula | 135 | $2,181 | $204.25 | 47% |
| Costa Adeje | 135 | $2,179 | $217.51 | 50% |
| Playa de las Américas | 14 | $2,049 | $156.11 | 58% |
| San Miguel de Abona | 680 | $1,850 | $177.73 | 44% |
Frequently Asked Questions About Airbnb in Güímar
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Güímar.
How much do Airbnb hosts make in Güímar?
Güímar hosts earn about $13,022 per year on average, with an average nightly rate of $119 and RevPAR of $49. Those figures describe the typical revenue environment for active listings in Güímar, Canary Islands, not the ceiling for the best operators. Source: AirROI 2026 data, Güímar market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Güímar?
The average Airbnb occupancy rate in Güímar is 44.4%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Güímar?
Listings in Güímar average $119 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Güímar?
Güímar currently has about 235 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Güímar?
AirROI currently classifies the short-term rental regulation level in Güímar as High. The dataset also shows about 79.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Güímar?
RevPAR in Güímar is about $49. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Güímar?
At 44.4% occupancy, Güímar can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,022, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Güímar?
The average booking lead time in Güímar is about 68 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Güímar?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Güímar include Las Galletas, El Médano, Candelaria. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Güímar?
entire_home listings make up 90.6% of the active supply in Güímar. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Güímar compare to nearby Airbnb markets?
Among neighboring markets, Amarilla Golf posts $39,845 in average annual revenue with 49.5% occupancy, compared to Güímar's $13,022 and 44.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Güímar?
The average Airbnb stay length in Güímar is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Güímar?
Airbnb listings in Güímar average 4.72 out of 5 overall. About 20.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Güímar?
Hot water and Hot tub are among the strongest revenue-linked amenities in Güímar. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Güímar?
Yes. About 78.7% of active Airbnb listings in Güímar charge a cleaning fee, and the average fee is $98. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Güímar?
A 43.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.