Tourism statisticsCountry2026

Morocco Tourism Statistics: 19.8M Visitors in 2025

Q: How many tourists visit Morocco?

Morocco had 19.8 million visitors in 2025, according to Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire. AirROI estimates 694,918 Airbnb stays in Morocco in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Morocco?

February was the quietest Airbnb month in Morocco in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 29 days ahead, against 41 days for July.

Q: How long is a typical Airbnb stay in Morocco?

A typical Airbnb stay in Morocco lasted 5.3 nights in the 12 months to October 2026, booked about 33 days ahead. By month, stays ran from 4.2 nights in September to 7.3 nights in July.

Morocco recorded 19.8 million visitors in 2025, Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire reports. AirROI estimates 694,918 Airbnb stays in Morocco in the 12 months to October 2026, with Marrakesh the most booked city. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 3,673,766
Typical Airbnb stay: 5.3 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 91%

Key facts

Morocco Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire puts Morocco at 19.8 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Morocco at 694,918 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Morocco added up to 3,673,766 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Morocco lasted 5.3 nights in the 12 months to October 2026, booked about 33 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Morocco in the 12 months to October 2026, followed by July and September, with February the quietest.
AirROI estimates the four busiest Airbnb months in Morocco ran unbroken from July to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Morocco in July were booked furthest ahead, about 41 days, against 27 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 91% of Morocco Airbnb guests who left a review as of October 2026 came from abroad, led by France at 37% and the United Kingdom at 9%.

By place

AirROI ranks Morocco 2nd for Airbnb stays among Africa's 28 countries in the 12 months to October 2026.
AirROI estimates Marrakesh had the most Airbnb stays of the 48 towns it lists in Morocco in the 12 months to October 2026, at 254,036, ahead of Tangier and Casablanca.

Official numbers

How Many Tourists Visit Morocco?

Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counted 19.8 million visitors in 2025.

Official tourism figures for Morocco: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
19.8 millionVisitors	Tourist arrivals at Morocco's borders in 2025, including Moroccans living abroad	2025	Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire

Airbnb stays

Airbnb Stays in Morocco

Morocco had 42,485 Airbnb homes in the 12 months to October 2026. They took an estimated 694,918 stays and 3,673,766 nights. A typical stay lasted 5.3 nights and was booked about 33 days ahead. AirROI's figures cover the 109 towns it tracks in Morocco; places it does not track are not counted, so every total is a floor.

Airbnb homes: 42,485
Airbnb stays, estimate: 694,918
Airbnb nights, estimate: 3,673,766
Typical stay: 5.3 nights
Booked ahead: 33 days

Busiest months

When Is the Busiest Time in Morocco?

On Airbnb, August was the busiest month in Morocco in the 12 months to October 2026, then July and September. February was the quietest. The four busiest months run unbroken from July to October.

August ranks first, February last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, October, May, April, June, December, March, November, January, February.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Morocco by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	11.0%	5.5 nights	40 days
2	July	9.2%	7.3 nights	41 days
3	September	8.7%	4.2 nights	28 days
4	October	8.5%	4.6 nights	40 days
5	May	8.3%	4.7 nights	30 days
6	April	8.2%	4.6 nights	32 days
7	June	8.2%	5.3 nights	28 days
8	December	8.1%	5.3 nights	33 days
9	March	7.7%	4.7 nights	28 days
10	November	7.7%	4.7 nights	34 days
11	January	7.4%	4.8 nights	27 days
12	February	7.0%	5.0 nights	29 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Morocco Airbnb Guests Come From?

Among Morocco Airbnb guests who left a review as of October 2026, nearly all came from abroad (91%), led by France at 37% and the United Kingdom at 9%, AirROI estimates. Among the same guests, Paris was the top origin city at 7%, ahead of Casablanca at 3.3%. The figures rest on 1,789,892 reviews, written over many years.

91% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

France 37%
United Kingdom 9%
United States 7.2%
Germany 6.3%
Canada 1.3%

Top origin cities

Among guests who left a review

Paris 7%
Casablanca 3.3%
London 2.6%
Rabat 1%

By town

Most Booked Towns in Morocco

Marrakesh, Tangier and Casablanca took 54% of Airbnb stays in Morocco in the 12 months to October 2026. August is the busiest Airbnb month in 44 of the 48 towns, led by Marrakesh, and April in 2, led by Chefchaouen. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 79% in Kenitra to 97% in Mechouar Kasbah.

Most Booked Towns in Morocco: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Marrakesh	254,036	1,240,388	4.9 nights	94%	France	August
2	Tangier	62,462	349,209	5.6 nights	91%	France	August
3	Casablanca	58,331	339,827	5.8 nights	83%	France	August
4	Agadir	44,242	278,700	6.3 nights	92%	France	August
5	Essaouira	40,204	207,120	5.2 nights	94%	France	August
6	Rabat	34,727	194,979	5.6 nights	88%	France	August
7	Fez	23,276	96,144	4.1 nights	94%	France	October
8	Taghazout	17,061	89,713	5.3 nights	94%	France	August
9	Aourir	10,472	71,250	6.8 nights	92%	France	August
10	Chefchaouen	8,978	28,301	3.1 nights	95%	France	April
11	Martil	7,819	51,987	6.6 nights	82%	France	August
12	Tamraght	7,620	46,986	6.2 nights	91%	France	August
13	Tassoultante	6,512	35,013	5.4 nights	94%	France	August
14	Mechouar Kasbah	6,211	27,627	4.4 nights	97%	France	April
15	Imsouane	4,758	24,075	5.1 nights	92%	France	August
16	Kenitra	4,481	27,593	6.2 nights	79%	France	August
17	Tétouan	4,444	23,431	5.3 nights	88%	France	August
18	Al Ouidane	4,202	22,111	5.3 nights	96%	France	August
19	Salé	4,168	24,047	5.8 nights	91%	France	August
20	Mohammedia	4,003	25,280	6.3 nights	85%	France	August
21	M'diq	3,755	23,169	6.2 nights	80%	France	August
22	Asilah	3,744	19,942	5.3 nights	85%	France	August
23	Temara	3,270	20,992	6.4 nights	82%	France	August
24	Meknes	3,168	16,208	5.1 nights	87%	France	August
25	Sidi Kaouki	2,819	15,172	5.4 nights	92%	France	August
26	Bouznika	2,776	15,785	5.7 nights	76%	France	August
27	Mirleft	2,724	16,124	5.9 nights	91%	France	August
28	Cabo Negro	2,556	16,724	6.5 nights	75%	France	August
29	Saïdia	2,335	14,493	6.2 nights	87%	France	August
30	Nador	2,314	13,555	5.9 nights	84%	France	August
31	Al Hoceima	2,261	11,814	5.2 nights	88%	France	August
32	El Jadida	2,174	11,750	5.4 nights	78%	France	August
33	Tamri	2,104	12,476	5.9 nights	84%	France	August
34	Oujda	1,888	10,506	5.6 nights	83%	France	August
35	Taroudant	1,703	7,748	4.5 nights	97%	France	August
36	El Mansouria	1,608	10,876	6.8 nights	76%	France	August
37	Ifrane	1,387	5,182	3.7 nights	61%	Morocco	August
38	Anza	1,383	8,829	6.4 nights	92%	France	August
39	Ouarzazate	1,321	5,216	3.9 nights	96%	France	November
40	Nouaceur	1,284	5,295	4.1 nights	90%	France	August
41	Fnideq	1,223	7,613	6.2 nights	75%	France	August
42	Tamaris	1,188	8,006	6.7 nights	81%	France	August
43	Skhirat	1,026	6,344	6.2 nights	82%	France	August
44	Dar Bouazza	1,021	6,128	6.0 nights	81%	France	August
45	Sidi Rahal Chatai	960	5,649	5.9 nights	73%	France	August
46	Cherrat ⵛⵔⴰⵟ الشراط	880	4,670	5.3 nights	83%	France	August
47	Oued Laou	774	4,648	6.0 nights	84%	France	August
48	Allyene عليين	660	4,812	7.3 nights	71%	France	August

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 48 of Morocco's 109 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Morocco

How many tourists visit Morocco?

Morocco had 19.8 million visitors in 2025, according to Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire. AirROI estimates 694,918 Airbnb stays in Morocco in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Morocco?

The busiest Airbnb month in Morocco in the 12 months to October 2026 was August, then July and September. The four busiest months run from July to October.

What is the quietest month in Morocco?

February was the quietest Airbnb month in Morocco in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 29 days ahead, against 41 days for July.

How long is a typical Airbnb stay in Morocco?

A typical Airbnb stay in Morocco lasted 5.3 nights in the 12 months to October 2026, booked about 33 days ahead. By month, stays ran from 4.2 nights in September to 7.3 nights in July.

Where do Airbnb guests in Morocco come from?

Of Morocco Airbnb guests who left a review as of October 2026, 91% came from abroad, AirROI estimates. The largest groups were France at 37% and the United Kingdom at 9%. Among the same guests, the top origin city was Paris at 7%, ahead of Casablanca at 3.3%.

What is the most booked town in Morocco on Airbnb?

Marrakesh was the most booked town in Morocco on Airbnb, with an estimated 254,036 stays in the 12 months to October 2026, ahead of Tangier and Casablanca.

Are Airbnb stays the same as tourists?

No. Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counts visitors (19.8 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 694,918 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 109 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,789,892 reviews and describes guests who left a review, not everyone who stayed. Read the method page.