Tourism statisticsCity2026
Marrakesh Tourism Statistics: 254,036 Airbnb Stays
AirROI estimates 254,036 Airbnb stays in Marrakesh, in Marrakech-Safi, Morocco, in the 12 months to October 2026. The busiest month was August, and the quietest was January. All of Morocco had 19.8 million visitors in 2025, Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,240,388
- Typical Airbnb stay
- 4.9 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 94%
Key facts
Marrakesh Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire puts all of Morocco at 19.8 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Marrakesh at 254,036 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Marrakesh added up to 1,240,388 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Marrakesh lasted 4.9 nights in the 12 months to October 2026, booked about 36 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Marrakesh in the 12 months to October 2026, followed by May and April, with January the quietest.
- AirROI estimates Airbnb in Marrakesh had no single high season in the 12 months to October 2026: the three busiest months were August, May and April.
- AirROI estimates Airbnb stays in Marrakesh in October were booked furthest ahead, about 52 days, against 30 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 94% of Marrakesh Airbnb guests who left a review as of October 2026 came from abroad, led by France at 40% and the United Kingdom at 12%.
By place
- AirROI estimates Marrakesh took 36.6% of all Airbnb stays in Morocco in the 12 months to October 2026.
- AirROI ranks Marrakesh first for Airbnb stays among the 6 towns it lists in Marrakech-Safi in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Morocco?
Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counted 19.8 million visitors for all of Morocco in 2025. On AirROI's estimates, Marrakesh accounted for 36.6% of Airbnb stays in Morocco in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 19.8 millionVisitors, all of Morocco | Tourist arrivals at Morocco's borders in 2025, including Moroccans living abroad | 2025 | Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire |
Airbnb stays
Airbnb Stays in Marrakesh
Marrakesh had 11,901 Airbnb homes in the 12 months to October 2026. They took an estimated 254,036 stays and 1,240,388 nights. A typical stay lasted 4.9 nights and was booked about 36 days ahead.
- Airbnb homes
- 11,901
- Airbnb stays, estimate
- 254,036
- Airbnb nights, estimate
- 1,240,388
- Typical stay
- 4.9 nights
- Booked ahead
- 36 days
Busiest months
When Is the Busiest Time in Marrakesh?
On Airbnb, August was the busiest month in Marrakesh in the 12 months to October 2026, then May and April. January was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, May, April, October, March, September, December, June, July, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 9.9% | 45 days |
| May | 8.7% | 36 days |
| April | 8.6% | 37 days |
| October | 8.6% | 52 days |
| March | 8.5% | 35 days |
| September | 8.3% | 36 days |
| December | 8.3% | 38 days |
| June | 8.2% | 32 days |
| July | 8.1% | 42 days |
| November | 8.1% | 44 days |
| February | 7.5% | 35 days |
| January | 7.2% | 30 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Marrakesh Airbnb Guests Come From?
Among Marrakesh Airbnb guests who left a review as of October 2026, nearly all came from abroad (94%), led by France at 40% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Paris was the top origin city at 6.9%, ahead of London at 3.5%. The figures rest on 569,443 reviews, written over many years.
94% from abroad
Among guests who left a review, as of October 2026
- From abroad 94%
- From within Morocco 6%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Marrakesh
How many tourists visit Marrakesh?
Morocco as a whole had 19.8 million visitors in 2025, according to Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire. AirROI puts Marrakesh at 36.6% of Airbnb stays in Morocco in the 12 months to October 2026. AirROI estimates 254,036 Airbnb stays in Marrakesh in the 12 months to October 2026, which counts bookings and not tourists.
When is the busiest time in Marrakesh?
The busiest Airbnb month in Marrakesh in the 12 months to October 2026 was August, then May and April.
What is the quietest month in Marrakesh?
January was the quietest Airbnb month in Marrakesh in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 30 days ahead, against 52 days for October.
How long is a typical Airbnb stay in Marrakesh?
A typical Airbnb stay in Marrakesh lasted 4.9 nights in the 12 months to October 2026, booked about 36 days ahead. By month, stays ran from 4.0 nights in September to 6.5 nights in July.
Where do Airbnb guests in Marrakesh come from?
Of Marrakesh Airbnb guests who left a review as of October 2026, 94% came from abroad, AirROI estimates. The largest groups were France at 40% and the United Kingdom at 12%. Among the same guests, the top origin city was Paris at 6.9%, ahead of London at 3.5%.
Are Airbnb stays the same as tourists?
No. Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counts visitors (19.8 million in 2025 across Morocco). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 254,036 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 254,036 stays at 4.88 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 569,443 reviews and describes guests who left a review, not everyone who stayed. Read the method page.