Tourism statisticsState2026
Marrakech-Safi Tourism Statistics: 325,531 Airbnb Stays
AirROI estimates 325,531 Airbnb stays in Marrakech-Safi in the 12 months to October 2026, with Marrakesh the most booked town. The busiest month was August. All of Morocco had 19.8 million visitors in 2025, Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,600,361
- Typical Airbnb stay
- 4.9 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 94%
Key facts
Marrakech-Safi Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire puts all of Morocco at 19.8 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Marrakech-Safi at 325,531 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Marrakech-Safi added up to 1,600,361 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Marrakech-Safi lasted 4.9 nights in the 12 months to October 2026, booked about 40 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Marrakech-Safi in the 12 months to October 2026, followed by May and October, with January the quietest.
- AirROI estimates Airbnb in Marrakech-Safi had no single high season in the 12 months to October 2026: the three busiest months were August, May and October.
- AirROI estimates Airbnb stays in Marrakech-Safi in October were booked furthest ahead, about 54 days, against 33 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 94% of Marrakech-Safi Airbnb guests who left a review as of October 2026 came from abroad, led by France at 40% and the United Kingdom at 12%.
By place
- AirROI estimates Marrakech-Safi took 46.8% of all Airbnb stays in Morocco in the 12 months to October 2026.
- AirROI estimates Marrakesh had the most Airbnb stays of the 6 towns it lists in Marrakech-Safi in the 12 months to October 2026, at 254,036, ahead of Essaouira and Tassoultante.
Official numbers
How Many Tourists Visit Morocco?
Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counted 19.8 million visitors for all of Morocco in 2025. On AirROI's estimates, Marrakech-Safi accounted for 46.8% of Airbnb stays in Morocco in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 19.8 millionVisitors, all of Morocco | Tourist arrivals at Morocco's borders in 2025, including Moroccans living abroad | 2025 | Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire |
Airbnb stays
Airbnb Stays in Marrakech-Safi
Marrakech-Safi had 15,677 Airbnb homes in the 12 months to October 2026. They took an estimated 325,531 stays and 1,600,361 nights. A typical stay lasted 4.9 nights and was booked about 40 days ahead. AirROI's figures cover the 21 towns it tracks in Marrakech-Safi; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 15,677
- Airbnb stays, estimate
- 325,531
- Airbnb nights, estimate
- 1,600,361
- Typical stay
- 4.9 nights
- Booked ahead
- 40 days
Busiest months
When Is the Busiest Time in Marrakech-Safi?
On Airbnb, August was the busiest month in Marrakech-Safi in the 12 months to October 2026, then May and October. January was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, May, October, April, July, September, March, June, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 10.1% | 48 days |
| May | 8.7% | 38 days |
| October | 8.7% | 54 days |
| April | 8.7% | 40 days |
| July | 8.4% | 46 days |
| September | 8.3% | 38 days |
| March | 8.3% | 37 days |
| June | 8.1% | 36 days |
| December | 8.1% | 41 days |
| November | 7.9% | 45 days |
| February | 7.5% | 37 days |
| January | 7.1% | 33 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Marrakech-Safi Airbnb Guests Come From?
Among Marrakech-Safi Airbnb guests who left a review as of October 2026, nearly all came from abroad (94%), led by France at 40% and the United Kingdom at 12%, AirROI estimates. Among the same guests, Paris was the top origin city at 6.9%, ahead of London at 3.6%. The figures rest on 750,228 reviews, written over many years.
94% from abroad
Among guests who left a review, as of October 2026
- From abroad 94%
- From within Morocco 6%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Marrakech-Safi
Marrakesh, Essaouira and Tassoultante took 92% of Airbnb stays in Marrakech-Safi in the 12 months to October 2026. August is the busiest Airbnb month in 5 of the 6 towns, led by Marrakesh, and April in 1, led by Mechouar Kasbah. Among guests who left a review, the share from abroad across these towns runs from 92% in Sidi Kaouki to 97% in Mechouar Kasbah.
| Marrakesh | 254,036 |
| Essaouira | 40,204 |
| Tassoultante | 6,512 |
| Mechouar Kasbah | 6,211 |
| Al Ouidane | 4,202 |
| Sidi Kaouki | 2,819 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. France is the top origin in every town, among guests who left a review. Lists the 6 of Marrakech-Safi's 21 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Marrakech-Safi
How many tourists visit Marrakech-Safi?
Morocco as a whole had 19.8 million visitors in 2025, according to Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire. AirROI puts Marrakech-Safi at 46.8% of Airbnb stays in Morocco in the 12 months to October 2026. AirROI estimates 325,531 Airbnb stays in Marrakech-Safi in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Marrakech-Safi?
The busiest Airbnb month in Marrakech-Safi in the 12 months to October 2026 was August, then May and October.
What is the quietest month in Marrakech-Safi?
January was the quietest Airbnb month in Marrakech-Safi in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 33 days ahead, against 54 days for October.
How long is a typical Airbnb stay in Marrakech-Safi?
A typical Airbnb stay in Marrakech-Safi lasted 4.9 nights in the 12 months to October 2026, booked about 40 days ahead. By month, stays ran from 4.0 nights in September to 6.5 nights in July.
Where do Airbnb guests in Marrakech-Safi come from?
Of Marrakech-Safi Airbnb guests who left a review as of October 2026, 94% came from abroad, AirROI estimates. The largest groups were France at 40% and the United Kingdom at 12%. Among the same guests, the top origin city was Paris at 6.9%, ahead of London at 3.6%.
What is the most booked town in Marrakech-Safi on Airbnb?
Marrakesh was the most booked town in Marrakech-Safi on Airbnb, with an estimated 254,036 stays in the 12 months to October 2026, ahead of Essaouira and Tassoultante.
Are Airbnb stays the same as tourists?
No. Ministère du Tourisme, de l'Artisanat et de l'Économie Sociale et Solidaire counts visitors (19.8 million in 2025 across Morocco). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 325,531 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 21 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 750,228 reviews and describes guests who left a review, not everyone who stayed. Read the method page.