Tourism statisticsState2026
Madeira Tourism Statistics: 196,665 Airbnb Stays
AirROI estimates 196,665 Airbnb stays in Madeira in the 12 months to October 2026, with Funchal the most booked town. The busiest month was August. All of Portugal had 29 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,185,520
- Typical Airbnb stay
- 6.0 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- 97%
Key facts
Madeira Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Portugal at 29 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Madeira at 196,665 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Madeira added up to 1,185,520 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Madeira lasted 6.0 nights in the 12 months to October 2026, booked about 74 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Madeira in the 12 months to October 2026, followed by May and July, with January the quietest.
- AirROI estimates Airbnb in Madeira had no single high season in the 12 months to October 2026: the three busiest months were August, May and July.
- AirROI estimates Airbnb stays in Madeira in August were booked furthest ahead, about 105 days, against 55 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 97% of Madeira Airbnb guests who left a review as of October 2026 came from abroad, led by France at 19% and Germany at 18%.
By place
- AirROI estimates Madeira took 10.0% of all Airbnb stays in Portugal in the 12 months to October 2026.
- AirROI estimates Funchal had the most Airbnb stays of the 13 towns it lists in Madeira in the 12 months to October 2026, at 81,978, ahead of Calheta and Santa Cruz.
Official numbers
How Many Tourists Visit Portugal?
UN Tourism counted 29 million international tourist arrivals for all of Portugal in 2024, via Our World in Data. On AirROI's estimates, Madeira accounted for 10.0% of Airbnb stays in Portugal in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 29 millionInternational tourist arrivals, all of Portugal | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Madeira
Madeira had 7,023 Airbnb homes in the 12 months to October 2026. They took an estimated 196,665 stays and 1,185,520 nights. A typical stay lasted 6.0 nights and was booked about 74 days ahead. AirROI's figures cover the 18 towns it tracks in Madeira; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 7,023
- Airbnb stays, estimate
- 196,665
- Airbnb nights, estimate
- 1,185,520
- Typical stay
- 6.0 nights
- Booked ahead
- 74 days
Busiest months
When Is the Busiest Time in Madeira?
On Airbnb, August was the busiest month in Madeira in the 12 months to October 2026, then May and July. January was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, May, July, September, October, April, June, March, November, February, December, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 10.1% | 105 days |
| May | 9.7% | 76 days |
| July | 9.4% | 87 days |
| September | 9.4% | 82 days |
| October | 9.1% | 82 days |
| April | 9.1% | 70 days |
| June | 8.9% | 70 days |
| March | 8.0% | 55 days |
| November | 7.2% | 67 days |
| February | 6.6% | 56 days |
| December | 6.3% | 76 days |
| January | 6.1% | 62 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Madeira Airbnb Guests Come From?
Among Madeira Airbnb guests who left a review as of October 2026, nearly all came from abroad (97%), led by France at 19% and Germany at 18%, AirROI estimates. Among the same guests, London was the top origin city at 2.8%, ahead of Berlin at 2.1%. The figures rest on 383,613 reviews, written over many years.
97% from abroad
Among guests who left a review, as of October 2026
- From abroad 97%
- From within Portugal 3%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Madeira
Funchal, Calheta and Santa Cruz took 62% of Airbnb stays in Madeira in the 12 months to October 2026. August is the busiest Airbnb month in 11 of the 13 towns, led by Funchal, and May in 2, led by Santa Cruz. Among guests who left a review, the share from abroad across these towns runs from 69% in Porto Santo to over 99% in Ponta do Sol.
| Funchal | 81,978 |
| Calheta | 27,152 |
| Santa Cruz | 13,385 |
| São Vicente | 11,214 |
| Ponta do Sol | 11,109 |
| Machico | 9,274 |
| Ribeira Brava | 8,505 |
| Porto Moniz | 7,006 |
| Câmara de Lobos | 5,874 |
| Santana | 5,698 |
| Caniço | 4,455 |
| Arco da Calheta | 2,916 |
| Porto Santo | 2,570 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 13 of Madeira's 18 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Madeira
How many tourists visit Madeira?
Portugal as a whole had 29 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Madeira at 10.0% of Airbnb stays in Portugal in the 12 months to October 2026. AirROI estimates 196,665 Airbnb stays in Madeira in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Madeira?
The busiest Airbnb month in Madeira in the 12 months to October 2026 was August, then May and July.
What is the quietest month in Madeira?
January was the quietest Airbnb month in Madeira in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in January were booked about 62 days ahead, against 105 days for August.
How long is a typical Airbnb stay in Madeira?
A typical Airbnb stay in Madeira lasted 6.0 nights in the 12 months to October 2026, booked about 74 days ahead. By month, stays ran from 5.6 nights in May to 6.9 nights in January.
Where do Airbnb guests in Madeira come from?
Of Madeira Airbnb guests who left a review as of October 2026, 97% came from abroad, AirROI estimates. The largest groups were France at 19% and Germany at 18%. Among the same guests, the top origin city was London at 2.8%, ahead of Berlin at 2.1%.
What is the most booked town in Madeira on Airbnb?
Funchal was the most booked town in Madeira on Airbnb, with an estimated 81,978 stays in the 12 months to October 2026, ahead of Calheta and Santa Cruz.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (29 million in 2024 across Portugal). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 196,665 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 18 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 383,613 reviews and describes guests who left a review, not everyone who stayed. Read the method page.