AirROI ranking · 202613 markets ranked

Best Places to Buy an Airbnb in Madeira, Portugal (2026)

Funchal is the best place to buy an Airbnb in Madeira in 2026, according to AirROI's ranking of 13 markets. Its listings averaged $49,900 in revenue over the 12 months to September 2026 and were booked on 57% of nights. It leads on the blend rather than on any one measure, placing 1st of 13 for market size, 1st of 13 for year-round demand and 2nd of 13 for revenue per listing. Ponta do Sol and Ribeira Brava come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
18
Active Airbnb listings
7,020
Avg. revenue per listing
$41,300
Occupancy rate
56%
Avg. nightly rate
$230
Revenue change, typical market
+2%

The short answer

Madeira Airbnb Market at a Glance

Across Madeira, the 7,020 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $41,300 over the same period. They were booked on 56% of nights at about $230 a night; the ranking covers the 13 markets with at least 100 active listings.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. Most listings in every one of the 13 ranked markets display a registration number, so confirm the local rules for any address you consider. How the ranking works.

Where the top 10 Airbnb markets in Madeira are

Each dot is one of the 18 markets AirROI tracks in Madeira, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Madeira areDot map of 18 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Funchal, 2 Ponta do Sol, 3 Ribeira Brava, 4 Calheta, 5 Arco da Calheta, 6 Câmara de Lobos, 7 São Vicente, 8 Santa Cruz, 9 Machico, 10 Caniço.10987654321© OpenStreetMap
Avg. revenueUnder $26k$26k–$37k$37k–$39k$39k+ Under 30 listings 1 Top-ranked market

All money figures on this page are in US dollars.

Top 10

The Top 10 Airbnb Markets in Madeira

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Madeira at a glance
#MarketAvg. revenueOccupancy
Funchal Large market · Year-round demand$49,90057%
Ponta do Sol High occupancy · High earnings$41,80062%
Ribeira Brava High occupancy · High earnings$43,80060%
4 Calheta Growing revenue · Large market$39,40057%
5 Arco da Calheta High earnings · High occupancy$50,60058%
6 Câmara de Lobos High occupancy$39,40057%
7 São Vicente High occupancy · Growing revenue$31,60058%
8 Santa Cruz Large market$38,10053%
9 Machico Growing revenue$23,60055%
10 Caniço$26,80055%

  1. 1. Funchal

    Known for: Large market · Year-round demand

    Top-earning Airbnb listing in Funchal, 3 bedrooms Top-earning Airbnb listing in Funchal, 5 bedrooms Top-earning Airbnb listing in Funchal, 2 bedrooms
    Top-earning Airbnb listings in Funchal
    Avg. revenue
    $49,900 +2% vs. last year
    Occupancy
    57%
    Nightly rate
    $270
    Active listings
    2,920

    Where it places among the 13 ranked markets in Madeira

    • Revenue 2nd of 13
    • Occupancy 7th of 13
    • Market size 1st of 13
    • Year-round 1st of 13
    • Growth 6th of 11
    How it earns
    Funchal is Madeira's largest Airbnb market, with 2,920 active listings to price against. Listings averaged $49,900 in revenue over the year, the second-highest of the 13 ranked markets. A typical listing takes in about $3,160 a month; the top quarter clear $4,860 or more.
    When it earns
    Funchal's season runs from April to September, peaking in August at about $7,520 per listing; November, the quietest month, brings in about $3,880.
    What sells
    The most common entire home has 1 bedroom (44% of entire homes), and apartments and condos make up 75% of supply.

    Revenue per listing by month

    Median listing
    $3,160/mo
    Top 25% of listings
    $4,860+/mo
    Booked ahead
    71 days
    Average stay
    6 nights
    Most common home size
    1 bedroom
    Superhosts
    43%

    Areas in the full report: Old Town Funchal · Lido Promenade · Monte

    Full Funchal Airbnb report

  2. 2. Ponta do Sol

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Ponta do Sol, 2 bedrooms Top-earning Airbnb listing in Ponta do Sol, 4 bedrooms Top-earning Airbnb listing in Ponta do Sol, 3 bedrooms
    Top-earning Airbnb listings in Ponta do Sol
    Avg. revenue
    $41,800 +1% vs. last year
    Occupancy
    62%
    Nightly rate
    $200
    Active listings
    370

    Where it places among the 13 ranked markets in Madeira

    • Revenue 4th of 13
    • Occupancy 1st of 13
    • Market size 4th of 13
    • Year-round 5th of 13
    • Growth 8th of 11
    How it earns
    Ponta do Sol earns on volume. Rates run below the Madeira average at about $200 a night, but listings book 62% of nights. Listings averaged $41,800 in revenue over the year, the fourth-highest of the 13 ranked markets. In a typical month the median listing brings in about $3,130, and the best quarter clear $4,620.
    When it earns
    Revenue in Ponta do Sol concentrates from April to September: August earns about $6,110 per listing, about 2.3 times as much as January.
    Guest expectations
    Guests rate listings highly, 4.83 stars on average against 4.75 for the typical market in Madeira, so reviews set a high bar.
    What sells
    Two-bedroom homes lead the market (36% of entire homes), and houses make up 58% of supply.
    Who it suits
    It suits buyers who would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $3,130/mo
    Top 25% of listings
    $4,620+/mo
    Booked ahead
    81 days
    Average stay
    7 nights
    Most common home size
    2 bedrooms
    Superhosts
    59%

    Areas in the full report: Ponta do Sol Town Center · Praia da Ponta do Sol · Caminho dos Pretos

    Full Ponta do Sol Airbnb report

  3. 3. Ribeira Brava

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Ribeira Brava, 3 bedrooms Top-earning Airbnb listing in Ribeira Brava, 4 bedrooms Top-earning Airbnb listing in Ribeira Brava, 3 bedrooms
    Top-earning Airbnb listings in Ribeira Brava
    Avg. revenue
    $43,800 −3% vs. last year
    Occupancy
    60%
    Nightly rate
    $210
    Active listings
    293

    Where it places among the 13 ranked markets in Madeira

    • Revenue 3rd of 13
    • Occupancy 2nd of 13
    • Market size 7th of 13
    • Year-round 3rd of 13
    • Growth 9th of 11
    How it earns
    Ribeira Brava fills more nights than most of Madeira: 60% of them, the second-highest occupancy of the 13 ranked markets, at about $210 a night. Average revenue per listing came to $43,800, the third-highest of the 13 ranked markets. Month to month, the median listing earns about $3,010 and a top-quarter listing $4,950 or more. With 293 listings it is a small market, so its averages can move more from year to year.
    When it earns
    In Ribeira Brava, the months from April to September earn above the yearly average, led by August at about $6,320 per listing; January is the low point at about $2,920.
    What sells
    The most common entire home has 2 bedrooms (34% of entire homes), and houses make up 57% of supply.

    Revenue per listing by month

    Median listing
    $3,010/mo
    Top 25% of listings
    $4,950+/mo
    Booked ahead
    81 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    53%
    Full Ribeira Brava Airbnb report

  4. 4. Calheta

    Known for: Growing revenue · Large market

    Top-earning Airbnb listing in Calheta, 2 bedrooms Top-earning Airbnb listing in Calheta, 3 bedrooms Top-earning Airbnb listing in Calheta, 2 bedrooms
    Top-earning Airbnb listings in Calheta
    Avg. revenue
    $39,400 +8% vs. last year
    Occupancy
    57%
    Nightly rate
    $220
    Active listings
    1,010

    Where it places among the 13 ranked markets in Madeira

    • Revenue 6th of 13
    • Occupancy 6th of 13
    • Market size 2nd of 13
    • Year-round 7th of 13
    • Growth 1st of 11
    How it earns
    Calheta is Madeira's second-largest Airbnb market, with 1,010 active listings to price against. Average revenue per listing came to $39,400, the sixth-highest of the 13 ranked markets. Its place at #4 rests on revenue growth (1st of 11) and market size (2nd of 13) rather than on revenue per listing. A typical listing takes in about $2,990 a month; the top quarter clear $4,770 or more. Revenue per listing rose 8% over the year, the biggest gain in Madeira, helped by nightly rates 11% higher.
    When it earns
    Calheta's season runs from April to September, peaking in August at about $5,950 per listing; January, the quietest month, brings in about $2,490.
    What sells
    Two-bedroom homes lead the market (34% of entire homes), and houses make up 64% of supply.

    Revenue per listing by month

    Median listing
    $2,990/mo
    Top 25% of listings
    $4,770+/mo
    Booked ahead
    92 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    52%

    Areas in the full report: Calheta Beach · Prazeres · Ponta do Sol

    Full Calheta Airbnb report

  5. 5. Arco da Calheta

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Arco da Calheta, 2 bedrooms Top-earning Airbnb listing in Arco da Calheta, 4 bedrooms Top-earning Airbnb listing in Arco da Calheta, 3 bedrooms
    Top-earning Airbnb listings in Arco da Calheta
    Avg. revenue
    $50,600
    Occupancy
    58%
    Nightly rate
    $300
    Active listings
    116

    Where it places among the 13 ranked markets in Madeira

    • Revenue 1st of 13
    • Occupancy 3rd of 13
    • Market size 13th of 13
    • Year-round 10th of 13
    • Growth No prior year
    How it earns
    Arco da Calheta listings charge about $300 a night, 29% above the Madeira average, and are booked on 58% of nights. Listings averaged $50,600 in revenue over the year, the highest of the 13 ranked markets. In a typical month the median listing brings in about $4,140, and the best quarter clear $6,960. Its 116 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in Arco da Calheta concentrates from June to November: September earns about $10,200 per listing, about 2.6 times as much as December.
    What sells
    Big homes set the market: 52% of entire homes have three or more bedrooms, against about 27% in the typical market in Madeira, and houses make up 79% of supply.
    Guest expectations
    Guests rate listings highly, 4.82 stars on average against 4.75 for the typical market in Madeira, so reviews set a high bar.
    Who it suits
    Best for buyers who want a large home for groups and families and can carry costs through a quiet December.

    Revenue per listing by month

    Median listing
    $4,140/mo
    Top 25% of listings
    $6,960+/mo
    Booked ahead
    61 days
    Average stay
    7 nights
    Most common home size
    3 bedrooms
    Superhosts
    49%
    Full Arco da Calheta Airbnb report

  6. 6. Câmara de Lobos

    Known for: High occupancy

    Top-earning Airbnb listing in Câmara de Lobos, 3 bedrooms Top-earning Airbnb listing in Câmara de Lobos, 3 bedrooms Top-earning Airbnb listing in Câmara de Lobos, 3 bedrooms
    Top-earning Airbnb listings in Câmara de Lobos
    Avg. revenue
    $39,400 −13% vs. last year
    Occupancy
    57%
    Nightly rate
    $230
    Active listings
    208

    Where it places among the 13 ranked markets in Madeira

    • Revenue 5th of 13
    • Occupancy 5th of 13
    • Market size 8th of 13
    • Year-round 2nd of 13
    • Growth 11th of 11
    How it earns
    Câmara de Lobos has a milder off-season than most of Madeira: February, its slowest month, brings in about half of August's revenue. Average revenue per listing came to $39,400, the fifth-highest of the 13 ranked markets. Month to month, the median listing earns about $2,840 and a top-quarter listing $4,680 or more. Revenue per listing fell 13% over the year even with rates 4% higher, as bookings softened. With 208 listings it is a small market, so its averages can move more from year to year.
    When it earns
    In Câmara de Lobos, the months from April to September earn above the yearly average, led by August at about $6,190 per listing; February is the low point at about $2,970.
    What sells
    The most common entire home has 2 bedrooms (36% of entire homes), and apartments and condos make up 52% of supply.

    Revenue per listing by month

    Median listing
    $2,840/mo
    Top 25% of listings
    $4,680+/mo
    Booked ahead
    74 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    46%
    Full Câmara de Lobos Airbnb report

  7. 7. São Vicente

    Known for: High occupancy · Growing revenue

    Top-earning Airbnb listing in São Vicente, 4 bedrooms Top-earning Airbnb listing in São Vicente, 3 bedrooms Top-earning Airbnb listing in São Vicente, 2 bedrooms
    Top-earning Airbnb listings in São Vicente
    Avg. revenue
    $31,600 +4% vs. last year
    Occupancy
    58%
    Nightly rate
    $185
    Active listings
    334

    Where it places among the 13 ranked markets in Madeira

    • Revenue 8th of 13
    • Occupancy 4th of 13
    • Market size 5th of 13
    • Year-round 8th of 13
    • Growth 4th of 11
    How it earns
    São Vicente is Madeira's fifth-largest Airbnb market, with 334 active listings to price against. Listings averaged $31,600 in revenue over the year, the eighth-highest of the 13 ranked markets. Its place at #7 rests on occupancy (4th of 13) rather than on revenue per listing. A typical listing takes in about $2,430 a month; the top quarter clear $3,540 or more.
    When it earns
    São Vicente's season runs from April to September, peaking in August at about $5,220 per listing; January, the quietest month, brings in about $2,080.
    What sells
    One-bedroom homes lead the market (44% of entire homes), and houses make up 62% of supply.
    Who it suits
    A good fit for buyers who can ride out a slow January.

    Revenue per listing by month

    Median listing
    $2,430/mo
    Top 25% of listings
    $3,540+/mo
    Booked ahead
    77 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    41%

    Areas in the full report: Ponta de São Lourenço · Centro de São Vicente · Porto Moniz Natural Swimming Pools

    Full São Vicente Airbnb report

  8. 8. Santa Cruz

    Known for: Large market

    Top-earning Airbnb listing in Santa Cruz, 4 bedrooms Top-earning Airbnb listing in Santa Cruz, 3 bedrooms Top-earning Airbnb listing in Santa Cruz, 2 bedrooms
    Top-earning Airbnb listings in Santa Cruz
    Avg. revenue
    $38,100 +1% vs. last year
    Occupancy
    53%
    Nightly rate
    $215
    Active listings
    541

    Where it places among the 13 ranked markets in Madeira

    • Revenue 7th of 13
    • Occupancy 11th of 13
    • Market size 3rd of 13
    • Year-round 4th of 13
    • Growth 7th of 11
    How it earns
    Santa Cruz is Madeira's third-largest Airbnb market, with 541 active listings to price against. Average revenue per listing came to $38,100, the seventh-highest of the 13 ranked markets. Its place at #8 rests on market size (3rd of 13) and year-round demand (4th of 13) rather than on revenue per listing. In a typical month the median listing brings in about $2,610, and the best quarter clear $4,100.
    When it earns
    Revenue in Santa Cruz concentrates from April to September: July earns about $5,860 per listing, about 2.2 times as much as November.
    What sells
    The most common entire home has 2 bedrooms (39% of entire homes), and apartments and condos make up 55% of supply.

    Revenue per listing by month

    Median listing
    $2,610/mo
    Top 25% of listings
    $4,100+/mo
    Booked ahead
    74 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    33%

    Areas in the full report: Funchal · Câmara de Lobos · Ponta do Sol

    Full Santa Cruz Airbnb report

  9. 9. Machico

    Known for: Growing revenue

    Top-earning Airbnb listing in Machico, 2 bedrooms Top-earning Airbnb listing in Machico, 6 bedrooms Top-earning Airbnb listing in Machico, 5 bedrooms
    Top-earning Airbnb listings in Machico
    Avg. revenue
    $23,600 +7% vs. last year
    Occupancy
    55%
    Nightly rate
    $145
    Active listings
    308

    Where it places among the 13 ranked markets in Madeira

    • Revenue 12th of 13
    • Occupancy 8th of 13
    • Market size 6th of 13
    • Year-round 5th of 13
    • Growth 2nd of 11
    How it earns
    Machico listings charge about $145 a night, 37% below the Madeira average, and are booked on 55% of nights. Moderate rates keep revenue per listing at $23,600, 43% below the Madeira average. Its place at #9 rests on revenue growth (2nd of 11) rather than on revenue per listing. Month to month, the median listing earns about $2,250 and a top-quarter listing $3,110 or more. Revenue per listing rose 7% over the year, the second-biggest gain in Madeira, helped by nightly rates 22% higher, even as the number of listings grew 43%.
    When it earns
    In Machico, the months from April to September earn above the yearly average, led by August at about $3,560 per listing; January is the low point at about $1,550.
    What sells
    One-bedroom homes lead the market (41% of entire homes), and apartments and condos make up 50% of supply.

    Revenue per listing by month

    Median listing
    $2,250/mo
    Top 25% of listings
    $3,110+/mo
    Booked ahead
    74 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    46%

    Areas in the full report: Machico Beach · Ponta de São Lourenço · Porto da Cruz

    Full Machico Airbnb report

  10. 10. Caniço

    Top-earning Airbnb listing in Caniço, 1 bedroom Top-earning Airbnb listing in Caniço, 2 bedrooms Top-earning Airbnb listing in Caniço, 1 bedroom
    Top-earning Airbnb listings in Caniço
    Avg. revenue
    $26,800
    Occupancy
    55%
    Nightly rate
    $175
    Active listings
    174

    Where it places among the 13 ranked markets in Madeira

    • Revenue 9th of 13
    • Occupancy 9th of 13
    • Market size 11th of 13
    • Year-round 10th of 13
    • Growth No prior year
    How it earns
    Caniço listings charge about $175 a night, 24% below the Madeira average, and are booked on 55% of nights. That adds up to $26,800 per listing over the year, the ninth-highest of the 13 ranked markets. A typical listing takes in about $2,540 a month; the top quarter clear $3,710 or more. Its 174 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Caniço's season runs from May to September, peaking in August at about $5,220 per listing; January, the quietest month, brings in about $1,990. Guests book later than in most of Madeira, about 43 days ahead against roughly 74 for the typical market in Madeira; stays average 7 nights.
    What sells
    The most common entire home has 1 bedroom (47% of entire homes), and apartments and condos make up 81% of supply.
    Who it suits
    It suits buyers who are prepared for thin bookings around January and are comfortable adjusting prices close to the date.

    Revenue per listing by month

    Median listing
    $2,540/mo
    Top 25% of listings
    $3,710+/mo
    Booked ahead
    43 days
    Average stay
    7 nights
    Most common home size
    1 bedroom
    Superhosts
    40%
    Full Caniço Airbnb report

Full ranking

How All 13 Ranked Markets in Madeira Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Madeira, ranked by AirROI
Funchal Large market, year-round demand$49,92657%$27152%+2%2,921
Ponta do Sol High occupancy, high earnings$41,78262%$20044%+1%370
Ribeira Brava High occupancy, high earnings$43,77160%$21146%−3%293
4Calheta Growing revenue, large market$39,40257%$21842%+8%1,008
5Arco da Calheta High earnings, high occupancy$50,64158%$29838%–116
6Câmara de Lobos High occupancy$39,42557%$22848%−13%208
7São Vicente High occupancy, growing revenue$31,63058%$18440%+4%334
8Santa Cruz Large market$38,10453%$21745%+1%541
9Machico Growing revenue$23,61155%$14744%+7%308
10Caniço$26,80055%$17738%–174
11Porto Moniz Growing revenue$25,44055%$15333%+4%177
12Porto Santo Growing revenue$25,56441%$24314%+7%176
13Santana$21,55551%$13940%−8%174

By measure

Madeira Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Madeira

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Madeira
#MarketRevenue
Funchal #1 overall$49,900
Ribeira Brava #3 overall$43,800
Ponta do Sol #2 overall$41,800
4Câmara de Lobos #6 overall$39,400
5Calheta #4 overall$39,400
6Santa Cruz #8 overall$38,100
7São Vicente #7 overall$31,600
8Machico #9 overall$23,600

Most expensive Airbnb markets in Madeira by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Madeira by nightly rate
#MarketNightly
Funchal #1 overall$270
Câmara de Lobos #6 overall$230
Calheta #4 overall$220
4Santa Cruz #8 overall$215
5Ribeira Brava #3 overall$210
6Ponta do Sol #2 overall$200
7São Vicente #7 overall$185
8Machico #9 overall$145

Highest-occupancy Airbnb markets in Madeira

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Madeira
#MarketOccupancy
Ponta do Sol #2 overall62%
Ribeira Brava #3 overall60%
São Vicente #7 overall58%
4Câmara de Lobos #6 overall57%
5Calheta #4 overall57%
6Funchal #1 overall57%
7Machico #9 overall55%
8Santa Cruz #8 overall53%

Most year-round Airbnb markets in Madeira

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Madeira
#MarketSlow month
Funchal #1 overall52%
Câmara de Lobos #6 overall48%
Ribeira Brava #3 overall46%
4Santa Cruz #8 overall45%
5Ponta do Sol #2 overall44%
6Machico #9 overall44%
7Calheta #4 overall42%
8São Vicente #7 overall40%

Fastest-growing Airbnb markets in Madeira

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Madeira
#MarketChange
Calheta #4 overall+8%
Machico #9 overall+7%
São Vicente #7 overall+4%
4Funchal #1 overall+2%
5Santa Cruz #8 overall+1%
6Ponta do Sol #2 overall+1%

Largest Airbnb markets in Madeira

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Madeira
#MarketListings
Funchal #1 overall2,920
Calheta #4 overall1,010
Santa Cruz #8 overall541
4Ponta do Sol #2 overall370
5São Vicente #7 overall334
6Machico #9 overall308
7Ribeira Brava #3 overall293
8Câmara de Lobos #6 overall208
9Porto Moniz #11 overall177
10Porto Santo #12 overall176
11Caniço #10 overall174
12Santana #13 overall174
13Arco da Calheta #5 overall116

Seasonality

When Airbnbs in Madeira Earn the Most

August is the best month for more than three-quarters of ranked markets in Madeira. January is the most common slowest month, in 6 markets.

August earns about 2.1 times what January does

Average revenue per listing across the 13 ranked markets in Madeira, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Madeira
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$3,070––
February$3,190––
March$3,780––
April$4,700––
May$4,920––
June$5,000––
July$6,3802 marketsSanta Cruz, Santana
August$6,50010 marketsFunchal, Ponta do Sol, Ribeira Brava
September$4,8901 marketArco da Calheta
October$4,250––
November$3,250––
December$3,640––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in Madeira?

10 companies run 10 or more Airbnb listings in Madeira, and companies run 13% of its listings. AirROI ranks the 20 largest by listings, guest rating and growth.

Method

How the Ranking Works

The ranking covers the 13 markets in Madeira with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb estimator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Madeira

What is the best place to buy an Airbnb in Madeira?

Funchal ranks first of the 13 markets in Madeira in AirROI's ranking, with US$49,900 in average revenue per listing and 57% occupancy. Ponta do Sol and Ribeira Brava follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Madeira?

By revenue per listing, among markets with at least 200 listings, Funchal leads at US$49,900 a year, ahead of Ribeira Brava at US$43,800. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Madeira?

The average active listing in Madeira earned US$41,300 over the 12 months to September 2026, at 56% occupancy. Across the ranked markets, the middle half averaged between US$25,600 and US$41,800 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Madeira?

The average listing in Madeira was booked on 56% of available nights over the past 12 months. Half of the ranked markets fall between 55% and 58%, so a market above about 58% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Madeira?

Among ranked markets with at least 200 listings, Ponta do Sol has the highest occupancy, with 62% of available nights booked, followed by Ribeira Brava at 60%. Its listings average about US$200 a night and US$41,800 a year.

Where are Airbnb nightly rates highest in Madeira?

Among ranked markets with at least 200 listings, Funchal has the highest average nightly rate, about US$270, followed by Câmara de Lobos at US$230. Machico is the least expensive, at about US$145. The average booked night in Madeira costs about US$230.

What is the best month for Airbnb in Madeira?

August is the highest-earning month for 10 of the 13 ranked markets, followed by July (2). January is the most common slowest month, in 6 of the 13 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Madeira earn the most evenly through the year?

Among ranked markets with at least 200 listings, Funchal has the steadiest income: its slowest month, November, still earns about half of its best. Câmara de Lobos follows, at 48%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Madeira?

Among ranked markets with at least 200 listings, revenue per listing grew most in Calheta, up 8% on the year before, and in Machico, up 7%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Madeira in 2026?

Revenue per listing grew in 8 of the 11 ranked markets with a comparable year of data; in the typical market it rose 2%. Whether a given property profits depends on its purchase price, financing and running costs.

How many Airbnb listings are there in Madeira?

AirROI tracked 7,020 active Airbnb listings in Madeira over the 12 months to September 2026, across 18 markets. The largest ranked market is Funchal, with 2,920 listings, followed by Calheta with 1,010.

Do Airbnb hosts need a permit in Madeira?

Rules can be national or regional as well as local, and they change often, so check each of them for any address you consider. In the listing data, most listings display a registration number in all 13 ranked markets, though that shows what hosts display, not what the rules allow.

Directory

All 18 Airbnb Markets in Madeira

Every Madeira city with an AirROI Airbnb market report, A–Z, with its active listing count.

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