Airbnb market data · 202612 months to September 2026
Porto da Cruz, Portugal Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Porto da Cruz brought in €15,365 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Porto da Cruz Airbnb Market at a Glance
Rates and bookings both trail the Madeira average. Listings averaged €108 a night and were booked on 53% of available nights, against €200 and 56% for the Madeira average.
Timing matters: in July, the best month, the average listing earned about 3.8 times as much as in November, the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Porto da Cruz is the 17th-largest of 18 Madeira markets AirROI tracks.
Browse the live Porto da Cruz Airbnb market See Every Porto da Cruz ListingRevenue
How Much Do Airbnb Hosts Make in Porto da Cruz?
Gross bookings per Porto da Cruz listing averaged €15,365 over the 12 months to September 2026 (Madeira average: €35,544), before cleaning, platform and management costs and taxes.
The average Porto da Cruz listing brought in €3,130 in July, its best month, and €835 in November, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Porto da Cruz's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,050+ a month, about 1.7 times the typical property.
- Strong performers (top 25%) earn €2,470 or more, roughly €640 a month above the median.
- Typical properties (median) earn about €1,830 a month.
- Entry-level properties (bottom 25%) earn €1,160 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 3.8 times what November did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, €1,950.
Porto da Cruz Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in April 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,797 | 58.4% | €103 | €60 | 72 days | 5.5 nights |
| Oct 2025 | €1,893 | 58.9% | €103 | €61 | 44 days | 7 nights |
| Nov 2025 | €835 | 25.8% | €103 | €28 | 14 days | 5 nights |
| Dec 2025 | €1,069 | 33.4% | €102 | €34 | 36 days | 5.7 nights |
| Jan 2026 | €1,096 | 34.0% | €96 | €35 | 23 days | 3.8 nights |
| Feb 2026 | €1,166 | 40.9% | €94 | €42 | 35 days | 5.5 nights |
| Mar 2026 | €1,897 | 64.2% | €98 | €61 | 40 days | 4.7 nights |
| Apr 2026 | €2,460 | 82.6% | €102 | €82 | 56 days | 4.3 nights |
| May 2026 | €2,315 | 58.6% | €114 | €75 | 83 days | 4 nights |
| Jun 2026 | €2,692 | 71.4% | €125 | €90 | 59 days | 5.1 nights |
| Jul 2026 | €3,131 | 73.9% | €129 | €101 | 81 days | 5.7 nights |
| Aug 2026 | €3,094 | 72.3% | €131 | €100 | 91 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Porto da Cruz market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Porto da Cruz Profitable?
Yes, when it's run well. The average Porto da Cruz Airbnb took in €15,365 in the 12 months to September 2026, and run by its owner at everyday costs, about €890 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,220 a month.
Cleaning it yourself keeps the €1,330 a year guests pay in cleaning fees, for about €1,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €780 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Porto da Cruz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €14,035 | €18,980 |
| Cleaning fees guests pay9% of Porto da Cruz bookings | €1,330 | €1,790 |
| Gross bookings | €15,365 | €20,770 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 56% of Porto da Cruz listings on Simplified Pricing, 3% for the rest | −€1,540 | −€2,080 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,330 | −€1,790 |
| Utilities and internetAbout 5% of bookings | −€770 | −€1,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€310 | −€420 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€460 | −€620 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€150 | −€150 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€4,640 | −€6,180 |
| Left for housing costs, then profit | €10,725about €890 a month | €14,590about €1,220 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Porto da Cruz Airbnb Profit
The estimate starts from Porto da Cruz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Porto da Cruz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Porto da Cruz's Top Earners Get There
- More nights booked. The busiest quarter of Porto da Cruz listings are booked on 70% or more of their nights, against 56% for the median listing. Ten more booked nights a year at the median rate of €105 adds about €1,060 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €105. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,400 a year.
- Open for the busy months. July brought the average listing about €3,130, against €835 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Porto da Cruz listings average 4.75 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,730 a month, against €1,280 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Porto da Cruz?
Porto da Cruz listings were booked on 53% of the nights they were open over the past year, 3 percentage points below the Madeira average (56%) and 9 points above the Portugal average (44%). Occupancy swings from 26% in November to 83% in April.
Across Porto da Cruz's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 80%+ of open nights, 24 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 56% of open nights.
- Entry-level properties (bottom 25%) fill 40% or less, under three nights a week.
April was the busiest month in Porto da Cruz, November the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 53% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Porto da Cruz?
The average nightly rate in Porto da Cruz, known as ADR (average daily rate), was €108 over the past year, about 46% below the Madeira average of €200 and about 36% below the Portugal average of €170. Rates peak in July and August at about €130 and bottom out in January and February at about €94.
Across Porto da Cruz's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €150+ a night, about 41% above the median.
- Strong performers (top 25%) charge €120 or more, about €15 above the median.
- Typical properties (median) charge about €105 a night.
- Entry-level properties (bottom 25%) charge €84 or less, about 80% of the median.
August rates ran 39% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €108.
What Is the RevPAR for Airbnb in Porto da Cruz?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Porto da Cruz it averaged €61 over the past year, from about €28 in November to about €101 in July.
Across Porto da Cruz's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €101+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn €78 or more, about €25 a night above the median.
- Typical properties (median) earn about €55 per open night.
- Entry-level properties (bottom 25%) earn €41 or less, about three-quarters of the median.
July RevPAR was about 3.6 times November's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €64.
Seasonality
Best and Worst Months for Airbnb in Porto da Cruz
With only 25 active listings, the monthly pattern in Porto da Cruz is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in November.
How Far in Advance Do Guests Book Airbnb in Porto da Cruz?
Guests book Porto da Cruz stays 55 days ahead on average (about eight weeks). August stays are booked furthest out, about 91 days ahead, and November stays closest to arrival, about 14 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
Airbnb Permits and Registration in Porto da Cruz
All 25 active listings in Porto da Cruz display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Porto da Cruz.
Neighborhoods
Best Neighborhoods for Airbnb in Porto da Cruz
AirROI's area guide picks eight Porto da Cruz neighborhoods that draw short-term rental guests, led by City Center, Beachfront Promenade and Cultural District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| City Center | The heart of Porto da Cruz, bustling with local shops, restaurants, and cafes. Ideal for tourists wanting to experience the vibrant culture and convenience of the town center. | Local Market, Church of Nossa Senhora da Conceição, Café do Oriente, Porto da Cruz Natural Swimming Pools |
| Beachfront Promenade | Offering stunning views of the Atlantic and direct access to the beach, this location is perfect for guests looking to relax by the sea while enjoying local bars and restaurants. | Praia de Porto da Cruz, Beach Bars, Walking Trails, Water Sports Facilities |
| Cultural District | Home to historical sites and museums, this area attracts tourists interested in the history and culture of Madeira, making it a great place for educational visits. | Madeira Wine Museum, Cruz House, Local Artisan Shops |
| Levada Walks Area | Famous for the unique levada walks that provide access to Madeira's stunning natural landscapes. Ideal for active guests who enjoy hiking and nature. | Levada do Caldeirão Verde, Nature Trails, Botanical Gardens |
| Mountain View Area | With breathtaking views of the surrounding mountains, this area appeals to guests looking for tranquility and nature, including outdoor activities like hiking. | Pico do Areeiro Hiking, Scenic Overlook Spots, Rural Tourism |
| Nearby Funchal | Close proximity to Madeira's capital opens up a wider range of attractions, dining, and nightlife, appealing to those who want the best of both worlds—the charm of Porto da Cruz and the amenities of Funchal. | Funchal Marina, Mercado dos Lavradores, Funchal Cathedral, Teleferico do Funchal |
| Winery District | Famous for its wineries and vineyards, this area attracts guests interested in wine tasting and learning about Madeira's wine culture, ideal for a unique experience. | Wine Tasting Tours, Vineyard Visits, Cork Factory Tours |
| Surfing Spots | Known for its surf-friendly waves, especially in winter, this area attracts surfing enthusiasts and those seeking an active beach lifestyle. | Surf Schools, Surf Competitions, Beach Clubs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Porto da Cruz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Funchal (15 km away) earned the most per listing, about 2.8 times as much as Porto da Cruz. São Vicente was the busiest, booked on 58% of nights against 53% in Porto da Cruz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Santana 7 km | 174 | €18,549 | €120 | 51% |
| Machico 7 km | 308 | €20,318 | €126 | 55% |
| Gaula 11 km | 58 | €18,877 | €164 | 48% |
| Santa Cruz 11 km | 541 | €32,790 | €187 | 53% |
| Caniço 13 km | 174 | €23,062 | €152 | 55% |
| Funchal 15 km | 2,921 | €42,963 | €233 | 57% |
| Câmara de Lobos 18 km | 208 | €33,926 | €196 | 57% |
| São Vicente 19 km | 334 | €27,219 | €159 | 58% |
Other Airbnb Markets in Madeira
- Calheta Airbnb data 1,008 listings
- Ponta do Sol Airbnb data 370 listings
- Ribeira Brava Airbnb data 293 listings
- Porto Moniz Airbnb data 177 listings
- Porto Santo Airbnb data 176 listings
FAQ
Porto da Cruz Airbnb FAQ
How much do Airbnb hosts make in Porto da Cruz?
An active Porto da Cruz Airbnb grossed €15,365 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,470 or more in a typical month.
How much can I make on Airbnb in Porto da Cruz?
It depends most on the home's size, location and how it's run. The middle half of Porto da Cruz listings earn between €1,160 and €2,470 in a typical month, and the top tenth €3,050 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Porto da Cruz?
Listings in Porto da Cruz were booked on 53% of available nights over the past year. That compares with 56% for the Madeira average. April was the busiest month.
How much does an Airbnb cost per night in Porto da Cruz?
The average booked night in Porto da Cruz cost €108 before fees. Half of listings charge between €84 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Porto da Cruz?
All active Porto da Cruz listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Porto da Cruz?
Yes, when it's run well. The average Porto da Cruz Airbnb grossed €15,365 in the 12 months to September 2026, 57% below the Madeira average of €35,544, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,725 a year (about €890 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,220 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Porto da Cruz?
July paid best over the past year, at €3,130 per active listing, and November paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Porto da Cruz?
Each night a Porto da Cruz listing was open to book earned €61 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €101 or more.
How far in advance do guests book Airbnbs in Porto da Cruz?
Porto da Cruz stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Porto da Cruz?
The average Porto da Cruz Airbnb stay lasted 4.4 nights over the past year. A listing took 33 reservations over the year on average.
How are Airbnbs in Porto da Cruz rated?
Guests rate Porto da Cruz Airbnbs 4.75 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Porto da Cruz?
City Center, Beachfront Promenade and Cultural District draw the most short-term rental interest in Porto da Cruz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Porto da Cruz?
AirROI counted 25 active Airbnb listings in Porto da Cruz as of September 2026. The closest tracked market is Santana, 7 km away.
How much are Airbnb cleaning fees in Porto da Cruz?
In Porto da Cruz, 84% of listings add a cleaning fee. The median fee is €35, and some higher fees lift the average to €55.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Porto da Cruz from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.