The Village Loft Entire home · 1 bedroom Rated 4.92 - Revenue
- €79,681
- Occupancy
- 37.6%
- Daily rate
- €663
Airbnb market data · 202612 months to September 2026
The average Airbnb in Gaula brought in €18,878 over the 12 months through September 2026, about 47% less than the Madeira average of €35,544.
The short answer
Rates and bookings both trail the Madeira average. Listings averaged €164 a night and were booked on 48% of available nights, against €200 and 56% for the Madeira average.
Timing matters: in September, the best month, the average listing earned about three times as much as in January, the slowest.
With 58 active listings, Gaula is the 15th-largest of 18 Madeira markets AirROI tracks.
Browse the live Gaula Airbnb market See Every Gaula ListingRevenue
Gross bookings per Gaula listing averaged €18,878 over the 12 months to September 2026 (Madeira average: €35,544), before cleaning, platform and management costs and taxes.
The average Gaula listing brought in €4,050 in September, its best month, and €1,310 in January, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
September earned about three times what January did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, €2,530.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
September 2025 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €4,050 | 74.2% | €159 | €135 | 34 days | 6 nights |
| Oct 2025 | €2,575 | 55.4% | €149 | €83 | 27 days | 4.9 nights |
| Nov 2025 | €1,544 | 38.9% | €146 | €51 | 41 days | 4.8 nights |
| Dec 2025 | €1,846 | 40.8% | €150 | €60 | 24 days | 5.5 nights |
| Jan 2026 | €1,313 | 33.3% | €145 | €42 | 26 days | 5.1 nights |
| Feb 2026 | €1,700 | 46.0% | €145 | €61 | 28 days | 5.2 nights |
| Mar 2026 | €1,969 | 50.9% | €147 | €64 | 33 days | 7.1 nights |
| Apr 2026 | €2,399 | 55.6% | €155 | €80 | 49 days | 5.2 nights |
| May 2026 | €3,155 | 62.6% | €176 | €102 | 55 days | 5.7 nights |
| Jun 2026 | €2,972 | 56.8% | €170 | €99 | 41 days | 5.5 nights |
| Jul 2026 | €3,407 | 53.2% | €182 | €110 | 54 days | 6 nights |
| Aug 2026 | €3,435 | 62.4% | €183 | €111 | 60 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Gaula market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Gaula Airbnb took in €18,878 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,550 a month.
Cleaning it yourself keeps the €1,830 a year guests pay in cleaning fees, for about €1,220 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €17,048 | €24,620 |
| Cleaning fees guests pay10% of Gaula bookings | €1,830 | €2,650 |
| Gross bookings | €18,878 | €27,270 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 66% of Gaula listings on Simplified Pricing, 3% for the rest | −€2,110 | −€3,050 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,830 | −€2,650 |
| Utilities and internetAbout 5% of bookings | −€940 | −€1,360 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€380 | −€550 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€570 | −€820 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€190 | −€190 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€6,110 | −€8,710 |
| Left for housing costs, then profit | €12,768about €1,060 a month | €18,560about €1,550 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Gaula's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gaula home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,270 a month, against €1,570 for the average one.
Occupancy
Gaula listings were booked on 48% of the nights they were open over the past year, 8 percentage points below the Madeira average (56%) and 4 points above the Portugal average (44%). Occupancy swings from 33% in January to 74% in September.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
September was the busiest month in Gaula, January the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Gaula, known as ADR (average daily rate), was €164 over the past year, about 18% below the Madeira average of €200 and about the same as the Portugal average (€170). Rates peak in July and August at about €185 and bottom out in January and February at about €145.
Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.
August rates ran 26% above February's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €159.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gaula it averaged €78 over the past year, from about €42 in January to about €135 in September.
Per open night, by tier:
September RevPAR was about 3.2 times January's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €83. The 12-month RevPAR of €78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Gaula has one high season, May through September, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about twice as much a month in June through August as in December through February.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–September | €3,400 | 62% | €174 |
| Shoulder seasonApril, October | €2,490 | 55% | €152 |
| Low seasonNovember–March | €1,670 | 42% | €147 |
Guests book Gaula stays 40 days ahead on average (about six weeks). August stays are booked furthest out, about 60 days ahead, and December stays closest to arrival, about 24 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
All 58 active listings in Gaula display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gaula.
Neighborhoods
AirROI's area guide picks Funchal City Center and Paul do Mar as the parts of Gaula that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Funchal City Center | The vibrant capital of Madeira with a rich history and numerous cultural attractions. A top choice for tourists with plenty of restaurants, shops, and activities nearby. | Madeira Botanical Garden, CR7 Museum, Funchal Marina, Market dos Lavradores, Cable Car to Monte |
| Paul do Mar | Famous for its surf spots and dramatic cliffs. Ideal for adventurous travelers looking for outdoor activities and beautiful sunsets. | Paul do Mar Beach, Surfing spots, Levada walks, Local seafood restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 74% of listings in Gaula, alongside 15 private-room listings (26%). Houses are the most common property type at 52%, ahead of apartments and condos (38%).
Mostly entire homes, with a private-room segment
Gaula Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.1% | 43 |
| Private room | 25.9% | 15 |
Listings by property type
Gaula Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 51.7% | 30 |
| Apartment/Condo | 37.9% | 22 |
| Hotel/Boutique | 6.9% | 4 |
| Cabin/Outdoor | 3.4% | 2 |
Two-bedroom homes are the most common size in Gaula (40% of entire homes), followed by one-bedroom homes (33%). Shares are of the 43 entire homes that give a bedroom count; rented rooms are left out.
Gaula entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.7% | 2 |
| 1 bedroom | 32.6% | 14 |
| 2 bedrooms | 39.5% | 17 |
| 3 bedrooms | 20.9% | 9 |
| 4 bedrooms | 2.3% | 1 |
A typical one-bedroom home in Gaula earned €22,500 over the past year, against €16,700 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | €22,500 | €24,700 | €154 | 61% |
| 2 bedrooms | 17 | €16,700 | €23,900 | €169 | 52% |
Most Gaula listings are sized for couples and small families: 61% sleep four guests or fewer, and just 4% take eight or more. Shares are of the 46 listings with a guest capacity on file (79% of the market).
Gaula listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 23.9% | 11 |
| 3 guests | 8.7% | 4 |
| 4 guests | 28.3% | 13 |
| 5 guests | 13.0% | 6 |
| 6 guests | 21.7% | 10 |
| 8+ guests | 4.3% | 2 |
Gaula hosts set up an average of 2 beds per listing, close to one bed per bedroom. About three in ten listings (29%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Gaula: 90% of listings offer it, and 72% have a patio or balcony. Air conditioning is the exception rather than the rule: only 29% of listings have it.
Share of Gaula listings with each common amenity
Guests
Gaula runs on foreign visitors: 97% of guests who left reviews live outside Portugal. France leads with 22% of reviewers, ahead of Germany at 21%. Guests speak a mix of languages: English leads at 39%, followed by French and German.
97% of Gaula guests come from abroad
Where guests who left reviews live
Where Gaula guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| London | 3.2% |
| Prague | 1.6% |
| Hamburg | 1.6% |
| Berlin | 1.6% |
Where Gaula guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 22.1% |
| Germany | 21.2% |
| United Kingdom | 9.0% |
| Netherlands | 5.1% |
| United States | 5.1% |
Languages spoken by Gaula guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.0% |
| French | 16.1% |
| German | 15.1% |
| Spanish | 6.5% |
| Dutch | 3.8% |
Gaula Airbnbs average 4.68 stars, and 17% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.56, against 4.82 for check-in.
Check-in scores highest in Gaula; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.64 |
| Communication | 4.81 |
| Location | 4.56 |
| Check-in | 4.82 |
| Value | 4.59 |
Booking patterns
About three-quarters of Gaula listings are open to guests more than 180 days a year, but only 24% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Gaula listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 41.4% | 24 |
| 181-270 days | 34.5% | 20 |
| 91-180 days | 19.0% | 11 |
| 31-90 days | 5.2% | 3 |
Days a year Gaula listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.2% | 3 |
| 181-270 days | 19.0% | 11 |
| 91-180 days | 37.9% | 22 |
| 31-90 days | 24.1% | 14 |
| 1-30 days | 13.8% | 8 |
The average Gaula booking lasts 5.6 nights, longest in March and shortest in November. Listings took about 21 bookings each over the year, some 1,200 in all. 54% of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Gaula
Average nights per booking, by month of stay
Nearly six in ten listings in Gaula accept stays of one or two nights.
Minimum stay set by Gaula listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Gaula, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 45% of listings offer Flexible or Moderate terms and 45% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Gaula listings, from most to least flexible
Share of listings by the policy they use
86% of Gaula listings charge a cleaning fee. The typical fee is €65, and some higher fees lift the average to €114. Spread over the average stay of 5.6 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
Top earners
The top-grossing Airbnb in Gaula, a one-bedroom unit, took in €79,700 over the past year, about 4.2 times the city's average of €18,900. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
The Village Loft Entire home · 1 bedroom Rated 4.92
GuestReady - Endless Ocean Views Entire home · 2 bedrooms Rated 4.66
Aqui Há Casa by Atlantic Holiday [There's a House Here] Entire home · 2 bedrooms Rated 4.64
Sunrise House by Wanderlust Madeira - 2BR Sea View Entire home · 2 bedrooms Rated 4.71
Villa Atlantic Lodjadis Entire home · 3 bedrooms Rated 5.00
Seaside Luxury Retreat • AC & Sunset Views Entire home · 2 bedrooms Rated 4.85 Professional management companies run 29% of Gaula listings and owners run the rest, though 26% of listings have a co-host. Superhosts run a third of listings. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 66% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 25 km, Funchal (10 km away) earned the most per listing, about 2.3 times as much as Gaula. Ribeira Brava was the busiest, booked on 60% of nights against 48% in Gaula.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Santa Cruz 1 km | 541 | €32,790 | €187 | 53% |
| Caniço 4 km | 174 | €23,062 | €152 | 55% |
| Funchal 10 km | 2,921 | €42,963 | €233 | 57% |
| Machico 11 km | 308 | €20,318 | €126 | 55% |
| Câmara de Lobos 16 km | 208 | €33,926 | €196 | 57% |
| Santana 16 km | 174 | €18,549 | €120 | 51% |
| Ribeira Brava 23 km | 293 | €37,666 | €182 | 60% |
| São Vicente 25 km | 334 | €27,219 | €159 | 58% |
See all 18 Madeira Airbnb markets
Markets elsewhere in Portugal with a similar nightly rate and occupancy to Gaula:
FAQ
An active Gaula Airbnb grossed €18,878 on average in the 12 months to September 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,130 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Gaula listings earn between €1,180 and €3,130 in a typical month, and the top tenth €4,960 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Gaula were booked on 48% of available nights over the past year. That compares with 56% for the Madeira average. September was the busiest month.
The average booked night in Gaula cost €164 before fees. Half of listings charge between €88 and €170, so bedroom count and location move the price more than the average suggests.
All active Gaula listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Gaula Airbnb grossed €18,878 in the 12 months to September 2026, 47% below the Madeira average of €35,544. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €12,768 a year (about €1,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,550 a month. Check a specific home in the Airbnb estimator.
September paid best over the past year, at €4,050 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Gaula listing was open to book earned €78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €134 or more.
Gaula stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Gaula Airbnb stay lasted 5.6 nights over the past year. A listing took 21 reservations over the year on average.
Guests rate Gaula Airbnbs 4.68 out of 5 on average. Guests score check-in highest and location lowest.
Funchal City Center and Paul do Mar draw the most short-term rental interest in Gaula. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in Gaula as of September 2026. The closest tracked market is Santa Cruz, 1 km away.
In Gaula, 86% of listings add a cleaning fee. The median fee is €65, and some higher fees lift the average to €114.
Method
Figures on this page cover 58 active Airbnb listings in Gaula from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.