Porto Santo, Madeira Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Porto Santo, Madeira? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,155 per year — at a $244 nightly rate, 42.8% occupancy, and a $122 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 179 active listings, Porto Santo is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 79.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 85% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Porto Santo?
In Porto Santo, the headline Airbnb metrics are $29,155 in average annual revenue,42.8% occupancy, $244 ADR, and $122 in RevPAR, and guests book about 85 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Porto Santo?
Understanding the monthly revenue variations for Airbnb listings in Porto Santo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Porto Santo is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Porto Santo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,750 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,019, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Porto Santo
What Is the Monthly Airbnb Occupancy Rate in Porto Santo?
Maximize your bookings by understanding the Porto Santo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Porto Santo:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Porto Santo
What Is the Average Airbnb Nightly Rate in Porto Santo?
Effective short term rental pricing strategy in Porto Santo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Porto Santo typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $526+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Porto Santo
What Is the RevPAR for Airbnb in Porto Santo?
RevPAR in Porto Santo is currently $122. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $104 RevPAR.
- Best-in-class (Top 10%) achieve $322 RevPAR.
Average Monthly RevPAR Trend in Porto Santo
RevPAR Insights for Porto Santo
- The average RevPAR in Porto Santo is $122. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($322) and bottom 25% ($46) is $276, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Porto Santo benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $104+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Porto Santo?
Porto Santo's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $6,949 per month
- Occupancy rates average 63.0%
- Daily rates average $334
Shoulder Season
- Revenue averages $2,436 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $208
Low Season (January, February, March)
- Revenue drops to average $1,336 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $193
Seasonality Insights for Porto Santo
- Airbnb seasonality in Porto Santo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Porto Santo's highest earning potential, with monthly revenues climbing to $8,290, occupancy reaching 70.9%, and ADRs peaking at $390.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,195, occupancy could drop to 19.9%, and ADRs may adjust to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Porto Santo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Porto Santo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Porto Santo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Porto Santo?
Yes, Porto Santo, Madeira, Portugal enforces high STR regulations and 85% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Porto Santo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 85% licensed listings)
What Are the Best Neighborhoods for Airbnb in Porto Santo?
Porto Santo is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta da Calheta | Known for its stunning natural beauty and tranquil atmosphere, this area offers visitors breathtaking views and a peaceful retreat. Ideal for those looking for relaxation and outdoor activities. | Calheta Beach, Praia de Ponta Calheta, Lighthouse at Ponta do Pargo, Hiking trails in the area, Local restaurants with traditional Madeiran cuisine |
| Porto Santo Beach | The main draw of Porto Santo, famous for its long stretches of beautiful sandy beach. This area is perfect for sunbathers and water sports enthusiasts, making it attractive for tourists year-round. | Praia do Porto Santo, Water sports activities, Beach bars and restaurants, Beachfront promenades, Sunset views |
| Vila Baleira | The main town on Porto Santo, offering a blend of amenities, shops, and local culture. A vibrant area that attracts tourists for its conveniences and local flavor. | Historical Museum of Porto Santo, Church of Nossa Senhora da Piedade, Local markets, Restaurants and cafes, Cultural festivals |
| Miradouro da Portela | A scenic viewpoint offering breathtaking views of Porto Santo and surrounding areas. Great for tourists seeking panoramic views and photography opportunities. | Fantastic viewpoints, Hiking and nature trails, Wildlife viewing, Picnic areas, Photography spots |
| Fonte de Areia | A quieter area away from the main tourist traps, perfect for those looking for a more laid-back holiday experience. Suitable for nature lovers and families. | Natural landscapes, Close to hiking trails, Local flora and fauna, Peaceful beaches, Family-friendly activities |
| Casa da Serra | Located in the hills, offering a unique experience away from the beach. Ideal for travelers looking to explore the island's interior and enjoy local traditions. | Hiking paths, Local cultural experiences, Traditional Madeiran festivals, Stunning views of the island, Nature exploration |
| Calheta de São Jorge | A little-known gem on the island, providing tranquility and untouched natural beauty. Perfect for eco-tourism and outdoor activities. | Secluded beaches, Natural parks, Local crafts and traditions, Biodiversity, Adventure sports |
| Escola da Vila | A family-friendly area with schools and playgrounds, suitable for travelers with children. Offers a glimpse into the local lifestyle and community. | Community parks, Cafes and shops, Local events and activities, Family-oriented amenities, Cultural exchanges |
Because Porto Santo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Porto Santo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Porto Santo
- The Porto Santo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.3% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Porto Santo, House properties are the most common (64.2%), reflecting the local real estate landscape.
- Houses represent a significant 64.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.7%) offer potential for unique stay experiences.
Porto Santo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Porto Santo
- The dominant room capacity in Porto Santo is 2 bedrooms listings, making up 33.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in Porto Santo, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Porto Santo.
Porto Santo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Porto Santo
- The most common guest capacity trend in Porto Santo vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Porto Santo STR market, accounting for 49.7% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Porto Santo.
- On average, properties in Porto Santo are equipped to host 4.5 guests.
How Do Listings in Porto Santo Compare on Quality?
Listing quality in Porto Santo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Porto Santo
- At 29.2 photos per listing on average, Porto Santo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 25.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Porto Santo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Porto Santo?
Amenity Prevalence
Amenity Insights for Porto Santo
- Essential amenities in Porto Santo that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Porto Santo: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Dishes and silverware or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Porto Santo to stay competitive.
Which Airbnb Amenities Boost Revenue in Porto Santo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Porto Santo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 69.8% | $37,041 | $10,901 | 239.8% |
Iron | 79.3% | $34,004 | $10,549 | 222.3% |
Hot water | 82.1% | $33,196 | $10,593 | 213.4% |
Freezer | 56.4% | $40,477 | $14,495 | 179.2% |
Refrigerator | 81.6% | $33,046 | $11,940 | 176.8% |
Smoke alarm | 23.5% | $57,002 | $20,618 | 176.5% |
Coffee maker | 71.5% | $35,438 | $13,388 | 164.7% |
Toaster | 54.7% | $40,575 | $15,340 | 164.5% |
Microwave | 71.5% | $35,359 | $13,584 | 160.3% |
Bed linens | 74.9% | $34,299 | $13,839 | 147.8% |
Revenue Impact Insights for Porto Santo
- Cooking basics tops the revenue impact list with a 239.8% uplift — listings with this amenity earn $37,041 vs. $10,901 without it.
- Hot water, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Porto Santo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Porto Santo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPorto Santo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Porto Santo
- The typical guest profile for Airbnb in Porto Santo consists of a mix of domestic (40%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 39.6% of guests.
- Key international markets include Portugal (39.6%) and Germany (12.6%).
- Top languages spoken are English (35.6%) followed by Portuguese (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Porto Santo?
Listings in Porto Santo average 4.75 out of 5 overall, with about 23.6 reviews per active listing and 18.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Porto Santo
- An average rating of 4.75 places Porto Santo in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.62) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.4% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Porto Santo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Porto Santo
- The most common availability pattern in Porto Santo falls within the 181-270 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Porto Santo (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Porto Santo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Porto Santo
- The overall average booking lead time for vacation rentals in Porto Santo is 85 days.
- Guests book furthest in advance for stays during August (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Porto Santo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these Porto Santo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Porto Santo?
Guests in Porto Santo stay about 5.5 nights on average, generating roughly 3,039 reservations and 17.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Porto Santo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Porto Santo
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (6.9 nights) and shorten in Apr (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Porto Santo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
18.4% of total
2 Nights
11 listings
6.1% of total
3 Nights
16 listings
8.9% of total
4-6 Nights
52 listings
29.1% of total
7-29 Nights
7 listings
3.9% of total
30+ Nights
60 listings
33.5% of total
Key Insights
- The most prevalent minimum stay requirement in Porto Santo is 30+ Nights, adopted by 33.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.5%) caters to monthly stays (30+ nights) in Porto Santo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.5% of Porto Santo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Porto Santo.
Porto Santo Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
6 listings
3.4% of total
Super Strict 60 Days
9 listings
5% of total
Limited
19 listings
10.6% of total
Flexible
17 listings
9.5% of total
Moderate
32 listings
17.9% of total
Firm
74 listings
41.3% of total
Strict
22 listings
12.3% of total
Cancellation Policy Insights for Porto Santo
- The prevailing Airbnb cancellation policy trend in Porto Santo is Firm, used by 41.3% of listings.
- A majority (53.6%) of hosts in Porto Santo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Porto Santo.
- Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Porto Santo.
How Much Are Airbnb Cleaning Fees in Porto Santo?
Cleaning fees in Porto Santo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Porto Santo
- 77.7% of listings charge a cleaning fee, making it standard practice in Porto Santo. Guests expect it and factor it into their booking decisions.
- The gap between the average ($133) and median ($64) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Porto Santo median of $64. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Porto Santo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Porto Santobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa do Cacto - By Wehost
Entire Place • 3 bedrooms
Villa Girassol by An Island Apart
Entire Place • 2 bedrooms
Casa de Férias by An Island Apart
Entire Place • 3 bedrooms
Casa do Ribeiro Salgado II by An Island Apart
Entire Place • 3 bedrooms
Casa da Maresia by An Island Apart
Entire Place • 3 bedrooms
GuestReady - A delightful stay in Porto Santo
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Porto Santo?
Learn from the best! This table showcases top-performing Airbnb hosts in Porto Santo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island Apart | 21 | $2,171,370 | 158 | 4.60/5.0 |
| Carlota | 2 | $376,326 | 27 | 4.80/5.0 |
| GuestReady | 1 | $150,947 | 15 | 4.73/5.0 |
| Pedro | 3 | $120,831 | 23 | 4.89/5.0 |
| Carlota | 1 | $105,613 | 12 | 4.67/5.0 |
| Duarte | 4 | $82,095 | 39 | 4.78/5.0 |
| João | 1 | $72,026 | 19 | 5.00/5.0 |
| Susana | 1 | $62,572 | 76 | 4.88/5.0 |
| Rita | 1 | $59,514 | 28 | 4.93/5.0 |
| Betty | 2 | $56,311 | 37 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Porto Santo.
Who Are the Airbnb Hosts in Porto Santo?
Porto Santo has a relatively balanced host base.
Host Profile Insights for Porto Santo
- A 30.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 24.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 14.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Porto Santo averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Porto Santo
These are the highest-grossing professional property management operations in Porto Santo, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| An Island | 21 | $2,171,370 | $713 | 47.8% | 4.60/5 |
| Carlota | 2 | $376,326 | $878 | 53.6% | 4.80/5 |
| GuestReady | 1 | $150,947 | $1,007 | 60.0% | 4.73/5 |
| Carlota | 1 | $105,613 | $750 | 49.4% | 4.67/5 |
| João | 1 | $72,026 | $298 | 59.8% | 5.00/5 |
| OurMadeira | 2 | $48,132 | $135 | 53.6% | 4.67/5 |
| Homie | 3 | $45,239 | $136 | 37.7% | 4.58/5 |
| Beatriz Ribeiro | 1 | $41,035 | $169 | 60.4% | 4.67/5 |
| Holidu | 4 | $37,201 | $272 | 13.7% | 4.77/5 |
| MyStay | 2 | $36,263 | $202 | 41.9% | 4.77/5 |
Management Company Insights for Porto Santo
- The leading management company, An Island, operates 21 listings with $2,171,370 in gross revenue — a useful benchmark for what scale looks like in Porto Santo.
- Top managers average 4 properties each, suggesting professional management in Porto Santo still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.73/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Porto Santo's Airbnb Market Compare to Nearby Cities?
How does the Porto Santo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ponta do Sol, Porto Santo has 20 percentage points lower occupancy and about $46 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arco da Calheta | 17 | $6,827 | $467.12 | 50% |
| Funchal | 2,440 | $4,299 | $268.81 | 58% |
| Ribeira Brava | 258 | $3,677 | $209.83 | 61% |
| Câmara de Lobos | 141 | $3,649 | $242.91 | 60% |
| Ponta do Sol | 320 | $3,501 | $198.11 | 63% |
| Santa Cruz | 516 | $3,243 | $212.78 | 56% |
| Calheta | 1,031 | $3,097 | $206.94 | 58% |
| Estreito da Calheta | 19 | $3,013 | $207.69 | 55% |
| São Vicente | 282 | $2,724 | $178.72 | 59% |
| Canhas | 10 | $2,394 | $165.93 | 61% |
Frequently Asked Questions About Airbnb in Porto Santo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Porto Santo.
How much do Airbnb hosts make in Porto Santo?
Porto Santo hosts earn about $29,155 per year on average, with an average nightly rate of $244 and RevPAR of $122. Those figures describe the typical revenue environment for active listings in Porto Santo, Madeira, not the ceiling for the best operators. Source: AirROI 2026 data, Porto Santo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Porto Santo?
The average Airbnb occupancy rate in Porto Santo is 42.8%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Porto Santo?
Listings in Porto Santo average $244 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Porto Santo?
Porto Santo currently has about 179 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Porto Santo?
AirROI currently classifies the short-term rental regulation level in Porto Santo as High. The dataset also shows about 85.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Porto Santo?
RevPAR in Porto Santo is about $122. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Porto Santo?
At 42.8% occupancy, Porto Santo can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,155, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Porto Santo?
The average booking lead time in Porto Santo is about 85 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Porto Santo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Porto Santo include Ponta da Calheta, Porto Santo Beach, Vila Baleira. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Porto Santo?
entire_home listings make up 88.3% of the active supply in Porto Santo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Porto Santo compare to nearby Airbnb markets?
Among neighboring markets, Arco da Calheta posts $81,924 in average annual revenue with 49.6% occupancy, compared to Porto Santo's $29,155 and 42.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Porto Santo?
The average Airbnb stay length in Porto Santo is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Porto Santo?
Airbnb listings in Porto Santo average 4.75 out of 5 overall. About 18.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Porto Santo?
Cooking basics and Iron are among the strongest revenue-linked amenities in Porto Santo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Porto Santo?
Yes. About 77.7% of active Airbnb listings in Porto Santo charge a cleaning fee, and the average fee is $133. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Porto Santo?
At 30.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.