What Are the Best Places to Invest in Airbnb in Portugal?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Portugal spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Portugal across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Lisbon, Lisbon leads by market size with 12,838 active listings and $2,347/month revenue. Across all ranked markets, average occupancy is 42.3% with $1,692/month in average revenue and $188/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Portugal by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Portugal attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Lisbon, Lisbon leads with 12,838 active short-term rental listings and $2,347/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Lisbon, Lisbon12,838$2,347$16852.6%High
2Porto, Porto8,473$1,846$14349.8%High
3Albufeira, Faro5,038$2,938$30447.1%High
4Lagos, Faro3,510$2,248$20351.4%High
5Loulé, Faro2,679$2,420$29142.7%High
6Portimão, Faro2,484$1,576$18943.8%High
7Funchal, Madeira2,440$4,299$26958.1%High
8Cascais, Lisbon1,575$2,287$22546.1%High
9Tavira, Faro1,488$1,628$18444.2%High
10Ponta Delgada, Azores1,346$2,078$17751.0%High
11Almada, Setúbal1,160$1,796$17345.5%High
12Vila Nova de Gaia, Porto1,150$1,847$15449.3%High
13Sintra, Lisbon1,134$1,843$21241.8%High
14Faro, Faro1,117$1,582$15545.6%High
15Aljezur, Faro1,084$1,717$17945.4%High
16Lagoa e Carvoeiro, Faro1,037$2,686$26749.8%High
17Calheta, Madeira1,031$3,097$20757.8%High
18Nazaré, Leiria1,018$1,153$13038.4%High
19Peniche, Leiria1,003$1,004$12639.1%High
20Vila do Bispo, Faro947$1,961$19246.8%High
21Mafra, Lisbon856$1,681$18343.4%High
22Sesimbra, Setúbal784$1,582$19740.7%High
23Odemira, Beja709$1,133$14438.3%High
24Braga, Braga627$955$11038.0%High
25Setúbal, Setúbal620$1,338$18138.0%High
26Armação de Pêra, Faro585$1,824$22245.0%High
27Olhão, Faro542$1,786$16149.6%High
28Coimbra, Coimbra538$958$9940.8%High
29Viana do Castelo, Viana do Castelo522$1,494$20636.6%High
30Santa Cruz, Madeira516$3,243$21355.9%High
31Alcobaça, Leiria451$1,052$15239.1%High
32Aveiro, Aveiro425$999$11838.4%High
33Vila Real de Santo António, Faro424$1,212$16340.8%High
34Matosinhos, Porto415$1,529$13046.2%High
35Óbidos, Leiria399$1,413$22534.7%High
36Porches, Faro379$1,864$21146.1%High
37Caminha, Viana do Castelo357$984$19934.1%High
38Ponte de Lima, Viana do Castelo345$1,114$21630.7%High
39Caldas da Rainha, Leiria335$1,422$19039.0%High
40Figueira da Foz, Coimbra333$855$13735.6%High
41Esposende, Braga329$1,240$18739.5%High
42Oeiras, Lisbon324$1,865$15949.8%High
43Ponta do Sol, Madeira320$3,501$19863.0%High
44Grândola, Setúbal315$2,737$44634.9%High
45Moncarapacho e Fuseta, Faro303$1,577$16546.0%High
46Guimarães, Braga296$1,130$15736.8%High
47Terras de Bouro, Braga288$1,188$17532.1%High
48São Vicente, Madeira282$2,724$17959.1%High
49Santiago do Cacém, Setúbal279$1,447$21534.5%High
50Vila do Conde, Porto270$1,383$15640.7%High
51Machico, Madeira267$1,949$13757.5%High
52Évora, Évora261$1,177$14136.2%High
53Ribeira Brava, Madeira258$3,677$21061.4%High
54Arcos de Valdevez, Viana do Castelo244$1,032$15732.0%High
55Torres Vedras, Lisbon233$1,360$16836.8%High
56São Roque do Pico, Azores224$1,245$16340.4%High
57Vieira do Minho, Braga221$1,301$21237.0%High
58Ferragudo, Faro219$2,519$26846.4%High
59Lourinhã e Atalaia, Lisbon219$1,231$19135.2%High
60Seixal, Setúbal210$2,063$21441.5%High
61Ílhavo, Aveiro207$1,214$14139.1%High
62Póvoa de Varzim, Porto205$1,117$13441.5%High
63Alcantarilha e Pêra, Faro200$1,904$24842.5%High
64Castro Marim, Faro195$1,394$19738.8%High
65Povoação, Azores187$2,224$18950.5%High
66Vila Franca do Campo, Azores185$2,271$21652.4%High
67Silves, Faro179$2,265$24146.3%High
68Seia, Guarda179$883$16027.1%High
69Porto Santo, Madeira179$2,430$24442.8%High
70Palmela, Setúbal174$1,459$23834.1%High
71Amadora, Lisbon173$997$8450.9%High
72Porto Moniz, Madeira173$2,014$14056.5%High
73Leiria, Leiria171$895$14534.8%High
74Tomar, Santarém171$1,126$14037.2%High
75Loures, Lisbon168$1,265$11342.9%High
76Ovar, Aveiro166$917$11938.5%High
77Amarante, Porto159$1,128$16333.5%High
78Santana, Madeira151$1,875$13354.3%High
79Peso da Régua, Vila Real145$1,479$19232.6%High
80Câmara de Lobos, Madeira141$3,649$24360.2%High
81Madalena, Azores138$1,488$15446.4%High
82Estômbar e Parchal, Faro130$1,901$23843.0%High
83Barcelos, Braga129$1,230$19634.2%High
84São Brás de Alportel, Faro127$2,166$29944.5%High
85Reguengos de Monsaraz, Évora127$1,025$16230.5%High
86Covilhã, Castelo Branco124$1,041$15730.9%High
87Ourém, Santarém122$1,177$14736.0%High
88Espinho, Aveiro121$882$12335.6%High
89Gondomar, Porto121$1,734$19541.1%High
90Quelfes, Faro119$1,463$20144.5%High
91Sines, Setúbal116$1,638$19241.7%High
92Bragança, Bragança113$714$11030.3%High
93Penafiel, Porto112$1,610$22635.0%High
94Comporta, Setúbal110$3,792$44640.0%High
95Vila Real, Vila Real108$903$15231.6%High
96Cabeceiras de Basto, Braga102$1,138$18734.8%High
97Monchique, Faro100$1,486$16142.1%High
98Quarteira, Faro District100$1,915$27145.9%High
99Viseu, Viseu97$769$11930.3%High
100Celorico de Basto, Braga96$1,453$24333.9%High

Most Profitable Airbnb Markets in Portugal by Revenue

The most profitable Airbnb cities in Portugal are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Funchal, Madeira leads with $4,299/month at $269 ADR and 58.1% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Funchal, Madeira$4,2992,440$26958.1%High
2Comporta, Setúbal$3,792110$44640.0%High
3Ribeira Brava, Madeira$3,677258$21061.4%High
4Câmara de Lobos, Madeira$3,649141$24360.2%High
5Ponta do Sol, Madeira$3,501320$19863.0%High
6Santa Cruz, Madeira$3,243516$21355.9%High
7Calheta, Madeira$3,0971,031$20757.8%High
8Albufeira, Faro$2,9385,038$30447.1%High
9Grândola, Setúbal$2,737315$44634.9%High
10São Vicente, Madeira$2,724282$17959.1%High
11Lagoa e Carvoeiro, Faro$2,6861,037$26749.8%High
12Ferragudo, Faro$2,519219$26846.4%High
13Porto Santo, Madeira$2,430179$24442.8%High
14Loulé, Faro$2,4202,679$29142.7%High
15Lisbon, Lisbon$2,34712,838$16852.6%High
16Cascais, Lisbon$2,2871,575$22546.1%High
17Vila Franca do Campo, Azores$2,271185$21652.4%High
18Silves, Faro$2,265179$24146.3%High
19Lagos, Faro$2,2483,510$20351.4%High
20Povoação, Azores$2,224187$18950.5%High
21São Brás de Alportel, Faro$2,166127$29944.5%High
22Ponta Delgada, Azores$2,0781,346$17751.0%High
23Seixal, Setúbal$2,063210$21441.5%High
24Porto Moniz, Madeira$2,014173$14056.5%High
25Vila do Bispo, Faro$1,961947$19246.8%High
26Machico, Madeira$1,949267$13757.5%High
27Quarteira, Faro District$1,915100$27145.9%High
28Alcantarilha e Pêra, Faro$1,904200$24842.5%High
29Estômbar e Parchal, Faro$1,901130$23843.0%High
30Santana, Madeira$1,875151$13354.3%High
31Oeiras, Lisbon$1,865324$15949.8%High
32Porches, Faro$1,864379$21146.1%High
33Vila Nova de Gaia, Porto$1,8471,150$15449.3%High
34Porto, Porto$1,8468,473$14349.8%High
35Sintra, Lisbon$1,8431,134$21241.8%High
36Armação de Pêra, Faro$1,824585$22245.0%High
37Almada, Setúbal$1,7961,160$17345.5%High
38Olhão, Faro$1,786542$16149.6%High
39Gondomar, Porto$1,734121$19541.1%High
40Aljezur, Faro$1,7171,084$17945.4%High
41Mafra, Lisbon$1,681856$18343.4%High
42Sines, Setúbal$1,638116$19241.7%High
43Tavira, Faro$1,6281,488$18444.2%High
44Penafiel, Porto$1,610112$22635.0%High
45Sesimbra, Setúbal$1,582784$19740.7%High
46Faro, Faro$1,5821,117$15545.6%High
47Moncarapacho e Fuseta, Faro$1,577303$16546.0%High
48Portimão, Faro$1,5762,484$18943.8%High
49Matosinhos, Porto$1,529415$13046.2%High
50Viana do Castelo, Viana do Castelo$1,494522$20636.6%High
51Madalena, Azores$1,488138$15446.4%High
52Monchique, Faro$1,486100$16142.1%High
53Peso da Régua, Vila Real$1,479145$19232.6%High
54Quelfes, Faro$1,463119$20144.5%High
55Palmela, Setúbal$1,459174$23834.1%High
56Celorico de Basto, Braga$1,45396$24333.9%High
57Santiago do Cacém, Setúbal$1,447279$21534.5%High
58Caldas da Rainha, Leiria$1,422335$19039.0%High
59Óbidos, Leiria$1,413399$22534.7%High
60Castro Marim, Faro$1,394195$19738.8%High
61Vila do Conde, Porto$1,383270$15640.7%High
62Torres Vedras, Lisbon$1,360233$16836.8%High
63Setúbal, Setúbal$1,338620$18138.0%High
64Vieira do Minho, Braga$1,301221$21237.0%High
65Loures, Lisbon$1,265168$11342.9%High
66São Roque do Pico, Azores$1,245224$16340.4%High
67Esposende, Braga$1,240329$18739.5%High
68Lourinhã e Atalaia, Lisbon$1,231219$19135.2%High
69Barcelos, Braga$1,230129$19634.2%High
70Ílhavo, Aveiro$1,214207$14139.1%High
71Vila Real de Santo António, Faro$1,212424$16340.8%High
72Terras de Bouro, Braga$1,188288$17532.1%High
73Ourém, Santarém$1,177122$14736.0%High
74Évora, Évora$1,177261$14136.2%High
75Nazaré, Leiria$1,1531,018$13038.4%High
76Cabeceiras de Basto, Braga$1,138102$18734.8%High
77Odemira, Beja$1,133709$14438.3%High
78Guimarães, Braga$1,130296$15736.8%High
79Amarante, Porto$1,128159$16333.5%High
80Tomar, Santarém$1,126171$14037.2%High
81Póvoa de Varzim, Porto$1,117205$13441.5%High
82Ponte de Lima, Viana do Castelo$1,114345$21630.7%High
83Alcobaça, Leiria$1,052451$15239.1%High
84Covilhã, Castelo Branco$1,041124$15730.9%High
85Arcos de Valdevez, Viana do Castelo$1,032244$15732.0%High
86Reguengos de Monsaraz, Évora$1,025127$16230.5%High
87Peniche, Leiria$1,0041,003$12639.1%High
88Aveiro, Aveiro$999425$11838.4%High
89Amadora, Lisbon$997173$8450.9%High
90Caminha, Viana do Castelo$984357$19934.1%High
91Coimbra, Coimbra$958538$9940.8%High
92Braga, Braga$955627$11038.0%High
93Ovar, Aveiro$917166$11938.5%High
94Vila Real, Vila Real$903108$15231.6%High
95Leiria, Leiria$895171$14534.8%High
96Seia, Guarda$883179$16027.1%High
97Espinho, Aveiro$882121$12335.6%High
98Figueira da Foz, Coimbra$855333$13735.6%High
99Viseu, Viseu$76997$11930.3%High
100Bragança, Bragança$714113$11030.3%High

Most Expensive Airbnb Markets in Portugal by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Grândola, Setúbal commands the highest Airbnb nightly rate in Portugal at $446/night, generating $2,737/month at 34.9% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Grândola, Setúbal$446315$2,73734.9%High
2Comporta, Setúbal$446110$3,79240.0%High
3Albufeira, Faro$3045,038$2,93847.1%High
4São Brás de Alportel, Faro$299127$2,16644.5%High
5Loulé, Faro$2912,679$2,42042.7%High
6Quarteira, Faro District$271100$1,91545.9%High
7Funchal, Madeira$2692,440$4,29958.1%High
8Ferragudo, Faro$268219$2,51946.4%High
9Lagoa e Carvoeiro, Faro$2671,037$2,68649.8%High
10Alcantarilha e Pêra, Faro$248200$1,90442.5%High
11Porto Santo, Madeira$244179$2,43042.8%High
12Celorico de Basto, Braga$24396$1,45333.9%High
13Câmara de Lobos, Madeira$243141$3,64960.2%High
14Silves, Faro$241179$2,26546.3%High
15Estômbar e Parchal, Faro$238130$1,90143.0%High
16Palmela, Setúbal$238174$1,45934.1%High
17Penafiel, Porto$226112$1,61035.0%High
18Óbidos, Leiria$225399$1,41334.7%High
19Cascais, Lisbon$2251,575$2,28746.1%High
20Armação de Pêra, Faro$222585$1,82445.0%High
21Ponte de Lima, Viana do Castelo$216345$1,11430.7%High
22Vila Franca do Campo, Azores$216185$2,27152.4%High
23Santiago do Cacém, Setúbal$215279$1,44734.5%High
24Seixal, Setúbal$214210$2,06341.5%High
25Santa Cruz, Madeira$213516$3,24355.9%High
26Sintra, Lisbon$2121,134$1,84341.8%High
27Vieira do Minho, Braga$212221$1,30137.0%High
28Porches, Faro$211379$1,86446.1%High
29Ribeira Brava, Madeira$210258$3,67761.4%High
30Calheta, Madeira$2071,031$3,09757.8%High
31Viana do Castelo, Viana do Castelo$206522$1,49436.6%High
32Lagos, Faro$2033,510$2,24851.4%High
33Quelfes, Faro$201119$1,46344.5%High
34Caminha, Viana do Castelo$199357$98434.1%High
35Ponta do Sol, Madeira$198320$3,50163.0%High
36Sesimbra, Setúbal$197784$1,58240.7%High
37Castro Marim, Faro$197195$1,39438.8%High
38Barcelos, Braga$196129$1,23034.2%High
39Gondomar, Porto$195121$1,73441.1%High
40Peso da Régua, Vila Real$192145$1,47932.6%High
41Sines, Setúbal$192116$1,63841.7%High
42Vila do Bispo, Faro$192947$1,96146.8%High
43Lourinhã e Atalaia, Lisbon$191219$1,23135.2%High
44Caldas da Rainha, Leiria$190335$1,42239.0%High
45Portimão, Faro$1892,484$1,57643.8%High
46Povoação, Azores$189187$2,22450.5%High
47Cabeceiras de Basto, Braga$187102$1,13834.8%High
48Esposende, Braga$187329$1,24039.5%High
49Tavira, Faro$1841,488$1,62844.2%High
50Mafra, Lisbon$183856$1,68143.4%High
51Setúbal, Setúbal$181620$1,33838.0%High
52Aljezur, Faro$1791,084$1,71745.4%High
53São Vicente, Madeira$179282$2,72459.1%High
54Ponta Delgada, Azores$1771,346$2,07851.0%High
55Terras de Bouro, Braga$175288$1,18832.1%High
56Almada, Setúbal$1731,160$1,79645.5%High
57Lisbon, Lisbon$16812,838$2,34752.6%High
58Torres Vedras, Lisbon$168233$1,36036.8%High
59Moncarapacho e Fuseta, Faro$165303$1,57746.0%High
60Amarante, Porto$163159$1,12833.5%High
61Vila Real de Santo António, Faro$163424$1,21240.8%High
62São Roque do Pico, Azores$163224$1,24540.4%High
63Reguengos de Monsaraz, Évora$162127$1,02530.5%High
64Olhão, Faro$161542$1,78649.6%High
65Monchique, Faro$161100$1,48642.1%High
66Seia, Guarda$160179$88327.1%High
67Oeiras, Lisbon$159324$1,86549.8%High
68Covilhã, Castelo Branco$157124$1,04130.9%High
69Guimarães, Braga$157296$1,13036.8%High
70Arcos de Valdevez, Viana do Castelo$157244$1,03232.0%High
71Vila do Conde, Porto$156270$1,38340.7%High
72Faro, Faro$1551,117$1,58245.6%High
73Vila Nova de Gaia, Porto$1541,150$1,84749.3%High
74Madalena, Azores$154138$1,48846.4%High
75Vila Real, Vila Real$152108$90331.6%High
76Alcobaça, Leiria$152451$1,05239.1%High
77Ourém, Santarém$147122$1,17736.0%High
78Leiria, Leiria$145171$89534.8%High
79Odemira, Beja$144709$1,13338.3%High
80Porto, Porto$1438,473$1,84649.8%High
81Ílhavo, Aveiro$141207$1,21439.1%High
82Évora, Évora$141261$1,17736.2%High
83Tomar, Santarém$140171$1,12637.2%High
84Porto Moniz, Madeira$140173$2,01456.5%High
85Figueira da Foz, Coimbra$137333$85535.6%High
86Machico, Madeira$137267$1,94957.5%High
87Póvoa de Varzim, Porto$134205$1,11741.5%High
88Santana, Madeira$133151$1,87554.3%High
89Matosinhos, Porto$130415$1,52946.2%High
90Nazaré, Leiria$1301,018$1,15338.4%High
91Peniche, Leiria$1261,003$1,00439.1%High
92Espinho, Aveiro$123121$88235.6%High
93Ovar, Aveiro$119166$91738.5%High
94Viseu, Viseu$11997$76930.3%High
95Aveiro, Aveiro$118425$99938.4%High
96Loures, Lisbon$113168$1,26542.9%High
97Braga, Braga$110627$95538.0%High
98Bragança, Bragança$110113$71430.3%High
99Coimbra, Coimbra$99538$95840.8%High
100Amadora, Lisbon$84173$99750.9%High

Highest Occupancy Airbnb Markets in Portugal

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Ponta do Sol, Madeira leads Portugal with 63.0% occupancy, $3,501/month revenue, and 320 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Ponta do Sol, Madeira63.0%320$3,501$198High
2Funchal, Madeira58.1%2,440$4,299$269High
3Calheta, Madeira57.8%1,031$3,097$207High
4Santa Cruz, Madeira55.9%516$3,243$213High
5Lisbon, Lisbon52.6%12,838$2,347$168High
6Lagos, Faro51.4%3,510$2,248$203High
7Ponta Delgada, Azores51.0%1,346$2,078$177High
8Oeiras, Lisbon49.8%324$1,865$159High
9Porto, Porto49.8%8,473$1,846$143High
10Lagoa e Carvoeiro, Faro49.8%1,037$2,686$267High
11Olhão, Faro49.6%542$1,786$161High
12Vila Nova de Gaia, Porto49.3%1,150$1,847$154High
13Albufeira, Faro47.1%5,038$2,938$304High
14Vila do Bispo, Faro46.8%947$1,961$192High
15Matosinhos, Porto46.2%415$1,529$130High
16Porches, Faro46.1%379$1,864$211High
17Cascais, Lisbon46.1%1,575$2,287$225High
18Moncarapacho e Fuseta, Faro46.0%303$1,577$165High
19Faro, Faro45.6%1,117$1,582$155High
20Almada, Setúbal45.5%1,160$1,796$173High
21Aljezur, Faro45.4%1,084$1,717$179High
22Armação de Pêra, Faro45.0%585$1,824$222High
23Tavira, Faro44.2%1,488$1,628$184High
24Portimão, Faro43.8%2,484$1,576$189High
25Mafra, Lisbon43.4%856$1,681$183High
26Loulé, Faro42.7%2,679$2,420$291High
27Sintra, Lisbon41.8%1,134$1,843$212High
28Vila Real de Santo António, Faro40.8%424$1,212$163High
29Coimbra, Coimbra40.8%538$958$99High
30Sesimbra, Setúbal40.7%784$1,582$197High
31Esposende, Braga39.5%329$1,240$187High
32Alcobaça, Leiria39.1%451$1,052$152High
33Peniche, Leiria39.1%1,003$1,004$126High
34Caldas da Rainha, Leiria39.0%335$1,422$190High
35Aveiro, Aveiro38.4%425$999$118High
36Nazaré, Leiria38.4%1,018$1,153$130High
37Odemira, Beja38.3%709$1,133$144High
38Setúbal, Setúbal38.0%620$1,338$181High
39Braga, Braga38.0%627$955$110High
40Viana do Castelo, Viana do Castelo36.6%522$1,494$206High
41Figueira da Foz, Coimbra35.6%333$855$137High
42Grândola, Setúbal34.9%315$2,737$446High
43Óbidos, Leiria34.7%399$1,413$225High
44Caminha, Viana do Castelo34.1%357$984$199High
45Ponte de Lima, Viana do Castelo30.7%345$1,114$216High

How to Choose an Airbnb Investment Market in Portugal

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Portugal tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Portugal

Understanding the regulatory environment is critical for any Airbnb investment in Portugal. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Portugal

This page ranks Airbnb markets in Portugal across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Portugal.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Portugal.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Portugal and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Portugal, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Portugal

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portugal.

What are the best places to invest in Airbnb in Portugal?

Lisbon, Lisbon leads this ranking for Portugal with 12,838 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Portugal?

Funchal, Madeira posts the highest average monthly revenue in this ranking at $4,299. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Portugal?

Ponta do Sol, Madeira has the highest occupancy rate in this comparison at 63.0%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Portugal?

Grândola, Setúbal commands the highest average daily rate at $446 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Is short-term rental investing still profitable in Portugal in 2026?

The markets ranked here average 42.3% occupancy, and the top performer posts $4,299 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Portugal for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Portugal?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Portugal?

First-time investors in Portugal should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Portugal?

Across the markets ranked here, the average occupancy rate in Portugal is 42.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Portugal?

Regulation is one of the most overlooked risks in short-term rental investing. In Portugal, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Portugal?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Portugal ranking has about 270 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Portugal?

Seasonal markets in Portugal experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-04-08. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Portugal. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

Get API Access