What Are the Best Places to Invest in Airbnb in Portugal?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Portugal spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Portugal across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Lisbon, Lisbon leads by market size with 12,694 active listings and $2,299/month revenue. Across all ranked markets, average occupancy is 41.7% with $1,655/month in average revenue and $187/night ADR.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Portugal by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Portugal attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Lisbon, Lisbon leads with 12,694 active short-term rental listings and $2,299/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Lisbon, Lisbon12,694$2,299$16751.6%High
2Porto, Porto8,437$1,781$14248.6%High
3Albufeira, Faro4,995$2,922$30446.4%High
4Lagos, Faro3,488$2,219$20550.8%High
5Loulé, Faro2,653$2,390$29242.2%High
6Portimão, Faro2,468$1,546$18943.5%High
7Funchal, Madeira2,426$4,244$26757.1%High
8Cascais, Lisbon1,560$2,237$22145.5%High
9Tavira, Faro1,478$1,615$18443.8%High
10Ponta Delgada, Azores1,346$2,001$17749.4%High
11Almada, Setúbal1,149$1,743$17144.7%High
12Vila Nova de Gaia, Porto1,142$1,784$15348.2%High
13Sintra, Lisbon1,118$1,815$21441.1%High
14Faro, Faro1,115$1,559$15644.5%High
15Aljezur, Faro1,090$1,662$17944.7%High
16Lagoa e Carvoeiro, Faro1,038$2,634$26949.1%High
17Calheta, Madeira1,028$2,997$20656.6%High
18Nazaré, Leiria1,012$1,136$13038.1%High
19Peniche, Leiria994$989$12539.0%High
20Vila do Bispo, Faro945$1,938$19346.6%High
21Mafra, Lisbon856$1,632$18342.8%High
22Sesimbra, Setúbal781$1,530$19840.1%High
23Odemira, Beja704$1,103$14437.7%High
24Braga, Braga624$929$10937.5%High
25Setúbal, Setúbal614$1,309$18137.0%High
26Armação de Pêra, Faro577$1,814$22144.5%High
27Olhão, Faro538$1,771$16149.1%High
28Coimbra, Coimbra534$921$9740.0%High
29Santa Cruz, Madeira514$3,110$21054.5%High
30Viana do Castelo, Viana do Castelo510$1,496$20636.7%High
31Alcobaça, Leiria442$1,056$15239.6%High
32Aveiro, Aveiro430$950$11537.5%High
33Vila Real de Santo António, Faro417$1,206$16240.2%High
34Matosinhos, Porto411$1,488$13045.2%High
35Óbidos, Leiria396$1,368$22534.4%High
36Porches, Faro375$1,825$20945.5%High
37Caminha, Viana do Castelo349$978$19834.6%High
38Ponte de Lima, Viana do Castelo343$1,091$21530.6%High
39Caldas da Rainha, Leiria333$1,384$19139.1%High
40Figueira da Foz, Coimbra328$836$13635.2%High
41Esposende, Braga320$1,220$18739.4%High
42Oeiras, Lisbon318$1,817$16049.0%High
43Ponta do Sol, Madeira316$3,407$19761.4%High
44Grândola, Setúbal314$2,677$44534.6%High
45Moncarapacho e Fuseta, Faro302$1,556$16846.4%High
46Guimarães, Braga294$1,108$15436.4%High
47Terras de Bouro, Braga289$1,152$17331.8%High
48São Vicente, Madeira281$2,601$17757.0%High
49Santiago do Cacém, Setúbal275$1,407$21534.4%High
50Vila do Conde, Porto270$1,332$15540.4%High
51Machico, Madeira264$1,902$13656.5%High
52Ribeira Brava, Madeira258$3,594$20959.6%High
53Évora, Évora251$1,165$13936.6%High
54Arcos de Valdevez, Viana do Castelo242$1,013$15632.3%High
55Torres Vedras, Lisbon235$1,326$16736.9%High
56São Roque do Pico, Azores224$1,213$16140.4%High
57Ferragudo, Faro220$2,459$26846.0%High
58Lourinhã e Atalaia, Lisbon219$1,220$19136.2%High
59Vieira do Minho, Braga217$1,279$21037.2%High
60Ílhavo, Aveiro206$1,195$14138.1%High
61Seixal, Setúbal204$1,994$21441.4%High
62Póvoa de Varzim, Porto201$1,107$13441.6%High
63Alcantarilha e Pêra, Faro197$1,847$24043.0%High
64Castro Marim, Faro193$1,359$19838.6%High
65Povoação, Azores185$2,195$18849.1%High
66Vila Franca do Campo, Azores185$2,229$21451.9%High
67Porto Santo, Madeira179$2,456$24443.0%High
68Silves, Faro176$2,217$24045.8%High
69Leiria, Leiria171$861$14534.1%High
70Tomar, Santarém170$1,087$13937.1%High
71Palmela, Setúbal170$1,465$23834.3%High
72Porto Moniz, Madeira169$1,957$14154.1%High
73Seia, Guarda167$904$16626.8%High
74Amadora, Lisbon167$990$8451.0%High
75Loures, Lisbon166$1,227$11342.0%High
76Ovar, Aveiro165$910$11938.4%High
77Amarante, Porto159$1,087$16132.8%High
78Santana, Madeira150$1,797$13253.6%High
79Peso da Régua, Vila Real141$1,468$19332.3%High
80Câmara de Lobos, Madeira139$3,600$24458.9%High
81Madalena, Azores138$1,454$15346.0%High
82Estômbar e Parchal, Faro130$1,851$23442.6%High
83Barcelos, Braga129$1,219$19833.7%High
84São Brás de Alportel, Faro128$2,111$28243.5%High
85Reguengos de Monsaraz, Évora126$993$16430.6%High
86Ourém, Santarém124$1,129$14635.3%High
87Espinho, Aveiro120$858$12235.2%High
88Quelfes, Faro118$1,449$19944.3%High
89Gondomar, Porto118$1,716$19840.6%High
90Covilhã, Castelo Branco116$1,073$16030.9%High
91Sines, Setúbal115$1,625$19341.7%High
92Penafiel, Porto114$1,539$22334.7%High
93Comporta, Setúbal110$3,742$44739.5%High
94Bragança, Bragança109$711$10930.4%High
95Vila Real, Vila Real104$932$15331.8%High
96Cabeceiras de Basto, Braga100$1,098$18334.5%High
97Quarteira, Faro District100$1,988$26544.9%High
98Monchique, Faro99$1,422$15442.0%High
99Vila Nova de Cerveira, Viana do Castelo97$884$20830.6%High
100Arouca, Aveiro95$1,034$18028.0%High

Most Profitable Airbnb Markets in Portugal by Revenue

The most profitable Airbnb cities in Portugal are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Funchal, Madeira leads with $4,244/month at $267 ADR and 57.1% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Funchal, Madeira$4,2442,426$26757.1%High
2Comporta, Setúbal$3,742110$44739.5%High
3Câmara de Lobos, Madeira$3,600139$24458.9%High
4Ribeira Brava, Madeira$3,594258$20959.6%High
5Ponta do Sol, Madeira$3,407316$19761.4%High
6Santa Cruz, Madeira$3,110514$21054.5%High
7Calheta, Madeira$2,9971,028$20656.6%High
8Albufeira, Faro$2,9224,995$30446.4%High
9Grândola, Setúbal$2,677314$44534.6%High
10Lagoa e Carvoeiro, Faro$2,6341,038$26949.1%High
11São Vicente, Madeira$2,601281$17757.0%High
12Ferragudo, Faro$2,459220$26846.0%High
13Porto Santo, Madeira$2,456179$24443.0%High
14Loulé, Faro$2,3902,653$29242.2%High
15Lisbon, Lisbon$2,29912,694$16751.6%High
16Cascais, Lisbon$2,2371,560$22145.5%High
17Vila Franca do Campo, Azores$2,229185$21451.9%High
18Lagos, Faro$2,2193,488$20550.8%High
19Silves, Faro$2,217176$24045.8%High
20Povoação, Azores$2,195185$18849.1%High
21São Brás de Alportel, Faro$2,111128$28243.5%High
22Ponta Delgada, Azores$2,0011,346$17749.4%High
23Seixal, Setúbal$1,994204$21441.4%High
24Quarteira, Faro District$1,988100$26544.9%High
25Porto Moniz, Madeira$1,957169$14154.1%High
26Vila do Bispo, Faro$1,938945$19346.6%High
27Machico, Madeira$1,902264$13656.5%High
28Estômbar e Parchal, Faro$1,851130$23442.6%High
29Alcantarilha e Pêra, Faro$1,847197$24043.0%High
30Porches, Faro$1,825375$20945.5%High
31Oeiras, Lisbon$1,817318$16049.0%High
32Sintra, Lisbon$1,8151,118$21441.1%High
33Armação de Pêra, Faro$1,814577$22144.5%High
34Santana, Madeira$1,797150$13253.6%High
35Vila Nova de Gaia, Porto$1,7841,142$15348.2%High
36Porto, Porto$1,7818,437$14248.6%High
37Olhão, Faro$1,771538$16149.1%High
38Almada, Setúbal$1,7431,149$17144.7%High
39Gondomar, Porto$1,716118$19840.6%High
40Aljezur, Faro$1,6621,090$17944.7%High
41Mafra, Lisbon$1,632856$18342.8%High
42Sines, Setúbal$1,625115$19341.7%High
43Tavira, Faro$1,6151,478$18443.8%High
44Faro, Faro$1,5591,115$15644.5%High
45Moncarapacho e Fuseta, Faro$1,556302$16846.4%High
46Portimão, Faro$1,5462,468$18943.5%High
47Penafiel, Porto$1,539114$22334.7%High
48Sesimbra, Setúbal$1,530781$19840.1%High
49Viana do Castelo, Viana do Castelo$1,496510$20636.7%High
50Matosinhos, Porto$1,488411$13045.2%High
51Peso da Régua, Vila Real$1,468141$19332.3%High
52Palmela, Setúbal$1,465170$23834.3%High
53Madalena, Azores$1,454138$15346.0%High
54Quelfes, Faro$1,449118$19944.3%High
55Monchique, Faro$1,42299$15442.0%High
56Santiago do Cacém, Setúbal$1,407275$21534.4%High
57Caldas da Rainha, Leiria$1,384333$19139.1%High
58Óbidos, Leiria$1,368396$22534.4%High
59Castro Marim, Faro$1,359193$19838.6%High
60Vila do Conde, Porto$1,332270$15540.4%High
61Torres Vedras, Lisbon$1,326235$16736.9%High
62Setúbal, Setúbal$1,309614$18137.0%High
63Vieira do Minho, Braga$1,279217$21037.2%High
64Loures, Lisbon$1,227166$11342.0%High
65Lourinhã e Atalaia, Lisbon$1,220219$19136.2%High
66Esposende, Braga$1,220320$18739.4%High
67Barcelos, Braga$1,219129$19833.7%High
68São Roque do Pico, Azores$1,213224$16140.4%High
69Vila Real de Santo António, Faro$1,206417$16240.2%High
70Ílhavo, Aveiro$1,195206$14138.1%High
71Évora, Évora$1,165251$13936.6%High
72Terras de Bouro, Braga$1,152289$17331.8%High
73Nazaré, Leiria$1,1361,012$13038.1%High
74Ourém, Santarém$1,129124$14635.3%High
75Guimarães, Braga$1,108294$15436.4%High
76Póvoa de Varzim, Porto$1,107201$13441.6%High
77Odemira, Beja$1,103704$14437.7%High
78Cabeceiras de Basto, Braga$1,098100$18334.5%High
79Ponte de Lima, Viana do Castelo$1,091343$21530.6%High
80Tomar, Santarém$1,087170$13937.1%High
81Amarante, Porto$1,087159$16132.8%High
82Covilhã, Castelo Branco$1,073116$16030.9%High
83Alcobaça, Leiria$1,056442$15239.6%High
84Arouca, Aveiro$1,03495$18028.0%High
85Arcos de Valdevez, Viana do Castelo$1,013242$15632.3%High
86Reguengos de Monsaraz, Évora$993126$16430.6%High
87Amadora, Lisbon$990167$8451.0%High
88Peniche, Leiria$989994$12539.0%High
89Caminha, Viana do Castelo$978349$19834.6%High
90Aveiro, Aveiro$950430$11537.5%High
91Vila Real, Vila Real$932104$15331.8%High
92Braga, Braga$929624$10937.5%High
93Coimbra, Coimbra$921534$9740.0%High
94Ovar, Aveiro$910165$11938.4%High
95Seia, Guarda$904167$16626.8%High
96Vila Nova de Cerveira, Viana do Castelo$88497$20830.6%High
97Leiria, Leiria$861171$14534.1%High
98Espinho, Aveiro$858120$12235.2%High
99Figueira da Foz, Coimbra$836328$13635.2%High
100Bragança, Bragança$711109$10930.4%High

Most Expensive Airbnb Markets in Portugal by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Comporta, Setúbal commands the highest Airbnb nightly rate in Portugal at $447/night, generating $3,742/month at 39.5% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Comporta, Setúbal$447110$3,74239.5%High
2Grândola, Setúbal$445314$2,67734.6%High
3Albufeira, Faro$3044,995$2,92246.4%High
4Loulé, Faro$2922,653$2,39042.2%High
5São Brás de Alportel, Faro$282128$2,11143.5%High
6Lagoa e Carvoeiro, Faro$2691,038$2,63449.1%High
7Ferragudo, Faro$268220$2,45946.0%High
8Funchal, Madeira$2672,426$4,24457.1%High
9Quarteira, Faro District$265100$1,98844.9%High
10Porto Santo, Madeira$244179$2,45643.0%High
11Câmara de Lobos, Madeira$244139$3,60058.9%High
12Silves, Faro$240176$2,21745.8%High
13Alcantarilha e Pêra, Faro$240197$1,84743.0%High
14Palmela, Setúbal$238170$1,46534.3%High
15Estômbar e Parchal, Faro$234130$1,85142.6%High
16Óbidos, Leiria$225396$1,36834.4%High
17Penafiel, Porto$223114$1,53934.7%High
18Armação de Pêra, Faro$221577$1,81444.5%High
19Cascais, Lisbon$2211,560$2,23745.5%High
20Ponte de Lima, Viana do Castelo$215343$1,09130.6%High
21Santiago do Cacém, Setúbal$215275$1,40734.4%High
22Vila Franca do Campo, Azores$214185$2,22951.9%High
23Seixal, Setúbal$214204$1,99441.4%High
24Sintra, Lisbon$2141,118$1,81541.1%High
25Vieira do Minho, Braga$210217$1,27937.2%High
26Santa Cruz, Madeira$210514$3,11054.5%High
27Porches, Faro$209375$1,82545.5%High
28Ribeira Brava, Madeira$209258$3,59459.6%High
29Vila Nova de Cerveira, Viana do Castelo$20897$88430.6%High
30Viana do Castelo, Viana do Castelo$206510$1,49636.7%High
31Calheta, Madeira$2061,028$2,99756.6%High
32Lagos, Faro$2053,488$2,21950.8%High
33Quelfes, Faro$199118$1,44944.3%High
34Barcelos, Braga$198129$1,21933.7%High
35Castro Marim, Faro$198193$1,35938.6%High
36Caminha, Viana do Castelo$198349$97834.6%High
37Gondomar, Porto$198118$1,71640.6%High
38Sesimbra, Setúbal$198781$1,53040.1%High
39Ponta do Sol, Madeira$197316$3,40761.4%High
40Peso da Régua, Vila Real$193141$1,46832.3%High
41Sines, Setúbal$193115$1,62541.7%High
42Vila do Bispo, Faro$193945$1,93846.6%High
43Caldas da Rainha, Leiria$191333$1,38439.1%High
44Lourinhã e Atalaia, Lisbon$191219$1,22036.2%High
45Portimão, Faro$1892,468$1,54643.5%High
46Povoação, Azores$188185$2,19549.1%High
47Esposende, Braga$187320$1,22039.4%High
48Tavira, Faro$1841,478$1,61543.8%High
49Cabeceiras de Basto, Braga$183100$1,09834.5%High
50Mafra, Lisbon$183856$1,63242.8%High
51Setúbal, Setúbal$181614$1,30937.0%High
52Arouca, Aveiro$18095$1,03428.0%High
53Aljezur, Faro$1791,090$1,66244.7%High
54São Vicente, Madeira$177281$2,60157.0%High
55Ponta Delgada, Azores$1771,346$2,00149.4%High
56Terras de Bouro, Braga$173289$1,15231.8%High
57Almada, Setúbal$1711,149$1,74344.7%High
58Moncarapacho e Fuseta, Faro$168302$1,55646.4%High
59Lisbon, Lisbon$16712,694$2,29951.6%High
60Torres Vedras, Lisbon$167235$1,32636.9%High
61Seia, Guarda$166167$90426.8%High
62Reguengos de Monsaraz, Évora$164126$99330.6%High
63Vila Real de Santo António, Faro$162417$1,20640.2%High
64Amarante, Porto$161159$1,08732.8%High
65São Roque do Pico, Azores$161224$1,21340.4%High
66Olhão, Faro$161538$1,77149.1%High
67Oeiras, Lisbon$160318$1,81749.0%High
68Covilhã, Castelo Branco$160116$1,07330.9%High
69Faro, Faro$1561,115$1,55944.5%High
70Arcos de Valdevez, Viana do Castelo$156242$1,01332.3%High
71Vila do Conde, Porto$155270$1,33240.4%High
72Guimarães, Braga$154294$1,10836.4%High
73Monchique, Faro$15499$1,42242.0%High
74Vila Nova de Gaia, Porto$1531,142$1,78448.2%High
75Vila Real, Vila Real$153104$93231.8%High
76Madalena, Azores$153138$1,45446.0%High
77Alcobaça, Leiria$152442$1,05639.6%High
78Ourém, Santarém$146124$1,12935.3%High
79Leiria, Leiria$145171$86134.1%High
80Odemira, Beja$144704$1,10337.7%High
81Porto, Porto$1428,437$1,78148.6%High
82Ílhavo, Aveiro$141206$1,19538.1%High
83Porto Moniz, Madeira$141169$1,95754.1%High
84Évora, Évora$139251$1,16536.6%High
85Tomar, Santarém$139170$1,08737.1%High
86Figueira da Foz, Coimbra$136328$83635.2%High
87Machico, Madeira$136264$1,90256.5%High
88Póvoa de Varzim, Porto$134201$1,10741.6%High
89Santana, Madeira$132150$1,79753.6%High
90Nazaré, Leiria$1301,012$1,13638.1%High
91Matosinhos, Porto$130411$1,48845.2%High
92Peniche, Leiria$125994$98939.0%High
93Espinho, Aveiro$122120$85835.2%High
94Ovar, Aveiro$119165$91038.4%High
95Aveiro, Aveiro$115430$95037.5%High
96Loures, Lisbon$113166$1,22742.0%High
97Bragança, Bragança$109109$71130.4%High
98Braga, Braga$109624$92937.5%High
99Coimbra, Coimbra$97534$92140.0%High
100Amadora, Lisbon$84167$99051.0%High

Highest Occupancy Airbnb Markets in Portugal

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Ponta do Sol, Madeira leads Portugal with 61.4% occupancy, $3,407/month revenue, and 316 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Ponta do Sol, Madeira61.4%316$3,407$197High
2Funchal, Madeira57.1%2,426$4,244$267High
3Calheta, Madeira56.6%1,028$2,997$206High
4Santa Cruz, Madeira54.5%514$3,110$210High
5Lisbon, Lisbon51.6%12,694$2,299$167High
6Lagos, Faro50.8%3,488$2,219$205High
7Ponta Delgada, Azores49.4%1,346$2,001$177High
8Olhão, Faro49.1%538$1,771$161High
9Lagoa e Carvoeiro, Faro49.1%1,038$2,634$269High
10Oeiras, Lisbon49.0%318$1,817$160High
11Porto, Porto48.6%8,437$1,781$142High
12Vila Nova de Gaia, Porto48.2%1,142$1,784$153High
13Vila do Bispo, Faro46.6%945$1,938$193High
14Albufeira, Faro46.4%4,995$2,922$304High
15Moncarapacho e Fuseta, Faro46.4%302$1,556$168High
16Cascais, Lisbon45.5%1,560$2,237$221High
17Porches, Faro45.5%375$1,825$209High
18Matosinhos, Porto45.2%411$1,488$130High
19Aljezur, Faro44.7%1,090$1,662$179High
20Almada, Setúbal44.7%1,149$1,743$171High
21Armação de Pêra, Faro44.5%577$1,814$221High
22Faro, Faro44.5%1,115$1,559$156High
23Tavira, Faro43.8%1,478$1,615$184High
24Portimão, Faro43.5%2,468$1,546$189High
25Mafra, Lisbon42.8%856$1,632$183High
26Loulé, Faro42.2%2,653$2,390$292High
27Sintra, Lisbon41.1%1,118$1,815$214High
28Vila Real de Santo António, Faro40.2%417$1,206$162High
29Sesimbra, Setúbal40.1%781$1,530$198High
30Coimbra, Coimbra40.0%534$921$97High
31Alcobaça, Leiria39.6%442$1,056$152High
32Esposende, Braga39.4%320$1,220$187High
33Caldas da Rainha, Leiria39.1%333$1,384$191High
34Peniche, Leiria39.0%994$989$125High
35Nazaré, Leiria38.1%1,012$1,136$130High
36Odemira, Beja37.7%704$1,103$144High
37Braga, Braga37.5%624$929$109High
38Aveiro, Aveiro37.5%430$950$115High
39Setúbal, Setúbal37.0%614$1,309$181High
40Viana do Castelo, Viana do Castelo36.7%510$1,496$206High
41Figueira da Foz, Coimbra35.2%328$836$136High
42Grândola, Setúbal34.6%314$2,677$445High
43Caminha, Viana do Castelo34.6%349$978$198High
44Óbidos, Leiria34.4%396$1,368$225High
45Ponte de Lima, Viana do Castelo30.6%343$1,091$215High

How to Choose an Airbnb Investment Market in Portugal

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Portugal tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Portugal

Understanding the regulatory environment is critical for any Airbnb investment in Portugal. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 0 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 100 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Portugal

This page ranks Airbnb markets in Portugal across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Portugal.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Portugal.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Portugal and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Portugal, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Portugal

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Portugal.

What are the best places to invest in Airbnb in Portugal?

Lisbon, Lisbon leads this ranking for Portugal with 12,694 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Portugal?

Funchal, Madeira posts the highest average monthly revenue in this ranking at $4,244. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Portugal?

Ponta do Sol, Madeira has the highest occupancy rate in this comparison at 61.4%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Portugal?

Comporta, Setúbal commands the highest average daily rate at $447 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Is short-term rental investing still profitable in Portugal in 2026?

The markets ranked here average 41.7% occupancy, and the top performer posts $4,244 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Portugal for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Portugal?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Portugal?

First-time investors in Portugal should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Portugal?

Across the markets ranked here, the average occupancy rate in Portugal is 41.7%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Portugal?

Regulation is one of the most overlooked risks in short-term rental investing. In Portugal, 0 of 100 ranked markets have low regulation, 0 have medium, and 100 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Portugal?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Portugal ranking has about 270 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Portugal?

Seasonal markets in Portugal experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-05-04. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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