Casa da Rocha de Baixo by An Island Apartment Entire home · 2 bedrooms Rated 4.63 - Revenue
- €120,187
- Occupancy
- 59.5%
- Daily rate
- €523
Prices in
Airbnb market data · 202612 months to September 2026
Santana, Portugal Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santana brought in €18,549 over the 12 months through September 2026, about 48% less than the Madeira average of €35,544.
The short answer
Santana Airbnb Market at a Glance
Rates and bookings both trail the Madeira average. Listings averaged €120 a night and were booked on 51% of available nights, against €200 and 56% for the Madeira average.
Timing matters: in July, usually the best month, the average listing earns about 2.5 times as much as in February, usually the slowest.
With 174 active listings, Santana is the 12th-largest of 18 Madeira markets AirROI tracks. From a year earlier, average revenue fell 8% while the number of active listings grew 22%.
Browse the live Santana Airbnb market
See Every Santana Listing
Revenue
How Much Do Airbnb Hosts Make in Santana?
Gross bookings per Santana listing averaged €18,549 over the 12 months to September 2026 (Madeira average: €35,544), before cleaning, platform and management costs and taxes.
In a typical year, the average Santana listing brings in €3,080 in July, its best month, and €1,220 in February, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €3,700+ a month, about twice the typical property.
- Strong performers (top 25%) earn €2,710 or more, roughly €800 a month above the median.
- Typical properties (median) earn about €1,910 a month.
- Entry-level properties (bottom 25%) earn €1,170 or less, about 61% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €3,290 €1,210
The dashed line is the average of the months shown, €2,130. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santana Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in September 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,606 | 73.4% | €146 | €87 | 102 days | 4.1 nights |
| Oct 2025 | €2,015 | 57.4% | €146 | €65 | 84 days | 4.1 nights |
| Nov 2025 | €1,418 | 46.0% | €131 | €47 | 65 days | 4.4 nights |
| Dec 2025 | €1,323 | 38.3% | €156 | €43 | 61 days | 4.5 nights |
| Jan 2026 | €1,235 | 35.8% | €171 | €40 | 50 days | 4.6 nights |
| Feb 2026 | €1,212 | 39.4% | €177 | €43 | 45 days | 4.4 nights |
| Mar 2026 | €1,731 | 46.7% | €206 | €56 | 56 days | 4.9 nights |
| Apr 2026 | €2,292 | 65.0% | €216 | €76 | 72 days | 3.9 nights |
| May 2026 | €2,821 | 65.1% | €228 | €91 | 87 days | 4.1 nights |
| Jun 2026 | €2,481 | 59.3% | €240 | €83 | 72 days | 4 nights |
| Jul 2026 | €3,294 | 61.7% | €239 | €106 | 81 days | 4.7 nights |
| Aug 2026 | €2,942 | 65.2% | €239 | €95 | 108 days | 4.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Santana listing earns about €1,910 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Santana Profitable?
Yes, when it's run well. The average Santana Airbnb took in €18,549 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,500 a month.
Cleaning it yourself keeps the €1,400 a year guests pay in cleaning fees, for about €1,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santana Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €17,149 | €24,340 |
| Cleaning fees guests pay8% of Santana bookings | €1,400 | €1,990 |
| Gross bookings | €18,549 | €26,330 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Santana listings on Simplified Pricing, 3% for the rest | −€2,440 | −€3,460 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,400 | −€1,990 |
| Utilities and internetAbout 5% of bookings | −€930 | −€1,320 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€370 | −€530 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€560 | −€790 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€190 | −€190 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€5,980 | −€8,370 |
| Left for housing costs, then profit | €12,569about €1,050 a month | €17,960about €1,500 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santana Airbnb Profit
The estimate starts from Santana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santana home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santana's Top Earners Get There
- More nights booked. The busiest quarter of Santana listings are booked on 76% or more of their nights, against 59% for the median listing. Ten more booked nights a year at the median rate of €100 adds about €1,020 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €135 a night or more, against a median of €100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,710 a year.
- Open for the busy months. In a typical year, July brings the average listing about €3,080, against €1,220 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santana listings average 4.65 stars, and 22% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,190 a month, against €1,550 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santana?
Santana listings were booked on 51% of the nights they were open over the past year, 5 percentage points below the Madeira average (56%) and 7 points above the Portugal average (44%). In a typical year, occupancy swings from 38% in January to 74% in September.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 90%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 76% or more, roughly five nights a week.
- Typical properties (median) fill about 59% of open nights.
- Entry-level properties (bottom 25%) fill 33% or less, under three nights a week.
September is usually the busiest month in Santana, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 58% 77% 36%
The 12-month rate of 51% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santana?
The average nightly rate in Santana, known as ADR (average daily rate), was €120 over the past year, about 40% below the Madeira average of €200 and about 29% below the Portugal average of €170. In a typical year, rates swing with the seasons, from about €115 in November to about €190 in July and August.
The top 10% charge about 2.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €210+ a night, about twice the median.
- Strong performers (top 25%) charge €135 or more, about €35 above the median.
- Typical properties (median) charge about €100 a night.
- Entry-level properties (bottom 25%) charge €82 or less, about 80% of the median.
August rates run 67% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €240 €98
The dashed line is the average of the months shown, €156. The 12-month ADR of €120 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santana?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santana it averaged €62 over the past year, from about €43 in a typical January to about €99 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €108+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn €77 or more, about €20 a night above the median.
- Typical properties (median) earn about €57 per open night.
- Entry-level properties (bottom 25%) earn €36 or less, about 62% of the median.
July RevPAR is about 2.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €106 €40
The dashed line is the average of the months shown, €70. The 12-month RevPAR of €62 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santana
Santana has one high season, April through September, which makes it a moderately seasonal market. Business is slowest from November to March. A listing earns about twice as much a month in June through August as in December through February.
Average revenue by month in Santana
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €3,080 €1,220
The dashed line is the average of the 12 calendar months, €2,130.
Revenue by month in Santana in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €1,330 |
| February | Low season | €1,220 |
| March | Low season | €1,680 |
| April | High season | €2,310 |
| May | High season | €2,590 |
| June | High season | €2,450 |
| July | High season | €3,080 |
| August | High season | €2,980 |
| September | High season | €2,700 |
| October | Shoulder season | €2,140 |
| November | Low season | €1,490 |
| December | Low season | €1,580 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–September | €2,680 | 69% | €175 |
| Shoulder seasonOctober | €2,140 | 62% | €125 |
| Low seasonNovember–March | €1,460 | 44% | €139 |
How Far in Advance Do Guests Book Airbnb in Santana?
Guests book Santana stays 73 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 111 days ahead, and February stays closest to arrival, about 43 days. A typical August booking is made in late April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 74 days 114 days 41 days
Permits
Airbnb Permits and Registration in Santana
96% of the 174 active listings in Santana display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santana.
Neighborhoods
Best Neighborhoods for Airbnb in Santana
AirROI's area guide picks Santana as the parts of Santana that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santana | Famous for its traditional A-frame houses, stunning natural landscapes, and proximity to hiking trails. A great spot for those wanting a unique cultural experience and nature. | Santana Traditional Houses, Pico Ruivo, Levada do Caldeirão Verde, Laurisilva Forest, Queimadas Forest Park |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santana Airbnb Listings by Type and Size
Entire homes make up 68% of listings in Santana, but private rooms are a real segment: more than one listing in four (29%) rents out a single room. Houses (43%) and apartments or condos (39%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Santana Airbnb listings by room type
- Entire home 68%
- Private room 29%
- Hotel room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 68.4% | 119 |
| Private room | 28.7% | 50 |
| Hotel room | 2.9% | 5 |
Houses and apartments split the stock
Santana Airbnb listings by property type
- House 43%
- Apartment/Condo 39%
- Hotel/Boutique 8%
- Cabin/Outdoor 8%
- Unique stay 1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.1% | 75 |
| Apartment/Condo | 39.1% | 68 |
| Hotel/Boutique | 8.0% | 14 |
| Cabin/Outdoor | 8.0% | 14 |
| Unique stay | 1.1% | 2 |
| Others | 0.6% | 1 |
How Many Bedrooms Do Airbnb Listings in Santana Have?
One-bedroom homes are the most common size in Santana (40% of entire homes), followed by two-bedroom homes (28%). Shares are of the 117 entire homes that give a bedroom count; rented rooms are left out.
Santana entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
9%
40%
28%
19%
3%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 8.5% | 10 |
| 1 bedroom | 40.2% | 47 |
| 2 bedrooms | 28.2% | 33 |
| 3 bedrooms | 18.8% | 22 |
| 4 bedrooms | 3.4% | 4 |
| 5+ bedrooms | 0.9% | 1 |
What Each Home Size Earns in Santana
A typical studio in Santana earned €22,800 over the past year, against €14,900 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 10 | €22,800 | €21,300 | €115 | 62% |
| 1 bedroom | 47 | €18,800 | €18,900 | €112 | 54% |
| 2 bedrooms | 33 | €21,700 | €24,900 | €146 | 52% |
| 3 bedrooms | 22 | €14,900 | €18,200 | €145 | 50% |
How Many Guests Do Airbnbs in Santana Sleep?
Most Santana listings are sized for couples and small families: 76% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 146 listings with a guest capacity on file (84% of the market).
Santana listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
2%
39%
8%
27%
5%
11%
1%
6%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.1% | 3 |
| 2 guests | 39.0% | 57 |
| 3 guests | 7.5% | 11 |
| 4 guests | 27.4% | 40 |
| 5 guests | 5.5% | 8 |
| 6 guests | 11.0% | 16 |
| 7 guests | 1.4% | 2 |
| 8+ guests | 6.2% | 9 |
How Santana Airbnb Listings Are Set Up
Santana hosts set up an average of 2.3 beds per listing. 52% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 2.3
- Show exact location
- 52%
What Amenities Do Airbnb Listings in Santana Offer?
Free on-site parking is close to standard in Santana: 86% of listings offer it, and 76% have a patio or balcony. Air conditioning is the exception rather than the rule: only 34% of listings have it.
Share of Santana listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Santana
Listings in Santana with a pet-friendly policy earned about twice as much a year, on average, as those without: €26,200 against €13,400. The gap is smaller for a single-level layout (about 70% more) and air conditioning (about 65% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santana listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pets allowed | 40% | €26,200 | €13,400 | +96% |
| Single level home | 10% | €29,500 | €17,300 | +71% |
| Air conditioning | 34% | €25,100 | €15,100 | +67% |
| Garden view | 13% | €27,900 | €17,200 | +62% |
| Ocean view | 17% | €27,100 | €16,800 | +62% |
| Gym | 16% | €27,300 | €16,900 | +61% |
| Elevator | 7% | €25,200 | €18,000 | +40% |
| Patio or balcony | 76% | €19,600 | €15,200 | +29% |
| BBQ grill | 29% | €20,900 | €17,600 | +18% |
| Beach access | 14% | €20,200 | €18,300 | +10% |
Guests
Who Books Airbnbs in Santana?
Santana runs on foreign visitors: 99% of guests who left reviews live outside Portugal. France leads with 31% of reviewers, ahead of Germany at 17%. Guests speak a mix of languages: English leads at 39%, followed by French and German.
99% of Santana guests come from abroad
Where guests who left reviews live
- International 99%
- Domestic 1%
Where Santana guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Paris | 2.4% |
| London | 1.7% |
| Berlin | 1.7% |
| Lyon | 1.3% |
Where Santana guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| France | 31.1% |
| Germany | 16.6% |
| United Kingdom | 9.7% |
| Netherlands | 7.6% |
| United States | 6.1% |
Languages spoken by Santana guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 38.6% |
| French | 20.8% |
| German | 13.8% |
| Spanish | 8.1% |
| Dutch | 4.9% |
What Are Airbnb Guest Ratings in Santana?
Santana Airbnbs average 4.65 stars, and 22% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.57, against 4.80 for check-in.
Check-in scores highest in Santana; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.71 |
| Cleanliness | 4.67 |
| Communication | 4.72 |
| Location | 4.67 |
| Check-in | 4.80 |
| Value | 4.57 |
Booking patterns
How Guests Book in Santana: Stays, Rules and Fees
About six in ten Santana listings are open to guests more than 180 days a year, and 41% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Santana listings are open to guests
Share of listings by days a year
- 271-366 days 32%
- 181-270 days 27%
- 91-180 days 28%
- 31-90 days 9%
- 1-30 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 32.2% | 56 |
| 181-270 days | 27.0% | 47 |
| 91-180 days | 28.2% | 49 |
| 31-90 days | 9.2% | 16 |
| 1-30 days | 3.4% | 6 |
Days a year Santana listings are booked or blocked
Share of listings by days a year
- 271-366 days 14%
- 181-270 days 28%
- 91-180 days 28%
- 31-90 days 20%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 13.8% | 24 |
| 181-270 days | 27.6% | 48 |
| 91-180 days | 27.6% | 48 |
| 31-90 days | 19.5% | 34 |
| 1-30 days | 11.5% | 20 |
What Is the Average Length of Stay for Airbnb in Santana?
The average Santana booking lasts 4.3 nights, longest in December and shortest in September. Listings took about 32 bookings each over the year, some 5,530 in all. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Santana
Average nights per booking, by month of stay
Average 4.3 nights 4.6 nights 3.7 nights
Two-year average by calendar month.
Santana Airbnb Minimum Stay Requirements
55% of listings in Santana accept stays of one or two nights.
Minimum stay set by Santana listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santana?
Firm is the most common cancellation policy in Santana, used by 34% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. More than half of listings offer Flexible or Moderate terms and 44% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Santana listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santana?
About six in ten Santana listings charge a cleaning fee. The typical fee is €40, and some higher fees lift the average to €63. Spread over the average stay of 4.3 nights, that adds roughly €9 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- €40
- Average cleaning fee
- €63
- Listings charging a fee
- 59.8%
- Share of gross revenue
- 7.5%
Top earners
Top-Earning Airbnbs and Hosts in Santana
The top-grossing Airbnb in Santana, a two-bedroom unit, took in €120,000 over the past year, about 6.5 times the city's average of €18,500.
Casa da Rocha de Baixo by An Island Apartment Entire home · 2 bedrooms Rated 4.63 
São Jorge Cottage - By WeHostMadeira Entire home · 2 bedrooms Rated 4.66 - Revenue
- €88,517
- Occupancy
- 63.6%
- Daily rate
- €368
Mar Yam View by Escape to Madeira Entire home Rated 4.78 - Revenue
- €56,817
- Occupancy
- 84.6%
- Daily rate
- €170
Mar Yam Sea by Escape to Madeira Entire home Rated 4.82 - Revenue
- €55,934
- Occupancy
- 85.6%
- Daily rate
- €174
Os Ferreirinhos, a Home in Madeira Entire home · 5 bedrooms Rated 4.89 - Revenue
- €48,937
- Occupancy
- 72.8%
- Daily rate
- €183
Golden Lion House by LovelyStay Entire home · 2 bedrooms Rated 4.67 - Revenue
- €45,323
- Occupancy
- 62.5%
- Daily rate
- €187
Who Are the Top Airbnb Hosts in Santana?
Luís Miguel is the top-grossing host in Santana, with €285,000 in bookings across 35 listings over the past year. The market is concentrated: the ten top-grossing hosts run 41% of its 174 listings. Per listing, a smaller operator earns more: Escape To Madeira grossed €51,300 per listing, about 6.3 times Luís Miguel's €8,130.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Luís Miguel | 35 | €284,565 | €8,130 | 4.27/5 | |
| Ilona | 8 | €188,988 | €23,624 | 4.63/5 | |
| Teresa | 7 | €172,034 | €24,576 | 4.98/5 | |
| 4 | Escape To Madeira | 3 | €153,918 | €51,306 | 4.77/5 |
| 5 | Maria Fátima | 8 | €122,999 | €15,375 | 4.82/5 |
| 6 | Sabino | 4 | €121,863 | €30,466 | 4.97/5 |
| 7 | An Island Apart | 1 | €120,187 | €120,187 | 4.63/5 |
| 8 | A Home In Madeira | 3 | €93,921 | €31,307 | 4.71/5 |
| 9 | We Host Madeira | 1 | €88,517 | €88,517 | 4.66/5 |
| 10 | Lili Y Marco | 2 | €84,449 | €42,225 | 4.77/5 |
Who Are the Airbnb Hosts in Santana?
Only 13% of Santana listings are classed as professionally managed. Superhosts run four in ten listings. Eight in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
- Superhosts
- 39.1%
- Professional management
- 13.2%
- Cohosted listings
- 15.5%
- Instant Book enabled
- 79.9%
- Simplified Pricing
- 81.0%
Nearby markets
Santana vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Funchal (17 km away) earned the most per listing, about 2.3 times as much as Santana. Ribeira Brava was the busiest, booked on 60% of nights against 51% in Santana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| São Vicente 13 km | 334 | €27,219 | €159 | 58% |
| Machico 14 km | 308 | €20,318 | €126 | 55% |
| Santa Cruz 16 km | 541 | €32,790 | €187 | 53% |
| Gaula 16 km | 58 | €18,877 | €164 | 48% |
| Funchal 17 km | 2,921 | €42,963 | €233 | 57% |
| Caniço 18 km | 174 | €23,062 | €152 | 55% |
| Câmara de Lobos 18 km | 208 | €33,926 | €196 | 57% |
| Ribeira Brava 21 km | 293 | €37,666 | €182 | 60% |
Other Airbnb Markets in Madeira
- Calheta Airbnb data 1,008 listings
- Ponta do Sol Airbnb data 370 listings
- Porto Moniz Airbnb data 177 listings
- Porto Santo Airbnb data 176 listings
- Arco da Calheta Airbnb data 116 listings
See all 18 Madeira Airbnb markets
Markets Similar to Santana
Markets elsewhere in Portugal with a similar nightly rate and occupancy to Santana:
- Porto Airbnb data Portugal · €126/night · 47.9%
- Vila Nova de Gaia Airbnb data Portugal · €137/night · 46.9%
- Olhão Airbnb data Portugal · €143/night · 47.7%
FAQ
Santana Airbnb FAQ
How much do Airbnb hosts make in Santana?
An active Santana Airbnb grossed €18,549 on average in the 12 months to September 2026, according to AirROI's tracking of 174 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,710 or more in a typical month.
How much can I make on Airbnb in Santana?
It depends most on the home's size, location and how it's run. The middle half of Santana listings earn between €1,170 and €2,710 in a typical month, and the top tenth €3,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santana?
Listings in Santana were booked on 51% of available nights over the past year. That compares with 56% for the Madeira average. September is usually the busiest month.
How much does an Airbnb cost per night in Santana?
The average booked night in Santana cost €120 before fees. Half of listings charge between €82 and €135, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santana?
In Santana, 96% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santana?
Yes, when it's run well. The average Santana Airbnb grossed €18,549 in the 12 months to September 2026, 48% below the Madeira average of €35,544. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €12,569 a year (about €1,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,500 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santana?
July usually pays best, averaging €3,080 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santana?
Each night a Santana listing was open to book earned €62 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €108 or more.
How far in advance do guests book Airbnbs in Santana?
Santana stays were booked 73 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Santana?
The average Santana Airbnb stay lasted 4.3 nights over the past year. A listing took 32 reservations over the year on average.
How are Airbnbs in Santana rated?
Guests rate Santana Airbnbs 4.65 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Santana?
Santana draw the most short-term rental interest in Santana. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santana?
AirROI counted 174 active Airbnb listings in Santana as of September 2026. The closest tracked market is São Vicente, 13 km away.
How much are Airbnb cleaning fees in Santana?
In Santana, about six in ten listings add a cleaning fee. The median fee is €40, and some higher fees lift the average to €63.
Method
About This Data
Figures on this page cover 174 active Airbnb listings in Santana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.