Reis Magos V by an island apart Entire home · 4 bedrooms Rated 4.75 - Revenue
- €385,152
- Occupancy
- 88.0%
- Daily rate
- €1,210
Prices in
Airbnb market data · 202612 months to September 2026
Santa Cruz, Portugal Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz brought in €32,790 over the 12 months through September 2026, about 8% less than the Madeira average of €35,544.
The short answer
Santa Cruz Airbnb Market at a Glance
Bookings in Santa Cruz trail the Madeira average, at prices about 6% lower. Listings averaged €187 a night and were booked on 53% of available nights, against €200 and 56% for the Madeira average.
Timing matters: in July, usually the best month, the average listing earns about 2.2 times as much as in November, usually the slowest.
With 541 active listings, Santa Cruz is the third-largest of 18 Madeira markets AirROI tracks. From a year earlier, the number of active listings grew 15%.
Browse the live Santa Cruz Airbnb market
See Every Santa Cruz Listing
Revenue
How Much Do Airbnb Hosts Make in Santa Cruz?
Gross bookings per Santa Cruz listing averaged €32,790 over the 12 months to September 2026 (Madeira average: €35,544), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz listing brings in €5,040 in July, its best month, and €2,280 in November, its slowest. August runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €7,270+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn €3,530 or more, roughly €1,300 a month above the median.
- Typical properties (median) earn about €2,250 a month.
- Entry-level properties (bottom 25%) earn €1,340 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.2 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €5,380 €2,080
The dashed line is the average of the months shown, €3,490. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €4,054 | 69.3% | €177 | €135 | 90 days | 6 nights |
| Oct 2025 | €3,401 | 63.1% | €168 | €110 | 80 days | 5.6 nights |
| Nov 2025 | €2,486 | 49.7% | €155 | €83 | 73 days | 6.1 nights |
| Dec 2025 | €2,960 | 44.1% | €179 | €95 | 78 days | 6.2 nights |
| Jan 2026 | €2,660 | 40.8% | €169 | €86 | 66 days | 6.7 nights |
| Feb 2026 | €2,917 | 51.1% | €166 | €104 | 58 days | 6.5 nights |
| Mar 2026 | €3,236 | 52.2% | €169 | €104 | 57 days | 5.9 nights |
| Apr 2026 | €3,763 | 63.7% | €177 | €125 | 67 days | 5.8 nights |
| May 2026 | €4,210 | 65.7% | €190 | €136 | 72 days | 5.6 nights |
| Jun 2026 | €3,944 | 60.4% | €191 | €131 | 65 days | 5.5 nights |
| Jul 2026 | €5,384 | 60.3% | €220 | €174 | 83 days | 6 nights |
| Aug 2026 | €4,837 | 62.8% | €217 | €156 | 104 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Santa Cruz address, run it through the Airbnb estimator.
Profit
Is an Airbnb in Santa Cruz Profitable?
Yes, when it's run well. The average Santa Cruz Airbnb took in €32,790 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €2,910 a month.
Cleaning it yourself keeps the €2,760 a year guests pay in cleaning fees, for about €2,070 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,590 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €30,030 | €47,070 |
| Cleaning fees guests pay8% of Santa Cruz bookings | €2,760 | €4,320 |
| Gross bookings | €32,790 | €51,390 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Santa Cruz listings on Simplified Pricing, 3% for the rest | −€4,160 | −€6,520 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€2,760 | −€4,320 |
| Utilities and internetAbout 5% of bookings | −€1,640 | −€2,570 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€660 | −€1,030 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€980 | −€1,540 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€330 | −€330 |
| Permit and registrationWhere one is required | −€160 | −€160 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€10,690 | −€16,470 |
| Left for housing costs, then profit | €22,100about €1,840 a month | €34,920about €2,910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz Airbnb Profit
The estimate starts from Santa Cruz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz listings are booked on 82% or more of their nights, against 62% for the median listing. Ten more booked nights a year at the median rate of €125 adds about €1,240 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €185 a night or more, against a median of €125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €3,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about €5,040, against €2,280 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz listings average 4.74 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €4,280 a month, against €2,730 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz?
Santa Cruz listings were booked on 53% of the nights they were open over the past year, 3 percentage points below the Madeira average (56%) and 9 points above the Portugal average (44%). In a typical year, occupancy swings from 44% in January to 71% in September.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 91%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 82% or more, roughly six nights a week.
- Typical properties (median) fill about 62% of open nights.
- Entry-level properties (bottom 25%) fill 32% or less, under three nights a week.
September is usually the busiest month in Santa Cruz, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 60% 74% 41%
The 12-month rate of 53% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz?
The average nightly rate in Santa Cruz, known as ADR (average daily rate), was €187 over the past year, about 6% below the Madeira average of €200 and about 10% above the Portugal average of €170. In a typical year, rates peak in July and August at about €205 and bottom out in November at about €145.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €360+ a night, about three times the median.
- Strong performers (top 25%) charge €185 or more, about €60 above the median.
- Typical properties (median) charge about €125 a night.
- Entry-level properties (bottom 25%) charge €91 or less, about three-quarters of the median.
August rates run 44% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €220 €131
The dashed line is the average of the months shown, €171. The 12-month ADR of €187 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santa Cruz?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz it averaged €107 over the past year, from about €76 in a typical November to about €163 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €192+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn €103 or more, about €35 a night above the median.
- Typical properties (median) earn about €66 per open night.
- Entry-level properties (bottom 25%) earn €44 or less, about two-thirds of the median.
July RevPAR is about 2.1 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €174 €69
The dashed line is the average of the months shown, €115. The 12-month RevPAR of €107 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz
Santa Cruz has one high season, April through September, which makes it a moderately seasonal market. Business is slowest from October to March. A listing earns about 74% more a month in June through August than in December through February.
Average revenue by month in Santa Cruz
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €5,040 €2,280
The dashed line is the average of the 12 calendar months, €3,490.
Revenue by month in Santa Cruz in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €2,460 |
| February | Low season | €2,580 |
| March | Low season | €3,010 |
| April | High season | €4,020 |
| May | High season | €4,130 |
| June | High season | €3,780 |
| July | High season | €5,040 |
| August | High season | €4,870 |
| September | High season | €3,830 |
| October | Low season | €3,110 |
| November | Low season | €2,280 |
| December | Low season | €2,820 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–September | €4,280 | 68% | €186 |
| Low seasonOctober–March | €2,710 | 52% | €157 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz?
Guests book Santa Cruz stays 74 days ahead on average (about two and a half months), so guests here plan well ahead. August stays are booked furthest out, about 102 days ahead, and March stays closest to arrival, about 57 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 74 days 104 days 57 days
Permits
Airbnb Permits and Registration in Santa Cruz
97% of the 541 active listings in Santa Cruz display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz
AirROI's area guide picks Paul do Mar and Monte as the parts of Santa Cruz that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Paul do Mar | A charming seaside village known for its strong wave conditions, attracting surfers and nature lovers. A quieter option for an authentic Madeira experience. | Surfing spots, Beachfront restaurants, Levada walks, Natural landscapes, Tranquil atmosphere |
| Monte | A lovely hilltop village offering stunning views over Funchal, home to the famous Monte Palace and tropical gardens. Popular for cable car rides and botanical beauty. | Monte Palace, Tropical Garden, Cable Car rides to Funchal, Church of Our Lady of Monte, Toboggan rides |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santa Cruz Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Santa Cruz are entire homes (91%), with private rooms at 6%. Apartments and condos are the most common property type at 55%, ahead of houses (40%).
Nearly all listings rent the whole place
Santa Cruz Airbnb listings by room type
- Entire home 91%
- Private room 6%
- Shared room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.6% | 490 |
| Private room | 6.5% | 35 |
| Shared room | 3.0% | 16 |
Listings by property type
Santa Cruz Airbnb listings by property type
- Apartment/Condo 55%
- House 40%
- Cabin/Outdoor 2%
- Hotel/Boutique 2%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 55.3% | 299 |
| House | 40.1% | 217 |
| Cabin/Outdoor | 2.4% | 13 |
| Hotel/Boutique | 2.0% | 11 |
| Others | 0.2% | 1 |
How Many Bedrooms Do Airbnb Listings in Santa Cruz Have?
Two-bedroom homes are the most common size in Santa Cruz (39% of entire homes), followed by one-bedroom homes (30%). Shares are of the 483 entire homes that give a bedroom count; rented rooms are left out.
Santa Cruz entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
30%
39%
18%
8%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.5% | 17 |
| 1 bedroom | 30.0% | 145 |
| 2 bedrooms | 39.3% | 190 |
| 3 bedrooms | 18.2% | 88 |
| 4 bedrooms | 7.7% | 37 |
| 5+ bedrooms | 1.2% | 6 |
What Each Home Size Earns in Santa Cruz
A typical studio in Santa Cruz earned €20,800 over the past year, against €21,600 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 17 | €20,800 | €17,500 | €108 | 54% |
| 1 bedroom | 145 | €19,200 | €21,300 | €122 | 56% |
| 2 bedrooms | 190 | €24,700 | €39,600 | €202 | 56% |
| 3 bedrooms | 88 | €24,100 | €46,400 | €258 | 52% |
| 4 bedrooms | 37 | €21,600 | €47,400 | €357 | 43% |
How Many Guests Do Airbnbs in Santa Cruz Sleep?
Most Santa Cruz listings are sized for couples and small families: 63% sleep four guests or fewer, and just 11% take eight or more. Shares are of the 496 listings with a guest capacity on file (92% of the market).
Santa Cruz listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
22%
7%
34%
7%
17%
2%
11%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 21.8% | 108 |
| 3 guests | 7.1% | 35 |
| 4 guests | 33.7% | 167 |
| 5 guests | 6.7% | 33 |
| 6 guests | 17.3% | 86 |
| 7 guests | 2.0% | 10 |
| 8+ guests | 11.5% | 57 |
How Santa Cruz Airbnb Listings Are Set Up
Santa Cruz hosts set up an average of 2.9 beds per listing. About four in ten listings (41%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 14
- Beds per listing
- 2.9
- Show exact location
- 41%
What Amenities Do Airbnb Listings in Santa Cruz Offer?
Washers are close to standard in Santa Cruz: 86% of listings have one, and 71% have a patio or balcony.
Share of Santa Cruz listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Santa Cruz
Listings in Santa Cruz with a single-level layout earned about 2.7 times as much a year, on average, as those without: €68,700 against €25,500. The gap is smaller for an outdoor playground (about 2.5 times as much) and an outdoor dining area (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santa Cruz listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Single level home | 17% | €68,700 | €25,500 | +169% |
| Outdoor playground | 2% | €80,600 | €31,700 | +154% |
| Outdoor dining area | 42% | €47,400 | €22,400 | +112% |
| Dedicated workspace | 37% | €48,500 | €23,700 | +105% |
| Outdoor furniture | 46% | €44,700 | €22,700 | +96% |
| Pool view | 5% | €58,400 | €31,400 | +86% |
| Patio or balcony | 71% | €37,300 | €21,800 | +71% |
| Gym | 37% | €44,100 | €26,300 | +68% |
| Sun loungers | 18% | €48,500 | €29,300 | +66% |
| Exercise equipment | 2% | €50,000 | €32,400 | +54% |
Guests
Who Books Airbnbs in Santa Cruz?
Santa Cruz runs on foreign visitors: 96% of guests who left reviews live outside Portugal. France leads with 22% of reviewers, ahead of Germany at 18%. Guests speak a mix of languages: English leads at 39%, followed by French and German.
96% of Santa Cruz guests come from abroad
Where guests who left reviews live
- International 96%
- Domestic 4%
Where Santa Cruz guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 2.1% |
| Berlin | 2.0% |
| Paris | 2.0% |
| Montreal | 1.0% |
Where Santa Cruz guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| France | 21.9% |
| Germany | 18.1% |
| United Kingdom | 9.6% |
| United States | 6.4% |
| Netherlands | 5.3% |
Languages spoken by Santa Cruz guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 39.3% |
| French | 15.2% |
| German | 13.8% |
| Spanish | 8.2% |
| Portuguese | 3.5% |
What Are Airbnb Guest Ratings in Santa Cruz?
Santa Cruz Airbnbs average 4.74 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location and value for money: both score 4.67, against 4.83 for host communication.
Communication scores highest in Santa Cruz; location and value tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.76 |
| Communication | 4.83 |
| Location | 4.67 |
| Check-in | 4.79 |
| Value | 4.67 |
Booking patterns
How Guests Book in Santa Cruz: Stays, Rules and Fees
55% of Santa Cruz listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Santa Cruz listings are open to guests
Share of listings by days a year
- 271-366 days 32%
- 181-270 days 23%
- 91-180 days 27%
- 31-90 days 16%
- 1-30 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 31.8% | 172 |
| 181-270 days | 23.3% | 126 |
| 91-180 days | 26.8% | 145 |
| 31-90 days | 15.5% | 84 |
| 1-30 days | 2.6% | 14 |
Days a year Santa Cruz listings are booked or blocked
Share of listings by days a year
- 271-366 days 18%
- 181-270 days 28%
- 91-180 days 23%
- 31-90 days 17%
- 1-30 days 13%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 18.5% | 100 |
| 181-270 days | 27.9% | 151 |
| 91-180 days | 23.3% | 126 |
| 31-90 days | 17.4% | 94 |
| 1-30 days | 12.9% | 70 |
What Is the Average Length of Stay for Airbnb in Santa Cruz?
The average Santa Cruz booking lasts 6 nights, longest in August and shortest in September. Listings took about 25 bookings each over the year, some 13,400 in all. More than four in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Santa Cruz
Average nights per booking, by month of stay
Average 6 nights 6.6 nights 5.4 nights
Two-year average by calendar month.
Santa Cruz Airbnb Minimum Stay Requirements
Only 33% of listings in Santa Cruz accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Santa Cruz listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santa Cruz?
Firm is the most common cancellation policy in Santa Cruz, used by 40% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about half of listings use Firm or stricter terms, against 39% on Flexible or Moderate.
Cancellation policies of Santa Cruz listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santa Cruz?
More than eight in ten Santa Cruz listings charge a cleaning fee. The typical fee is €64, and some higher fees lift the average to €91. Spread over the average stay of 6 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- €64
- Average cleaning fee
- €91
- Listings charging a fee
- 82.1%
- Share of gross revenue
- 8.4%
Top earners
Top-Earning Airbnbs and Hosts in Santa Cruz
The top-grossing Airbnb in Santa Cruz, a four-bedroom home, took in €385,000 over the past year, about 12 times the city's average of €32,800. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Reis Magos V by an island apart Entire home · 4 bedrooms Rated 4.75 
Garajau I by An Island Apart Entire home · 3 bedrooms Rated 4.62 - Revenue
- €296,752
- Occupancy
- 92.4%
- Daily rate
- €833
Garajau VI by an island apart Entire home · 2 bedrooms Rated 4.72 - Revenue
- €295,588
- Occupancy
- 89.9%
- Daily rate
- €839
Caniço VII by an island apart Entire home · 3 bedrooms Rated 4.79 - Revenue
- €283,723
- Occupancy
- 91.7%
- Daily rate
- €804
Terrace Vila by An Island Apart Entire home · 2 bedrooms Rated 4.63 - Revenue
- €281,655
- Occupancy
- 80.7%
- Daily rate
- €896
Garajau II by An Island Apart Entire home · 2 bedrooms Rated 4.57 - Revenue
- €281,353
- Occupancy
- 92.5%
- Daily rate
- €812
Who Are the Top Airbnb Hosts in Santa Cruz?
An Island Apart is the top-grossing host in Santa Cruz, with €5.56 million in bookings across 24 listings over the past year. Together, the ten top-grossing hosts run 20% of the market's 541 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| An Island Apart | 24 | €5,563,699 | €231,821 | 4.67/5 | |
| LovelyStay | 15 | €574,350 | €38,290 | 4.70/5 | |
| Atlantic Holiday | 17 | €515,876 | €30,346 | 4.67/5 | |
| 4 | Homie | 15 | €443,576 | €29,572 | 4.72/5 |
| 5 | OurMadeira | 5 | €381,479 | €76,296 | 4.90/5 |
| 6 | GuestReady | 7 | €319,968 | €45,710 | 4.61/5 |
| 7 | Galmi | 7 | €239,517 | €34,217 | 4.65/5 |
| 8 | Carlota | 1 | €238,891 | €238,891 | 4.86/5 |
| 9 | Holidu | 5 | €227,724 | €45,545 | 4.53/5 |
| 10 | Leonardo | 10 | €212,541 | €21,254 | 4.80/5 |
Who Are the Airbnb Hosts in Santa Cruz?
Professional management companies run 27% of Santa Cruz listings and owners run the rest. Superhosts run a third of listings. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
- Superhosts
- 32.9%
- Professional management
- 27.2%
- Cohosted listings
- 19.8%
- Instant Book enabled
- 67.8%
- Simplified Pricing
- 77.4%
Largest Airbnb Management Companies in Santa Cruz
6 management companies run five or more active Airbnb listings in Santa Cruz, and companies run 16% of its 541 active listings. Holidu is the largest, with 18 listings and an average guest rating of 4.69; the next largest are Homie, LovelyStay, Host Wise and Feels Like Home Portugal. Among the five largest, Host Wise's homes rate highest, at 4.78.
The five largest run 11% of Santa Cruz's listings
Share of Santa Cruz's 541 active Airbnb listings each company runs as host or co-host
- Holidu 3% · 18
- Homie 3% · 15
- LovelyStay 3% · 15
- Host Wise 1% · 8
- Feels Like Home Portugal 1% · 6
- All other listings 89%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Madeira, with a profile of each.
Nearby markets
Santa Cruz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, Funchal (9 km away) earned the most per listing, about 31% more than Santa Cruz. Ribeira Brava was the busiest, booked on 60% of nights against 53% in Santa Cruz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gaula 1 km | 58 | €18,877 | €164 | 48% |
| Caniço 3 km | 174 | €23,062 | €152 | 55% |
| Funchal 9 km | 2,921 | €42,963 | €233 | 57% |
| Machico 12 km | 308 | €20,318 | €126 | 55% |
| Câmara de Lobos 15 km | 208 | €33,926 | €196 | 57% |
| Santana 16 km | 174 | €18,549 | €120 | 51% |
| Ribeira Brava 22 km | 293 | €37,666 | €182 | 60% |
| São Vicente 24 km | 334 | €27,219 | €159 | 58% |
Other Airbnb Markets in Madeira
- Calheta Airbnb data 1,008 listings
- Ponta do Sol Airbnb data 370 listings
- Porto Moniz Airbnb data 177 listings
- Porto Santo Airbnb data 176 listings
- Arco da Calheta Airbnb data 116 listings
See all 18 Madeira Airbnb markets
Markets Similar to Santa Cruz
Markets elsewhere in Portugal with a similar nightly rate and occupancy to Santa Cruz:
- Vila Franca do Campo Airbnb data Portugal · €188/night · 50.6%
- Lagos Airbnb data Portugal · €185/night · 50.1%
FAQ
Santa Cruz Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz?
An active Santa Cruz Airbnb grossed €32,790 on average in the 12 months to September 2026, according to AirROI's tracking of 541 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,530 or more in a typical month.
How much can I make on Airbnb in Santa Cruz?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz listings earn between €1,340 and €3,530 in a typical month, and the top tenth €7,270 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz?
Listings in Santa Cruz were booked on 53% of available nights over the past year. That compares with 56% for the Madeira average. September is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz?
The average booked night in Santa Cruz cost €187 before fees. Half of listings charge between €91 and €185; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Santa Cruz?
In Santa Cruz, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz?
Yes, when it's run well. The average Santa Cruz Airbnb grossed €32,790 in the 12 months to September 2026, 8% below the Madeira average of €35,544. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €22,100 a year (about €1,840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €2,910 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa Cruz?
July usually pays best, averaging €5,040 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz?
Each night a Santa Cruz listing was open to book earned €107 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €192 or more.
How far in advance do guests book Airbnbs in Santa Cruz?
Santa Cruz stays were booked 74 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Santa Cruz?
The average Santa Cruz Airbnb stay lasted 6 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Santa Cruz rated?
Guests rate Santa Cruz Airbnbs 4.74 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Santa Cruz?
Paul do Mar and Monte draw the most short-term rental interest in Santa Cruz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz?
AirROI counted 541 active Airbnb listings in Santa Cruz as of September 2026. The closest tracked market is Gaula, 1 km away.
How much are Airbnb cleaning fees in Santa Cruz?
In Santa Cruz, more than eight in ten listings add a cleaning fee. The median fee is €64, and some higher fees lift the average to €91.
Method
About This Data
Figures on this page cover 541 active Airbnb listings in Santa Cruz from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.