Essaouira, Marrakech-Safi Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Essaouira, Marrakech-Safi? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,337 per year — at a $112 nightly rate, 38.1% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 1,552 active listings and moderate demand with room for well-positioned listings to outperform, Essaouira is an established vacation rental market. Supply grew 101.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Essaouira?
In Essaouira, the headline Airbnb metrics are $12,337 in average annual revenue,38.1% occupancy, $112 ADR, and $43 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Essaouira?
Understanding the monthly revenue variations for Airbnb listings in Essaouira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Essaouira is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Essaouira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,348+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $867 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $376, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Essaouira
What Is the Monthly Airbnb Occupancy Rate in Essaouira?
Maximize your bookings by understanding the Essaouira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Essaouira:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Essaouira
What Is the Average Airbnb Nightly Rate in Essaouira?
Effective short term rental pricing strategy in Essaouira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Essaouira typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Essaouira
What Is the RevPAR for Airbnb in Essaouira?
RevPAR in Essaouira is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $26 RevPAR.
- Strong performers (Top 25%) earn $51 RevPAR.
- Best-in-class (Top 10%) achieve $102 RevPAR.
Average Monthly RevPAR Trend in Essaouira
RevPAR Insights for Essaouira
- The average RevPAR in Essaouira is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($102) and bottom 25% ($13) is $89, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Essaouira benchmarks. If your RevPAR falls below the median of $26, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $51+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Essaouira?
Essaouira's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,957 per month
- Occupancy rates average 48.4%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,369 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $1,136 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $107
Seasonality Insights for Essaouira
- Airbnb seasonality in Essaouira is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Essaouira's highest earning potential, with monthly revenues climbing to $2,237, occupancy reaching 53.5%, and ADRs peaking at $117.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,093, occupancy could drop to 35.6%, and ADRs may adjust to $101.
- Lower occupancy paired with meaningful seasonality means hosts in Essaouira need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Essaouira, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Essaouira?
Essaouira, Marrakech-Safi, Morocco currently shows a low regulation profile despite having 1,552 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Essaouira to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Essaouira?
Essaouira is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Essaouira, Marrakech-Safi.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medina of Essaouira | The historic center of Essaouira, known for its traditional Moroccan architecture and vibrant markets. A cultural hotspot that attracts tourists interested in history, art, and local cuisine. | Essaouira Citadel, Skala de la Ville, Medina Markets, Moulay Hassan Square, Essaouira Beach |
| Essaouira Beach | Famous for its beautiful sandy beaches and water sports. A favorite among tourists looking for sun, relaxation, and beach activities such as windsurfing and kitesurfing. | Essaouira Beach, Beachfront restaurants, Kite surfing spots, Horse riding on the beach |
| Mellah | This former Jewish quarter is rich in history and culture, attracting travelers interested in Essaouira's diverse heritage. Notable for its unique architecture and local vibe. | Synagogue, Mellah Markets, Local cottages, Cultural landmarks |
| Skala du Port | A scenic viewpoint and historical site with stunning views of the ocean and old port. Ideal for tourists seeking picturesque landscapes and photography opportunities. | Skala du Port, Old port, Fishing boats, Watchtower views |
| Palmeraie | A serene area on the outskirts of Essaouira, known for its palm groves and tranquil atmosphere. Popular for retreats and luxurious stays away from the busy medina. | Palm groves, Spa resorts, Local architecture, Nature walks |
| Marrakech Road | The main route to Essaouira from Marrakech, popular for its beautiful landscapes and local attractions. Great for travelers interested in both cities. | Argan oil cooperatives, Berber villages, Scenic views |
| Coastal Path | A beautiful coastal route ideal for hiking and nature lovers. Attracts those interested in outdoor activities and exploring the natural beauty of the region. | Hiking trails, Birdwatching spots, Coastal vistas |
| Essaouira Synagogue | A historically significant site that reflects the multicultural heritage of Essaouira. Interest from those keen on history and culture draws tourists here. | Historical synagogue, Cultural significance, Local artworks, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Essaouira offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Essaouira?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Essaouira
- The Essaouira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 1,552 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Essaouira, Apartment/Condo properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- The presence of 17.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.2%) offer potential for unique stay experiences.
Essaouira Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Essaouira
- The dominant room capacity in Essaouira is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.5% of the active Airbnb listings in Essaouira, indicating a high concentration in these sizes.
- A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Essaouira.
Essaouira Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Essaouira
- The most common guest capacity trend in Essaouira vacation rentals is listings accommodating 4 guests (24.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Essaouira STR market, accounting for 40.0% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Essaouira.
- On average, properties in Essaouira are equipped to host 3.8 guests.
How Do Listings in Essaouira Compare on Quality?
Listing quality in Essaouira can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Essaouira
- At 31.9 photos per listing on average, Essaouira hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Essaouira averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Essaouira?
Amenity Prevalence
Amenity Insights for Essaouira
- Essential amenities in Essaouira that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Essaouira: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Essaouira to stay competitive.
Which Airbnb Amenities Boost Revenue in Essaouira?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Essaouira, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 85.0% | $13,816 | $3,961 | 248.8% |
Pool | 18.4% | $27,801 | $8,843 | 214.4% |
Pool tableHigh opportunity | 0.6% | $37,915 | $12,171 | 211.5% |
Fireplace guardsHigh opportunity | 3.0% | $35,293 | $11,635 | 203.3% |
Dishwasher | 12.7% | $29,302 | $9,870 | 196.9% |
Toaster | 22.2% | $23,503 | $9,145 | 157.0% |
Sun loungers | 18.2% | $24,514 | $9,621 | 154.8% |
BathtubHigh opportunity | 8.7% | $27,240 | $10,917 | 149.5% |
SaunaHigh opportunity | 0.5% | $30,266 | $12,255 | 147.0% |
Sound systemHigh opportunity | 7.1% | $27,459 | $11,183 | 145.5% |
Revenue Impact Insights for Essaouira
- Kitchen tops the revenue impact list with a 248.8% uplift — listings with this amenity earn $13,816 vs. $3,961 without it.
- High-opportunity amenities — Pool table, Fireplace guards, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Essaouira.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Essaouira STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Essaouira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEssaouira Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Essaouira
- The typical guest profile for Airbnb in Essaouira consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.7% of guests.
- Key international markets include France (34.6%) and United Kingdom (13.4%).
- Top languages spoken are English (36.5%) followed by French (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Essaouira?
Listings in Essaouira average 4.76 out of 5 overall, with about 54.1 reviews per active listing and 28.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Essaouira
- An average rating of 4.76 places Essaouira in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Cleanliness (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Essaouira Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Essaouira
- The most common availability pattern in Essaouira falls within the 271-366 days range, representing 51.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Essaouira (26.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Essaouira?
Average Booking Lead Time by Month
Booking Lead Time Insights for Essaouira
- The overall average booking lead time for vacation rentals in Essaouira is 46 days.
- Guests book furthest in advance for stays during October (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Essaouira.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Essaouira averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Essaouira?
Guests in Essaouira stay about 5 nights on average, generating roughly 33,307 reservations and 21.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Essaouira
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Essaouira
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.6 nights) and shorten in Jun (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Essaouira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
468 listings
30.2% of total
2 Nights
373 listings
24% of total
3 Nights
135 listings
8.7% of total
4-6 Nights
83 listings
5.3% of total
7-29 Nights
15 listings
1% of total
30+ Nights
478 listings
30.8% of total
Key Insights
- The most prevalent minimum stay requirement in Essaouira is 30+ Nights, adopted by 30.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.8%) caters to monthly stays (30+ nights) in Essaouira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.8% of Essaouira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Essaouira.
Essaouira Airbnb Cancellation Policy Trends Analysis (2026)
Limited
77 listings
5% of total
Refundable
2 listings
0.1% of total
Non-refundable
2 listings
0.1% of total
Super Strict 30 Days
9 listings
0.6% of total
Super Strict 60 Days
5 listings
0.3% of total
Flexible
535 listings
34.6% of total
Moderate
407 listings
26.3% of total
Firm
446 listings
28.8% of total
Strict
65 listings
4.2% of total
Cancellation Policy Insights for Essaouira
- The prevailing Airbnb cancellation policy trend in Essaouira is Flexible, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (33.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.6% market standard in Essaouira.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Essaouira.
How Much Are Airbnb Cleaning Fees in Essaouira?
Cleaning fees in Essaouira are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Essaouira
- About 50.1% of Essaouira listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $27 is close to the median ($17), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Essaouira median of $17. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Essaouira Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Essaouirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa for rent in Essaouira.
Entire Place • 7 bedrooms
The Namafé Palace, a real little paradise in Essaouira
Entire Place • 7 bedrooms
A dream stay at Villa Gonatouki
Entire Place • 10 bedrooms
villa with heated swimming pool close to the sea
Entire Place • 6 bedrooms
Beautiful vacation home! And Padel court.
Entire Place • 5 bedrooms
Enjoy Sunsets at our luxury 4BR villa on the Golf
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Essaouira?
Learn from the best! This table showcases top-performing Airbnb hosts in Essaouira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carina | 13 | $352,535 | 404 | 4.80/5.0 |
| Musta | 6 | $234,733 | 505 | 4.78/5.0 |
| Federico | 7 | $222,023 | 1934 | 4.92/5.0 |
| Imane | 2 | $185,793 | 146 | 4.91/5.0 |
| Christophe | 1 | $168,123 | 6 | 5.00/5.0 |
| Bruno | 4 | $159,799 | 167 | 4.88/5.0 |
| Stephanie | 3 | $152,562 | 178 | 4.88/5.0 |
| Nicolas | 1 | $148,999 | 57 | 4.96/5.0 |
| Michel | 8 | $143,992 | 42 | 4.76/5.0 |
| The French Concierge | 3 | $137,466 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Essaouira.
Who Are the Airbnb Hosts in Essaouira?
Essaouira has a relatively balanced host base.
Host Profile Insights for Essaouira
- A 43.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 24.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Essaouira averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Essaouira
These are the highest-grossing professional property management operations in Essaouira, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Michel | 8 | $143,992 | $262 | 41.0% | 4.76/5 |
| Villas & Riads Du Maroc | 1 | $36,121 | $457 | 33.0% | 5.00/5 |
| Villa Garance | 4 | $31,767 | $130 | 30.7% | 4.80/5 |
| Mohamed | 2 | $29,080 | $111 | 39.2% | 4.88/5 |
| Younes | 4 | $28,662 | $110 | 22.2% | 4.80/5 |
| Nicolas & Eric-Pascal | 1 | $24,889 | $197 | 60.7% | 4.67/5 |
| Sidi Et Lalla | 4 | $18,326 | $109 | 20.6% | N/A |
| Villanovo | 1 | $4,353 | $729 | 9.7% | N/A |
Management Company Insights for Essaouira
- The leading management company, Michel, operates 8 listings with $143,992 in gross revenue — a useful benchmark for what scale looks like in Essaouira.
- Top managers average 3 properties each, suggesting professional management in Essaouira still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.82/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Essaouira's Airbnb Market Compare to Nearby Cities?
How does the Essaouira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with caïdat d'Aquermoud, Essaouira has 12 percentage points lower occupancy and about $242 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| caïdat d'Aquermoud | 10 | $4,599 | $353.24 | 50% |
| Tameslouht | 89 | $3,667 | $442.34 | 32% |
| caïdat d'Ounagha | 14 | $2,999 | $253.03 | 31% |
| caïdat de Smimou | 15 | $2,937 | $233.58 | 41% |
| Aguerd اكرض | 70 | $2,869 | $327.98 | 38% |
| Ounagha | 86 | $1,963 | $246.39 | 34% |
| Marrakesh | 7,941 | $1,427 | $156.12 | 40% |
| Drarga | 17 | $1,348 | $163.33 | 30% |
| Ghazoua | 17 | $1,306 | $166.08 | 34% |
| Inezgane | 11 | $1,282 | $310.20 | 28% |
Frequently Asked Questions About Airbnb in Essaouira
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Essaouira.
How much do Airbnb hosts make in Essaouira?
Essaouira hosts earn about $12,337 per year on average, with an average nightly rate of $112 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Essaouira, Marrakech-Safi, not the ceiling for the best operators. Source: AirROI 2026 data, Essaouira market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Essaouira?
The average Airbnb occupancy rate in Essaouira is 38.1%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Essaouira?
Listings in Essaouira average $112 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Essaouira?
Essaouira currently has about 1,552 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Essaouira?
AirROI currently classifies the short-term rental regulation level in Essaouira as Low. The dataset also shows about 0.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Essaouira?
RevPAR in Essaouira is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Essaouira?
Occupancy of 38.1% means Essaouira is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,337, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Essaouira?
The average booking lead time in Essaouira is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Essaouira?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Essaouira include Medina of Essaouira, Essaouira Beach, Mellah. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Essaouira?
entire_home listings make up 72.7% of the active supply in Essaouira. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Essaouira compare to nearby Airbnb markets?
Among neighboring markets, caïdat d'Aquermoud posts $55,188 in average annual revenue with 50.4% occupancy, compared to Essaouira's $12,337 and 38.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Essaouira?
The average Airbnb stay length in Essaouira is about 5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Essaouira?
Airbnb listings in Essaouira average 4.76 out of 5 overall. About 28.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Essaouira?
Kitchen and Pool are among the strongest revenue-linked amenities in Essaouira. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Essaouira?
Yes. About 50.1% of active Airbnb listings in Essaouira charge a cleaning fee, and the average fee is $27. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Essaouira?
A 43.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.