Luxury Villa • Sunset Rooftop • Heated Pool Entire home · 4 bedrooms Rated 5.00 - Revenue
- €103,126
- Occupancy
- 78.1%
- Daily rate
- €452
Airbnb market data · 202612 months to September 2026
The average Airbnb in Palm-Mar brought in €15,477 over the 12 months through September 2026, about 10% less than the Canarias average of €17,286.
The short answer
Bookings in Palm-Mar trail the Canarias average, at prices about 5% lower. Listings averaged €167 a night and were booked on 43% of available nights, against €175 and 48% for the Canarias average.
Timing matters: in January, the best month, the average listing earned about 2.9 times as much as in May, the slowest.
With 100 active listings, Palm-Mar is the sixth-largest of 28 Canarias markets AirROI tracks.
Browse the live Palm-Mar Airbnb market See Every Palm-Mar ListingRevenue
Gross bookings per Palm-Mar listing averaged €15,477 over the 12 months to September 2026 (Canarias average: €17,286), before cleaning, platform and management costs and taxes.
The average Palm-Mar listing brought in €3,290 in January, its best month, and €1,150 in May, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 2.9 times what May did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, €2,340.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €2,149 | 56.7% | €169 | €72 | 46 days | 8.9 nights |
| Oct 2025 | €1,971 | 55.6% | €171 | €64 | 44 days | 8.6 nights |
| Nov 2025 | €2,537 | 68.4% | €172 | €85 | 59 days | 13.9 nights |
| Dec 2025 | €2,421 | 49.4% | €175 | €78 | 24 days | 7.4 nights |
| Jan 2026 | €3,292 | 62.8% | €174 | €106 | 43 days | 13.1 nights |
| Feb 2026 | €3,144 | 61.7% | €172 | €112 | 52 days | 9.1 nights |
| Mar 2026 | €2,934 | 54.9% | €170 | €95 | 39 days | 7.2 nights |
| Apr 2026 | €1,364 | 31.3% | €158 | €45 | 38 days | 5 nights |
| May 2026 | €1,148 | 25.3% | €161 | €37 | 25 days | 4.3 nights |
| Jun 2026 | €2,035 | 45.5% | €173 | €68 | 35 days | 5.7 nights |
| Jul 2026 | €2,790 | 46.9% | €179 | €90 | 61 days | 7.5 nights |
| Aug 2026 | €2,297 | 46.1% | €171 | €74 | 68 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Palm-Mar listing earns about €2,010 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Palm-Mar Airbnb took in €15,477 in the 12 months to September 2026, and run by its owner at everyday costs, about €840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,280 a month.
Cleaning it yourself keeps the €1,360 a year guests pay in cleaning fees, for about €960 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €720 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €14,117 | €21,330 |
| Cleaning fees guests pay9% of Palm-Mar bookings | €1,360 | €2,050 |
| Gross bookings | €15,477 | €23,380 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Palm-Mar listings on Simplified Pricing, 3% for the rest | −€2,240 | −€3,390 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,360 | −€2,050 |
| Utilities and internetAbout 5% of bookings | −€770 | −€1,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€310 | −€470 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€460 | −€700 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€150 | −€150 |
| Permit and registrationWhere one is required | −€80 | −€80 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€5,370 | −€8,010 |
| Left for housing costs, then profit | €10,107about €840 a month | €15,370about €1,280 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Palm-Mar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Palm-Mar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,950 a month, against €1,290 for the average one.
Occupancy
Palm-Mar listings were booked on 43% of the nights they were open over the past year, 5 percentage points below the Canarias average (48%) and in line with the Spain average. Occupancy swings from 25% in May to 68% in November.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
November was the busiest month in Palm-Mar, May the quietest
Share of open nights booked, by month, September 2025 to August 2026
The 12-month rate of 43% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Palm-Mar, known as ADR (average daily rate), was €167 over the past year, about the same as the Canarias average (€175) and about 10% below the Spain average of €185. Rates peak in July at about €180 and bottom out in April and May at about €160.
The top 10% charge about 2.4 times the rate of the bottom quarter.
July rates ran 13% above April's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €170.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Palm-Mar it averaged €71 over the past year, from about €37 in May to about €112 in February.
Per open night, by tier:
February RevPAR was about three times May's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, €77. The 12-month RevPAR of €71 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Palm-Mar has two high seasons, July and November–March, which makes it a moderately seasonal market. Business is slowest from April to June and slows again in September and October.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly, November–March | €2,850 | 57% | €174 |
| Shoulder seasonAugust | €2,300 | 46% | €171 |
| Low seasonApril–June, September–October | €1,730 | 43% | €166 |
Guests book Palm-Mar stays 39 days ahead on average (about six weeks). August stays are booked furthest out, about 68 days ahead, and December stays closest to arrival, about 24 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
87% of the 100 active listings in Palm-Mar display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Palm-Mar.
Neighborhoods
AirROI's area guide picks five Palm-Mar neighborhoods that draw short-term rental guests, led by Palm-Mar Beach, Las Galletas and Guaza. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Palm-Mar Beach | A beautiful, quiet area with stunning ocean views and proximity to the beach. Ideal for tourists looking for relaxation and natural scenery, with easy access to water sports and sunbathing. | Palm-Mar Beach, Natural Reserve of Montaña Amarilla, Los Cristianos Beach, Playa de Las Vistas, El Palmar Viewpoint |
| Las Galletas | A charming fishing village that offers a taste of local Canarian life. Attracts tourists looking to enjoy seafood, local markets, and scenic coastal walks. | – |
| Guaza | A mountainous area that provides a different perspective of the coastline. Great for hiking and exploring nature while still being close to beach access and local services. | Guaza Mountain, Barranco del Miedo, Hiking Trails, Local Vineyards, Stunning Views of the Coast |
| Tenerife South Airport Area | Conveniently located for travelers arriving in Tenerife, with various accommodations available. Excellent for short-term stays that cater to tourists looking for quick access to the island. | Tenerife South Airport, Local Restaurants, Shopping Centers, Car Rental Services, Transport Links to Popular Destinations |
| Punta de Rasca | A natural reserve area rich in biodiversity, a favorite spot for nature lovers and hikers. Offers a unique experience away from more crowded tourist areas. | Punta de Rasca Nature Reserve, Walking Trails, Bird Watching, Scenic Coastline, Photography Opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Palm-Mar is an entire home: all 100 listings rent the whole place. Apartments and condos account for 91% of the stock; houses come next at 9%.
Every listing rents the whole place
Palm-Mar Airbnb listings by room type
Apartments dominate the property mix
Palm-Mar Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 91.0% | 91 |
| House | 9.0% | 9 |
One-bedroom homes are the most common size in Palm-Mar (49% of entire homes), followed by two-bedroom homes (43%). Shares are of the 87 entire homes that give a bedroom count.
Palm-Mar entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 49.4% | 43 |
| 2 bedrooms | 42.5% | 37 |
| 3 bedrooms | 5.7% | 5 |
| 4 bedrooms | 2.3% | 2 |
A typical one-bedroom home in Palm-Mar earned €8,540 over the past year, against €11,300 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 43 | €8,540 | €10,700 | €128 | 40% |
| 2 bedrooms | 37 | €11,300 | €15,200 | €172 | 43% |
Most Palm-Mar listings are sized for couples and small families: 81% sleep four guests or fewer, and just 2% take eight or more. Shares are of the 88 listings with a guest capacity on file (88% of the market).
Palm-Mar listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 15.9% | 14 |
| 3 guests | 25.0% | 22 |
| 4 guests | 39.8% | 35 |
| 5 guests | 4.5% | 4 |
| 6 guests | 12.5% | 11 |
| 8+ guests | 2.3% | 2 |
Palm-Mar hosts set up an average of 2.3 beds per listing. Only 37% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Palm-Mar: 89% of listings have one, and 99% have a washer. Only 47% of listings have air conditioning.
Share of Palm-Mar listings with each common amenity
Listings in Palm-Mar with a backyard earned about 60% more a year, on average, than those without: €23,400 against €14,500. The gap is smaller for free on-site parking (about 45% more) and air conditioning (about 40% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Palm-Mar listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Backyard | 11% | €23,400 | €14,500 | +62% |
| Free parking on premises | 47% | €18,600 | €12,700 | +46% |
| Air conditioning | 47% | €18,400 | €12,900 | +42% |
| Gym | 15% | €20,400 | €14,600 | +40% |
| Dedicated workspace | 33% | €16,500 | €15,000 | +11% |
| Pets allowed | 10% | €16,000 | €15,400 | +4% |
Guests
Palm-Mar runs on foreign visitors: eight in ten guests who left reviews live outside Spain. France leads with 20% of reviewers, ahead of the United Kingdom at 18%. Guests speak a mix of languages: English leads at 37%, followed by Spanish and French.
81% of Palm-Mar guests come from abroad
Where guests who left reviews live
Where Palm-Mar guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 3.9% |
| London | 2.8% |
| Santa Cruz de Tenerife | 2.6% |
| Madrid | 1.9% |
Where Palm-Mar guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 20.2% |
| Spain | 18.9% |
| United Kingdom | 17.9% |
| Germany | 9.7% |
| Italy | 6.2% |
Languages spoken by Palm-Mar guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.4% |
| Spanish | 15.8% |
| French | 14.0% |
| German | 6.2% |
| Italian | 5.2% |
Palm-Mar Airbnbs average 4.83 stars, and 19% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.74.
Communication scores highest in Palm-Mar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.81 |
| Communication | 4.88 |
| Location | 4.78 |
| Check-in | 4.85 |
| Value | 4.74 |
Booking patterns
Nearly nine in ten Palm-Mar listings are open to guests more than 180 days a year, but only 16% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Palm-Mar listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.0% | 51 |
| 181-270 days | 36.0% | 36 |
| 91-180 days | 10.0% | 10 |
| 31-90 days | 1.0% | 1 |
| 1-30 days | 2.0% | 2 |
Days a year Palm-Mar listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.0% | 3 |
| 181-270 days | 13.0% | 13 |
| 91-180 days | 35.0% | 35 |
| 31-90 days | 29.0% | 29 |
| 1-30 days | 20.0% | 20 |
The average Palm-Mar booking lasts 7.2 nights, longest in November and shortest in May. Listings took about 12 bookings each over the year, some 1,190 in all. About six in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Palm-Mar
Average nights per booking, by month of stay
37% of listings in Palm-Mar accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Palm-Mar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Palm-Mar, used by 58% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 27% on Flexible or Moderate.
Cancellation policies of Palm-Mar listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Palm-Mar listings charge a cleaning fee. The typical fee is €99, and some higher fees lift the average to €147. Spread over the average stay of 7.2 nights, that adds roughly €14 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Palm-Mar, a four-bedroom home, took in €103,000 over the past year, about 6.7 times the city's average of €15,500.
Luxury Villa • Sunset Rooftop • Heated Pool Entire home · 4 bedrooms Rated 5.00
Palm Mar Penthouse with Sea View Entire home · 3 bedrooms Rated 5.00
Deluxe apartment in Palm Mar with hot tub (K314) Entire home · 3 bedrooms Rated 5.00
Webbco Tenerife Holiday Rentals Apartments Entire home Rated 5.00
Casa Sigfrido Entire home · 2 bedrooms Rated 4.89
Cédric's Apartments 6 Entire home Rated 4.88 Cédric is the top-grossing host in Palm-Mar, with €374,000 in bookings across 37 listings over the past year. The market is concentrated: the ten top-grossing hosts run 55% of its 100 listings. Per listing, a smaller operator earns more: Webbco Tenerife Holiday Rental… grossed €32,100 per listing, about 3.2 times Cédric's €10,100.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Cédric | 37 | €373,746 | €10,101 | 4.89/5 | |
| Michelle | 1 | €103,126 | €103,126 | 5.00/5 | |
| Webbco Tenerife Holiday Rental… | 3 | €96,278 | €32,093 | 5.00/5 | |
| 4 | Marinell | 6 | €66,458 | €11,076 | 4.55/5 |
| 5 | Cristina | 1 | €54,455 | €54,455 | 5.00/5 |
| 6 | Menceyes Holidays Tenerife | 2 | €46,367 | €23,184 | 4.96/5 |
| 7 | Karen | 1 | €42,542 | €42,542 | 5.00/5 |
| 8 | Sven | 1 | €36,823 | €36,823 | 5.00/5 |
| 9 | Ronaldo Norberto | 1 | €36,581 | €36,581 | 4.72/5 |
| 10 | Kamila | 2 | €34,968 | €17,484 | 4.77/5 |
Only 14% of Palm-Mar listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 92% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Callao Salvaje (14 km away, 48 listings) earned the most per listing, about 89% more than Palm-Mar. Playa de las Américas was the busiest, booked on 59% of nights against 43% in Palm-Mar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Arona 2 km | 3,106 | €19,122 | €137 | 50% |
| Los Cristianos 3 km | 157 | €17,888 | €154 | 54% |
| Playa de las Américas 5 km | 88 | €22,461 | €166 | 59% |
| Costa del Silencio 6 km | 75 | €14,850 | €146 | 47% |
| Amarilla Golf 8 km | 42 | €24,302 | €231 | 51% |
| San Miguel de Abona 8 km | 619 | €20,577 | €157 | 47% |
| Adeje 10 km | 2,772 | €27,569 | €206 | 49% |
| Callao Salvaje 14 km | 48 | €29,229 | €260 | 52% |
See all 28 Canarias Airbnb markets
Markets elsewhere in Spain with a similar nightly rate and occupancy to Palm-Mar:
FAQ
An active Palm-Mar Airbnb grossed €15,477 on average in the 12 months to September 2026, according to AirROI's tracking of 100 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,040 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Palm-Mar listings earn between €1,110 and €3,040 in a typical month, and the top tenth €4,380 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Palm-Mar were booked on 43% of available nights over the past year. That compares with 48% for the Canarias average. November was the busiest month.
The average booked night in Palm-Mar cost €167 before fees. Half of listings charge between €105 and €185, so bedroom count and location move the price more than the average suggests.
In Palm-Mar, 87% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Palm-Mar Airbnb grossed €15,477 in the 12 months to September 2026, 10% below the Canarias average of €17,286. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,107 a year (about €840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,280 a month. Check a specific home in the Airbnb calculator.
January paid best over the past year, at €3,290 per active listing, and May paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Palm-Mar listing was open to book earned €71 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €120 or more.
Palm-Mar stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Palm-Mar Airbnb stay lasted 7.2 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Palm-Mar Airbnbs 4.83 out of 5 on average. Guests score communication highest and value lowest.
Palm-Mar Beach, Las Galletas and Guaza draw the most short-term rental interest in Palm-Mar. The neighborhood guide explains what brings guests to each.
AirROI counted 100 active Airbnb listings in Palm-Mar as of September 2026. The closest tracked market is Arona, 2 km away.
In Palm-Mar, about nine in ten listings add a cleaning fee. The median fee is €99, and some higher fees lift the average to €147.
Method
Figures on this page cover 100 active Airbnb listings in Palm-Mar from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.