Casas Vairocana. Zendo Villa. Entire home · 2 bedrooms Rated 4.82 - Revenue
- €50,922
- Occupancy
- 72.9%
- Daily rate
- €177
Prices in
Airbnb market data · 202612 months to September 2026
Santillana del Mar, Spain Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santillana del Mar brought in €14,093 over the 12 months through September 2026, about 5% more than the Cantabria average of €13,395.
The short answer
Santillana del Mar Airbnb Market at a Glance
Santillana del Mar is priced below the Cantabria average. Listings averaged €145 a night, about 12% less than that average of €165, and were booked on 36% of available nights, close to its 37% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 6.4 times as much as in January, usually the slowest.
With 108 active listings, Santillana del Mar is the 12th-largest of 71 Cantabria markets AirROI tracks. From a year earlier, average revenue rose 33%.
Browse the live Santillana del Mar Airbnb market
See Every Santillana del Mar Listing
Revenue
How Much Do Airbnb Hosts Make in Santillana del Mar?
Gross bookings per Santillana del Mar listing averaged €14,093 over the 12 months to September 2026 (Cantabria average: €13,395), before cleaning, platform and management costs and taxes.
In a typical year, the average Santillana del Mar listing brings in €4,130 in August, its best month, and €642 in January, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €3,220+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn €2,130 or more, roughly €780 a month above the median.
- Typical properties (median) earn about €1,350 a month.
- Entry-level properties (bottom 25%) earn €721 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 6.4 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €4,310 €627
The dashed line is the average of the months shown, €1,520. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santillana del Mar Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,357 | 32.6% | €135 | €45 | 60 days | 3.1 nights |
| Oct 2025 | €961 | 27.2% | €126 | €31 | 50 days | 2.6 nights |
| Nov 2025 | €720 | 22.8% | €123 | €24 | 38 days | 2.5 nights |
| Dec 2025 | €1,155 | 31.2% | €127 | €37 | 41 days | 3.2 nights |
| Jan 2026 | €657 | 18.8% | €127 | €21 | 45 days | 2.6 nights |
| Feb 2026 | €713 | 26.3% | €125 | €25 | 70 days | 5.2 nights |
| Mar 2026 | €1,167 | 27.5% | €136 | €38 | 50 days | 4.2 nights |
| Apr 2026 | €1,301 | 32.8% | €133 | €43 | 54 days | 2.9 nights |
| May 2026 | €1,486 | 35.9% | €138 | €48 | 66 days | 2.6 nights |
| Jun 2026 | €1,986 | 43.1% | €154 | €66 | 59 days | 3.4 nights |
| Jul 2026 | €3,576 | 58.1% | €182 | €115 | 93 days | 4.9 nights |
| Aug 2026 | €4,306 | 63.5% | €194 | €139 | 115 days | 4.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Santillana del Mar home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Santillana del Mar Profitable?
Yes, when it's run well. The average Santillana del Mar Airbnb took in €14,093 in the 12 months to September 2026, and run by its owner at everyday costs, about €840 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,330 a month.
Cleaning it yourself keeps the €650 a year guests pay in cleaning fees, for about €890 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €730 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santillana del Mar Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €13,443 | €21,190 |
| Cleaning fees guests pay5% of Santillana del Mar bookings | €650 | €1,020 |
| Gross bookings | €14,093 | €22,210 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Santillana del Mar listings on Simplified Pricing, 3% for the rest | −€1,780 | −€2,800 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€650 | −€1,020 |
| Utilities and internetAbout 5% of bookings | −€700 | −€1,110 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€280 | −€440 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€420 | −€670 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€140 | −€140 |
| Permit and registrationWhere one is required | −€70 | −€70 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −€4,040 | −€6,250 |
| Left for housing costs, then profit | €10,053about €840 a month | €15,960about €1,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santillana del Mar Airbnb Profit
The estimate starts from Santillana del Mar's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santillana del Mar home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santillana del Mar's Top Earners Get There
- More nights booked. The busiest quarter of Santillana del Mar listings are booked on 49% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of €120 adds about €1,210 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €160 a night or more, against a median of €120. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,340 a year.
- Open for the busy months. In a typical year, August brings the average listing about €4,130, against €642 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santillana del Mar listings average 4.75 stars, and 28% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,850 a month, against €1,170 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santillana del Mar?
Santillana del Mar listings were booked on 36% of the nights they were open over the past year, in line with the Cantabria average and 7 percentage points below the Spain average (43%). In a typical year, occupancy swings from 19% in January to 66% in August.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August is usually the busiest month in Santillana del Mar, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 34% 68% 18%
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santillana del Mar?
The average nightly rate in Santillana del Mar, known as ADR (average daily rate), was €145 over the past year, about 12% below the Cantabria average of €165 and about 22% below the Spain average of €185. In a typical year, rates swing with the seasons, from about €115 in November to about €180 in August.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €240+ a night, about twice the median.
- Strong performers (top 25%) charge €160 or more, about €40 above the median.
- Typical properties (median) charge about €120 a night.
- Entry-level properties (bottom 25%) charge €98 or less, about 19% below the median.
August rates run 53% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €194 €111
The dashed line is the average of the months shown, €136. The 12-month ADR of €145 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Santillana del Mar?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santillana del Mar it averaged €58 over the past year, from about €21 in a typical January to about €133 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €110+ per open night, about 2.2 times the median.
- Strong performers (top 25%) earn €76 or more, about €25 a night above the median.
- Typical properties (median) earn about €49 per open night.
- Entry-level properties (bottom 25%) earn €32 or less, about two-thirds of the median.
August RevPAR is about 6.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €139 €20
The dashed line is the average of the months shown, €50. The 12-month RevPAR of €58 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Santillana del Mar
Santillana del Mar has one high season, June through August, which makes it a highly seasonal market. Business is slowest from September to May. A listing earns about 3.5 times as much a month in June through August as in December through February.
Average revenue by month in Santillana del Mar
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €4,130 €642
The dashed line is the average of the 12 calendar months, €1,520.
Revenue by month in Santillana del Mar in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €642 |
| February | Low season | €867 |
| March | Low season | €1,060 |
| April | Low season | €1,270 |
| May | Low season | €1,300 |
| June | High season | €1,690 |
| July | High season | €3,250 |
| August | High season | €4,130 |
| September | Low season | €1,360 |
| October | Low season | €904 |
| November | Low season | €697 |
| December | Low season | €1,060 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | €3,020 | 53% | €164 |
| Low seasonSeptember–May | €1,020 | 28% | €126 |
How Far in Advance Do Guests Book Airbnb in Santillana del Mar?
Guests book Santillana del Mar stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. August stays are booked furthest out, about 99 days ahead, and November stays closest to arrival, about 32 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 56 days 115 days 25 days
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santillana del Mar
74% of the 108 active listings in Santillana del Mar display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santillana del Mar.
Neighborhoods
Best Neighborhoods for Airbnb in Santillana del Mar
AirROI's area guide picks eight Santillana del Mar neighborhoods that draw short-term rental guests, led by Historic Center, Altamira and Quijano. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic Center | The heart of Santillana del Mar, filled with medieval architecture and charming cobblestone streets. Popular for visitors interested in history and culture, making it a prime location for Airbnb hosts. | Colegiata de Santa Juliana, Museo de la Tortura, Plaza Mayor, Casa del Aguila, Palacio Barreda-Bracho |
| Altamira | Close to the famous Altamira Caves, this area attracts tourists interested in prehistoric art and natural wonders, ideal for those wanting a unique Airbnb experience. | Cueva de Altamira, Museum of Altamira, Cabrojo Beach, Caves of Soplao, Natural Park of Oyambre |
| Quijano | A peaceful rural area suitable for those seeking a getaway from the hustle and bustle, appealing for travelers looking for a retreat while still being a short drive to attractions. | Local hiking trails, Countryside views, Rural tourism, Small traditional villages, Nature reserves |
| Santillana del Mar Zoo | An attraction for families and animal lovers, this area is ideal for family-friendly stays that offer unique experiences to visitors. | Santillana del Mar Zoo, Animal encounters, Educational programs for children, Play areas, Picnic spots |
| Cabo Mayor | Known for its stunning coastal views and outdoor activities. Perfect for nature lovers looking for a scenic and active stay, attracting tourists who appreciate nature and adventure. | Cabo Mayor Lighthouse, Scenic hiking trails, Beach access, Surfing spots, Photography opportunities |
| Las Monedas | A quiet neighborhood perfect for those looking for an authentic Spanish village experience, appealing to travelers wanting relaxation and traditional culture. | Traditional architecture, Local markets, Festivals, Culinary experiences, Village fairs |
| Playa de Santa Justa | A beautiful beach area that attracts sunbathers and water sports enthusiasts. An excellent location for vacation rentals focused on summer tourists. | Santa Justa Beach, Water sports rentals, Beach bars, Sunbathing areas, Coastal walks |
| El Castro | This area offers a mix of history and natural beauty, ideal for those looking for cultural experiences combined with outdoor activities, making it a versatile location for visitors. | Roman ruins, Scenic viewpoints, Hiking trails, Cultural events, Local gastronomy |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santillana del Mar Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Santillana del Mar, alongside 13 private-room listings (12%). Apartments and condos are the most common property type at 55%, about 1.6 times the share of houses (33%).
Mostly entire homes, with a private-room segment
Santillana del Mar Airbnb listings by room type
- Entire home 87%
- Private room 12%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.0% | 94 |
| Private room | 12.0% | 13 |
| Hotel room | 0.9% | 1 |
Listings by property type
Santillana del Mar Airbnb listings by property type
- Apartment/Condo 55%
- House 33%
- Hotel/Boutique 11%
- Cabin/Outdoor <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 54.6% | 59 |
| House | 33.3% | 36 |
| Hotel/Boutique | 11.1% | 12 |
| Cabin/Outdoor | 0.9% | 1 |
How Many Bedrooms Do Airbnb Listings in Santillana del Mar Have?
Two-bedroom homes are the most common size in Santillana del Mar (37% of entire homes), followed by one-bedroom homes (31%). Shares are of the 71 entire homes that give a bedroom count; rented rooms are left out.
Santillana del Mar entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
31%
37%
15%
8%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 4.2% | 3 |
| 1 bedroom | 31.0% | 22 |
| 2 bedrooms | 36.6% | 26 |
| 3 bedrooms | 15.5% | 11 |
| 4 bedrooms | 8.5% | 6 |
| 5+ bedrooms | 4.2% | 3 |
What Each Home Size Earns in Santillana del Mar
A typical one-bedroom home in Santillana del Mar earned €9,290 over the past year, against €18,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | €9,290 | €12,200 | €119 | 37% |
| 2 bedrooms | 26 | €7,130 | €12,400 | €136 | 37% |
| 3 bedrooms | 11 | €18,700 | €20,500 | €177 | 38% |
How Many Guests Do Airbnbs in Santillana del Mar Sleep?
Most Santillana del Mar listings are sized for couples and small families: 60% sleep four guests or fewer, and just 14% take eight or more. Shares are of the 83 listings with a guest capacity on file (77% of the market).
Santillana del Mar listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
25%
2%
33%
12%
12%
1%
14%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 25.3% | 21 |
| 3 guests | 2.4% | 2 |
| 4 guests | 32.5% | 27 |
| 5 guests | 12.0% | 10 |
| 6 guests | 12.0% | 10 |
| 7 guests | 1.2% | 1 |
| 8+ guests | 14.5% | 12 |
How Santillana del Mar Airbnb Listings Are Set Up
Santillana del Mar hosts set up an average of 3.1 beds per listing. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 24
- Beds per listing
- 3.1
- Show exact location
- 32%
What Amenities Do Airbnb Listings in Santillana del Mar Offer?
Free on-site parking is close to standard in Santillana del Mar: 89% of listings offer it, and 44% have a backyard.
Share of Santillana del Mar listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Santillana del Mar
Listings in Santillana del Mar with sun loungers earned about 70% more a year, on average, than those without: €22,000 against €12,800. The gap is smaller for a pool (about 60% more) and a pet-friendly policy (about 50% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santillana del Mar listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sun loungers | 14% | €22,000 | €12,800 | +72% |
| Pool | 17% | €20,400 | €12,800 | +59% |
| Pets allowed | 41% | €17,600 | €11,700 | +51% |
| Patio or balcony | 40% | €17,100 | €12,100 | +42% |
| Arcade games | 9% | €19,000 | €13,600 | +40% |
| Outdoor furniture | 42% | €16,000 | €12,700 | +26% |
| BBQ grill | 35% | €15,900 | €13,100 | +21% |
| Backyard | 44% | €15,400 | €13,100 | +18% |
| Self check-in | 39% | €15,400 | €13,300 | +16% |
| Outdoor dining area | 36% | €14,700 | €13,800 | +6% |
Guests
Who Books Airbnbs in Santillana del Mar?
Santillana del Mar splits its demand between home and abroad: 37% of guests who left reviews live outside Spain, led by visitors from France and the United Kingdom. Guests speak a mix of languages: Spanish leads at 37%, followed by English and French.
63% of Santillana del Mar guests are domestic
Where guests who left reviews live
- Domestic 63%
- International 37%
Where Santillana del Mar guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Madrid | 14.8% |
| Valladolid | 2.6% |
| Burgos | 2.1% |
| Barcelona | 1.9% |
| Murcia | 1.6% |
Where Santillana del Mar guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Spain | 62.8% |
| France | 10.2% |
| United Kingdom | 5.7% |
| United States | 4.1% |
| Germany | 2.8% |
Languages spoken by Santillana del Mar guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 37.1% |
| English | 31.2% |
| French | 13.0% |
| German | 6.1% |
| Portuguese | 3.4% |
What Are Airbnb Guest Ratings in Santillana del Mar?
Santillana del Mar Airbnbs average 4.75 stars, and 28% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.64, against 4.86 for host communication.
Communication scores highest in Santillana del Mar; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.79 |
| Communication | 4.86 |
| Location | 4.78 |
| Check-in | 4.81 |
| Value | 4.64 |
Booking patterns
How Guests Book in Santillana del Mar: Stays, Rules and Fees
94% of Santillana del Mar listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Santillana del Mar listings are open to guests
Share of listings by days a year
- 271-366 days 60%
- 181-270 days 33%
- 91-180 days 5%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 60.2% | 65 |
| 181-270 days | 33.3% | 36 |
| 91-180 days | 4.6% | 5 |
| 31-90 days | 1.9% | 2 |
Days a year Santillana del Mar listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 6%
- 91-180 days 33%
- 31-90 days 42%
- 1-30 days 17%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.9% | 2 |
| 181-270 days | 6.5% | 7 |
| 91-180 days | 33.3% | 36 |
| 31-90 days | 41.7% | 45 |
| 1-30 days | 16.7% | 18 |
What Is the Average Length of Stay for Airbnb in Santillana del Mar?
The average Santillana del Mar booking lasts 3.5 nights, longest in July and shortest in May. Listings took about 22 bookings each over the year, some 2,300 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Santillana del Mar
Average nights per booking, by month of stay
Average 3.6 nights 5.2 nights 2.5 nights
Two-year average by calendar month.
Santillana del Mar Airbnb Minimum Stay Requirements
About two-thirds of listings in Santillana del Mar accept stays of one or two nights.
Minimum stay set by Santillana del Mar listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Santillana del Mar?
Moderate is the most common cancellation policy in Santillana del Mar, used by 37% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 42% on Flexible or Moderate.
Cancellation policies of Santillana del Mar listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Santillana del Mar?
About six in ten Santillana del Mar listings charge a cleaning fee. The typical fee is €12, but a minority of much higher fees lifts the average to €35, so the median is the better guide. Spread over the average stay of 3.5 nights, that adds roughly €3 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Median cleaning fee
- €12
- Average cleaning fee
- €35
- Listings charging a fee
- 59.3%
- Share of gross revenue
- 4.6%
Top earners
Top-Earning Airbnbs and Hosts in Santillana del Mar
The top-grossing Airbnb in Santillana del Mar, a two-bedroom unit, took in €50,900 over the past year, about 3.6 times the city's average of €14,100. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Casas Vairocana. Zendo Villa. Entire home · 2 bedrooms Rated 4.82 
Villa Santa Entire home · 6 bedrooms Rated 4.88 - Revenue
- €49,998
- Occupancy
- 43.1%
- Daily rate
- €327
Casas Vairocana. Alma Zen Entire home · 1 bedroom Rated 4.86 - Revenue
- €49,697
- Occupancy
- 64.2%
- Daily rate
- €173
Vairocana Houses. The House of the Buddhas. Entire home · 2 bedrooms Rated 4.80 - Revenue
- €47,875
- Occupancy
- 75.7%
- Daily rate
- €171
Casas Vairocana. The Vairocana Tower Entire home · 1 bedroom Rated 4.81 - Revenue
- €37,083
- Occupancy
- 58.0%
- Daily rate
- €150
Casa Rural de la Media Borona (Rural House) Entire home · 4 bedrooms Rated 4.87 - Revenue
- €33,875
- Occupancy
- 60.1%
- Daily rate
- €175
Who Are the Top Airbnb Hosts in Santillana del Mar?
Fe Vidales is the top-grossing host in Santillana del Mar, with €186,000 in bookings across 4 listings over the past year. The market is concentrated: the ten top-grossing hosts run 40% of its 108 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Fe Vidales | 4 | €185,577 | €46,394 | 4.82/5 | |
| Nuria | 8 | €152,556 | €19,069 | 4.71/5 | |
| Beko | 8 | €95,010 | €11,876 | 4.57/5 | |
| 4 | La Casuca De Candela | 5 | €92,616 | €18,523 | 4.87/5 |
| 5 | Ruben | 4 | €78,395 | €19,599 | 4.74/5 |
| 6 | Carlos | 4 | €64,845 | €16,211 | 4.50/5 |
| 7 | María | 2 | €58,915 | €29,457 | 4.79/5 |
| 8 | Manuel | 2 | €54,807 | €27,404 | 4.88/5 |
| 9 | Marta | 1 | €49,998 | €49,998 | 4.88/5 |
| 10 | Sara | 5 | €44,055 | €8,811 | 4.56/5 |
Who Are the Airbnb Hosts in Santillana del Mar?
Only 2% of Santillana del Mar listings are classed as professionally managed. Superhosts run 37% of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
- Superhosts
- 37.0%
- Professional management
- 1.9%
- Cohosted listings
- 13.0%
- Instant Book enabled
- 69.4%
- Simplified Pricing
- 76.9%
Nearby markets
Santillana del Mar vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 13 km, Reocín (5 km away, 31 listings) earned the most per listing, about 48% more than Santillana del Mar. Ruiloba was the busiest, booked on 39% of nights against 36% in Santillana del Mar.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Reocín 5 km | 31 | €20,898 | €266 | 37% |
| Suances 6 km | 220 | €15,277 | €181 | 35% |
| Torrelavega 6 km | 44 | €10,312 | €146 | 37% |
| Alfoz de Lloredo 7 km | 61 | €13,771 | €199 | 31% |
| Cantabria 10 km | 100 | €14,184 | €204 | 35% |
| Miengo 10 km | 137 | €14,654 | €171 | 38% |
| Piélagos 13 km | 121 | €13,704 | €161 | 36% |
| Ruiloba 13 km | 42 | €15,156 | €184 | 39% |
Other Airbnb Markets in Cantabria
- Santander Airbnb data 1,138 listings
- Ribamontán al Mar Airbnb data 215 listings
- San Vicente de la Barquera Airbnb data 213 listings
- Castro-Urdiales Airbnb data 136 listings
- Noja Airbnb data 130 listings
- Arnuero Airbnb data 125 listings
- Laredo Airbnb data 125 listings
- Comillas Airbnb data 118 listings
See all 71 Cantabria Airbnb markets
Markets Similar to Santillana del Mar
Markets elsewhere in Spain with a similar nightly rate and occupancy to Santillana del Mar:
- Peníscola / Peñíscola Airbnb data Spain · €146/night · 36.2%
- Sagunto Airbnb data Spain · €144/night · 36.3%
- Piloña Airbnb data Principado de Asturias · €146/night · 35.6%
- Ribadeo Airbnb data Spain · €145/night · 36.7%
- Cangas de Onís Airbnb data Spain · €144/night · 35.3%
- Cangas Airbnb data Spain · €149/night · 36.6%
FAQ
Santillana del Mar Airbnb FAQ
How much do Airbnb hosts make in Santillana del Mar?
An active Santillana del Mar Airbnb grossed €14,093 on average in the 12 months to September 2026, according to AirROI's tracking of 108 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,130 or more in a typical month.
How much can I make on Airbnb in Santillana del Mar?
It depends most on the home's size, location and how it's run. The middle half of Santillana del Mar listings earn between €721 and €2,130 in a typical month, and the top tenth €3,220 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santillana del Mar?
Listings in Santillana del Mar were booked on 36% of available nights over the past year. That compares with 37% for the Cantabria average. August is usually the busiest month.
How much does an Airbnb cost per night in Santillana del Mar?
The average booked night in Santillana del Mar cost €145 before fees. Half of listings charge between €98 and €160, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santillana del Mar?
In Santillana del Mar, 74% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santillana del Mar?
Yes, when it's run well. The average Santillana del Mar Airbnb grossed €14,093 in the 12 months to September 2026, 5% above the Cantabria average of €13,395. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €10,053 a year (about €840 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,330 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santillana del Mar?
August usually pays best, averaging €4,130 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santillana del Mar?
Each night a Santillana del Mar listing was open to book earned €58 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €110 or more.
How far in advance do guests book Airbnbs in Santillana del Mar?
Santillana del Mar stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Santillana del Mar?
The average Santillana del Mar Airbnb stay lasted 3.5 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Santillana del Mar rated?
Guests rate Santillana del Mar Airbnbs 4.75 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Santillana del Mar?
Historic Center, Altamira and Quijano draw the most short-term rental interest in Santillana del Mar. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santillana del Mar?
AirROI counted 108 active Airbnb listings in Santillana del Mar as of September 2026. The closest tracked market is Reocín, 5 km away.
How much are Airbnb cleaning fees in Santillana del Mar?
In Santillana del Mar, about six in ten listings add a cleaning fee. The median fee is €12, but a minority of much higher fees lifts the average to €35, so the median is the better guide.
Method
About This Data
Figures on this page cover 108 active Airbnb listings in Santillana del Mar from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.