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Region market dataBalearic Islands2026

Mallorca Airbnb Data: Revenue and Occupancy by Town

AirROI tracks 9,841 active Airbnb homes in 44 Mallorca towns, led by Pollença, Palma, Alcúdia, Santanyí, Sóller and Felanitx. These homes took an estimated 167,492 stays in the 12 months to October 2026, 37% of them in Pollença, Palma and Alcúdia. A typical stay ran 6.7 nights and the average home earned €46,584 at 47% occupancy. Of these homes, 69% are houses, 27% are apartments or condos and 27% sleep 8 or more.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Calvià. Figures are AirROI estimates. How they are made

Active Airbnb homes: 9,841
Avg. revenue per home: €46,584
Occupancy rate: 47%
Avg. nightly rate: €463

Towns

Mallorca Towns by Airbnb Stays

Each row links to the town's own market page. Select a column to sort by it.

Mallorca towns by Airbnb stays, with homes, typical stay, busiest month, nightly rate, occupancy, revenue per home and guest rating, 12 months to October 2026

1	Pollença	22,907	1,541	7.3 nights	August	€415	49%	€43,656	4.66
2	Palma	19,842	841	7.5 nights	August	€328	49%	€45,849	4.71
3	Alcúdia	19,416	1,144	6.7 nights	August	€415	48%	€46,937	4.64
4	Santanyí	12,720	736	6.5 nights	August	€507	50%	€50,806	4.66
5	Sóller	10,624	426	6.3 nights	August	€451	53%	€58,983	4.82
6	Felanitx	7,585	494	6.5 nights	August	€566	45%	€46,296	4.68
7	Campos	4,977	322	7.0 nights	August	€507	46%	€47,184	4.76
8	Santa Margalida	3,592	236	6.9 nights	August	€453	47%	€43,673	4.74
9	Capdepera	3,568	282	6.5 nights	August	€540	39%	€33,802	4.67
10	Muro	3,331	250	7.2 nights	August	€443	47%	€40,817	4.65
11	ses Salines	3,240	182	6.4 nights	August	€397	45%	€38,070	4.73
12	Manacor	3,032	219	6.8 nights	August	€515	44%	€43,698	4.77
13	Son Servera	2,942	183	7.0 nights	August	€564	46%	€42,913	4.75
14	Artà	2,905	223	6.5 nights	August	€565	39%	€37,979	4.74
15	Andratx	2,844	137	6.3 nights	July	€571	48%	€62,769	4.77
16	Sant Llorenç des Cardassar	2,813	186	7.3 nights	August	€387	46%	€38,679	4.73
17	Portocristo	2,769	160	6.9 nights	August	€362	47%	€42,267	4.72
18	Selva	2,757	167	6.3 nights	August	€475	44%	€45,621	4.79
19	Llucmajor	2,571	153	5.6 nights	August	€556	42%	€41,082	4.74
20	Can Picafort	2,328	159	6.8 nights	August	€366	46%	€32,332	4.61
21	Inca	2,293	160	6.0 nights	August	€534	41%	€48,161	4.74
22	sa Pobla	2,117	144	6.8 nights	August	€454	48%	€44,618	4.72
23	Valldemossa	1,897	77	6.1 nights	August	€403	54%	€58,271	4.81
24	Campanet	1,758	104	6.2 nights	August	€497	45%	€47,582	4.74
25	Fornalutx	1,635	78	6.2 nights	August	€551	50%	€69,402	4.87
26	Petra	1,540	101	6.3 nights	August	€556	44%	€38,662	4.77
27	Bunyola	1,487	57	4.9 nights	August	€649	49%	€76,134	4.83
28	Son Bauló	1,332	81	6.6 nights	August	€439	46%	€37,941	4.67
29	Algaida	1,289	78	5.8 nights	July	€802	44%	€81,117	4.77
30	Sencelles	1,275	71	5.6 nights	August	€562	45%	€57,243	4.80
31	Banyalbufar	1,261	50	6.3 nights	August	€389	53%	€45,969	4.74
32	Marratxí	1,247	67	5.6 nights	August	€700	45%	€77,582	4.80
33	Deià	1,169	59	6.5 nights	August	€643	51%	€73,932	4.86
34	Binissalem	1,153	66	6.1 nights	August	€531	48%	€45,950	4.76
35	Cala Pi	1,084	52	6.1 nights	August	€454	52%	€57,232	4.75
36	Sineu	1,077	65	6.2 nights	August	€457	45%	€42,922	4.81
37	Alaró	995	64	6.0 nights	May	€521	45%	€45,429	4.80
38	Búger	984	84	6.6 nights	August	€477	40%	€39,756	4.73
39	Llubí	972	60	6.3 nights	August	€415	48%	€50,446	4.74
40	Santa Ponsa	882	59	6.5 nights	July	€488	42%	€56,915	4.59
41	Calvià	865	48	5.9 nights	July	€468	45%	€40,320	4.69
42	Ariany	855	62	6.5 nights	August	€708	42%	€55,715	4.70
43	Maria de la Salut	788	55	7.0 nights	July	€570	40%	€45,129	4.80
44	Porreres	774	58	6.9 nights	August	€396	45%	€34,590	4.73

Figures cover the 12 months to October 2026. Region figures add up these 44 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.

Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.

Earnings

Revenue, Occupancy and Nightly Rate on Mallorca

Across the 24 towns with 100 or more Airbnb homes, revenue per home runs from €32,332 in Can Picafort to €62,769 in Andratx a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.

Revenue per home, top 5

A year, AirROI estimate

Andratx €62,769
Sóller €58,983
Santanyí €50,806
Inca €48,161
Campanet €47,582

Occupancy, top 5

Nights booked, AirROI estimate

Lowest nightly rates among towns

With 100 or more homes, AirROI estimate

Among the 24 towns with 100 or more Airbnb homes, 12 months to Oct 2026.

Town by town

Where the Top Towns Stand Out on Mallorca

Among guests who left a review, Germany is the top home country in 5 of the 8. Houses are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.

Pollença
Of the 24 towns on Mallorca with 100 or more homes, Pollença had the most Airbnb homes, at 1,541, in the 12 months to October 2026. Among guests who left a review, the United Kingdom was the top home country for Pollença, at 34%.
Palma
Of the 24 towns on Mallorca with 100 or more homes, Palma had the longest typical stay, at 7.5 nights, and had the lowest nightly rate, at €328, in the 12 months to October 2026. Apartments and condos were the largest home type in Palma, at 55% of homes. Among guests who left a review, the United Kingdom was the top home country for Palma, at 19%.
5
Sóller
Of the 24 towns on Mallorca with 100 or more homes, Sóller had the highest guest rating, at 4.82, and had the highest occupancy, at 53%, in the 12 months to October 2026. Among guests who left a review, the United Kingdom was the top home country for Sóller, at 28%.

When

Busiest and Quietest Months on Mallorca

August, July and September rank as the busiest months for Airbnb nights on Mallorca, and December and January as the quietest. August is the busiest month in 38 of the 44 towns, while Andratx and Algaida peak in July, and Alaró in May. Across the 44 towns, nightly rates run lowest in November, at about €371, and highest in July, at about €593. Across the 44 towns, stays run longest in July, at 8.0 nights, and shortest in December, at 5.6 nights.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, March, November, February, December, January.

Month by month: rank, share of nights, typical stay and nightly rate

Months on Mallorca by rank, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Nightly rate
1	August	12.0%	7.1 nights	€590
2	July	11.3%	8.0 nights	€593
3	September	10.8%	5.9 nights	€514
4	June	10.4%	6.5 nights	€533
5	May	9.7%	6.4 nights	€434
6	October	9.1%	5.9 nights	€398
7	April	8.4%	6.2 nights	€401
8	March	6.4%	6.9 nights	€385
9	November	6.0%	6.6 nights	€371
10	February	5.8%	7.9 nights	€379
11	December	5.6%	5.6 nights	€375
12	January	4.6%	6.6 nights	€376

Who comes

Where Guests Come From on Mallorca

Among guests who left a review, 95% come from abroad. Among those guests, the largest groups from abroad come from Germany, the United Kingdom and France. The top home cities among those guests are London, Berlin and Hamburg. Sóller and Andratx draw the most from abroad, at 98%, among towns with 100 or more homes.

95% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Germany 26%
United Kingdom 18%
France 13%
United States 9.2%
Switzerland 1.7%

Top home cities

Among guests who left a review

London 3.5%
Berlin 3.1%
Hamburg 2%

FAQ

Questions About Mallorca Airbnb Data

How much do Airbnb homes earn on Mallorca?

AirROI estimates the average Airbnb home on Mallorca earned €46,584 in the 12 months to October 2026, at 47% occupancy and €463 a night. Across towns with 100 or more homes, revenue per home runs from €32,332 in Can Picafort to €62,769 in Andratx.

Which of the 44 Mallorca towns get the most Airbnb stays?

Pollença (22,907), Palma (19,842) and Alcúdia (19,416) on Mallorca, by AirROI's estimated stays in the 12 months to October 2026.

When is Mallorca busiest on Airbnb?

AirROI ranks August first for Airbnb nights on Mallorca and January last, in the 12 months to October 2026.

How long do Airbnb guests stay on Mallorca?

AirROI puts the typical Airbnb stay on Mallorca at 6.7 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 5.6 nights in Llucmajor to 7.5 nights in Palma.

How many Airbnb homes are there on Mallorca?

AirROI counts 9,841 active Airbnb homes on Mallorca, as of October 2026. Town by town, that runs from 48 in Calvià to 1,541 in Pollença.

Method

How These Numbers Are Made

Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Mallorca name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.