Tourism statisticsState2026
Florida Tourism Statistics: 143.3M Visitors in 2025
Florida recorded 143.3 million visitors in 2025, a preliminary estimate from the State of Florida. AirROI estimates 4,207,175 Airbnb stays in Florida in the 12 months to October 2026, with Kissimmee the most booked town. The busiest month was March.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 25,437,111
- Typical Airbnb stay
- 6.0 nights
- Busiest Airbnb month
- March
- From within the United States, among guests who left a review
- 86%
Key facts
Florida Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The State of Florida puts Florida at 143.3 million visitors in 2025, a preliminary estimate.
Airbnb stays
- AirROI puts Airbnb stays in Florida at 4,207,175 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Florida added up to 25,437,111 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Florida lasted 6.0 nights in the 12 months to October 2026, booked about 59 days ahead.
Busiest months
- AirROI ranks March the busiest Airbnb month in Florida in the 12 months to October 2026, followed by June and July, with September the quietest.
- AirROI estimates the six busiest Airbnb months in Florida ran unbroken from February to July in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Florida in February were booked furthest ahead, about 79 days, against 44 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 86% of Florida Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 1.9% and Brazil at 1.6% were the top countries abroad.
By place
- AirROI ranks Florida first for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Kissimmee had the most Airbnb stays of the 213 towns it lists in Florida in the 12 months to October 2026, at 268,699, ahead of Miami and Four Corners.
Official numbers
How Many Tourists Visit Florida?
The State of Florida counted 143.3 million visitors in 2025, a preliminary estimate. The State of Florida calls this figure preliminary, so it may still change.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 143.3 millionVisitors | Domestic and international visitors, preliminary estimate | 2025 | State of Florida |
Airbnb stays
Airbnb Stays in Florida
Florida had 198,600 Airbnb homes in the 12 months to October 2026. They took an estimated 4,207,175 stays and 25,437,111 nights. A typical stay lasted 6.0 nights and was booked about 59 days ahead. AirROI's figures cover the 414 towns it tracks in Florida; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 198,600
- Airbnb stays, estimate
- 4,207,175
- Airbnb nights, estimate
- 25,437,111
- Typical stay
- 6.0 nights
- Booked ahead
- 59 days
Busiest months
When Is the Busiest Time in Florida?
On Airbnb, March was the busiest month in Florida in the 12 months to October 2026, then June and July. September was the quietest. The six busiest months run unbroken from February to July.
March ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, June, July, February, April, May, August, January, December, October, November, September.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| March | 10.6% | 68 days |
| June | 9.3% | 56 days |
| July | 9.2% | 58 days |
| February | 9.2% | 79 days |
| April | 8.6% | 60 days |
| May | 8.5% | 54 days |
| August | 7.8% | 50 days |
| January | 7.7% | 59 days |
| December | 7.6% | 57 days |
| October | 7.4% | 55 days |
| November | 7.1% | 63 days |
| September | 7.0% | 44 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Florida Airbnb Guests Come From?
About nine in ten Florida Airbnb guests who left a review as of October 2026 were from within the United States (86%), and the top countries abroad were Canada at 1.9% and Brazil at 1.6%, AirROI estimates. Among the same guests, New York was the top origin city at 2.5%, ahead of Miami at 2.4%. The figures rest on 10,165,250 reviews, written over many years.
86% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 86%
- From abroad 14%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Florida
Kissimmee, Miami and Four Corners took 18% of Airbnb stays in Florida in the 12 months to October 2026. March is the busiest Airbnb month in 166 of the 213 towns, led by Kissimmee, and June in 26, led by Panama City Beach. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 1.4% in Santa Rosa Beach to 38% in Miami Beach.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 213 of Florida's 414 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Florida
How many tourists visit Florida?
Florida had 143.3 million visitors in 2025, on a preliminary estimate from the State of Florida. The figure may still change. AirROI estimates 4,207,175 Airbnb stays in Florida in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Florida?
The busiest Airbnb month in Florida in the 12 months to October 2026 was March, then June and July. The six busiest months run from February to July.
What is the quietest month in Florida?
September was the quietest Airbnb month in Florida in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in September were booked about 44 days ahead, against 79 days for February.
How long is a typical Airbnb stay in Florida?
A typical Airbnb stay in Florida lasted 6.0 nights in the 12 months to October 2026, booked about 59 days ahead. By month, stays ran from 4.3 nights in September to 8.6 nights in February.
Where do Airbnb guests in Florida come from?
Of Florida Airbnb guests who left a review as of October 2026, 86% were from within the United States, AirROI estimates. The top countries abroad were Canada at 1.9% and Brazil at 1.6%. Among the same guests, the top origin city was New York at 2.5%, ahead of Miami at 2.4%.
What is the most booked town in Florida on Airbnb?
Kissimmee was the most booked town in Florida on Airbnb, with an estimated 268,699 stays in the 12 months to October 2026, ahead of Miami and Four Corners.
Are Airbnb stays the same as tourists?
No. The State of Florida counts visitors (143.3 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 4,207,175 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 414 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 10,165,250 reviews and describes guests who left a review, not everyone who stayed. Read the method page.