Tourism statisticsState2026
Mississippi Tourism Statistics: 45.5M Visitors in 2025
Mississippi recorded 45.5 million visitors in 2025, Visit Mississippi reports. AirROI estimates 124,936 Airbnb stays in Mississippi in the 12 months to October 2026, with Oxford the most booked town. The busiest month was June.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 577,754
- Typical Airbnb stay
- 4.6 nights
- Busiest Airbnb month
- June
- From within the United States, among guests who left a review
- 97.9%
Key facts
Mississippi Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Visit Mississippi puts Mississippi at 45.5 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Mississippi at 124,936 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Mississippi added up to 577,754 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Mississippi lasted 4.6 nights in the 12 months to October 2026, booked about 51 days ahead.
Busiest months
- AirROI ranks June the busiest Airbnb month in Mississippi in the 12 months to October 2026, followed by July and March, with January the quietest.
- AirROI estimates Airbnb in Mississippi had no single high season in the 12 months to October 2026: the three busiest months were June, July and March.
- AirROI estimates Airbnb stays in Mississippi in October were booked furthest ahead, about 84 days, against 27 days for January, in the 12 months to October 2026.
Guests
- AirROI estimates 97.9% of Mississippi Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI ranks Mississippi 41st for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Oxford had the most Airbnb stays of the 15 towns it lists in Mississippi in the 12 months to October 2026, at 17,934, ahead of Gulfport and Ocean Springs.
Official numbers
How Many Tourists Visit Mississippi?
Visit Mississippi counted 45.5 million visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 45.5 millionVisitors | Domestic and international visitors | 2025 | Visit Mississippi |
Airbnb stays
Airbnb Stays in Mississippi
Mississippi had 6,213 Airbnb homes in the 12 months to October 2026. They took an estimated 124,936 stays and 577,754 nights. A typical stay lasted 4.6 nights and was booked about 51 days ahead. AirROI's figures cover the 39 towns it tracks in Mississippi; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 6,213
- Airbnb stays, estimate
- 124,936
- Airbnb nights, estimate
- 577,754
- Typical stay
- 4.6 nights
- Booked ahead
- 51 days
Busiest months
When Is the Busiest Time in Mississippi?
On Airbnb, June was the busiest month in Mississippi in the 12 months to October 2026, then July and March. January was the quietest. The busiest months do not sit together, so there is no single high season.
June ranks first, January last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: June, July, March, May, October, August, September, April, December, November, February, January.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| June | 9.9% | 41 days |
| July | 9.5% | 44 days |
| March | 9.3% | 37 days |
| May | 8.7% | 54 days |
| October | 8.5% | 84 days |
| August | 8.5% | 34 days |
| September | 8.2% | 47 days |
| April | 7.8% | 48 days |
| December | 7.7% | 35 days |
| November | 7.7% | 62 days |
| February | 7.5% | 34 days |
| January | 6.7% | 27 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Mississippi Airbnb Guests Come From?
Nearly all Mississippi Airbnb guests who left a review as of October 2026 were from within the United States (97.9%), AirROI estimates. Among the same guests, New Orleans was the top origin city at 2.2%, ahead of Jackson at 1.4%. The figures rest on 333,074 reviews, written over many years.
97.9% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 97.9%
- From abroad 2.1%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Mississippi
Oxford, Gulfport and Ocean Springs took 35% of Airbnb stays in Mississippi in the 12 months to October 2026. June is the busiest Airbnb month in 8 of the 15 towns, led by Ocean Springs, and August in 2, led by Oxford. Among guests who left a review, the share from abroad across these towns runs from under 1% in Brandon to 7.4% in Natchez.
| Oxford | 17,934 |
| Gulfport | 15,331 |
| Ocean Springs | 10,548 |
| Bay Saint Louis | 9,935 |
| Starkville | 9,392 |
| Biloxi | 7,997 |
| Jackson | 6,044 |
| Laurel | 5,164 |
| Hattiesburg | 4,848 |
| Pass Christian | 4,475 |
| Natchez | 4,411 |
| Long Beach | 2,972 |
| Brandon | 2,103 |
| Vicksburg | 2,072 |
| Southaven | 1,767 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 15 of Mississippi's 39 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Mississippi
How many tourists visit Mississippi?
Mississippi had 45.5 million visitors in 2025, according to Visit Mississippi. AirROI estimates 124,936 Airbnb stays in Mississippi in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Mississippi?
The busiest Airbnb month in Mississippi in the 12 months to October 2026 was June, then July and March.
What is the quietest month in Mississippi?
January was the quietest Airbnb month in Mississippi in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 27 days ahead, against 84 days for October.
How long is a typical Airbnb stay in Mississippi?
A typical Airbnb stay in Mississippi lasted 4.6 nights in the 12 months to October 2026, booked about 51 days ahead. By month, stays ran from 3.5 nights in September to 5.7 nights in January.
Where do Airbnb guests in Mississippi come from?
Of Mississippi Airbnb guests who left a review as of October 2026, 97.9% were from within the United States, AirROI estimates. Among the same guests, the top origin city was New Orleans at 2.2%, ahead of Jackson at 1.4%.
What is the most booked town in Mississippi on Airbnb?
Oxford was the most booked town in Mississippi on Airbnb, with an estimated 17,934 stays in the 12 months to October 2026, ahead of Gulfport and Ocean Springs.
Are Airbnb stays the same as tourists?
No. Visit Mississippi counts visitors (45.5 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 124,936 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 39 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 333,074 reviews and describes guests who left a review, not everyone who stayed. Read the method page.