Tourism statisticsState2026

Arkansas Tourism Statistics: 54.3M Visitors in 2025

Q: How many tourists visit Arkansas?

Arkansas had 54.3 million visitors in 2025, according to Arkansas Governor Sarah Huckabee Sanders. AirROI estimates 262,367 Airbnb stays in Arkansas in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Arkansas?

January was the quietest Airbnb month in Arkansas in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 24 days ahead, against 60 days for October.

Q: How long is a typical Airbnb stay in Arkansas?

A typical Airbnb stay in Arkansas lasted 4.0 nights in the 12 months to October 2026, booked about 45 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 4.7 nights in January.

Arkansas recorded 54.3 million visitors in 2025, Arkansas Governor Sarah Huckabee Sanders reports. AirROI estimates 262,367 Airbnb stays in Arkansas in the 12 months to October 2026, with Hot Springs the most booked town. The busiest month was June.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 1,060,103
Typical Airbnb stay: 4.0 nights
Busiest Airbnb month: June
From within the United States, among guests who left a review: 98.4%

Key facts

Arkansas Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Arkansas Governor Sarah Huckabee Sanders puts Arkansas at 54.3 million visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Arkansas at 262,367 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Arkansas added up to 1,060,103 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Arkansas lasted 4.0 nights in the 12 months to October 2026, booked about 45 days ahead.

Busiest months

AirROI ranks June the busiest Airbnb month in Arkansas in the 12 months to October 2026, followed by July and October, with January the quietest.
AirROI estimates Airbnb in Arkansas had no single high season in the 12 months to October 2026: the three busiest months were June, July and October.
AirROI estimates Airbnb stays in Arkansas in October were booked furthest ahead, about 60 days, against 24 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 98.4% of Arkansas Airbnb guests who left a review as of October 2026 were from within the United States.

By place

AirROI ranks Arkansas 29th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Hot Springs had the most Airbnb stays of the 22 towns it lists in Arkansas in the 12 months to October 2026, at 43,839, ahead of Eureka Springs and Bentonville.

Official numbers

How Many Tourists Visit Arkansas?

Arkansas Governor Sarah Huckabee Sanders counted 54.3 million visitors in 2025.

Official tourism figures for Arkansas: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
54.3 millionVisitors	Total visitors to Arkansas	2025	Arkansas Governor Sarah Huckabee Sanders

Airbnb stays

Airbnb Stays in Arkansas

Arkansas had 10,112 Airbnb homes in the 12 months to October 2026. They took an estimated 262,367 stays and 1,060,103 nights. A typical stay lasted 4.0 nights and was booked about 45 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 82 towns it tracks in Arkansas; places it does not track are not counted, so every total is a floor.

Airbnb homes: 10,112
Airbnb stays, estimate: 262,367
Airbnb nights, estimate: 1,060,103
Typical stay: 4.0 nights
Booked ahead: 45 days

Busiest months

When Is the Busiest Time in Arkansas?

On Airbnb, June was the busiest month in Arkansas in the 12 months to October 2026, then July and October. January was the quietest. The busiest months do not sit together, so there is no single high season.

June ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: June, July, October, May, March, September, November, August, April, December, February, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Arkansas by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	June	10.4%	4.3 nights	46 days
2	July	9.8%	4.6 nights	51 days
3	October	9.8%	3.6 nights	60 days
4	May	9.1%	3.7 nights	52 days
5	March	9.0%	4.2 nights	36 days
6	September	8.5%	3.3 nights	44 days
7	November	8.2%	3.7 nights	46 days
8	August	8.1%	4.0 nights	39 days
9	April	7.6%	4.1 nights	42 days
10	December	7.5%	4.1 nights	35 days
11	February	6.0%	4.0 nights	26 days
12	January	6.0%	4.7 nights	24 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Arkansas Airbnb Guests Come From?

Nearly all Arkansas Airbnb guests who left a review as of October 2026 were from within the United States (98.4%), AirROI estimates. Among the same guests, Little Rock was the top origin city at 2.6%, ahead of Dallas at 1.9%. The figures rest on 743,875 reviews, written over many years.

98.4% from within the United States

Among guests who left a review, as of October 2026

Top origin cities

Among guests who left a review

Little Rock 2.6%
Dallas 1.9%
Kansas City 1.6%
Austin 1.2%
Fayetteville 1.1%

By town

Most Booked Towns in Arkansas

Hot Springs, Eureka Springs and Bentonville took 36% of Airbnb stays in Arkansas in the 12 months to October 2026. June is the busiest Airbnb month in 7 of the 22 towns, led by Hot Springs, and October in 6, led by Eureka Springs. Among guests who left a review, the share from abroad across these towns runs from under 1% in Heber Springs to 2.9% in Little Rock.

Most Booked Towns in Arkansas: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Hot Springs	43,839	150,266	3.4 nights	1.6%	UK	June
2	Eureka Springs	28,292	77,450	2.7 nights	1.1%	UK	October
3	Bentonville	22,448	103,505	4.6 nights	1.9%	Canada	October
4	Fayetteville	18,445	80,392	4.4 nights	1.5%	Canada	June
5	Bella Vista	13,469	70,540	5.2 nights	1.9%	Canada	October
6	Rogers	11,533	46,900	4.1 nights	1%	UK	June
7	Little Rock	9,549	58,606	6.1 nights	2.9%	UK	October
8	Jasper	6,397	20,879	3.3 nights	1.8%	UK	June
9	Hot Springs Village	5,366	23,154	4.3 nights	1.5%	Dominican Republic	June
10	Mena	4,748	16,029	3.4 nights	1%	Japan	October
11	Mountain View	4,321	15,003	3.5 nights	under 1%	Germany	July
12	Fort Smith	4,164	23,218	5.6 nights	1.9%	Dominican Republic	March
13	Springdale	4,068	17,946	4.4 nights	1.3%	Mexico	June
14	Garland County	4,040	13,302	3.3 nights	under 1%	France	July
15	Conway	3,908	18,350	4.7 nights	1%	UK	May
16	Jonesboro	3,161	17,468	5.5 nights	2.6%	Germany	December
17	Heber Springs	3,019	9,858	3.3 nights	under 1%	Germany	July
18	Royal	2,685	9,955	3.7 nights	2.2%	Mexico	June
19	Harrison	2,604	12,184	4.7 nights	1.2%	France	October
20	Garfield	2,338	9,204	3.9 nights	1.4%	France	July
21	Mountain Home	2,222	10,074	4.5 nights	under 1%	Belgium	July
22	Mount Ida	2,163	7,278	3.4 nights	1.2%	Canada	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 22 of Arkansas' 82 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Arkansas

How many tourists visit Arkansas?

Arkansas had 54.3 million visitors in 2025, according to Arkansas Governor Sarah Huckabee Sanders. AirROI estimates 262,367 Airbnb stays in Arkansas in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Arkansas?

The busiest Airbnb month in Arkansas in the 12 months to October 2026 was June, then July and October.

What is the quietest month in Arkansas?

January was the quietest Airbnb month in Arkansas in the 12 months to October 2026, ranking 12th of 12, and February ranked 11th. Stays in January were booked about 24 days ahead, against 60 days for October.

How long is a typical Airbnb stay in Arkansas?

A typical Airbnb stay in Arkansas lasted 4.0 nights in the 12 months to October 2026, booked about 45 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 4.7 nights in January.

Where do Airbnb guests in Arkansas come from?

Of Arkansas Airbnb guests who left a review as of October 2026, 98.4% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Little Rock at 2.6%, ahead of Dallas at 1.9%.

What is the most booked town in Arkansas on Airbnb?

Hot Springs was the most booked town in Arkansas on Airbnb, with an estimated 43,839 stays in the 12 months to October 2026, ahead of Eureka Springs and Bentonville.

Are Airbnb stays the same as tourists?

No. Arkansas Governor Sarah Huckabee Sanders counts visitors (54.3 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 262,367 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 82 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 743,875 reviews and describes guests who left a review, not everyone who stayed. Read the method page.