Tourism statisticsState2026
Oklahoma Tourism Statistics: 18.3M Visitors in 2022
Oklahoma recorded 18.3 million visitors in 2022, the Oklahoma Tourism and Recreation Department reports. AirROI estimates 301,955 Airbnb stays in Oklahoma in the 12 months to October 2026, with Broken Bow the most booked town. The busiest month was June.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,257,252
- Typical Airbnb stay
- 4.2 nights
- Busiest Airbnb month
- June
- From within the United States, among guests who left a review
- 98.1%
Key facts
Oklahoma Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Oklahoma Tourism and Recreation Department puts Oklahoma at 18.3 million visitors in 2022.
Airbnb stays
- AirROI puts Airbnb stays in Oklahoma at 301,955 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Oklahoma added up to 1,257,252 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Oklahoma lasted 4.2 nights in the 12 months to October 2026, booked about 42 days ahead.
Busiest months
- AirROI ranks June the busiest Airbnb month in Oklahoma in the 12 months to October 2026, followed by July and October, with February the quietest.
- AirROI estimates Airbnb in Oklahoma had no single high season in the 12 months to October 2026: the three busiest months were June, July and October.
- AirROI estimates Airbnb stays in Oklahoma in November were booked furthest ahead, about 52 days, against 24 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 98.1% of Oklahoma Airbnb guests who left a review as of October 2026 were from within the United States.
By place
- AirROI ranks Oklahoma 26th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
- AirROI estimates Broken Bow had the most Airbnb stays of the 16 towns it lists in Oklahoma in the 12 months to October 2026, at 118,121, ahead of Oklahoma City and Tulsa.
Official numbers
How Many Tourists Visit Oklahoma?
The Oklahoma Tourism and Recreation Department counted 18.3 million visitors in 2022.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 18.3 millionVisitors | Visitors to the state of Oklahoma | 2022 | Oklahoma Tourism and Recreation Department |
Airbnb stays
Airbnb Stays in Oklahoma
Oklahoma had 11,124 Airbnb homes in the 12 months to October 2026. They took an estimated 301,955 stays and 1,257,252 nights. A typical stay lasted 4.2 nights and was booked about 42 days ahead. AirROI's figures cover the 71 towns it tracks in Oklahoma; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 11,124
- Airbnb stays, estimate
- 301,955
- Airbnb nights, estimate
- 1,257,252
- Typical stay
- 4.2 nights
- Booked ahead
- 42 days
Busiest months
When Is the Busiest Time in Oklahoma?
On Airbnb, June was the busiest month in Oklahoma in the 12 months to October 2026, then July and October. February was the quietest. The busiest months do not sit together, so there is no single high season.
June ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: June, July, October, May, November, March, September, August, December, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| June | 10.2% | 42 days |
| July | 9.7% | 45 days |
| October | 9.0% | 49 days |
| May | 8.8% | 45 days |
| November | 8.7% | 52 days |
| March | 8.7% | 29 days |
| September | 8.3% | 37 days |
| August | 8.3% | 34 days |
| December | 8.1% | 37 days |
| April | 7.3% | 39 days |
| January | 6.6% | 29 days |
| February | 6.3% | 24 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Oklahoma Airbnb Guests Come From?
Nearly all Oklahoma Airbnb guests who left a review as of October 2026 were from within the United States (98.1%), AirROI estimates. Among the same guests, Oklahoma City was the top origin city at 4.7%, ahead of Dallas at 4.7%. The figures rest on 758,474 reviews, written over many years.
98.1% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 98.1%
- From abroad 1.9%
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Oklahoma
Broken Bow, Oklahoma City and Tulsa took 61% of Airbnb stays in Oklahoma in the 12 months to October 2026. July is the busiest Airbnb month in 7 of the 16 towns, led by Norman, and June in 6, led by Broken Bow. Among guests who left a review, the share from abroad across these towns runs from under 1% in Carlton Landing to 4.4% in Lawton.
| Broken Bow | 118,121 |
| Oklahoma City | 36,330 |
| Tulsa | 30,488 |
| Norman | 11,125 |
| Lawton | 7,858 |
| Stillwater | 7,602 |
| Edmond | 6,443 |
| Medicine Park | 4,754 |
| Broken Arrow | 4,486 |
| Kingston | 4,321 |
| Eufaula | 3,577 |
| Grove | 3,434 |
| Afton | 3,039 |
| Tahlequah | 2,573 |
| Carlton Landing | 2,446 |
| Sulphur | 1,768 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 16 of Oklahoma's 71 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Oklahoma
How many tourists visit Oklahoma?
Oklahoma had 18.3 million visitors in 2022, according to the Oklahoma Tourism and Recreation Department. AirROI estimates 301,955 Airbnb stays in Oklahoma in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Oklahoma?
The busiest Airbnb month in Oklahoma in the 12 months to October 2026 was June, then July and October.
What is the quietest month in Oklahoma?
February was the quietest Airbnb month in Oklahoma in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 24 days ahead, against 52 days for November.
How long is a typical Airbnb stay in Oklahoma?
A typical Airbnb stay in Oklahoma lasted 4.2 nights in the 12 months to October 2026, booked about 42 days ahead. By month, stays ran from 3.7 nights in September to 5.2 nights in July.
Where do Airbnb guests in Oklahoma come from?
Of Oklahoma Airbnb guests who left a review as of October 2026, 98.1% were from within the United States, AirROI estimates. Among the same guests, the top origin city was Oklahoma City at 4.7%, ahead of Dallas at 4.7%.
What is the most booked town in Oklahoma on Airbnb?
Broken Bow was the most booked town in Oklahoma on Airbnb, with an estimated 118,121 stays in the 12 months to October 2026, ahead of Oklahoma City and Tulsa.
Are Airbnb stays the same as tourists?
No. The Oklahoma Tourism and Recreation Department counts visitors (18.3 million in 2022). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 301,955 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 71 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 758,474 reviews and describes guests who left a review, not everyone who stayed. Read the method page.