Stillwater, Oklahoma Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Stillwater, Oklahoma? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,022 per year — at a $232 nightly rate, 33.9% occupancy, and a $74 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Stillwater's 352 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 147.9% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Stillwater?
In Stillwater, the headline Airbnb metrics are $20,022 in average annual revenue,33.9% occupancy, $232 ADR, and $74 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Stillwater?
Understanding the monthly revenue variations for Airbnb listings in Stillwater is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stillwater is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stillwater across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,694+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,970 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,635 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $817, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stillwater
What Is the Monthly Airbnb Occupancy Rate in Stillwater?
Maximize your bookings by understanding the Stillwater STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stillwater:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stillwater
What Is the Average Airbnb Nightly Rate in Stillwater?
Effective short term rental pricing strategy in Stillwater involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stillwater typically peaks in October and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $422+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Stillwater
What Is the RevPAR for Airbnb in Stillwater?
RevPAR in Stillwater is currently $74. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $61 RevPAR.
- Strong performers (Top 25%) earn $94 RevPAR.
- Best-in-class (Top 10%) achieve $130 RevPAR.
Average Monthly RevPAR Trend in Stillwater
RevPAR Insights for Stillwater
- The average RevPAR in Stillwater is $74. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($130) and bottom 25% ($38) is $91, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Apr and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Stillwater benchmarks. If your RevPAR falls below the median of $61, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $94+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Stillwater?
Stillwater's peak Airbnb season falls in April, October, November, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (April, October, November)
- Revenue averages $2,927 per month
- Occupancy rates average 36.9%
- Daily rates average $260
Shoulder Season
- Revenue averages $2,220 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $229
Low Season (January, February, December)
- Revenue drops to average $1,575 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $224
Seasonality Insights for Stillwater
- Airbnb seasonality in Stillwater is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Stillwater's highest earning potential, with monthly revenues climbing to $3,397, occupancy reaching 43.8%, and ADRs peaking at $265.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,357, occupancy could drop to 28.2%, and ADRs may adjust to $209.
- Lower occupancy paired with meaningful seasonality means hosts in Stillwater need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Stillwater, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Stillwater?
Low regulation and minimal registration activity in Stillwater, Oklahoma, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Stillwater to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Stillwater?
Location within Stillwater matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stillwater | The heart of the city, bustling with activity. Ideal for guests visiting OSU events, dining, and shopping. | Oklahoma State University, Stillwater Plaza, The Botanic Garden, Special Collections Library, Iron Monk Brewing Co. |
| Crestview | A family-friendly neighborhood with parks and access to schools. Appeals to families visiting Stillwater for long stays. | Crestview Park, Boone Pickens Stadium, Stillwater Community Center, Local restaurants and cafes |
| OSU Campus Area | Perfect for university-related visitors. Offers proximity to sports, academics, and campus events. | Gallagher-Iba Arena, The Student Union, OSU Museum of Art, Edmon Low Library |
| Lake McMurtry | Great for outdoor enthusiasts seeking relaxation by the lake. Attracts nature lovers and weekend getaways. | Lake McMurtry Recreation Area, Hiking trails, Fishing spots, Camping areas |
| Woodland Park | A tranquil suburban area with close proximity to parks and local shops. Ideal for a quiet retreat. | Woodland Park, Nearby shopping centers, Walking trails, Local eateries |
| North Stillwater | Residential area growing in popularity with younger professionals and families. Community-oriented and accessible. | Local parks, Community events, Shopping and dining options, Easy access to public transport |
| East Stillwater | A quieter region, perfect for people looking to escape the hustle of downtown while staying close enough to enjoy it. | Parks and green spaces, Local markets, Cultural sites nearby |
| South Stillwater | Emerging neighborhood with a blend of new developments and established homes. Appeals to budgets and those seeking affordability. | Variety of restaurants, Cultural festivals, Shopping opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Stillwater offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Stillwater?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stillwater
- The Stillwater Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 352 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stillwater, House properties are the most common (56.3%), reflecting the local real estate landscape.
- Houses represent a significant 56.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.5%) offer potential for unique stay experiences.
Stillwater Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stillwater
- The dominant room capacity in Stillwater is 1 bedroom listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.4% of the active Airbnb listings in Stillwater, indicating a high concentration in these sizes.
- A significant 41.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stillwater.
Stillwater Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stillwater
- The most common guest capacity trend in Stillwater vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Stillwater STR market, accounting for 43.8% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stillwater.
- On average, properties in Stillwater are equipped to host 5.0 guests.
How Do Listings in Stillwater Compare on Quality?
Listing quality in Stillwater can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Stillwater
- At 21.6 photos per listing on average, Stillwater hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Stillwater averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Stillwater?
Amenity Prevalence
Amenity Insights for Stillwater
- Essential amenities in Stillwater that guests expect include: Air conditioning, Wifi, TV, Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stillwater: Air conditioning, Wifi, TV, Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Heating, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stillwater to stay competitive.
Which Airbnb Amenities Boost Revenue in Stillwater?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Stillwater, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Ping pong tableHigh opportunity | 2.3% | $55,980 | $19,186 | 191.8% |
PianoHigh opportunity | 2.3% | $52,422 | $19,269 | 172.1% |
Heating | 98.6% | $20,199 | $7,734 | 161.2% |
Fireplace guardsHigh opportunity | 2.8% | $45,263 | $19,284 | 134.7% |
Game consoleHigh opportunity | 2.0% | $42,106 | $19,574 | 115.1% |
Fire pit | 16.5% | $33,476 | $17,368 | 92.7% |
Backyard | 49.1% | $26,266 | $13,988 | 87.8% |
Outdoor furniture | 35.5% | $28,628 | $15,284 | 87.3% |
Dryer | 58.2% | $24,858 | $13,279 | 87.2% |
Kitchen | 94.9% | $20,482 | $11,495 | 78.2% |
Revenue Impact Insights for Stillwater
- Ping pong table tops the revenue impact list with a 191.8% uplift — listings with this amenity earn $55,980 vs. $19,186 without it.
- High-opportunity amenities — Ping pong table, Piano, Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Stillwater.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Stillwater STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stillwater. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStillwater Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Stillwater
- The typical guest profile for Airbnb in Stillwater consists of primarily domestic travelers (99%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and United Kingdom (0.1%).
- Top languages spoken are English (85.3%) followed by Spanish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Stillwater?
Listings in Stillwater average 4.81 out of 5 overall, with about 54 reviews per active listing and 51.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Stillwater
- With an overall rating of 4.81, Stillwater listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Stillwater Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stillwater
- The most common availability pattern in Stillwater falls within the 271-366 days range, representing 53.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stillwater (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Stillwater?
Average Booking Lead Time by Month
Booking Lead Time Insights for Stillwater
- The overall average booking lead time for vacation rentals in Stillwater is 60 days.
- Guests book furthest in advance for stays during April (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Stillwater.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Stillwater averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Stillwater?
Guests in Stillwater stay about 4.9 nights on average, generating roughly 7,013 reservations and 19.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Stillwater
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Stillwater
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.2 nights) and shorten in Apr (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Stillwater Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
195 listings
55.4% of total
2 Nights
78 listings
22.2% of total
7-29 Nights
14 listings
4% of total
30+ Nights
65 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Stillwater is 1 Night, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.6%) of the Stillwater Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Stillwater, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.4% of Stillwater hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stillwater.
Stillwater Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.3% of total
Super Strict 60 Days
2 listings
0.6% of total
Limited
3 listings
0.9% of total
Flexible
126 listings
35.8% of total
Moderate
83 listings
23.6% of total
Firm
98 listings
27.8% of total
Strict
39 listings
11.1% of total
Cancellation Policy Insights for Stillwater
- The prevailing Airbnb cancellation policy trend in Stillwater is Flexible, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.8% market standard in Stillwater.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stillwater.
How Much Are Airbnb Cleaning Fees in Stillwater?
Cleaning fees in Stillwater are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Stillwater
- 86.6% of listings charge a cleaning fee, making it standard practice in Stillwater. Guests expect it and factor it into their booking decisions.
- The gap between the average ($113) and median ($75) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Stillwater median of $75. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Stillwater Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stillwaterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
She Shed Main House: Gorgeous, 1.8m to BP Stadium
Entire Place • 3 bedrooms
The Arcade-BnB - Relax, Sleep, Play!
Entire Place • 4 bedrooms
HomeBase 1,PRIME O'Brate & Greenwood Tennis Center
Entire Place • 4 bedrooms
The Clubhouse Cottage
Entire Place • 4 bedrooms
All the Comforts of Home
Entire Place • 4 bedrooms
The Gibby | Stilly Retreat with NEW Game Room!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Stillwater?
Learn from the best! This table showcases top-performing Airbnb hosts in Stillwater based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jay | 60 | $638,299 | 1423 | 4.39/5.0 |
| Angela And Mark | 13 | $471,161 | 2142 | 4.88/5.0 |
| Averi | 9 | $260,275 | 394 | 4.96/5.0 |
| Andrea | 6 | $161,333 | 514 | 4.91/5.0 |
| Tammy | 9 | $155,608 | 2612 | 4.89/5.0 |
| Christopher Michael | 3 | $145,152 | 279 | 4.97/5.0 |
| Paula | 1 | $138,797 | 8 | 5.00/5.0 |
| Jeff | 4 | $124,475 | 143 | 4.95/5.0 |
| Jenny | 3 | $116,020 | 349 | 4.92/5.0 |
| Amy | 2 | $114,802 | 239 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stillwater.
Who Are the Airbnb Hosts in Stillwater?
Stillwater is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Stillwater
- With 53.4% Superhosts, Stillwater has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 39.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Stillwater averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Stillwater
These are the highest-grossing professional property management operations in Stillwater, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jeff | 4 | $124,475 | $240 | 38.2% | 4.95/5 |
| Sarah | 1 | $63,516 | $348 | 46.0% | 4.98/5 |
| Karen | 2 | $52,686 | $334 | 20.6% | 4.98/5 |
| Laura | 1 | $34,377 | $313 | 24.0% | 4.93/5 |
| Evolve | 1 | $31,548 | $204 | 52.3% | 4.79/5 |
Management Company Insights for Stillwater
- The leading management company, Jeff, operates 4 listings with $124,475 in gross revenue — a useful benchmark for what scale looks like in Stillwater.
- Top managers average 2 properties each, suggesting professional management in Stillwater still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Stillwater's Airbnb Market Compare to Nearby Cities?
How does the Stillwater Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bethany, Stillwater has 14 percentage points lower occupancy and about $6 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bethany | 12 | $2,901 | $226.39 | 48% |
| Bel Aire | 10 | $2,638 | $237.10 | 41% |
| Andover | 10 | $2,534 | $234.74 | 42% |
| Edmond | 190 | $2,191 | $178.54 | 46% |
| Norman | 381 | $2,148 | $248.27 | 36% |
| Skiatook | 11 | $2,104 | $225.45 | 35% |
| The Village | 42 | $2,027 | $170.85 | 47% |
| Winfield | 18 | $1,982 | $169.11 | 48% |
| Augusta | 13 | $1,981 | $140.31 | 48% |
| Mustang | 17 | $1,881 | $163.62 | 44% |
Frequently Asked Questions About Airbnb in Stillwater
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Stillwater.
How much do Airbnb hosts make in Stillwater?
Stillwater hosts earn about $20,022 per year on average, with an average nightly rate of $232 and RevPAR of $74. Those figures describe the typical revenue environment for active listings in Stillwater, Oklahoma, not the ceiling for the best operators. Source: AirROI 2026 data, Stillwater market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Stillwater?
The average Airbnb occupancy rate in Stillwater is 33.9%. April is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Stillwater?
Listings in Stillwater average $232 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Stillwater?
Stillwater currently has about 352 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Stillwater?
AirROI currently classifies the short-term rental regulation level in Stillwater as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Stillwater?
RevPAR in Stillwater is about $74. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Stillwater?
Occupancy of 33.9% means Stillwater is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,022, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Stillwater?
The average booking lead time in Stillwater is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Stillwater?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Stillwater include Downtown Stillwater, Crestview, OSU Campus Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Stillwater?
entire_home listings make up 92.0% of the active supply in Stillwater. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Stillwater compare to nearby Airbnb markets?
Among neighboring markets, Bethany posts $34,815 in average annual revenue with 47.6% occupancy, compared to Stillwater's $20,022 and 33.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Stillwater?
The average Airbnb stay length in Stillwater is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Stillwater?
Airbnb listings in Stillwater average 4.81 out of 5 overall. About 51.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Stillwater?
Ping pong table and Piano are among the strongest revenue-linked amenities in Stillwater. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Stillwater?
Yes. About 86.6% of active Airbnb listings in Stillwater charge a cleaning fee, and the average fee is $113. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Stillwater?
A 53.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.