Hidden Oasis - 1 mile from I-35, 5 miles from OU Entire home · 5 bedrooms Rated 4.97 - Revenue
- $254,401
- Occupancy
- 58.3%
- Daily rate
- $1,066
Airbnb market data · 202612 months to September 2026
Norman, OK Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Norman brought in $25,550 over the 12 months through September 2026, about 20% less than the Oklahoma average of $31,850.
The short answer
Norman Airbnb Market at a Glance
Bookings in Norman trail the Oklahoma average, at prices about 5% lower. Listings averaged $265 a night and were booked on 35% of available nights, against $280 and 38% for the Oklahoma average.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in February, usually the slowest.
With 473 active listings, Norman is the fourth-largest of 79 Oklahoma markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings grew 50%.
Browse the live Norman Airbnb market
See Every Norman Listing
Revenue
How Much Do Airbnb Hosts Make in Norman?
Gross bookings per Norman listing averaged $25,550 over the 12 months to September 2026 (Oklahoma average: $31,850), before cleaning, platform and management costs and taxes.
In a typical year, the average Norman listing brings in $3,520 in July, its best month, and $1,800 in February, its slowest. January runs within 4% of February, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $5,530+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn $3,430 or more, roughly $1,300 a month above the median.
- Typical properties (median) earn about $2,130 a month.
- Entry-level properties (bottom 25%) earn $1,220 or less, about 57% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,700 $3,870 $1,750
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Norman Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue and nightly rate; bookings peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,709 | 31.2% | $270 | $90 | 107 days | 2.7 nights |
| Oct 2025 | $3,053 | 35.8% | $273 | $98 | 107 days | 2.9 nights |
| Nov 2025 | $3,281 | 37.1% | $291 | $109 | 77 days | 2.8 nights |
| Dec 2025 | $2,600 | 34.5% | $261 | $84 | 32 days | 3.7 nights |
| Jan 2026 | $1,764 | 30.2% | $242 | $57 | 20 days | 4.5 nights |
| Feb 2026 | $1,750 | 33.7% | $241 | $63 | 17 days | 3.7 nights |
| Mar 2026 | $2,390 | 40.3% | $241 | $77 | 20 days | 4.3 nights |
| Apr 2026 | $2,350 | 31.4% | $260 | $78 | 68 days | 3.3 nights |
| May 2026 | $3,875 | 41.7% | $303 | $125 | 79 days | 3.4 nights |
| Jun 2026 | $3,655 | 47.3% | $273 | $122 | 29 days | 5.6 nights |
| Jul 2026 | $3,842 | 48.0% | $268 | $124 | 33 days | 6 nights |
| Aug 2026 | $3,183 | 41.6% | $295 | $103 | 42 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Norman home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Norman Profitable?
Yes, when it's run well. The average Norman Airbnb took in $25,550 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,320 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,150 a month.
Cleaning it yourself keeps the $3,180 a year guests pay in cleaning fees, for about $1,590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Norman Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $22,370 | $35,930 |
| Cleaning fees guests pay12% of Norman bookings | $3,180 | $5,110 |
| Gross bookings | $25,550 | $41,040 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Norman listings on Simplified Pricing, 3% for the rest | −$3,530 | −$5,680 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$3,180 | −$5,110 |
| Utilities and internetAbout 5% of bookings | −$1,280 | −$2,050 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$510 | −$820 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$770 | −$1,230 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$260 | −$260 |
| Permit and registrationWhere one is required | −$130 | −$130 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$9,660 | −$15,280 |
| Left for housing costs, then profit | $15,890about $1,320 a month | $25,760about $2,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Norman Airbnb Profit
The estimate starts from Norman's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Norman home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Norman's Top Earners Get There
- More nights booked. The busiest quarter of Norman listings are booked on 54% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $2,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $295 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,240 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,520, against $1,800 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Norman listings average 4.91 stars, and 69% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,420 a month, against $2,130 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Norman?
Norman listings were booked on 35% of the nights they were open over the past year, 3 percentage points below the Oklahoma average (38%) and 6 points below the U.S. average (41%). In a typical year, occupancy climbs to 48% in July and falls to 32% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 39 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
July is usually the busiest month in Norman, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 39% 49% 30%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Norman?
The average nightly rate in Norman, known as ADR (average daily rate), was $265 over the past year, about 5% below the Oklahoma average of $280 and about 17% below the U.S. average of $320. In a typical year, rates peak in May and August at about $280 and bottom out in February and March at about $230.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $510+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge $295 or more, about $95 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $140 or less, about three-quarters of the median.
August rates run 20% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $250 $303 $210
The 12-month ADR of $265 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Norman?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Norman it averaged $92 over the past year, from about $60 in a typical January to about $114 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $155+ per open night, about twice the median.
- Strong performers (top 25%) earn $104 or more, about $30 a night above the median.
- Typical properties (median) earn about $75 per open night.
- Entry-level properties (bottom 25%) earn $49 or less, about two-thirds of the median.
July RevPAR is about 1.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $89 $125 $57
Seasonality
Best and Worst Months for Airbnb in Norman
Norman has two high seasons, May–August and November, which makes it a moderately seasonal market. Business is slowest from January to April. A listing earns about 56% more a month in June through August than in December through February.
Average revenue by month in Norman
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,700 $3,520 $1,800
Revenue by month in Norman in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,860 |
| February | Low season | $1,800 |
| March | Low season | $2,200 |
| April | Low season | $2,170 |
| May | High season | $3,240 |
| June | High season | $3,290 |
| July | High season | $3,520 |
| August | High season | $3,160 |
| September | Shoulder season | $2,690 |
| October | Shoulder season | $2,710 |
| November | High season | $3,000 |
| December | Shoulder season | $2,720 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–August, November | $3,240 | 43% | $266 |
| Shoulder seasonSeptember–October, December | $2,710 | 36% | $243 |
| Low seasonJanuary–April | $2,010 | 36% | $236 |
How Far in Advance Do Guests Book Airbnb in Norman?
Guests book Norman stays 55 days ahead on average (about eight weeks). September stays are booked furthest out, about 91 days ahead, and February stays closest to arrival, about 18 days. A typical September booking is made in mid-June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 50 days 107 days 16 days
The 12-month figure of 55 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Norman
None of the 473 active listings in Norman display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Norman.
Neighborhoods
Best Neighborhoods for Airbnb in Norman
AirROI's area guide picks eight Norman neighborhoods that draw short-term rental guests, led by University North Park, Historic Campus Corner and Downtown Norman. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| University North Park | A popular area near the University of Oklahoma, attracting students and families alike. The presence of shopping centers and restaurants makes it a favorable location for short-term rentals. | University of Oklahoma, Shopping centers like Sooner Mall, Restaurants and cafes, Lakeside shopping area, Local parks |
| Historic Campus Corner | This area is vibrant with college life and offers a variety of local shops, eateries, and bars. It is a prime hub for visiting students and parents, making it an ideal investment location. | Campus Corner shops and bars, OU's football stadium, Local eateries, Main street market, Cultural events |
| Downtown Norman | The revitalized downtown area features a mix of historic charm and modern amenities. It attracts visitors for its entertainment and cultural events. A great area for Airbnb hosting. | Norman Farmers Market, The Carnegie Library, The Depot, Local theaters, Events and festivals |
| Lindsey Street | A major thoroughfare that connects many attractions, Lindsey Street has several dining options and is close to the university. It's great for visitors looking for convenience. | Lindsey Street shops, Cafes and restaurants, Easy access to the university, Parks nearby, Historic sites |
| Westwood Park | A quieter residential area that is family-friendly and close to parks and schools. This area appeals to visitors seeking a more suburban stay with access to amenities. | Westwood Park, Playgrounds, Family-friendly restaurants, Local shops, Green spaces |
| East Norman | This growing area is popular among families and workers commuting to nearby cities, offering a mix of residential and retail space ideal for attracting long-term guests. | Shopping centers, Community parks, Local dining options, Family entertainment, Easy access to highways |
| Cleveland County Fairgrounds Area | Known for local events and fairs, this area attracts people looking for accommodations during busy event seasons. It's great for short-term rentals during fairs. | Cleveland County Fairgrounds, Annual fairs and events, Nearby parks, Local food vendors, Community activities |
| Hidden Valley | A residential area with a mix of nature and suburban comfort. It appeals to visitors looking for a peaceful stay near schools and parks. | Local parks, Hidden Valley Golf Course, Quiet neighborhoods, Family-friendly environment, Walking trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Norman Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Norman are entire homes (94%), with private rooms at 6%. Houses account for 89% of the stock; apartments and condos come next at 6%.
Nearly all listings rent the whole place
Norman Airbnb listings by room type
- Entire home 94%
- Private room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.9% | 444 |
| Private room | 6.1% | 29 |
Houses dominate the property mix
Norman Airbnb listings by property type
- House 89%
- Apartment/Condo 6%
- Hotel/Boutique 3%
- Cabin/Outdoor 1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 88.6% | 419 |
| Apartment/Condo | 5.9% | 28 |
| Hotel/Boutique | 3.2% | 15 |
| Cabin/Outdoor | 1.5% | 7 |
| Others | 0.8% | 4 |
How Many Bedrooms Do Airbnb Listings in Norman Have?
Most Norman homes are built for groups: 65% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (43%). Shares are of the 436 entire homes that give a bedroom count; rented rooms are left out.
Norman entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
8%
25%
43%
17%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.4% | 6 |
| 1 bedroom | 8.3% | 36 |
| 2 bedrooms | 25.0% | 109 |
| 3 bedrooms | 42.9% | 187 |
| 4 bedrooms | 17.0% | 74 |
| 5+ bedrooms | 5.5% | 24 |
What Each Home Size Earns in Norman
A typical one-bedroom home in Norman earned $17,800 over the past year, against $59,100 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 36 | $17,800 | $17,100 | $147 | 41% |
| 2 bedrooms | 109 | $17,300 | $19,400 | $179 | 39% |
| 3 bedrooms | 187 | $21,300 | $23,000 | $255 | 34% |
| 4 bedrooms | 74 | $32,500 | $37,600 | $415 | 32% |
| 5+ bedrooms | 24 | $59,100 | $76,900 | $743 | 37% |
How Many Guests Do Airbnbs in Norman Sleep?
Norman is a group-trip market: 34% of listings sleep eight or more guests, more than the share of the next most common size, six guests (28%). Shares are of the 449 listings with a guest capacity on file (95% of the market).
Norman listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
6%
3%
17%
6%
28%
5%
34%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.5% | 29 |
| 3 guests | 2.9% | 13 |
| 4 guests | 16.9% | 76 |
| 5 guests | 6.0% | 27 |
| 6 guests | 28.3% | 127 |
| 7 guests | 5.1% | 23 |
| 8+ guests | 34.3% | 154 |
How Norman Airbnb Listings Are Set Up
Norman hosts set up an average of 3.6 beds per listing, close to one bed per bedroom. Only 31% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 12
- Beds per listing
- 3.6
- Show exact location
- 31%
What Amenities Do Airbnb Listings in Norman Offer?
Free on-site parking is close to standard in Norman: 99% of listings offer it, and 90% have a washer.
Share of Norman listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Norman
Listings in Norman with an outdoor kitchen earned about 2.8 times as much a year, on average, as those without: $69,000 against $24,500. The gap is smaller for a hammock (about 2.6 times as much) and a pool (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Norman listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Outdoor kitchen | 2% | $69,000 | $24,500 | +181% |
| Hammock | 3% | $63,200 | $24,500 | +158% |
| Pool | 11% | $52,700 | $22,100 | +139% |
| Pool table | 3% | $51,700 | $24,600 | +110% |
| Children's playroom | 3% | $50,100 | $24,900 | +102% |
| Ping pong table | 4% | $48,600 | $24,500 | +98% |
| Exercise equipment | 4% | $48,300 | $24,500 | +97% |
| Record player | 2% | $47,000 | $25,100 | +87% |
| Hot tub | 7% | $43,100 | $24,200 | +78% |
| Sun loungers | 6% | $43,500 | $24,400 | +78% |
Guests
Who Books Airbnbs in Norman?
Norman draws mostly domestic guests: 99% of those who left reviews live in the United States. No single city dominates: Dallas is the largest source outside Norman, at about 4% of reviews.
99% of Norman guests are domestic
Where guests who left reviews live
- Domestic 99%
- International 1%
Where Norman guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Dallas | 4.4% |
| Norman | 3.4% |
| Tulsa | 3.2% |
| Houston | 3.1% |
| Oklahoma City | 2.5% |
Where Norman guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.6% |
| Germany | 0.2% |
| Canada | 0.1% |
| Japan | 0.1% |
Languages spoken by Norman guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 82.4% |
| Spanish | 8.5% |
| French | 2.2% |
| German | 1.6% |
| Portuguese | 0.9% |
What Are Airbnb Guest Ratings in Norman?
Norman Airbnbs average 4.91 stars, and 69% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.85.
Communication and check-in score highest in Norman; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.94 |
| Cleanliness | 4.90 |
| Communication | 4.96 |
| Location | 4.90 |
| Check-in | 4.96 |
| Value | 4.85 |
Booking patterns
How Guests Book in Norman: Stays, Rules and Fees
85% of Norman listings are open to guests more than 180 days a year, but only 17% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Norman listings are open to guests
Share of listings by days a year
- 271-366 days 50%
- 181-270 days 35%
- 91-180 days 15%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.7% | 235 |
| 181-270 days | 34.9% | 165 |
| 91-180 days | 14.8% | 70 |
| 31-90 days | 0.6% | 3 |
Days a year Norman listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 16%
- 91-180 days 35%
- 31-90 days 32%
- 1-30 days 16%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.6% | 3 |
| 181-270 days | 16.3% | 77 |
| 91-180 days | 35.3% | 167 |
| 31-90 days | 31.9% | 151 |
| 1-30 days | 15.9% | 75 |
What Is the Average Length of Stay for Airbnb in Norman?
The average Norman booking lasts 4 nights, longest in July and shortest in September. Listings took about 23 bookings each over the year, some 11,000 in all. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Norman
Average nights per booking, by month of stay
Average 3.8 nights 5.8 nights 2.3 nights
Two-year average by calendar month.
Norman Airbnb Minimum Stay Requirements
More than nine in ten listings in Norman accept stays of one or two nights.
Minimum stay set by Norman listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Norman?
Firm is the most common cancellation policy in Norman, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. About half of listings offer Flexible or Moderate terms and 44% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Norman listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Norman?
More than nine in ten Norman listings charge a cleaning fee. The typical fee is about $125. Spread over the average stay of 4 nights, that adds roughly $30 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
- Median cleaning fee
- $125
- Average cleaning fee
- $157
- Listings charging a fee
- 91.5%
- Share of gross revenue
- 12.4%
Top earners
Top-Earning Airbnbs and Hosts in Norman
The top-grossing Airbnb in Norman, a five-bedroom home, took in $254,000 over the past year, about 10 times the city's average of $25,600. Five of the six listings below have five or more bedrooms; the other one has four bedrooms.
Hidden Oasis - 1 mile from I-35, 5 miles from OU Entire home · 5 bedrooms Rated 4.97 
Luxurious unique Scarlet Manor castle sleeps 12 Entire home · 5 bedrooms Rated 5.00 - Revenue
- $254,002
- Occupancy
- 54.8%
- Daily rate
- $1,319
OU Luxury Retreat! Hottub + Heated Pool! Entire home · 4 bedrooms Rated 4.89 - Revenue
- $152,097
- Occupancy
- 42.5%
- Daily rate
- $926
The Abode~Walk to Campus~Luxury 5,000sf on 1+ acre Entire home · 5 bedrooms Rated 5.00 - Revenue
- $142,924
- Occupancy
- 46.0%
- Daily rate
- $2,697
The Oasis - A Relaxed 5 Bedroom Home with a Pool Entire home · 5 bedrooms Rated 4.88 - Revenue
- $110,130
- Occupancy
- 60.4%
- Daily rate
- $524
Mid-West Mod: 5br | Central Norman | Near OU Entire home · 5 bedrooms Rated 4.98 - Revenue
- $109,797
- Occupancy
- 72.7%
- Daily rate
- $406
Who Are the Top Airbnb Hosts in Norman?
Taylor is the top-grossing host in Norman, with $597,000 in bookings across 12 listings over the past year. Together, the ten top-grossing hosts run 15% of the market's 473 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Taylor | 12 | $596,739 | $49,728 | 4.88/5 | |
| Libby | 15 | $428,896 | $28,593 | 4.90/5 | |
| Carmen | 11 | $325,146 | $29,559 | 4.82/5 | |
| 4 | Evolve | 11 | $296,191 | $26,926 | 4.74/5 |
| 5 | Shannon | 7 | $264,342 | $37,763 | 4.97/5 |
| 6 | Mary | 1 | $254,401 | $254,401 | 4.97/5 |
| 7 | Pamela | 1 | $254,002 | $254,002 | 5.00/5 |
| 8 | Jeff | 6 | $232,998 | $38,833 | 4.95/5 |
| 9 | Alaina | 1 | $152,097 | $152,097 | 4.89/5 |
| 10 | Verde Rentals | 4 | $150,857 | $37,714 | 4.87/5 |
Who Are the Airbnb Hosts in Norman?
Only 10% of Norman listings are classed as professionally managed, though 39% of listings have a co-host. Seven in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 24% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
- Superhosts
- 69.3%
- Professional management
- 9.5%
- Cohosted listings
- 38.9%
- Instant Book enabled
- 24.1%
- Simplified Pricing
- 86.7%
Largest Airbnb Management Companies in Norman
3 management companies run five or more active Airbnb listings in Norman, and companies run 6% of its 473 active listings. Evolve is the largest, with 13 listings and an average guest rating of 4.83; the next largest are Stay At Selah and Luxstayaway. Among the three largest, Stay At Selah's homes rate highest, at 4.96.
The three largest run 5% of Norman's listings
Share of Norman's 473 active Airbnb listings each company runs as host or co-host
- Evolve 3% · 13
- Stay At Selah 1% · 6
- Luxstayaway 1% · 5
- All other listings 95%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Oklahoma, with a profile of each.
Nearby markets
Norman vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 50 km, The Village (41 km away, 46 listings) earned the most per listing, about 10% more than Norman. Midwest City was the busiest, booked on 50% of nights against 35% in Norman.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Moore 14 km | 65 | $21,331 | $175 | 39% |
| Midwest City 27 km | 79 | $19,700 | $133 | 50% |
| Oklahoma City 33 km | 1,616 | $19,774 | $169 | 42% |
| Yukon 40 km | 33 | $17,000 | $161 | 39% |
| The Village 41 km | 46 | $28,024 | $172 | 49% |
| Shawnee 47 km | 32 | $16,775 | $150 | 40% |
| Chickasha 50 km | 38 | $16,310 | $144 | 39% |
| Edmond 50 km | 227 | $25,227 | $186 | 46% |
Other Airbnb Markets in Oklahoma
- Broken Bow Airbnb data 3,167 listings
- Tulsa Airbnb data 1,243 listings
- Stillwater Airbnb data 393 listings
- Lawton Airbnb data 335 listings
- Kingston Airbnb data 209 listings
- Broken Arrow Airbnb data 172 listings
- Grove Airbnb data 168 listings
- Eufaula Airbnb data 155 listings
See all 79 Oklahoma Airbnb markets
Markets Similar to Norman
Markets elsewhere in the United States with a similar nightly rate and occupancy to Norman:
- Boerne Airbnb data TX · $265/night · 35.5%
- Hot Springs Airbnb data AR · $265/night · 35.8%
- West Jefferson Airbnb data NC · $267/night · 34.8%
- Bayfield Airbnb data CO · $262/night · 34.9%
- Lenoir Airbnb data NC · $268/night · 35.9%
- Hallandale Beach Airbnb data FL · $269/night · 34.6%
FAQ
Norman Airbnb FAQ
How much do Airbnb hosts make in Norman?
An active Norman Airbnb grossed $25,550 on average in the 12 months to September 2026, according to AirROI's tracking of 473 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,430 or more in a typical month.
How much can I make on Airbnb in Norman?
It depends most on the home's size, location and how it's run. The middle half of Norman listings earn between $1,220 and $3,430 in a typical month, and the top tenth $5,530 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Norman?
Listings in Norman were booked on 35% of available nights over the past year. That compares with 38% for the Oklahoma average. July is usually the busiest month.
How much does an Airbnb cost per night in Norman?
The average booked night in Norman cost $265 before fees. Half of listings charge between $140 and $295, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Norman?
None of the active Norman listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Norman?
Yes, when it's run well. The average Norman Airbnb grossed $25,550 in the 12 months to September 2026, 20% below the Oklahoma average of $31,850. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $15,890 a year (about $1,320 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,150 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Norman?
July usually pays best, averaging $3,520 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Norman?
Each night a Norman listing was open to book earned $92 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $155 or more.
How far in advance do guests book Airbnbs in Norman?
Norman stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Norman?
The average Norman Airbnb stay lasted 4 nights over the past year. A listing took 23 reservations over the year on average.
How are Airbnbs in Norman rated?
Guests rate Norman Airbnbs 4.91 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Norman?
University North Park, Historic Campus Corner and Downtown Norman draw the most short-term rental interest in Norman. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Norman?
AirROI counted 473 active Airbnb listings in Norman as of September 2026. The closest tracked market is Moore, 14 km away.
How much are Airbnb cleaning fees in Norman?
In Norman, more than nine in ten listings add a cleaning fee, and the typical fee is about $125.
Method
About This Data
Figures on this page cover 473 active Airbnb listings in Norman from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.